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东北兄弟卖茶花油 跑出38亿美妆黑马
东北兄弟做美妆,即将收获一个IPO。 12月上旬,林清轩更新招股书,冲刺港股高端护肤第一股。 这家成立于2003年的国货化妆品企业,总部位于上海,由孙来春、孙福春兄弟联合创立。当前聚焦抗皱 紧致类护肤品,其核心产品定价200-800元区间。 现年51岁的孙来春,担任董事会主席。 他曾七次创业、七次失败。2012年,他偶然发现山茶花护肤的的功效,便以"以油养肤"开辟差异化赛 道。 两年后,团队推出山茶花抗皱精华油,集中资源将其打造为大爆款。孙来春曾放言,近十年所有资金、 人才,全部押到山茶花上。他称之为"一毫米宽、一千公里深"。 如今,孙来春已打造了230个SKU,拓展至面霜、乳液、面膜及防晒霜等,精华油依然为最大收入来 源。 截至6月,这一大单品累计销量破4500万瓶。单是今年1-6月,这一品类创收约4.8亿元,占总营收的 45.5%,接近半壁江山。 孙氏兄弟主打高端市场,主力客户是25至40岁的"贵妇"群体。 《21CBR》记者查询,天猫旗舰店中,山茶花油迭代至5.0,15ml售价299元,大促享受买一送一,显示 已售5万+笔。 价格看齐国际大牌,林清轩的整体毛利率也非常可观,高达82.4%,比肩雅诗兰黛。 ...
俄罗斯鬼才配方!进口干裂防冻膏,一抹滋润,手脚嫩到不行
凤凰网财经· 2025-12-06 12:39
战斗民族俄罗斯,彪悍的民风是刻进骨子里的,寒冷恶劣的地理环境锻造了他们彪悍、多元、硬核的民 族性格… 在俄罗斯西伯利亚地区,低气温记录为-50℃,被称为地球上有人居住的"冷极"。 在这里, 如果冬天不注意防寒防冻,冻伤都是有可能的。 然而在这种天气,他们身体力行地说明了一件事: 比俄罗斯冬天更硬核的,还有俄罗斯人,乌拉! 尽管每年都要面对这样的气温挑战, 但俄罗斯人却很少出现手脚皲裂…… 反观我们,尤其是像我们妈妈这个年纪的人, 天一冷,手脚皲裂就成了常态,有时候连走路都很困 难! 你以为是战斗民族的皮肤天生就比我们好? 其实主要的原因,可能就在干裂防冻膏的差异上! 今天我们就给大家推荐一款防干裂膏—— 俄罗斯进口PANNAKISS干裂膏。 俄罗斯四十多年历史的护理品牌 ——防冻修护膏。 点击下图即可购买 俄罗斯鬼才配方, 1瓶=身体乳➕护手霜➕护足霜! 缓解秋冬干裂! ▼ 与普通膏的药材味不同的是, 俄罗斯进口PANNAKISS干裂膏,打开盖子有股很好闻的花香味。 一 抹 滋 润,修 护 软 化 老 茧 。 相比于其他产品, PANNAKISS干裂膏的渗透力好,滋润度强, 抹在肌肤上,就像是水滴在棉花中, ...
林清轩再度递表港交所,“国货高端护肤第一股”成色几何?
Core Viewpoint - Lin Qingxuan, a domestic beauty brand, has resubmitted its IPO application to the Hong Kong Stock Exchange, highlighting significant revenue growth and a strategic rebranding to position itself as a high-end skincare brand in China [1][2]. Group 1: Financial Performance - In the first half of 2025, Lin Qingxuan reported total revenue of 1.05 billion yuan, representing a remarkable year-on-year growth of 98% compared to the first half of 2024 [1]. - The gross profit margin for Lin Qingxuan reached 82.4% in the first half of 2025, up from 81.9% in the same period of 2024, indicating strong pricing power and operational efficiency [2]. Group 2: Market Positioning - Lin Qingxuan emphasizes its high-end positioning, ranking first among domestic high-end skincare brands in China by retail sales in 2024, and is the only domestic brand among the top 15 high-end skincare brands [2]. - The brand's revenue is heavily reliant on its single product category, with essence oil contributing 45.5% of total revenue in the first half of 2025, up from 37% in 2024 [2]. Group 3: Marketing and Growth Strategy - The company has significantly increased its sales and distribution expenses, which rose by 100.2% to 580.6 million yuan in the first half of 2025, driven by enhanced online and offline marketing activities [4]. - Lin Qingxuan's growth is largely attributed to its brand reputation and market recognition, with a focus on marketing and brand strength rather than heavy R&D investment [3][4]. Group 4: Shareholder Structure and Investments - The founder, Sun Laichun, holds 38.21% of the shares directly and approximately 79.27% in total, while external investors include notable entities like Yagao Fashion and Country Garden Venture Capital [5][6]. - The estimated valuation of Lin Qingxuan before the IPO is around 3.846 billion yuan, with significant investments from entities including L'Oréal through a joint fund [7]. Group 5: Industry Trends - The trend of domestic beauty brands pursuing IPOs in Hong Kong is increasing, with Lin Qingxuan joining other brands like Natural Hall and Proya in seeking capital to enhance competitiveness and global presence [8]. - The domestic market for plant essential oils is expected to grow, with increasing consumer demand anticipated in the coming years [9].
这份万名医生报告,推动医学护肤进入“临床路径”时代!
FBeauty未来迹· 2025-12-06 08:03
Core Viewpoint - The article emphasizes the importance of integrating clinical insights into the skincare industry, highlighting the release of the "2025 China Medical Skincare Clinical Insight Report" as a pivotal moment for bridging the gap between clinical practice and product development [2][3][4]. Summary by Sections Insight Report Overview - The "2025 China Medical Skincare Clinical Insight Report" was launched at the SIA2025 Scientific Skincare Innovation Alliance Annual Conference, marking a significant shift in understanding how dermatologists utilize efficacy skincare products in clinical settings [2][3]. - This report serves as a comprehensive guide for the skincare industry, aiming to eliminate the information barrier between clinical medicine and industry [4]. Methodology and Findings - The report is based on extensive research involving 11,253 dermatologists and 25 industry experts, focusing on five core skin conditions: acne, atopic dermatitis, pigmentary disorders, sensitive skin, and perioperative care in aesthetic medicine [6][8]. - It outlines a full-cycle management approach for skin issues, providing practical guidelines validated by clinical experience [6][14]. Clinical Pathways and Recommendations - The report details specific intervention points for efficacy skincare products throughout the management process of various skin conditions, emphasizing the importance of barrier repair and maintenance in treatment plans [14][15]. - It highlights the necessity of a comprehensive skincare strategy during aesthetic procedures, with 91% of dermatologists recommending a holistic skincare approach [17][19]. Bridging Clinical and Industry Practices - The report translates complex clinical language into actionable insights for product development, addressing the disconnect between medical professionals and the skincare industry [20][21]. - It identifies the role of dermatologists as natural judges of product safety and efficacy, providing a foundation for evidence-based product development [21][22]. Future Opportunities - The report positions dermatologists as key players in the future of skin health management, revealing untapped market potential in the aesthetic medicine sector [23]. - It emphasizes the need for a collaborative approach between clinical insights and product innovation to meet the evolving demands of consumers [24][26].
四会市魔法盒子利新珠宝店(个人独资)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-12-06 05:50
天眼查App显示,近日,四会市魔法盒子利新珠宝店(个人独资)成立,注册资本1万人民币,经营范 围为一般项目:珠宝首饰零售;珠宝首饰批发;珠宝首饰制造;珠宝首饰回收修理服务;专业设计服 务;艺(美)术品、收藏品鉴定评估服务;工艺美术品及收藏品批发(象牙及其制品除外);工艺美术 品及收藏品零售(象牙及其制品除外);工艺美术品及礼仪用品销售(象牙及其制品除外);化妆品零 售;化妆品批发;礼品花卉销售;日用百货销售;互联网销售(除销售需要许可的商品);会议及展览 服务;企业形象策划;市场营销策划;项目策划与公关服务;组织文化艺术交流活动;信息技术咨询服 务;服装服饰零售;文具用品零售。(除依法须经批准的项目外,凭营业执照依法自主开展经营活 动)。 ...
通辽市靓姿百年化妆品有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-12-05 22:44
天眼查App显示,近日,通辽市靓姿百年化妆品有限公司成立,法定代表人为谷艳君,注册资本10万人 民币,经营范围为一般项目:化妆品批发;化妆品零售;个人卫生用品销售;技术服务、技术开发、技 术咨询、技术交流、技术转让、技术推广;互联网销售(除销售需要许可的商品)。(除依法须经批准 的项目外,凭营业执照依法自主开展经营活动)。 ...
谏颜(上海)化妆品有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-12-05 21:15
天眼查App显示,近日,谏颜(上海)化妆品有限公司成立,法定代表人为荆宇,注册资本10万人民 币,经营范围为一般项目:化妆品批发;化妆品零售;互联网销售(除销售需要许可的商品);技术服 务、技术开发、技术咨询、技术交流、技术转让、技术推广;广告设计、代理;广告制作;广告发布; 日用百货销售;母婴用品销售;家居用品销售;电子产品销售;第一类医疗器械销售;纸制品销售;化 工产品销售(不含许可类化工产品);信息咨询服务(不含许可类信息咨询服务)。(除依法须经批准 的项目外,凭营业执照依法自主开展经营活动)。 ...
上海雨后初晴化妆品有限公司成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-12-05 21:15
天眼查App显示,近日,上海雨后初晴化妆品有限公司成立,法定代表人为俞红梅,注册资本5万人民 币,经营范围为一般项目:化妆品批发;化妆品零售;日用品批发;日用百货销售;日用杂品销售;家 居用品销售;互联网销售(除销售需要许可的商品);橡胶制品销售;塑料制品销售;包装材料及制品 销售;个人卫生用品销售;厨具卫具及日用杂品批发;消毒剂销售(不含危险化学品);信息咨询服务 (不含许可类信息咨询服务);市场营销策划;技术服务、技术开发、技术咨询、技术交流、技术转 让、技术推广;工程和技术研究和试验发展;组织文化艺术交流活动;承接档案服务外包;货物进出 口;技术进出口。(除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
头发越掉越多?这瓶「持证上岗」的精华液让发根“抓”得更牢
凤凰网财经· 2025-12-05 12:35
发量 决定一个人的氛围感,真没错! 你瞅,拥有一头海藻般的头发,随便一甩就是氛围感~ 跟别人合照也能轻松出圈。 男人也是如此!! 头发多就是显年轻! 但想维持健康的发量可太难了! 工作生活的各种压力, 让现在的人掉发越来越严重。 枕头上、梳子上、地上、浴缸里到处都是头发,自己头上却没剩多少... 数据显示: 我国现在有超2.5亿人受掉发困扰,也就是说每6个人里就有1个人脱发 。 像我们平时使用的染发剂, 各种含硅洗发水,或多或少都会损伤发根,影响头皮健康。 而 头 发少不仅会显老 ,连造型都做不了,再高的颜值也撑不住。 点击下图即可购买 ▼ | F | . | 10 | | --- | --- | --- | | œ | | | | 产品名称 | RUYI儒意臻萃防脱精华液 | | --- | --- | | 产品类别 | 防脱类 | | 注册人 | 广州海雅生物科技有限公司 | | 任所地址 | 广州市白云区鹤龙街黄边北路620号二层209室 | | | 1.变托境内生产 生产企业名称:广州臻颜化妆品有限公司 住所地址:广州市白云区钟落潭镇良园二横路15号之一 | | | 1栋401室、1栋501室 | | ...
《2025广州化妆品产业白皮书》发布
Guang Zhou Ri Bao· 2025-12-05 09:29
Core Insights - The Guangzhou International Beauty Week serves as a significant platform for the beauty industry, promoting high-quality development and innovation within the sector [2][4] - The "2025 Guangzhou Cosmetics Industry White Paper" highlights the city's robust cosmetics industry, focusing on raw material innovation and providing authoritative guidance for global competitiveness [3][7] Industry Overview - Guangzhou's cosmetics industry has maintained an annual output value exceeding 100 billion yuan, with over 7,237 registered entities, accounting for 30% of the national total [4] - The city hosts 1,857 cosmetics manufacturing companies, representing 60% of Guangdong's total and 30% of the national total, showcasing significant industry clustering [4] Innovation and Development - As of October 2025, Guangzhou has filed 14,900 invention patents in the cosmetics sector, leading the nation, with 11,774 patents specifically in raw materials [7] - The city has registered 40 new raw materials, making up 12.4% of the national total, indicating strong capabilities in core raw material research and development [7] Brand and Cultural Development - The cultural aspect of branding is becoming increasingly important, with companies focusing on storytelling and emotional value to differentiate themselves in the market [9][10] - Guangzhou's beauty brands are integrating Eastern cultural elements into their products, enhancing both domestic competitiveness and international appeal [10] Global Expansion - Guangzhou is projected to export nearly 10 billion yuan in beauty and personal care products in 2024, maintaining its position as the leading city for such exports in China [11] - Local companies are successfully entering international markets through differentiated strategies, with some establishing over 15 factories abroad [11]