（耐克） 从筹备到落地，耐克始终围绕女性跑者的真实需求出发，打造一场"由她们参与、为她们发声"的夜跑体验，践行耐克长期致力于支持和服务女性跑者的承 诺。赛事启动伊始，耐克同步开启为期六周的线上线下「耐克上海女子跑步训练营」，围绕耐力、速度、力量等维度，为跑者提供系统训练与科学备赛建 议，积蓄力量，备战夜跑。女性社群的力量也在赛前不断累积。以"耐克跑百巷"为中心，耐克组织多场专属体验活动让女性跑者们在轻松开放的氛围中彼此 连接、自由表达、共同成长。同时，耐克为此次上海站赛事组建了全女子配速员团队，赛道沿途还设置3个亲友加油站，激励和守护着每一位女性夜跑者。 赛事服务细节之处也彰显细致周到，起终点及赛道全程的移动卫生间均配备香氛与卫生巾，为女性跑者安心奔跑提供保障。耐克还携手Hyperice打造专业恢 复专区，在赛后帮助跑者舒缓肌肉、恢复体能。After DarkTour巧妙融合了夜跑、文化、娱乐与社群体验，从起点到终点，每一个细节都为女性跑者而设， 让她们在夜色中感受到被看见、被支持、被庆祝的力量。 上海站之后，After Dark Tour不仅将继续交棒给下一座举办城市，这份能量也将传递给下一代女性。本次Af ...

以下文章来源于金角财经 ，作者颖宝 金角财经 . 城市新中产读本，拆解经济事件背后的逻辑。 被中国人带飞。 文 ｜ 颖宝 编辑 ｜ 角爷 来源｜ 金角财经（ID:F-Jinjiao） 封面来源 ｜ 亚瑟士官方 回到被耐克、阿迪达斯统治的校园年代，如果你穿着亚瑟士上学，极有可能会被问："这双安踏多少钱？" 日本运动品牌亚瑟士，于2006年进入中国市场，耕耘已近20年，但"土味""丑"的标签，让它在很长一段时间里，在由年轻人主导的流行文化中存在感薄弱。 在不算太久远的2020年，亚瑟士还处于经营亏损39.5亿日元（约合人民币2亿元）的困境中。 但这两年，亚瑟士彻底逆袭了。 2024年，亚瑟士全球销售额为6785.26亿日元（约合349亿元人民币），同比增长近19%；大中华区营收达1004.98亿日元（约合48.23亿元人民币），同比增 长近30%。此增速水平，安踏和阿迪达斯看了都要沉默。 亚瑟士天猫旗舰店上的热销鞋型，如Contend 4、Kayano 31、GT-2000 12等，均是经典系列成员。Kayano、GT-2000系列均诞生于1993年，Contend系列已 更替至第四代。意味着，吸引当下年轻人的， ...

每经记者 毕媛媛 孙宇婷 每经编辑 陈俊杰 2025年第一季度，成都累计落户首店148家。据统计，2019年以来，成都累计落户海内外首店超4000家，连续6年保持正增长。 近日，成都太古里又迎来了"On昂跑"（以下简称昂跑）中国首家旗舰店。 "成都成熟的营商环境与充满活力的年轻消费群体，是我们将中国首家旗舰店落户于此的重要原因。"瑞士运动品牌昂跑联席首席执行官兼首席财务官马丁• 霍夫曼（Martin Hoffmann）表示。 这座连续5年蝉联新一线榜首的城市，以其2100万人口的消费活力、双机场的全球联通优势，成为全球增速最快的高端运动品牌在中国市场的关键布局。 开业仪式上，"扎起、跑起"的川渝方言口号（"扎起"意为相互支持）生动诠释了品牌与城市的共鸣——既有慢生活的从容"扎起"，也有快节奏的运动激情。 此次开业的成都旗舰店面积逾500平方米，加上此前的阿迪达斯三层门店、Goldwin全新旗舰店、ARC'TERYX始祖鸟等高端运动品牌矩阵，进一步强化了成 都的首店经济在全国的地位。 "首家旗舰店的启幕标志着我们在中国发展的重要里程碑。未来中国有望成为昂跑全球第二大市场，占全球销售额的10%。"霍夫曼积极预言。 ...

Core Viewpoint - The impending tariffs on small packages from China are prompting fast fashion giant Shein to raise prices on its products sold in the U.S., indicating early signs of the trade war's impact on American consumers [1][2][3] Price Changes - Shein significantly increased prices across most product categories, with beauty and health items seeing an average price increase of 51% for the top 100 products, and some items doubling in price [1][2] - Home, kitchen goods, and toys experienced an average price increase of over 30%, with specific items like a 10-pack of kitchen paper towels rising from $1.28 to $6.10, a 377% increase [1][2] - Women's apparel saw an average price increase of 8% [1] Tariff Implications - The U.S. government is set to end the "de minimis" exemption for small packages from mainland China and Hong Kong, leading to potential tariffs of up to 120% on many products from e-commerce platforms like Shein and Temu [2][3] - Following the tariff changes, Shein's prices in the U.S. rose approximately 10% from April 24 to 26, with 30 out of 50 sampled products increasing by over 10% [3] Supply Chain Adjustments - To avoid tariffs, Shein has incentivized some Chinese suppliers to establish production bases in Vietnam, while Temu aims to ship products directly from Chinese factories to U.S. warehouses [3] - The trade war has led to a shift in sourcing, with companies moving production to Southeast Asia to mitigate tariff impacts, particularly affecting countries like Vietnam, Cambodia, and Bangladesh [5][9] Market Dynamics - The U.S. is the largest importer of apparel, with 97% of clothing and footwear sourced from overseas, making American consumers vulnerable to price increases due to tariffs [11] - Major fashion brands like Nike and Adidas are heavily reliant on Asian countries for production, with significant portions of their products sourced from Vietnam and Cambodia [12][13][14] Consumer Impact - A Yale University analysis predicts that consumer spending on footwear will increase by 87% and on apparel by 65% over the next three years due to tariffs, with long-term increases of 29% for footwear and 25% for apparel expected [15]

以下文章来源于金角财经 ，作者颖宝 金角财经 . 城市新中产读本，拆解经济事件背后的逻辑。 来源丨金角财经（ID: F-Jinjiao) 作者丨颖宝 图源丨亚瑟士官网 回到被耐克、阿迪达斯统治的校园年代，如果你穿着亚瑟士上学，极有可能会被问："这双安踏多少 钱？" 日本运动品牌亚瑟士，于2006年进入中国市场，耕耘已近20年，但"土味""丑"的标签，让它在很长一段时 间里，在由年轻人主导的流行文化中存在感薄弱。在不算太久远的2020年，亚瑟士还处于经营亏损39.5亿 日元（约合人民币2亿元）的困境中。 但这两年，亚瑟士彻底逆袭了。 2024年，亚瑟士全球销售额为6785.26亿日元（约合349亿元人民币），同比增长近19%；大中华区营收达 1004.98亿日元（约合48.23亿元人民币），同比增长近30%。此增速水平，安踏和阿迪达斯看了都要沉 默。 亚瑟士天猫旗舰店上的热销鞋型，如Contend 4、Kayano 31、GT-2000 12等，均是经典系列成员。 Kayano、GT-2000系列均诞生于1993年，Contend系列已更替至第四代。意味着，吸引当下年轻人的，还 是当年那些"土鞋"。 小红书上2 ...

Core Insights - The luxury and fashion industry is undergoing significant transformation driven by rational consumption trends and the need for industry transition, with key signals emerging in cross-industry innovation, strategic adjustments, sustainable transformation, and market dynamics [1] Cross-Industry Innovation - Ferrari has announced its entry into the sailing sector, led by sailor Giovanni Soldini, aiming to enhance its technical capabilities and innovate its racing and car designs [4] - Estée Lauder has appointed Brian Franz as its first Chief Technology, Data, and Analytics Officer to drive digital transformation and improve consumer experience [3] Strategic Adjustments - Kering Group is facing challenges, with Gucci's revenue down 25% year-on-year in Q1 2025, leading to cost-cutting measures and hiring freezes [7] - Adidas reported an 82% increase in operating profit to €610 million in Q1 2025, driven by the popularity of retro shoes, although it remains cautious about full-year forecasts [11][12] - Nike has restructured its strategic decision-making by appointing Jennifer Hartley as Chief Strategy Officer, consolidating strategic roles to enhance efficiency [8] - BasicNet has appointed the Boglione brothers as co-CEOs to accelerate digital and youth-oriented transformation in response to market changes [9] - Hermès is expanding its production capacity in France to meet growing demand for its luxury handbags, reinforcing its commitment to 100% French manufacturing [10] Sustainable Transformation - Anta has released its first independent ESG report, showcasing a commitment to sustainability with 34 carbon footprint products and a goal for sustainable products to exceed 30% by 2024 [4][5] Market Dynamics - Proya has become the first domestic beauty company in China to achieve over ¥10 billion in revenue, with a 21.04% increase in 2024 [13] - The global art market has seen a 12% decline in sales, with a significant drop in the Chinese market, although there is hope for recovery driven by the younger generation's interest in cultural consumption [14] - Breitling announced a price increase of 3%-4% in China, reflecting market changes and the brand's commitment to quality [15]

①中信证券：中长期维度，三大高确定性趋势仍是选择重心；②财通证券：市场情绪逐步企稳，配置 上"以我为主、以内为主"；③长城证券：建议关注红利板块，重视经济周期下大类资产的价格规律。 ①中信证券：5月有三条线存在机会 中信证券表示，对于5月，有三条线存在机会：（1）新技术和产业题材；（2）海外科技映射链修复。 该方向主要受益于前期超跌，以及估值和业绩匹配度较高，建议关注海外算力链挂钩的光模块、PCB、 服务器等；（3）服务业扩内需，包括文旅产业链上的酒店、景区、OTA，以及医疗服务领域的眼科、 齿科、中医等。 ②财通证券：市场情绪逐步企稳，配置上"以我为主、以内为主" 财通证券表示，继汇金等国资增持ETF后市场情绪逐步企稳，3月下旬+4月以来金融/消费表现居前，月 度较全A有明显超额。从最新一季报来看，全A业绩修复，内需相关的食饮景气延续、消费龙头公司表 现更优。配置上"以我为主、以内为主"，重视内需支撑+政策预期的大金融地产链、消费、央企重组三 大权重方向，有业绩支撑+胜率催化+补涨动力+赔率性价比，仍是当前阻力较小方向： （1）大金融地产链：券商受益股市向上与央国企合并，股份行受益地产改善+补涨，地产后周期 ...

这是新消费智库第 2 6 2 1 期文章 3. 印尼连锁咖啡 Fore Coffee 今天上市 近日 ，印尼 Fore Coffee 在雅加达上市首日股价飙升，开盘飙升 34% 。 Fore Coffee 是近年来在印尼涌现的众多咖啡连锁品牌之一， 其供应的香兰味拿铁等受到印尼年轻人的欢迎。 （ 小食代 ） 4. 轻上推出白桦树无糖茶 新消费导读 1.康师傅再推奶茶新品 2.Under Armour携手unles s推出再生系列联名运动服 3.印尼连锁咖啡Fore Coffee今天上市 4.轻上推出白桦树无糖茶 5.喜茶上新英红·芝士糯糯 6.梦龙冰淇淋在上海成立投资公司 7.鹿明机器人完成天使+轮近亿元融资 8.材料创新公司Simpl if yber完成1200万美元A轮融资 9.云鲸智能完成1亿美金融资 10.宠物食品品牌Untamed获1000万英镑B轮融资 11.Saucony索康尼发布全新"跑步艺术家"系列 12.BYREDO东京旗舰店开业 13.中粮可口可乐生产线增至103条 14.NIKE在上海成立创意工作室 15.Mas s imo Dutti发布2025春夏限量系列 新消费 1. 康师傅再推 ...

Core Viewpoint - Cathay Securities maintains a positive outlook on Xtep International's (01368) competitive strength in the main brand running shoes sector, with a target price of HKD 6.45 for 2025, reflecting a lower-than-industry-average PE of 12X [1] Group 1: Financial Performance - The main brand's Q1 revenue showed single-digit growth year-on-year, with discounts remaining stable at 7-7.5%, and an inventory-to-sales ratio of approximately 4 months, indicating a healthy balance [2] - Xtep's Q1 functional running shoes sales demonstrated double-digit growth, showcasing the company's competitive edge in the running shoe market [3] Group 2: Brand Development and Strategy - The DTC (Direct-to-Consumer) reform is progressing as planned, with expectations to recover 400-500 stores by 2026, which may have a slight short-term impact on 2025 profits but is expected to enhance operational efficiency and customer experience in the long term [3] - Saucony's Q1 revenue increased by over 40% year-on-year, with a growth guidance of 30-40% for 2025, and plans to open 30 new stores, primarily in high-tier markets [4]

男性的消费力是垫底的 款羽绒夹克。 这是Lululemon亚太区首家男装集合店，它占据着商场一楼的黄金位置，紧挨直梯和旋转梯，logo醒 目，与香奈儿、始祖鸟等奢侈品牌比肩。 12月的一个周末，气温骤降，店里的销售额几乎都是靠这款羽绒夹克撑起来的。不少顾客是在其他 门店扑了个空，特意到这里来"抢货"。店员关臣（化名）确定，他们"应该都是被小红书种草的"。 重视"门面"的小红书潮男们，正在用lululemon填满自己的衣柜。他们能撑起这家公司的男装野心 吗？ 买了一年Lululemon，花了3万 打开小红书，在"潮男穿搭""氛围感男性穿搭"的Tag下，能看到各种类型的穿搭风格：简约老钱风、 日式男大风、以演员黄景瑜为标杆的痞帅硬汉风、标注身高185的江浙沪潮男风，以及最新跻身其中 的Lululemon男孩风。 以都市丽人为形象标签的Lululemon，正在拿捏小红书潮男。 Fast Reading 作者丨高越 30分钟内，位于北京朝阳区颐堤港的Lululemon迎来了五六拨年轻男顾客，无一例外，都要试穿同一 款羽绒夹克 ■ 将Lululemon视作最新时尚单品的小红书潮男们，为自己贴上有钱有闲、热爱运动的标签。 ...