2025.06. 10 本文字数：1983，阅读时长大约3分钟 作者 | 第一财经 钱童心 彻底改变运动员训练方式 今年3月，苏州发布了《苏州市加快发展AI芯片产业的若干措施（征求意见稿）》，支持AI芯片企业 积极参与政务服务、交通、环卫、公共安全、教育、医疗健康等领域应用，加快AI芯片产品新技术迭 代、新产品应用、新场景落地，培育打造具有典型意义的标杆案例。 据介绍，此次苏州市人工智能协会将围绕足球训练、健康管理、比赛战术等领域，重点征集智能训练 辅助、运动员健康管理、比赛战术优化等领域的AI解决方案，具体涉及基于计算机视觉的运动姿态分 析系统、智能训练数据采集与分析平台、个性化训练方案生成系统；运动损伤风险预测系统、运动员 体能智能监测设备、康复训练智能评估和指导系统；对手数据分析与战术模拟系统、实时比赛决策辅 助工具、智能赛后复盘分析平台。 根据要求，创新产品及解决方案需具备实际落地应用条件，能够在2025江苏省城市足球联赛赛季结 束前完成部署并投入使用。据介绍，2025年江苏省城市足球联赛赛程从5月10日持续至11月2日， 这对于部署效率是一大考验。 人工智能正在对全球体育产业产生颠覆性的影响，并彻底 ...

对于时尚品牌创新行动，《方案》提出，打造全球首发中心。支持商圈商街商场改造提升，鼓励商业运 营主体积极吸引全球优质品牌在京设立首店、旗舰店、创新概念店，培育本土时尚定制品牌，支持时尚 品牌在京设立研发设计中心和地区总部。 ● 本报记者 熊彦莎 北京市商务局官网6月9日消息，北京市商务局等四部门印发《北京市扩大时尚消费专项行动方案》（以 下简称《方案》），提出六方面21项举措。包括鼓励商业运营主体积极吸引全球优质品牌在京设立首 店、旗舰店、创新概念店；鼓励老字号与知名IP跨界合作；鼓励医疗美容项目扩产和医疗美容产品研发 创新；鼓励企业积极应用虚拟现实、人工智能、元宇宙等新技术，创新推出VR购物、AR试穿、虚拟模 特、元宇宙体验等时尚消费场景。 《方案》既体现了优化时尚消费供给的工作举措，彰显了城市时尚魅力，也体现了提升消费体验、扩大 时尚消费需求的具体落脚点，涵盖文商旅体科等各领域，为社会公众提供了一份"可观、可感、可及"的 时尚消费和时尚生活指南。 打造全球首发中心 推出VR购物等时尚消费场景 对于时尚产业赋能行动，《方案》提出，强化时尚设计引领。培育创新设计应用生态，推动"设计+人 工智能"专项行动，鼓励工 ...

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, attracting over 180,000 spectators and generating billions in online engagement [1] - The event has transformed ticket sales into a "consumption pass," leading to a 305% year-on-year increase in tourist site bookings in Jiangsu [1] - The economic model of "Su Chao" exemplifies innovative event economics, effectively converting sports enthusiasm into broader consumer activity [1] Group 1: Economic Impact - The multiplier effect of event economics is evident, where a single event can drive multiple times the economic growth compared to its investment [1] - For instance, after a match in Nanjing, searches for local delicacies surged by 74%, and orders for specific dishes increased by 58% [1] Group 2: Long-term Consumption Growth - The event's theme IP continues to drive consumption post-event, as seen with the success of merchandise like commemorative badges and exclusive blind boxes [2] - The "Village Super" event in Guizhou attracted over 17 million visitors from 2023 to 2024, showcasing the long-term potential of sports events to sustain consumer interest [2] Group 3: Cross-industry Integration - The integration of sports with tourism, commerce, and entertainment creates new consumer experiences and business models [2] - In Beijing, Olympic venues have been repurposed to include various attractions, enhancing visitor engagement and spending [2] Group 4: Full Chain Activation - The event economy stimulates the entire industry chain, from venue construction to service procurement, boosting sectors like construction, media, and hospitality [3] - For example, during the Dragon Boat Festival in Foshan, tourist numbers increased by 52.69%, demonstrating the economic benefits of hosting sports events [3] Group 5: Collaborative Effects - The interconnected effects of multiplier, integration, and activation are not isolated but work together to enhance consumer engagement [3] - The synergy between ticket sales and local business promotions exemplifies a new paradigm for expanding and improving the consumer market [3]

市场投资人士认为，女子体育是一项增长型资产，具有巨大的长期上升潜力。 今年5月末，卫冕冠军纽约自由人在主场以82-77险胜金州女武神，保持 5连胜不败，稳居WNBA联盟第 一。同期，卫冕冠军也在体育赛事交易市场里投下了一个重磅消息，纽约自由人队以4.5亿美元估值出 售股权，创下了女子职业体育俱乐部的最高估值纪录。 这笔资金将主要用于建设新训练设施。自由人队在今年3月宣布，将在布鲁克林绿点区建造一座75,000 平方英尺的训练设施，预计于2027年建成。这座设施将成为WNBA首个"由球员设计，为球员服务"的训 练基地，预算为8000万美元。 近年来，女子体育赛事兴起并获得高关注度，这让一些女子体育俱乐部的身价倍增。而这也让一些早几 年抄底的投资人在出售球队后赚得盆满钵满。 华人夫妇出手抄底，投资女子体育 在日前于纽约举行的福布斯Iconoclast峰会上，吴明华向媒体证实了前述交易数字的准确性，并承认估 值的上升幅度甚至令她自己都感到惊讶。"女子体育是一项增长型资产，具有巨大的长期上升潜力"。她 认为。 吴明华表示，她对于自由人队的未来充满期待，认为到2030年代中期，球队有望成为"第一支价值10亿 美元的女子 ...

Group 1 - The core idea of the events is to promote the concept of "sports strong nation" and enhance public health through over 500 fitness activities across Guangdong [1] - The activities will feature a diverse range of events tailored to different regions, focusing on urban fitness needs in the Pearl River Delta and cultural characteristics in the eastern and western parts of Guangdong [1][3] - The Pearl River Delta will implement initiatives such as volunteer services by social sports instructors and traditional sports competitions, while the eastern and western regions will highlight local cultural events like dragon boat races and community sports [1][2] Group 2 - The main event of the Guangdong Provincial Orienteering League will take place in Raoping County, showcasing the integration of sports, culture, and tourism [2] - The activities aim to release the economic, social, and cultural values of sports, aligning "national fitness" with "rural revitalization" [3] - The initiative will also include community engagement through volunteer services, fitness guidance, and personalized exercise prescriptions for residents [3]

Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]

Group 1: Service Consumption Trends - The summer season is driving an increase in service consumption, particularly in tourism, home services, and sports events, contributing to economic growth and employment [1][2] - The Ministry of Commerce has launched the "Service Consumption Season" initiative for 2025, focusing on the integration of various service sectors such as tourism, food, sports, and digital services [1] Group 2: Tourism and Entertainment Growth - During the "618" shopping festival, sales of tourism products like theme park and cruise trips saw over a 100% increase, with transaction volumes in live streaming exceeding three times that of the previous year [3] - The upcoming summer movie season is expected to see significant box office improvements, with over 60 films scheduled for release, supported by local government initiatives like consumption vouchers totaling over 1 billion yuan [4] Group 3: Home Services Development - The demand for home services is rising, particularly for flexible labor options like hourly workers, with platforms utilizing digital technology to enhance service efficiency [5][6] - The home service industry is evolving to meet diverse consumer needs, including family care and pet services, necessitating a more professional workforce [7] Group 4: Sports and Events Impact - The inaugural Jiangsu City Football League has become a popular sports IP, boosting local economies through innovative ticketing and promotional packages [8] - The government is supporting the expansion of quality sports events, with plans for numerous large-scale events and facilities to enhance outdoor sports offerings [9]

Group 1: Service Consumption Trends - The summer season has led to an increase in service consumption, particularly in tourism and home services, contributing significantly to economic growth and employment [1][3] - The Ministry of Commerce launched the "Service Consumption Season" initiative for 2025, aiming to promote the integration of various service sectors such as tourism, food, sports, and digital services [1][2] - The demand for family-oriented and themed cultural tourism is rising, with significant sales growth in theme park and cruise products during the "618" shopping festival [1][2] Group 2: Innovations in Cultural and Tourism Services - Scene linkage and IP empowerment are key innovation points in the cultural and tourism service sector, with companies like Haichang Ocean Park planning strategic partnerships to create comprehensive consumption experiences [2] - The upcoming opening of Shanghai Lego Land has generated high search interest on tourism platforms, indicating strong consumer anticipation [2] - The cruise industry is also evolving, with new themed experiences being introduced to cater to family travel demands [2] Group 3: Home Service Sector Developments - The home service sector is experiencing a surge in demand, particularly for flexible labor arrangements like hourly workers, as families seek assistance during the summer [3][4] - Digital technologies are being leveraged by home service platforms to enhance service delivery and improve matching efficiency between service providers and clients [3][4] - The government is promoting the expansion and quality improvement of home services, recognizing it as a new growth point for service consumption [3][4] Group 4: Sports and Events Impact - The first Jiangsu City Football League has emerged as a popular sports IP, driving local tourism and consumption through innovative ticketing and promotional packages [5][6] - Investment opportunities are expanding in the sports sector, with companies like Jinling Sports benefiting from increased visibility and demand due to local sports events [5] - The government is encouraging the development of diverse sports events and facilities, aiming to enhance the overall sports consumption landscape [6]

Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]

Core Viewpoint - Shandong province is promoting the integration of sports, commerce, and tourism to stimulate consumer spending and enhance market vitality through various events and initiatives [2][3][4]. Group 1: Event Planning and Economic Impact - Shandong plans to host 200 national-level events by 2025, including 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants [2]. - The "Four Rivers" themed events in 2024 are expected to attract over 190,000 participants and generate direct economic benefits of 423 million yuan, contributing 959 million yuan to GDP and driving 347 million yuan in service chain consumption [2]. - The province's sports consumption has exceeded 200 billion yuan in 2024, with over 80,000 events planned [4]. Group 2: Consumer Engagement and Subsidies - The "Good Luck Shandong Enjoy Life" initiative offers subsidies for sports events, training, and equipment, with a budget of 10 million yuan from Shandong UnionPay and over 400 signed merchants [3]. - A new program "Travel with Events" will provide various subsidies through platforms like Didi and Meituan, with a total of 90 million yuan allocated [3]. - The "Good Luck Shandong" card offers consumers 12,700 yuan worth of scenic area ticket rights for a 239 yuan expenditure while participating in events [3]. Group 3: Seasonal Promotions and New Sports - Shandong will continue to host seasonal promotional activities such as "Summer Food," "Autumn Health," and "Winter Ice and Snow" to combine sports and consumer activities [4]. - The province is planning a Pickleball Tourism Carnival in June 2025, integrating competitions, cultural promotion, and local cuisine to enhance event impact [4]. Group 4: Trade and Exhibition - The 6th Shandong Sports Expo will be held from August 22 to 24 in Linyi, aiming to establish an "International Sports Goods Procurement Center" and attract over 200 international buyers from more than 40 countries [5].