以下文章来源于财经三分钟 ，作者杨瑞 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 作者：杨瑞 来源：财经三分钟 擦边团播，正以燎原之势席卷整个直播行业。 有媒体曝光，某腰部团播公会单月流水轻松过千万；刚从舞蹈学院毕业的女生，加入团播三个月 就买了车；更有头部团播成员，年收入堪比二线明星。 所有人都在这场流量游戏里各取所需，又各自沉沦。 01 擦边"团播"，赚得盆满钵满！ 最近， 擦边"团播"异军突起 ，成为了直播界的新宠，也让不少人赚得盆满钵满，开启了疯狂"掘 金"之路。 所谓团播，就是多位主播同时现身直播间，通过唱跳等才艺展示吸引观众，依靠观众打赏决定内 容走向与互动。 流量在哪里，资本就会涌向哪里。 去年还鲜少有人问津的团播赛道，今年已是一片红海。据不完全统计，各大平台的团播直播间数 量较去年增长了近一倍，不少曾经专注于美妆、游戏的MCN机构，也纷纷成立了团播事业部。 曾经在剧院里跳着古典舞的舞者，如今在直播间里学习"擦边"动作；科班出身的影视演员，放下 身段和新人 ...

Core Viewpoint - Douyin Group has upgraded its live streaming group management regulations to address issues such as fraud, inducement, and infringement of streamers' rights, aiming for high-quality industry development [1] Group Broadcasting Management Regulations - The new regulations include stricter measures against fraudulent practices, such as streamers creating false intimate relationships to induce tips and unreasonable contract terms imposed by agencies [1][10] - The platform will implement a tiered punishment system for accounts with violations, including reduced recommendations, suspension of live streaming, and potential indefinite revocation of streaming rights [1] - Agencies with a high proportion of violating streamers or engaging in unfair practices will face penalties, including reduced health scores and operational restrictions, with severe cases leading to termination of cooperation [1] Prohibited Practices - Agencies are prohibited from setting unreasonable signing terms, including high penalty fees, vague breach clauses, excessive streaming hours, and unreasonable competition clauses [4][6] - Agencies must fulfill agreed service content and cannot mislead streamers regarding withdrawal conditions or platform rules [7][5] Industry Context - Group broadcasting, a new form of live streaming, features multiple streamers interacting simultaneously, with content ranging from dance to talent showcases, and audience tips determining rankings and outcomes [10] - The model has seen a resurgence since 2023, integrating elements from idol culture and fan economy, with some top streamers earning millions in a single night [12] - As of mid-2025, Douyin has reportedly expelled 54 agencies for violations related to inappropriate content and fraud [10]

Core Viewpoint - The Douyin platform has upgraded its content management regulations for group live streaming to address issues of vulgar competition and improve industry standards [1][2] Group 1: Regulatory Changes - Douyin has introduced stricter governance requirements for group live streaming content, streamer behavior, and agency operations [1] - The 2023 regulations focus on curbing vulgar content and false marketing, while the 2025 updates aim for comprehensive industry governance, extending oversight to agency operations and contractual relationships [1][2] - The new regulations prohibit vulgar content, false marketing, and malicious competition, emphasizing systematic, precise, and long-term solutions [1][2] Group 2: Industry Trends - The group live streaming format has evolved, with diverse content forms emerging, such as immersive theater and outdoor live streaming [2][3] - The participant demographics have expanded, attracting professionals from various fields, enhancing the cultural depth and artistic quality of the content [3] - The market size for the online performance industry, including live streaming and short videos, is projected to reach 212.64 billion yuan in 2024 [3][4] Group 3: Collaborative Efforts - For the group live streaming sector to thrive, industry participants must innovate within regulatory frameworks and enhance their operations [4] - Collaboration among platforms, agencies, and streamers is essential for building a healthy and sustainable industry ecosystem [4]

Core Viewpoint - Douyin and WeChat Video Accounts are enhancing governance of group live streaming content, cracking down on vulgarity and false marketing to promote industry ecosystem upgrades [2][3] Group 1: Regulatory Changes - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Specifications" and released new regulations focusing on stricter governance of group live streaming content, streamer behavior, and guild operations [2] - The 2023 regulations primarily target vulgar content and competitive misconduct, while the 2025 upgrade emphasizes comprehensive industry governance, extending oversight to guild operations and contractual relationships [2][3] - The new regulations explicitly prohibit vulgar content, false marketing, and malicious competition, highlighting their systematic, precise, and long-term nature [3] Group 2: Content and User Protection - The regulations ban behaviors such as suggestive actions and excessive beautification, aiming to return content to authenticity and health [3] - Streamer management includes prohibiting inducement of consumption and comparison of rewards, particularly protecting users, especially minors, from irrational spending [3] - Guild operations face strict penalties for malicious hype and infringement, with a tiered punishment mechanism introduced to curb violations at the source [3] Group 3: Industry Evolution - The regulations not only focus on "plugging loopholes" but also encourage the construction of professional live streaming bases and innovative scripted content, providing positive guidance for high-quality industry development [3] - WeChat Video Accounts have also strengthened governance against vulgar content in group live streaming, implementing penalties based on the severity of violations [3][4] - The industry is witnessing unprecedented diversity in performance forms and participant demographics, with traditional professionals like actors and teachers increasingly engaging in group live streaming [4] Group 4: Market Potential - The Chinese Performing Arts Association reported that the overall revenue scale of the online performance industry (live streaming and short videos) is projected to reach 212.64 billion yuan in 2024 [4] - For industry participants, innovation within regulatory frameworks and upgrading above baseline standards are essential for group live streaming to become a positive force in enriching online culture and meeting user needs [5] - Collaboration among platforms, guilds, and streamers is crucial for building a healthy and sustainable industry ecosystem, with platforms enhancing dynamic supervision and training, guilds optimizing operational models, and streamers improving professional skills [5]

与此同时，行业中也存在小部分从业者利用低俗擦边内容博眼球、直播间外情感欺诈诱导消费，部分公 会设置不合理直播时长、不合理高额违约金侵害主播合法权益等问题。抖音直播相关负责人介绍，2023 年平台首次发布《团播内容管理规范》，整治低俗擦边、叫嚣PK等违规团播内容；此次管理规范升级 后，将进一步加强对主播在直播场景外侵害用户权益、公会设置合约陷阱侵害主播权益等不当行为的治 理。 近年来，团播（多人才艺直播）作为一种新型文化生产与消费形式受到广大网友的喜爱，行业发展呈现 专业化、规范化、体系化趋势。为进一步规范团播生态，保障从业者合法权益，推动行业各方高质量发 展，7月30日，抖音宣布升级《抖音直播团播内容管理规范》，并同步发布《抖音直播团播机构管理规 范》。 据了解，"团播"是指多人在同一直播间进行舞蹈、唱歌等团体表演的演艺直播形式。从硬件设备到内容 编排，从互动玩法到视觉呈现，从业者精耕细作、持续迭代，行业涌现大量优质精品团播间。产业持续 升级也创造了大量就业岗位，包括主持人、运镜师、灯光师等前台岗位以及运营、妆造、编舞、服装师 等中台部门。经过2年发展，团播已度过草创萌芽、内容转型期，进入精品规模发展阶段。 ...

Core Points - Douyin has upgraded its management regulations for live streaming agencies to address issues in the group broadcasting industry [1] Group 1: Regulatory Changes - Douyin has implemented the "Douyin Live Group Broadcasting Content Management Regulations" and the "Douyin Live Group Broadcasting Agency Management Regulations" to enhance industry standards [1] - The regulations focus on three main issues: prohibiting vulgar content, combating external fraud, and addressing contract traps [1] Group 2: Specific Issues Addressed - Strict measures against vulgarity, including the prohibition of suggestive clothing and scenarios, with agencies being held accountable for encouraging violations [1] - Actions against fraudulent practices, such as misleading relationships to deceive consumers and malicious hype by agencies [1] - Regulation of unreasonable contract terms, allowing streamers to request platform intervention in cases of excessive streaming hours or high penalty fees [1] Group 3: Enforcement and Compliance - Violating accounts may face penalties such as reduced recommendations and revoked live streaming permissions, while problematic agencies could have their partnerships terminated [1] - As of the first half of 2025, 54 non-compliant agencies have been removed to maintain a healthy live streaming environment [1]

副省长赵峰，省政府秘书长符宣朝参加会见。 刘小明对何猷君一行表示欢迎，并介绍了海南自贸港建设进展和数字经济、电竞产业发展优势。他表示，在海南发展数字经济、电竞产业，具有运营成本 较低、数据安全有序流动、免签政策全国最优等独特优势。希望星竞威武和寰聚商业用好海南自贸港政策优势、开放环境和旅游资源，在海南积极布局电 竞上下游产业，导入更多国际化赛事和活动，引进更多国内外知名餐饮和潮流品牌，助力海南打造电竞商业综合体、完善数字娱乐生态布局、加快推进国 际旅游消费中心建设。 何猷君表示，海南自贸港将于今年底启动封关运作，向各界释放了更加积极的信号。我们十分看好海南自贸港的独特政策、文旅资源和国际化营商环境， 将主动发挥星竞威武和寰聚商业的专业优势和行业资源，带动更多企业入驻海南、投资海南，吸引更多消费者关注海南、走进海南，助力海南电竞、直 播、演出、旅游、会展等产业上下游协同发展。 7月29日，海南省省长刘小明在海口会见星竞威武集团董事长兼首席执行官、北京寰聚商业管理有限公司董事长何猷君一行。 （来源：海南日报客户端） ...

7月29日，斗鱼(DOYU)盘中上涨2.3%，截至22:32，报9.34美元/股，成交32.09万美元，总市值2.82亿美 元。 财务数据显示，截至2025年03月31日，斗鱼收入总额9.47亿人民币，同比减少8.91%；归母净利 润-7961.2万人民币，同比增长9.48%。 资料显示，斗鱼国际控股有限公司是一家在开曼群岛注册成立的境外控股母公司,主要通过其境内实体 子公司武汉斗鱼网络科技有限公司运营。 斗鱼是一家致力于为所有人带来欢乐的弹幕式直播分享网站, 是国内直播分享网站中的佼佼者。斗鱼的前身为生放送直播,于2014年1月1日起正式更名为斗鱼,力图在 现有的基础上稳步提高,做到最好。目前,斗鱼以游戏直播为主,涵盖了体育、综艺、娱乐等多种直播内 容。每天,都有成千上万的观众与主播在斗鱼分享欢笑,获得属于自己独一份的快乐。 本文源自：金融界 作者：行情君 大事提醒： 9月11日，斗鱼将披露2025财年中报（数据来源于纳斯达克官网，预计披露日期为美国当地时间，实际 披露日期以公司公告为准）。 ...

抖音直播严厉打击退会难、合约模糊等公会不当签约行为 智通财经7月28日电，抖音直播推出 "主播安心入会"政策，针对公会设定不合理高额违约金、合同违约 条款模糊、承诺主播保底收入不兑现、约定提供服务不履行等问题，保障主播权益。当主播与公会在退 会、合约等方面存在纠纷时，主播可申请平台介入研判，保障自身合法权益。平台也将对违反相关规范 的公会进行扣减健康分、限制经营能力的处置。政策中提到，新主播将被赋予"无理由退会权益"：入会 14天内的新主播，无需公会审批可直接退会；入会两个月主播，只要满足"累计开播不足14天"、"直播 总时长未达45小时"或"单月最高流水低于3000元"三者任一条件，亦可免公会审批直接退会。 ...

Core Insights - The rise of group broadcasting (团播) has become a significant trend in the short video platform industry, attracting various players due to its immense market potential and generating both excitement and controversy [1][2] Group Broadcasting Overview - Group broadcasting involves multiple participants in a live stream, evolving from grassroots efforts to an industrialized scale over three years, with production quality comparable to small concerts [1][2] - The format allows for diverse presentations, including dance performances and interactive games, providing emotional value to the audience similar to other cultural consumption activities [1] Industry Regulation and Development - New business models like group broadcasting typically transition from chaotic growth to gradual regulation, with platforms like Douyin implementing measures such as the "health score" system to manage inappropriate behavior and ensure compliance [2] - The industry is moving towards a more standardized 2.0 phase, distancing itself from controversial practices and focusing on the rights of broadcasters [2] Economic Impact and Cultural Consumption - The growth of group broadcasting aligns with a broader trend in cultural consumption, particularly as GDP per capita surpasses $10,000, leading to increased demand for entertainment experiences [3] - The emergence of group broadcasting reflects a shift in consumer behavior, with a notable rise in cultural events and experiences, indicating a robust market for new products and services [3] Employment and Production Quality - Group broadcasting contributes significantly to economic development by creating new job opportunities, with a typical production team requiring multiple roles, including hosts, camera operators, and technical staff [5] - High production standards are being adopted, with many broadcasts utilizing equipment comparable to major television productions, attracting professional talent to the industry [5] Future Outlook - Expanding domestic demand and promoting consumption are key focus areas, with the internet providing a platform for innovative business models like group broadcasting to thrive [6] - A balanced approach that allows for the evolution of new business models while addressing public concerns is essential for sustainable growth in the industry [6]