Group 1 - The core theme of the news is the upcoming cultural and tourism consumption month during the Spring Festival, which will feature a variety of activities and products across the country, aiming to boost tourism and cultural engagement [1] - The cultural and tourism consumption month will run from late January to early March, with approximately 30,000 events planned and over 360 million yuan in consumption vouchers distributed to encourage public participation [1] - Family travel, particularly for parents with children, is identified as a significant trend this Spring Festival, with a notable increase in bookings for ice and snow tourism in northern regions and warm-weather destinations in the south [1] Group 2 - The surge in travel enthusiasm is driven by both government policies and market demand, with Guangdong offering 60 million yuan in consumption vouchers and Sichuan providing over 40 million yuan in subsidies, including 20 million yuan in tourism vouchers [2] - Various regions are launching unique cultural and tourism activities, such as Beijing's focus on traditional temple fairs and exhibitions, and Shaanxi's heritage lantern displays and cultural experiences [2] - The initiatives aim to lower consumer barriers and stimulate public interest in travel, contributing to a vibrant tourism atmosphere during the holiday season [2]

Core Viewpoint - Chengdu is launching a series of vibrant activities for the 2026 Spring Festival, inviting global tourists to experience its rich cultural and natural resources through various themed events and consumer activities [6][7][8]. Group 1: Event Highlights - The 2026 Spring Festival activities in Chengdu include 9 major themed scenes and over 600 events, designed to provide a rich experience for visitors during the 9-day holiday [8]. - Key themes include "Luminous City - Lantern and Temple Fair Activities," featuring nearly 20 traditional activities, and "Outdoor Activities in Scenic Areas," offering over 20 snow viewing and hiking events [8][9]. - Cultural exhibitions will showcase nearly 50 displays that highlight the region's archaeological and historical significance, enhancing the cultural depth of the festival [8][10]. Group 2: Consumer Activities - The "Shopping in China - Flavor of Tianfu" Spring Festival Consumer Season has been launched, featuring a "New Year Flavor Cloud Shopping Map" and various themed shopping activities [7][12]. - A total of 1,000 "Spring Festival Gift Bags" filled with local Chengdu products will be distributed at the Chengdu Shuangliu International Airport to enhance the festive shopping atmosphere [11][12]. - Various districts in Chengdu are organizing synchronized consumer activities, including fashion events and traditional markets, to create a lively shopping environment [13][14]. Group 3: Cultural and Artistic Engagement - The festival will include over 60 performances and 150 live shows, covering a wide range of artistic expressions from classical music to local operas, creating an inclusive cultural atmosphere [9][10]. - The "Cultural and Social Activities" will feature nearly 50 events that integrate traditional culture with community participation, enhancing the festive spirit [10][11]. - Chengdu aims to leverage the Spring Festival to promote local brands and products, enhancing their market presence and cultural recognition [11][12].

Core Insights - The "Thousands of Sceneries in Sichuan" large-scale themed interview event was launched in Chengdu on February 9, 2026, focusing on the integration of culture and tourism during the Spring Festival [1] - The event aims to showcase the vibrant development of cultural tourism and consumer markets in Sichuan during the New Year celebrations [1] Group 1: Economic and Consumer Insights - The Spring Festival consumption is highlighted as an important indicator of economic activity, with 32 representative locations selected across 11 cities in Sichuan for observation [1] - Sichuan has introduced a series of consumer promotion activities, including a national prize invoice pilot program in Chengdu and Luzhou, with a total prize investment of 70 million yuan during the Spring Festival [1] - Over 100 million yuan worth of exclusive consumer packages have been launched to cater to returning populations and New Year shopping needs, including car subsidies and dining vouchers [1] Group 2: Cultural and Tourism Activities - The cultural tourism sector has organized nearly 3,000 Spring Festival activities under the theme "Welcome to Sichuan, Enjoy the Fun," featuring diverse events such as performances, intangible cultural heritage exhibitions, and folk fairs [2] - More than 100 scenic spots are offering 100,000 free tickets, and 84 scenic areas in Chengdu, Deyang, Meishan, and Ziyang are implementing a 50% discount on ticket exchanges [2] - A total of over 30 million yuan in cultural tourism consumption vouchers have been distributed, along with promotional campaigns in collaboration with various platforms to attract tourists [2]

Core Viewpoint - Shanghai is enhancing its cultural and tourism offerings during the upcoming Spring Festival, with a total of 2,570 activities planned to attract residents and tourists to celebrate the New Year in the city [4][8]. Group 1: Cultural and Tourism Activities - The Shanghai Cultural and Tourism Bureau has announced 2,570 activities across seven categories, including festive events, performances, museum exhibitions, and intangible cultural heritage activities [4][8]. - Major tourist attractions in Pudong will feature unique New Year activities, such as Shanghai Disneyland's "Winter Wonderland" and the Shanghai Ocean Aquarium's whale greeting event [7]. - The Shanghai Art Museum will showcase 105 masterpieces from renowned artists, providing free access to the public [8]. Group 2: Business Initiatives - Yao Xue Ice and Snow World has reported a 70% increase in overall visitor numbers and a 40% rise in revenue year-on-year since the beginning of 2026, with expectations of a 20% increase in visitor numbers during the Spring Festival [5][6]. - Jin Jiang International Group is promoting nearly 100 Shanghai-themed tourism products, focusing on immersive experiences and deep engagement with the city [9]. - Yu Garden Holdings is integrating traditional lantern displays with modern technology and art to create a comprehensive Spring Festival experience that combines sightseeing, interaction, and consumption [9].

Core Viewpoint - Chengdu has been officially approved as a pilot city for new consumption formats, models, and scenarios in 2025, with a focus on supporting various innovative consumption initiatives [2] Group 1: Support for New Consumption Formats - The government has established a management method to support the new consumption formats, including the "first launch economy" and diverse service consumption scenarios [2][3] - Financial incentives are provided, with rewards up to 1.5 million yuan for first launch economic scenarios and various amounts for different types of projects [3] Group 2: Development of First Launch Economy - The initiative aims to create a robust service system for the first launch economy, including the establishment of first launch centers and economic clusters in key commercial areas [3] - Specific financial rewards include 800,000 yuan for establishing first launch centers and 1.5 million yuan for flagship stores [3] Group 3: Innovation in Service Consumption Scenarios - The plan encourages innovation in service consumption, integrating digital technologies like AI and the metaverse into sectors such as entertainment, tourism, and health [4] - Financial support is available for projects that enhance service consumption areas, with subsidies up to 30% of effective investment, capped at 30 million yuan per project [4] Group 4: Collaboration with Known IPs - The initiative promotes collaboration with global and local IPs to develop a range of consumer products and experiences [5][6] - Financial incentives include 1.5 million yuan for projects that link with well-known IPs and a minimum investment requirement of 5 million yuan for comprehensive consumption scenarios [6]

Core Viewpoint - Chongqing will launch a prize invoice activity from February 12 to July 31, 2026, with a total cash prize pool of 300 million yuan to stimulate consumer spending and engagement [1] Group 1: Participation Scope - The activity is open to both Chongqing residents and visitors, allowing participation through consumption in eight designated industries: retail, catering, accommodation, cultural arts, entertainment, tourism, sports, and residential services [2] - Participants must obtain a digital invoice issued by the Chongqing Taxation Bureau, with a minimum taxable amount of 100 yuan [2] Group 2: Designated Entry Points - Consumers can participate through various popular platforms, including UnionPay Cloud Flash Payment, Alipay, WeChat, JD.com, Douyin, and "Yukuaiban" [3] - The first batch of platforms includes UnionPay Cloud Flash Payment, Alipay, and Douyin, with more platforms to be added later [3] Group 3: Prize Distribution Method - The total prize amount is set at 300 million yuan, with a focus on high-frequency and inclusive prize distribution to enhance winning chances [4] - During the Spring Festival holiday, the winning rate will be significantly increased to boost consumer participation [4] - Cash prizes are categorized into five tiers: first prize of 800 yuan, second prize of 200 yuan, third prize of 100 yuan, fourth prize of 50 yuan, and fifth prize of 10 yuan [4] - Participants can upload invoices to enter instant draws, with cash prizes credited to their payment accounts within seven working days [4] Group 4: Threefold Surprise - Participants can enjoy "threefold surprises" with a single upload: instant cash prize draw, automatic receipt of electronic discount coupons, and a monthly public draw for physical prizes [5] Group 5: Supervision Mechanism - Consumers can report any refusal to issue invoices or provision of false invoices to the tax authority via the hotline 12366 [6] - For inquiries or to report violations related to the activity, dedicated hotlines are available [6]

（来源：市场星报） 星报讯 2月6日，在福建莆田、安徽合肥"双城联游过大年"文旅推介会上，蜀山区人民政府与莆田市涵 江区人民政府正式"牵手"，共同签署战略合作框架协议。 活动现场，莆田市分享了近年来推进文旅融合的实践与成果，介绍了莆田春节"一年两度"的历史由来和 独特习俗。 莆田市委常委、宣传部部长陈惠黔介绍，今年农历正月初四，莆田做大岁过大年，全市所有酒店为入住 游客免费提供年夜饭，同时还赠送包括莆田优品在内的新春大礼包，当天乘坐公交车全城免费；今年春 节元宵期间，莆田还将全面开放商圈、景区周边机关、企事业内部车位，对外地来莆车辆因不熟悉路况 产生的轻微交通违法，原则上不予处罚。 同时，莆田筹备了一系列丰富多彩的民俗文旅活动，包括"打铁花"表演、"千灯秀"闹元宵等，"年味"滚 烫浓烈、精彩纷呈。 会上，蜀山区人民政府与莆田市涵江区人民政府正式"牵手"，共同签署战略合作框架协议。双方将以促 进两地共同发展、协同繁荣为目标，建立全方位、多层次、常态化的战略合作机制，通过在经济、文 化、旅游、宣传等领域的深度合作，充分发挥各自优势，优化资源配置，提升区域竞争力和品牌影响 力，推动两地经济社会发展迈上新台阶。 莆田 ...

Core Viewpoint - The launch of the 2026 "Thousands of Scenes in Sichuan" large-scale thematic interview activity aims to promote tourism and consumption in Sichuan during the upcoming Spring Festival, with nearly 3,000 cultural and tourism activities planned to attract visitors [3][4]. Group 1: Event Overview - The thematic interview activity was initiated on February 9, 2026, with main venues in Chengdu and Guang'an, and aims to showcase the vibrant atmosphere of the Spring Festival in Sichuan [3][4]. - The event will feature a media team exploring 11 cities, focusing on the theme of "New Year Promoting Consumption" [3][4]. Group 2: Consumer Incentives - A special package worth over 100 million yuan titled "Comfort in Sichuan: Enjoying Reunion" has been launched, along with nearly 3,000 activities designed to create a comprehensive and engaging Spring Festival experience [4][5]. - The provincial government is introducing a 70 million yuan incentive program for retail, dining, accommodation, and tourism sectors through prize invoices to stimulate consumer spending [4][5]. Group 3: Cultural and Tourism Activities - Sichuan will host a series of nearly 3,000 cultural and tourism activities, including performances, intangible cultural heritage experiences, and themed educational activities, to enhance the festive atmosphere [4][6]. - Chengdu will feature nine major thematic activities and over 600 related events, promoting local tourism and cultural experiences [5][6]. Group 4: Regional Highlights - Guang'an will promote unique New Year activities that blend history and modernity, including events at the Guang'an Night City and the Jianchuan Museum Cluster [6][9]. - The initiative aims to highlight the diverse cultural resources across Sichuan, ensuring a unique festive experience in each region [4][9]. Group 5: Long-term Strategy - The provincial government plans to implement a year-round promotional campaign titled "Four Seasons in Sichuan" to continuously stimulate tourism and consumption [9]. - The thematic interview activity will be structured quarterly, focusing on various aspects of economic, social, and cultural development in Sichuan [9].

Core Insights - The Sichuan government launched a series of initiatives to promote tourism and cultural activities during the Spring Festival, emphasizing "warmth for guests" and "warmth for citizens" [1] Group 1: Initiatives for Returning Residents - Sichuan introduced a "Homecoming Gift Package" for returning residents, which includes free food tastings, subsidies for home appliance upgrades, exclusive local specialty gift packages, and discounts on local events and attractions [1] - The initiatives aim to convey the message of homecoming and showcase the changes and developments in Sichuan [1] Group 2: Benefits for Tourists - Tourists visiting Sichuan during the Spring Festival can enjoy extended hours at attractions, smooth transportation connections, reserved parking, and a variety of performances [1] - Specific benefits include permanent free admission to Jianmen Pass for tourists from Heilongjiang province and significant discounts or free entry to various attractions for visitors from other provinces [1] - For example, tourists from Zhejiang can access certain A-level scenic spots in regions like Ganzi, Aba, Liangshan, Bazhong, and Leshan for free [1] Group 3: Local Services and Offers - The main event location, Xicun Dayuan in Qingyang District, will provide a "Warm Service Station" for citizens and tourists, offering amenities such as rest areas, luggage storage, hot water, and information services [1] - Local businesses are also participating by offering special Spring Festival packages, discounts, and extended operating hours to enhance the experience for visitors [1]

Core Viewpoint - Tongzhou is preparing a vibrant cultural and tourism celebration for the upcoming Spring Festival, featuring over 200 activities and ten themed routes, inviting visitors to experience a festive atmosphere in the sub-center of Beijing [2][3]. Group 1: Cultural Activities - The newly opened Tongzhou Station will host a series of events from February 10 to the Lantern Festival, including exhibitions and traditional performances, aiming to attract visitors to celebrate the New Year [3]. - Three major cultural facilities in Tongzhou will offer 35 activities, including performances at the Beijing Art Center and exhibitions at the Beijing City Library and the Grand Canal Museum [3]. - A cultural market featuring 25 intangible cultural heritage products and traditional folk performances will take place along the Grand Canal from the 28th day of the twelfth lunar month to the seventh day of the first lunar month [3]. Group 2: Entertainment and Attractions - The Universal Resort will launch a special "Universal Chinese New Year" experience, including interactive activities, performances, and exclusive offers for annual pass holders [4]. - The Bay Area will feature a giant fish lantern parade and a VR sci-fi pavilion, along with traditional hot spring experiences [4]. - A new spring lantern festival will be held at the Urban Green Heart Forest Park, combining traditional lantern displays with modern market elements [4]. Group 3: Community Engagement - The district's cultural center will conduct 13 activities themed "One Horse Ahead, Culture Enriches Tongzhou," while the library will host 33 online and offline events [5]. - The district museum will present five themed activities related to the Year of the Horse, including historical exhibitions and cultural markets [5]. - Public cultural spaces will showcase art exhibitions and music performances along the Grand Canal from February 13 to March 3 [5]. Group 4: Winter Sports - Tongzhou will offer various winter sports activities, including a professional ice rink and snow slides, to enhance the festive atmosphere during the winter season [6][7]. Group 5: Tourism Routes - Ten premium tourism routes have been designed for the Spring Festival, catering to diverse visitor needs, including cultural, business, and leisure tourism [6]. Group 6: Visitor Services - Tongzhou has upgraded its visitor services with 16 new offerings, including shopping discounts, performance viewing, and convenient transportation options, aiming to provide a warm and welcoming experience for all guests [7].