Group 1 - The core viewpoint of the article highlights the key points of Shenzhen's e-commerce support policy for 2025, which includes initiatives to promote online consumption and provide subsidies for various consumer electronics [1] - The policy emphasizes the implementation of a trade-in program for household appliances, offering subsidies for purchases of items such as refrigerators, washing machines, televisions, air conditioners, computers, and other home appliances [1] - Additionally, subsidies will be provided for digital products including smartphones, tablets, and smart wearable devices, aiming to stimulate consumer spending in the electronics sector [1] Group 2 - The policy aims to support the growth of e-commerce platforms by accelerating the development of commercial e-commerce entities [1] - It includes a revenue growth reward program for e-commerce platforms, where those achieving a certain scale of annual revenue will receive rewards based on the percentage of their revenue growth [1]

Core Insights - The report from Peking University's National School of Development presents the first online consumption brand index based on real consumer data, indicating a stable growth trend in consumption quality in China from 2023 to 2025 [1][2] Group 1: Consumption Quality Trends - The Chinese online consumption brand index is projected to increase from 59.42 in Q1 2023 to 63.38 in Q1 2025, reflecting an average brand score increase of nearly 4 points [1] - The jewelry brand consumption index is expected to rise by nearly 8 points over two years, with emerging brands like Laopu Gold achieving significant sales growth [4][5] Group 2: Brand Performance - The top brands in the online consumption index include Huawei, Xiaomi, and Apple, with scores ranging from 95.30 to 87.46 for the top ten brands [4] - New toy brands such as Blokus and Light and Night have entered the top 500 brand list, indicating a shift in consumer preferences towards emotional and healing experiences [5] Group 3: Policy and Regional Insights - National subsidies have significantly boosted the consumption quality, particularly in home improvement and appliance sectors, with indices showing growth of around 5 points [7] - The report highlights a rapid growth in the consumption brand index in western regions, attributed to e-commerce initiatives like the "Xinjiang Free Shipping" campaign [7]

Core Insights - China is both a beneficiary and contributor to economic globalization, with a strong global purchasing power reflected in the "Global Brand China Online 500" list [1] - The list, compiled by Peking University and supported by Taobao Tmall, analyzed consumer data from millions of brands, integrating various metrics to create a comprehensive scoring system [1][2] - International brands account for 29.8% of the top 1000 brands, 31.2% of the top 500, and 36% of the top 100, indicating a competitive online market for international brands in China [1][3] Brand Performance - In the top 10 brands, 3 are international, while in the top 50 and top 100, there are 18 and 36 international brands respectively [3] - The beauty and personal care sector shows a significant international presence, with 8 out of the top 10 brands being international, and the sports and outdoor sector has a 70% representation of international brands [3] Consumer Demand - Chinese consumers show a strong preference for international brands in beauty care, sports health, and fashion, with beauty care brands leading at 52, followed by 23 in sports and 21 in apparel [3] - International brands dominate in sectors requiring high technical expertise and R&D capabilities, highlighting their competitive edge [3] Localization Strategies - Adidas ranks 10th on the list, experiencing double-digit growth in China due to successful localization strategies, including empowering local teams and ensuring supply chain responsiveness [4] - Online platforms like Taobao Tmall facilitate a two-way interaction between domestic and international brands, allowing for mutual learning and adaptation to consumer preferences [4] Market Dynamics - The 156 international brands on the list have established flagship stores on Taobao Tmall, with nearly half opening their first stores online, making it a recognized "second official website" for brands entering China [5] - China's massive market size and evolving consumer structure present significant growth opportunities for global brands, enhancing the variety and quality of choices available to Chinese consumers [5]

服务行业：关注物流业出口相关政策限制。 1）欧盟表示，将对进入欧盟的小包裹收取手续费，这些小包裹大部 分来自中国。对此，外交部发言人表示，具体的问题建议向中方的主管部门了解，中方认为营造一个开放包容的 贸易环境符合各方的共同利益，希望欧方能够恪守开放的承诺，为中国企业提供公平透明非歧视的营商环境，为 中欧经贸合作创造有利条件。 宏观日报 | 2025-05-22 关注物流业出口相关政策限制 中观事件总览 生产行业：关注"俩新"政策推进情况。 1）上海市人民政府办公厅印发《上海市提振消费专项行动方案》。其中提 到，加力扩围实施消费品以旧换新。促进汽车消费，落实好国家汽车报废更新补贴和我市汽车置换更新补贴政策。 落实国家家电以旧换新补贴政策，新增手机、平板、智能手表（手环）等数码产品购新补贴，加力支持绿色家电 家居家装消费。 2025年期货市场研究报告 第1页 请仔细阅读本报告最后一页的免责声明 数据来源：央视，iFind，华泰期货研究院 行业总览 上游：1）农业：鸡蛋价格近期震荡。2）有色：铝近期价格持续回升。3）黑色：玻璃、橡胶价格短期回落。 中游：1）化工：PTA开工率回升；PX开工率近期回落。2）基建：沥 ...

Group 1 - Shanghai issued the "Special Action Plan for Boosting Consumption," promoting automobile consumption and introducing new subsidies for digital products such as mobile phones, tablets, and smartwatches, while also supporting green home appliances and home decoration consumption [1] - Eight departments released measures to support financing for small and micro enterprises, allowing eligible small and micro enterprises to list on the New Third Board and standardizing their transition to the Beijing Stock Exchange [1] - The China-ASEAN Economic and Trade Ministers' Special Meeting held online on May 20 announced the completion of negotiations for the China-ASEAN Free Trade Area 3.0 [1] Group 2 - UBS expressed optimism about the Chinese stock market, indicating that foreign capital inflow will be a significant trading logic in the coming quarters, with Hong Kong stocks slightly outperforming A-shares [1] - *ST Jinguang experienced significant stock price fluctuations and faces multiple delisting risks, while Leshan Electric Power has a price-to-earnings ratio significantly higher than the industry average [1] - Vanke A pledged not more than 6 billion yuan worth of Wanwu Cloud shares as collateral for a loan agreement with Shenzhen Metro Group [1] - Wangsha Co. saw a major shareholder sell 972,200 shares on May 21, while Liren Liyang reported that products containing "Mecarboxyl" account for less than 1% of total sales revenue [1] - Nanjing Port has seen a continuous rise in stock price over seven days, but its subsidiary's foreign trade container direct line does not have a direct route to the United States [1]

消费赛道迎来重磅利好政策。 5月21日晚，据上海市人民政府官网，上海市人民政府办公厅印发《上海市提振消费专项行动方案》，从七个 方面提出了32条具体举措提振消费。其中提到，加力扩围实施消费品以旧换新；推动人工智能、虚拟现实、大 数据等技术在消费领域深化应用。 券商机构分析称，提振消费成为更鲜明的政策主线，提振消费成为经济工作的重中之重。短期措施主要集中 在"以旧换新"加码发力，化债持续展开，房地产市场"止跌回稳"，资本市场强政策预期等方向。 与此同时，小微企业也迎来利好政策。据国家金融监督管理总局网站消息，金融监管总局、中国人民银行、中 国证监会、国家发展改革委、工业和信息化部、财政部、税务总局、市场监管总局于近日联合印发了《支持小 微企业融资的若干措施》，从增加融资供给、降低综合融资成本、提高融资效率、提高支持精准性、落实监管 政策、强化风险管理、完善政策保障等八个方面，提出23项具体工作措施，进一步改善小微企业、个体工商户 融资状况。 上海重磅发布 5月21日晚间，据上海市人民政府官网，上海市人民政府办公厅印发《上海市提振消费专项行动方案》（以下 简称《行动方案》），其中提到，加力扩围实施消费品以旧换新。 ...

据悉，"全球品牌中国线上500强榜单"（CBI500）和 "线上品牌购买力指数"（BPI）发布也于同日发 布。 （文章来源：新华财经） 同时中国线上消费品牌指数呈现出与线上市场相符的季度波动规律。受"618""双11"购物节活动影响， 消费品牌指数在二季度、四季度均出现显著上升趋势，且在四季度的上升幅度显著高于二季度。 指数显示，3C数码行业消费品牌指数最高，评分处于75-85分区间，意味着该行业不仅几乎不存在"无品 牌"商品，且大部分消费者倾向于购买该行业的头部品牌产品。宠物用品行业的消费品牌指数展现出较 为显著的增长，显示消费者在宠物用品购买过程中品牌意识不断增强。较为意外的是，玩具潮玩行业的 消费品牌指数低于50。尽管乐高、泡泡玛特等品牌在该行业占据主导地位，但近年来，行业涌现出诸多 新品牌，并迅速获得了广大消费者认可。 研究团队认为，淘宝、天猫平台用户相对稳定、分布相对较广，与研究目标契合。团队在淘宝、天猫的 支持下，整合了访问量、搜索词、成交金额、会员成交、店铺好评等几乎所有的可得指标。这也是电商 平台首次大力度地支持学术机构进行消费品质研究。 新华财经北京5月21日电（记者丁雅雯、吴慧珺）"中国线 ...

5月21日，"全球品牌中国线上500强榜单"（CBI500）发布，这是首个基于消费者实际购买行为的 品牌榜单。同时发布的还有"中国线上消费品牌指数"（CBI）和"线上品牌购买力指数"（BPI）。 从行业看，3C与家电行业消费品质最高，消费品牌指数均高于75分，显示出行业头部品牌占据较大 市场份额。2023年以来，宠物用品、家装家具、服饰（女装）行业的消费品牌指数增幅均超过5 分，显示出消费者对该品类的品牌意识逐渐增强，消费向高评分品牌集中。 中国线上消费品牌指数CBI的基期对比（以2023年一季度为基期，基期指数=100） 从季度环比看，中国线上消费品牌指数具有线上市场的季度波动特点。在有"6·18"的二季度、 有"双11"的四季度，电商促销活动有力拉动品牌消费，指数均出现显著上升。 中国线上消费品牌指数CBI季度环比（2023年和2024年） "中国线上消费品牌指数"（CBI）是以真实消费大数据为基础、聚焦高质量发展的线上消费指数，不 仅在全国层面提供各季度的总指数，还为各地级市、各行业提供细分指数。 过去两年我国消费品质显著回暖 据了解，该指数和榜单由北京大学国家发展研究院、北京大学数字金融研究中心、中山 ...

智通财经5月21日电，上海市人民政府办公厅印发《上海市提振消费专项行动方案》。其中提到，加力 扩围实施消费品以旧换新。促进汽车消费，落实好国家汽车报废更新补贴和我市汽车置换更新补贴政 策。落实国家家电以旧换新补贴政策，新增手机、平板、智能手表（手环）等数码产品购新补贴，加力 支持绿色家电家居家装消费。 上海市提振消费专项行动方案：加力扩围实施消费品以旧换新 ...

特斯拉副总裁陶琳最近给我们描绘了一幅「颇具温情」的用车场景： 家长们可以通过特斯拉 App 为刚刚拿到驾照的「孩子」设定车辆的最高速度、最大加速度，还可以一键开启一系列主动安全功能，甚至还有「宵禁通 知」——晚上 11 点到凌晨 4 点之间，只要车辆被启用，家长就会立刻收到提醒。 当然了，如果家长就是车主的话，那么外借车辆时限制其性能这件事非常合情合理，另一方面，经验不足的年轻驾驶员事故率确实相对较高。然而，「孩 子」这个说法放在中文语境下，未免有些幼龄化之嫌。要知道，关于未成年人刑事责任年龄的改革的讨论都已经持续十来年了。 孩子？多大的孩子开啊？ 众所周知，不同于特斯拉的「老家」美国，在我国获取机动车驾驶证的最低年龄为 18 岁，这意味着，我国的机动车驾驶员完全具备承担民事和刑事责任 的能力—— 这或许就是部分网友感到疑惑的原因。 现如今，车企们正以前所未有的热情，深度参与到我们日常驾驶的每一个细枝末节之中。特斯拉这层包裹着科技糖衣的「父爱」，究竟是科技进步带来的 贴心守护，还是一种在无形中逐渐模糊用户自主权边界、不请自来的「越俎代庖」？ 末了在附上一句「希望特斯拉的设计可以让每个家庭平安用车」，听上去满是 ...