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假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Xin Wen Ke Hu Duan· 2025-10-03 04:16
Core Insights - The National Day and Mid-Autumn Festival holiday, spanning 8 days, is expected to significantly boost tourism consumption across China, with many office workers opting for a "3 days off for 12 days" travel strategy [1][3] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% in travel volume compared to the same period last year [1][3] Travel Trends - The "3 days off for 12 days" vacation model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [3] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, among others [5] Tourism Activities - Various regions are hosting unique cultural and artistic events to attract tourists, such as performances in Sichuan showcasing local culture through dance and music [6][8] - In Jiangxi, the Tengwang Pavilion is offering immersive experiences to commemorate the 1350th anniversary of "Tengwang Ge," expecting over 150,000 visitors during the holiday [12] Local Attractions and Events - In Chongqing, traditional Sichuan opera performances are being held daily, allowing visitors to engage with local heritage [10] - The holiday coincides with the rice harvest season in southern China, leading to agricultural-themed events that enhance visitor experiences [14] Emerging Preferences - There is a growing trend for urban residents to seek nature and relaxation through camping and rural stays, with increased bookings for homestays in scenic areas [16][18] - The integration of cultural and tourism activities is evident in events like the flower parade in Wuhan, which features large floats and performances celebrating the 76th anniversary of the founding of the People's Republic of China [17][20]
“文旅+非遗+科技+电影+生态”吸引游客纷至沓来 特色资源激活火热消费新场景
Yang Shi Wang· 2025-10-03 03:56
央视网消息:2025年国庆假期叠加中秋佳节,各地依托特色资源,举行了丰富多彩的活动。 10月1日,贵州思南县举办了大型花灯巡游,思南龙凤花烛、剪纸、花灯等非遗与东莞舞草龙同台亮相,上万名演员和游客欢聚一堂,共贺新 中国76周年华诞。 夜幕降临,徐汇滨江化身为开放式的梦幻光影艺术剧场,给市民游客带来一场浪漫奇妙之旅。 假期首日,山西晋中左权县便迎来了大批游客。在景区复古街巷内,非遗演出、沉浸式体验与民俗展演交织上演。游客参与其中,沉浸式感受 革命历史,传承红色记忆。 激活非遗资源 千年古镇迎客流高峰 国庆中秋假期期间,浙江多地依托当地古镇建筑和非遗资源,推出了一系列特色文旅活动,丰富游客们的游玩体验。 在上海徐汇滨江西岸,国庆假期的游园会上,非遗市集老字号产品,吸引不少游客驻足选购。 活动负责人施黎成介绍,不仅能感受到老字号的美味,也能够在集市上体验到非遗,让大家在度过这个轻松国庆假期之外,也能感受到中国传 统文化的底蕴。 在浙江富阳的龙门古镇,龙门庙会盛大开幕。行龙灯、跳竹马、跳魁星,表演者们身着戏服、面绘三国脸谱,演绎布阵对战,还原古战场场 景。 为了让游客深度感受古镇文化,当地精心设计一条祈福之旅线路,串 ...
【高端访谈】中国以创新带动旅游产业发展——访联合国世界旅游组织秘书长波洛利卡什维利
Xin Hua She· 2025-10-03 03:17
Core Insights - The United Nations World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili highlighted China's significant role in driving tourism development through innovation, emphasizing its rich culture, world-class cities, and strong tourism infrastructure [1][2] - The UNWTO is celebrating its 50th anniversary, focusing on sustainable growth in the tourism sector over the past five decades [1] - Pololikashvili noted that while technology, such as virtual reality, is transforming the industry, the real-life travel experience remains irreplaceable, as people seek unique and authentic experiences [1] Summary by Sections China's Role in Tourism - China is recognized as an important and active member of the UNWTO, contributing significantly to both outbound and domestic tourism, which supports global tourism [2] - The number of "Best Tourism Villages" in China has reached 15, the highest in the world, with seven new villages added in November 2024 [2] Tourism Trends and Predictions - The National Immigration Administration and the Ministry of Transport of China predict that during the combined National Day and Mid-Autumn Festival holidays, daily inbound and outbound travelers will exceed 2 million, with total cross-regional movement reaching 2.36 billion [2] - Pololikashvili praised China's extensive and high-quality tourism infrastructure, which supports a large volume of travel [2] UNWTO's Mission and Initiatives - The UNWTO, headquartered in Madrid, Spain, is dedicated to promoting sustainable and universally accessible tourism [2] - The "Best Tourism Villages" initiative, launched in 2021, aims to enhance tourism's role in protecting rural areas and cultural heritage [1]
中秋国庆双节:上海多区“百花齐放”打造消费文旅盛宴
Guo Ji Jin Rong Bao· 2025-10-03 02:45
Core Insights - The article highlights the vibrant consumer and tourism activities in Shanghai during the overlapping Mid-Autumn Festival and National Day holidays, with a focus on the "Love Shopping Shanghai, Enjoy Double Festivals" campaign [1] Group 1: Tourism and Visitor Statistics - On October 1, Shanghai welcomed 3.5847 million visitors, marking an 18.5% year-on-year increase [3] - Key scenic spots and commercial districts across the country experienced a significant surge in visitor numbers, with core commercial areas seeing over a 90% increase compared to normal [3] Group 2: Local Events and Activities - Various districts in Shanghai launched unique activities to attract visitors, such as the Huangpu District's International Food Festival and the New Heaven and Earth Car Festival, featuring over 50 antique cars and numerous immersive performances [3][4] - The Putuo District implemented a consumption promotion plan that included diverse activities across its commercial areas, enhancing the festive atmosphere [4] Group 3: Cultural Integration and Night Economy - Cultural venues in Shanghai extended their hours and hosted special events, such as the Shanghai Natural History Museum's "National Day Chinese Dragon Night" and the Pudong Art Museum's exhibitions, which attracted over a million visitors [7] - The integration of cultural elements and national trends has become a new consumption trend, with events like the immersive night tour at the Shanghai Grand View Garden [8] Group 4: Travel Trends and Consumer Behavior - The travel demand during the holidays reflected a balance between family reunions and cultural experiences, with many travelers opting to leave early to avoid traffic congestion [10] - The Shanghai Municipal Bureau of Culture and Tourism reported hundreds of activities across various themes, promoting a vibrant holiday atmosphere throughout the city [10]
“无论是哪种类型的玩家,都能在这里找到专属动线” 宝山滨江打开亲水乐活“新视野”
Jie Fang Ri Bao· 2025-10-03 02:21
Core Viewpoint - The article highlights the vibrant cultural and recreational activities taking place at the Baoshan Riverside during the 2025 Shanghai Longtang Art Festival, showcasing community engagement through art, food, and entertainment events, which are driving consumer interest and foot traffic in the area [1][2][4]. Group 1: Art and Cultural Activities - The "Kilometer Riverside Painting the Yangtze" project, part of the Longtang Art Festival, has entered its second phase, featuring new artworks from artists and students across six themes [1]. - The Baoshan Riverside is adorned with colorful graffiti, enhancing the cultural landscape and attracting visitors [1]. Group 2: Food and Local Crafts - The "Longtang Graffiti Sound Wave Market" offers a variety of local delicacies and non-heritage crafts, including traditional dishes and artisan products, appealing to diverse consumer tastes [2][3]. - The "Baoshan You Li" cultural and creative store has introduced new products that reflect local heritage, attracting significant attention from visitors [2][3]. Group 3: Events and Promotions - The "Baoshan Cultural Tourism One Ticket Pass" offers significant discounts and access to various attractions, enhancing the appeal of the area during the festival [4]. - The "Wusongkou Aerial Theater" and the upcoming 2025 World F1H2O Motorboat Championship are major draws, significantly increasing hotel bookings and restaurant reservations in the area [6]. Group 4: Visitor Engagement - The Baoshan Riverside has seen a surge in visitors, with local businesses reporting doubled foot traffic compared to normal days, driven by the popularity of events and attractions [6]. - The introduction of interactive experiences and collaborations with heritage artisans aims to deepen visitor engagement and appreciation for local culture [3].
拆盲盒行情来袭:10月每天一个爆点,机构已潜伏这些板块
Sou Hu Cai Jing· 2025-10-03 02:14
Group 1: Market Dynamics - The banking sector executed a massive 1.1 trillion yuan reverse repurchase operation on October 9, significantly impacting the market liquidity and signaling a quantitative policy adjustment aimed at facilitating government bond issuance and corporate credit [2] - The influx of liquidity coincides with the upcoming discussions on the 14th Five-Year Plan, emphasizing technology innovation and green transformation as key policy priorities [2] - Non-bank financial institutions saw deposits increase by over 3 trillion yuan from July to August, indicating a substantial shift of household savings into the stock market [2] Group 2: Technology Sector - The OpenAI Developer Conference on October 6 sparked interest in the technology sector, particularly in the computing power industry, with North American cloud providers increasing capital expenditures [5] - Semiconductor companies, especially domestic leaders like SMIC, are experiencing a surge in orders, with revenue from processes below 14nm expected to increase by 68% by 2025 [5] - The domestic semiconductor equipment market is viewed as a high-certainty sector, with current localization rates at only 20%, accelerating the replacement process amid export controls from the US and Japan [5] Group 3: High-end Manufacturing - The humanoid robot sector is witnessing significant developments, with companies like Xpeng and Tesla advancing their robot prototypes, and global demand for humanoid robots projected to reach 2 million units by 2030 [5] - The upcoming International Nuclear Fusion Energy Conference from October 13 to 18 is expected to highlight high-temperature superconductors and core equipment manufacturers, with a project worth over 1 billion yuan set to begin bidding [5] Group 4: New Energy and Consumption - The new energy sector, particularly the energy storage segment, has shown strong performance, with 14 stocks hitting the daily limit on the last trading day of September [8] - The SNECES+ International Energy Storage Conference held in Shanghai from October 9 to 11 showcased a 32.4% year-on-year increase in photovoltaic installations, driving profit recovery in the supply side [8] - Consumer stocks are focusing on data from the National Day holiday, with short-distance travel and high-quality long-distance travel emerging as new trends [8] Group 5: Market Outlook - The third-quarter earnings reports for listed companies will conclude on October 31, with a current pre-earnings rate of only 48% for the Sci-Tech Innovation Board, indicating pressure on high-valuation tech stocks [10] - The Federal Reserve's meeting on October 28 is anticipated to influence global liquidity, with expectations of a 25 basis point rate cut, which could further boost sectors like technology, gold, and humanoid robots [11] - Analysts predict a strong performance in October, but structural differentiation is intensifying, with sectors like chips, robots, and new energy performing well, while others like shipping, banking, and food and beverage lag behind [12]
超23亿人次将踏上旅途!创意文旅点燃中国旅游市场
Xin Hua Wang· 2025-10-03 01:33
今年国庆与中秋"双节"叠加,中国迎来8天长假,激发民众高涨的出游热情。交通运输部分析预测,假 期全社会跨区域人员流动量将达23.6亿人次。 庞大的出行规模,不仅体现了民众对旅行和团聚的热烈期盼,也折射出中国经济的蓬勃活力与文旅消费 市场的旺盛潜力。 "和非玩家角色(NPC)随时随地都能互动起来,仿佛闯入了宋代武侠江湖。"假期首日,来自甘肃的张杰 慕名来到位于河南开封的万岁山武侠城。这座以宋代武侠文化为IP的主题景区,被游客称为"中国版迪 士尼"。 在河南郑州具有3600年历史的商代城墙一侧,泡泡玛特人气IP"Nyota"的四季主题展览吸引了众多年轻 人拍照打卡。 该主题展位于郑州新落成的商业街区"亳都·新象"内,这片兼具历史底蕴与时尚气息的现代街区于9月29 日正式开业,是郑州市管城回族区文旅消费季的重要组成部分。以西餐头部品牌兰巴赫为代表的当地首 10月1日,游客在辽宁本溪老边沟风景区内游玩。新华社记者 李钢 摄 进品牌,和精心策划的"城墙光影秀"等文商旅体验,使该街区开业当日客流量就突破10万人次。 在辽宁,第十九届本溪(国际)枫叶节吸引众多摄影师以镜头为媒介,定格本溪秋日"枫景"之美。"通常10 月10 ...
国庆中秋假期 多地文旅花样“上新”
Zhong Guo Xin Wen Wang· 2025-10-03 01:29
0:00 国庆中秋假期各地文旅花样"上新",多样"玩法"激活假日经济,为游客提供全方位、沉浸式的文化体 验。在北京什刹海,古典花船、大型月球灯、快闪小舞台等让游客感受千年古运河现代魅力。在河北承 德避暑山庄,八方游客感受"紫塞承德"的独特魅力。景区推出金秋游园活动,游客身着传统服饰沉浸式 体验古风场景。山西忻州五台山景区洋溢"中国红",游客畅享金秋美景。在广西南宁市马山县,民众唱 响山歌,展演壮族会鼓、打扁担、舞春牛等特色民俗。(杜燕 杨雪峰 韦亮 范丽芳 宫可欣 史文勇 黄艳梅 刘汉琪 制作 乐小敏 部分视频来源 承德台) 责编:卢思宇、李萌 ...
国庆中秋假期第二日广东省4A级及以上景区迎客超461万人次
Zheng Quan Shi Bao Wang· 2025-10-03 01:28
Core Insights - The cultural and tourism market in Guangdong province is operating smoothly and safely during the National Day and Mid-Autumn Festival holiday period [1] Group 1: Visitor Statistics - On October 2, 2023, 4A-level and above scenic spots in Guangdong received 4.615 million visitors, representing a year-on-year increase of 4.2% [1] - Key monitored areas along 14 ancient post roads received 616,000 visitors, showing a year-on-year growth of 3.2% [1] - 13 classic red tourism scenic spots attracted 359,000 visitors, with a year-on-year increase of 2.4% [1] - 100 rural tourism sites and historical villages welcomed 407,000 visitors, marking a year-on-year growth of 3.1% [1] - 80 key public cultural institutions received 341,000 visitors, reflecting a year-on-year increase of 1.4% [1]
五指山:非遗“潮”起来 旅游火起来
Hai Nan Ri Bao· 2025-10-03 01:19
Core Viewpoint - The article highlights the vibrant cultural tourism activities in Wuzhishan, Hainan, focusing on the integration of intangible cultural heritage (ICH) with tourism to enhance visitor experiences and promote local culture [2][3]. Group 1: Cultural Activities - Wuzhishan is hosting various cultural events during the National Day and Mid-Autumn Festival, themed "Intangible Heritage Dance Reflecting Mountain City" which includes diverse experiences such as culinary and craft demonstrations [2][3]. - The activities feature traditional performances like the Li ethnic bamboo pole dance, showcasing the lively interaction between tourists and local residents [2]. Group 2: Community Engagement - The events encourage active participation from visitors, allowing them to engage in traditional dances and crafts, thereby deepening their understanding and appreciation of Hainan's culture [3]. - Various locations in Wuzhishan, such as Maona Village and Xiaodao Park, are hosting specific ICH-themed activities, enhancing the cultural narrative through hands-on experiences [3]. Group 3: Economic and Social Impact - The integration of ICH with tourism is seen as a strategy to promote high-quality development in the cultural tourism sector, contributing to rural revitalization and community harmony [3]. - The "ICH + Cultural Tourism" model is enriching the festive atmosphere and narrating Hainan's stories through its scenic landscapes and cultural heritage [3].