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一周新消费NO.345|六个核桃官宣马丽为品牌代言人;「认养一头牛」官宣品牌代言人赵丽颖
新消费智库· 2026-01-25 13:03
New Product Launches - Water Otter launched its first low GI fiber fruit tea, featuring a blend of seven NFC fruit and vegetable juices for a naturally sweet taste [2] - Mengniu introduced a new light yogurt bowl with reduced sugar content (25%) and approximately 282 kcal per serving, suitable for fitness and meal replacement [2] - White Elephant entered the health tea market with its new "Eighteen Tea," emphasizing clean ingredients and a visually appealing design [2] - Fengxing released a new "Ginger Scallion White Cut Chicken Flavor Milk," suitable for social gatherings and afternoon tea [3] - Yili launched multiple ice cream products, including various flavors that highlight quality milk sources and real fruit ingredients [5] - PepsiCo collaborated with the Chinese animation "Little Monster's Summer" to launch a themed can featuring popular characters [5] - Woji Fresh and Xiaohongshu introduced "Mahjong Cookies," made with New Zealand whole milk powder and zero trans fats [5] - Yuanqi Forest launched an apple hawthorn juice, fermented with probiotics and featuring a blend of apple and hawthorn juices [8] - Hema introduced a new low-sugar taurine-flavored beverage, suitable for outdoor activities and long drives [8] Brand Endorsements - Six Walnuts announced actress Ma Li as its brand ambassador, promoting a positive New Year message [33] - "Adopt a Cow" appointed actress Zhao Liying as its brand ambassador, with projected revenue exceeding 7 billion yuan in 2025 [33] - Zegna announced actor Chen Weiting as its global ambassador, enhancing its brand image in contemporary menswear [33] Industry Developments - JD's Seven Fresh Kitchen established a new company in Xiamen, focusing on food services and internet sales [10] - Chow Tai Fook opened a flagship store in Bangkok's Siam Paragon, showcasing Chinese craftsmanship and aesthetics [13] - Meituan Travel launched a "Safe Travel Plan" for seniors, providing free guidance services for passengers aged 55 and above [10] - Bosideng entered the Parisian market with a new high-end product line, collaborating with British designer Kim Jones [10] Investment and Financing - Boyu Capital acquired a 75% stake in Beijing Badaling Outlet, continuing its investment strategy in retail [20] - L Catterton invested in the high-end perfume brand Ex Nihilo, anticipating significant retail growth by 2025 [22] - OMOWAY completed a multi-million dollar Pre-A round financing, focusing on product delivery and global market expansion [22] - NoBull raised $50 million, achieving a valuation of $1 billion, with plans to expand into the nutrition sector [22] - Fangyuan Capital announced the acquisition of 92% of Jixiangju, a pickled vegetable and seasoning company [22]
西贝获投资;半亩花田母公司冲刺IPO;华润饮料换帅
Sou Hu Cai Jing· 2026-01-25 12:30
Financing Dynamics - Xibei Restaurant Group has completed an A-round financing with investors including Taizhou Xinrongtai Investment Co., Hohhot Collective Co-Creation Enterprise Management Center, Chengdu Xunda Optoelectronics Co., and Hangzhou Zhouxuan Equity Investment Management Partnership. The financing amount has not been disclosed [3] - The registered capital of Xibei Restaurant increased from 89.902896 million yuan to 101.680175 million yuan, a growth of approximately 13.1%. The shareholder list has been updated with the new investors, leading to a corresponding decrease in the shareholding ratios of founder Jia Guolong and some existing shareholders [3] Acquisition Dynamics - L Catterton, a private equity firm backed by LVMH, has acquired a majority minority stake in French high-end perfume brand Ex Nihilo from Eurazeo. The transaction value exceeds the 29 million euros Eurazeo paid in 2024 [7] - Ex Nihilo, founded in 2013, is known for its unique fragrances and personalized services. The brand plans to reopen its flagship store in Paris in 2026 and expand into multiple cities in the U.S. [7] - China Duty-Free Group has agreed to acquire DFS's travel retail business in Greater China from LVMH and co-founder Robert Miller. This acquisition will give CTG control over DFS retail stores in Hong Kong and Macau, along with exclusive rights to the DFS brand and intellectual property [10] Listing Dynamics - Shandong Huawutang Cosmetics Co., the parent company of the brand "Banmu Huatian," has submitted an application for an IPO on the Hong Kong Stock Exchange, with CITIC Securities as the sole sponsor. The company expects revenue of 1.4989 billion yuan in 2024, a 25% increase from 1.1987 billion yuan in 2023 [12] - The funds raised from the IPO will primarily be used for brand exposure, supply chain expansion, and R&D upgrades, aiming to capture the mid-to-high-end body care market [12] Brand Dynamics - Bosideng has launched a new high-end product line "Areal" in the Galeries Lafayette Haussmann in Paris, marking its first overseas public presentation since the line's release in 2025 [15] - This event signifies Bosideng's establishment as the first Chinese down jacket brand to open a pop-up store in Galeries Lafayette, marking a significant milestone for the brand's entry into the EU market [15] Personnel Dynamics - Tiffany & Co. has appointed David Ponzo as the new Vice CEO, effective January 26, succeeding the retiring Chief Commercial Officer Gavin Haig. Ponzo previously served as Chief Commercial Officer at Louis Vuitton [17] - Nike has announced that Angela Dong, the head of Greater China, will leave the company on March 31, with Cathy Sparks taking over the position. This change is part of Nike's strategy to enhance competitiveness in the Chinese market [20] - Barry Callebaut has appointed Hein Schumacher, a former Unilever executive, as the new CEO, effective January 26. This leadership change comes as the company faces challenges in cocoa sales [23] - China Resources Beverage has announced a leadership change, with Gao Li taking over as chairman from Zhang Weitong, amid a significant decline in revenue and profit [27]
博主在农村开了一家私房面馆,大量网友预测三个月内倒闭!
Xin Lang Cai Jing· 2026-01-25 12:23
博主在农村开了一家私房面馆,大量网友预测三个月内倒闭! 博主在农村开了一家私房面馆,大量 网友预测三个月内倒闭! 博主在农村开了一家私房面馆,大量网友预测三个月内倒闭!!!!!!#微博兴趣创作计划# 特别声明:以上文章内容仅代表作者本人观点,不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 ...
云南逾3000项新春活动 邀游客畅享地道滇味年
Xin Lang Cai Jing· 2026-01-25 11:03
Group 1 - The core focus of Yunnan's tourism and cultural activities during the 2026 Spring Festival will be on integrating commerce, tourism, culture, and sports, with over 3,000 events planned to enhance consumer engagement and showcase local culture [1][3] - In 2025, Yunnan received 782 million visitors, generating a total tourism expenditure of 1.27 trillion yuan, indicating a strong tourism market that the upcoming events aim to capitalize on [1][3] - The planned activities will include 70 major promotional events centered around market exhibitions, folk experiences, and themed festivals, aiming for comprehensive coverage and integration of various business sectors [3] Group 2 - Yunnan will offer over 460 immersive experience activities across A-level tourist attractions and resorts, with special events like ethnic costume parades and intangible cultural heritage exhibitions [3] - The province will implement inclusive policies such as free or discounted entry for local residents and special family ticket packages to encourage participation [3] - A series of consumer promotion activities will be organized, including a lottery for consumers who spend in retail, dining, and accommodation, with prizes up to 800 yuan, and the distribution of various types of consumption vouchers [5]
正在公示!长春入选试点城市
Sou Hu Cai Jing· 2026-01-25 10:48
有奖发票试点城市公示!这些城市入选 商务部、财政部、国家税务总局1月23日对外公示拟开展有奖发票试点城市名单,包括长春等50个城市入选。 初审:梁爽 图片来源:国家税务总局网站 为进一步激发消费需求,释放消费潜力,三部门于2025年12月底发布通知称,将支持50个左右城市开展有奖发票试点工作, 政策实施期为6个月。近期,三部门组织开展了有奖发票试点城市评审工作。这一评审结果公示期为2026年1月23日至2026年 2月2日。 据介绍,试点城市对个人消费者以本人名义向零售、餐饮、住宿、文化艺术、娱乐、旅游、体育、居民服务业等行业的经营 主体购买商品和服务,且取得的票面金额在一定额度以上的发票组织抽奖。中央财政将对试点城市分档安排奖补资金。此次 出台的有奖发票试点政策着重从需求端发力,鼓励居民消费并取得发票后参与抽奖。试点政策覆盖日常消费主要场景,如购 物、外出就餐、旅游住宿、文体活动、生活服务等,与居民"衣食住行"密切相关。 据了解,长春市始终用心谋划、精准发力,深耕促消费工作,去年成功获批全国现代商贸流通体系、零售业创新提升、消 费"三新"试点,获得6亿元国家资金支持,更有"这有山""欧亚卖场""中东新天地" ...
各地积极培育首发经济 拓展消费新业态
Sou Hu Cai Jing· 2026-01-25 10:17
Group 1 - The core viewpoint of the article emphasizes the increasing efforts across various regions to cultivate the "first launch economy," continuously enriching and expanding new business formats to stimulate consumer vitality [1][9][11]. Group 2 - In Guizhou, the first robot 6S store has opened in Guiyang, showcasing over a hundred cutting-edge service and educational robots, allowing citizens to experience the service functions and industry development trends firsthand. This year, Guiyang plans to introduce over 100 new first stores focusing on data labeling, AI intelligence, and large models [3]. Group 3 - Inner Mongolia is enhancing the development of experiential new business formats and rich new scenarios. In Hohhot, a newly created sports park has attracted many citizens, integrating shopping with sports and leisure experiences. Baotou plans to add over 20 various brand first stores, flagship stores, and innovative concept stores this year [5]. Group 4 - Shaanxi is exploring an innovative model of "intangible cultural heritage + shopping malls + street blocks," planning to introduce a batch of first stores from Northwest and nationwide. In the Xi'an Xiaozhai business district, local authorities are providing merchants with design autonomy, along with incentives such as settling rewards and renovation subsidies to attract more first stores [7]. Group 5 - Hebei is focusing on ten sectors including catering, culture, food, and exhibitions, creating 28 multi-format integrated consumption scenarios such as pedestrian streets, sports events, and health tourism to continuously stimulate the vitality of the first launch economy [9]. Group 6 - In Shanghai, many new first stores and flagship stores are being transformed with local characteristics, enhancing store designs and product offerings, turning traditional streets into trendy fashion landmarks. This year, Shanghai will introduce special support policies to accelerate the development of the first launch economy, focusing on attracting global food brands and creating international food districts and "food +" experience scenarios and activities [11].
昆山,太热闹啦!
Xin Lang Cai Jing· 2026-01-25 09:59
Group 1: Cultural and Tourism Activities - The city of Kunshan is enhancing its cultural identity and lifestyle through various tourism and cultural activities as the Spring Festival approaches [1] - A series of engaging cultural tourism events took place on January 24, including the roadshow of the romantic comedy film "Non-Traditional Romantic Relationships," which will be released nationwide on January 31 [1] - The film's promotional activities include a special viewing event in Zhouzhuang, inviting audiences to explore the scenic locations featured in the film [1] Group 2: Community Engagement and Traditional Arts - A community event at the city square featured youth participating in calligraphy, showcasing traditional culture and creativity [3] - The event allowed children to display their written "Fu" characters, promoting a sense of community and cultural pride [3] - A concert featuring Xu Hong's performances highlighted the depth of traditional music, engaging the audience with its emotional resonance [4] Group 3: Sports and Local Events - The first "Flag Football" tournament in Kunshan attracted 20 high-level teams from the Yangtze River Delta region, promoting sports and community interaction [6] - The event serves as a significant step in integrating sports education and enriching the local sports ecosystem [6] Group 4: Traditional Customs and Local Markets - The "Catch Fish for New Year Customs" event in Nanyu Village allowed residents and visitors to engage in traditional fishing activities, blending modern experiences with cultural heritage [9] - The event featured a fish-catching competition and a market showcasing local delicacies, enhancing the festive atmosphere [9] - The first "Artistic Village Evening" event integrated local customs and provided opportunities for residents to purchase local products [11] Group 5: Cultural Exchange and Community Support - A collaboration between Su Yuzhai and the "Tuxin Fresh" brand aimed to promote Xinjiang's specialty products in Kunshan, fostering cultural exchange and community support [14] - This initiative helps local farmers by bringing their products to a broader market while educating Kunshan residents about Xinjiang's culture and resources [14] Group 6: Overall Festive Atmosphere - Kunshan is actively inviting visitors to experience a vibrant and warm New Year atmosphere, showcasing its cultural richness and community spirit [16]
耐克大中华区换帅求变;中国中免约28亿元收购 LVMH 旗下 DFS;宜家入驻即时零售平台“京东秒送”|品牌周报
36氪未来消费· 2026-01-25 09:06
Group 1: Nike's Management Change and Performance - Nike has announced a management change in its Greater China region, with current head Dong Wei stepping down and Cathy Sparks appointed as the new Vice President and General Manager [3][4] - Dong Wei has been with Nike for 20 years and was recently promoted to Chairman and CEO of Nike Greater China, but the company is facing declining performance in the region, with Q2 FY2026 revenue at 14.23 billion yuan, down 17% year-on-year [4] - The decline in revenue is attributed to a drop in direct sales and digital business, with EBIT halving, down 49% year-on-year, indicating a need for strategic reform under the new leadership [4][5] Group 2: China Duty Free Group and LVMH Partnership - China Duty Free Group has reached a strategic cooperation agreement with LVMH to acquire DFS for up to $395 million, which includes retail stores in Hong Kong and Macau and exclusive rights to several brands in the Greater China region [6][7] - DFS has shown stable financial performance, with revenues of 4.1 billion yuan and 2.7 billion yuan for 2024 and 2025 respectively, making it a valuable asset for China Duty Free Group [7] - The acquisition will enhance China Duty Free Group's high-end brand supply chain, as DFS has partnerships with over 750 global brands [8] Group 3: IKEA's New Retail Strategy - IKEA has launched an instant retail service on JD.com, marking its first foray into this business model, covering 13 stores in major cities [9] - This new service aims to improve delivery efficiency and reduce consumer barriers, with a minimum purchase of 99 yuan for free delivery within a 4 km radius [9] - IKEA's sales in China have declined, with a reported revenue of approximately 11.15 billion yuan for FY2024, down 7.6% year-on-year, indicating a need for adaptation to changing consumer preferences [10] Group 4: Haidilao's New Concept Store - Haidilao has opened its first "sugar water shop" as a thematic store, integrating hot pot and dessert offerings to cater to diverse consumer needs [12] - The shop operates independently and has already achieved over 100 orders daily, indicating a successful trial of the "store within a store" model [13] Group 5: Walmart's Collaboration with Xiaohongshu - Walmart has partnered with Xiaohongshu to open a co-branded retail experience space called "Mashi Store," focusing on customer-centric shopping experiences [14] - The store features eight "interest islands," each showcasing specific lifestyle products, reflecting Walmart's ongoing transformation to attract younger consumers [14] Group 6: Financial Updates from Various Companies - Yonghui Supermarket expects a net loss of 2.14 billion yuan for 2025, marking its fifth consecutive year of losses due to store adjustments and supply chain reforms [18] - Kraft Heinz China is restructuring its sales regions to accelerate national expansion and seek new growth opportunities [19] - Nestlé is moving forward with the sale of its water business, valued at 5 billion euros, indicating a strategic shift in its portfolio [20]
北京将获批3亿资金开展“有奖发票”活动 2月中旬启动
Bei Jing Shang Bao· 2026-01-25 06:15
卢慧玲向北京商报记者介绍说,此次活动涉及零售、餐饮、住宿、文化艺术、娱乐、旅游、体育、居民服务八大日常消费领域。参与此次活动的消费者,在 北京企业消费并开具100元以上金额的发票,即可通过将发票上传至指定渠道参与抽奖活动。通过官方活动入口参与抽奖的消费者有机会获得10—800元不等 的奖金,并以现金方式返还到消费者相应的支付渠道卡包中,以便后续消费使用。 北京商报记者从财政部官网了解到,财政部、商务部、税务总局联合印发了《关于开展有奖发票试点工作的通知》,于2026年1月1日起,在约50个试点城市 开展为期6个月的有奖发票试点工作。此次全国范围内的有奖发票试点工作,是贯彻落实《提振消费专项行动方案》相关要求的具体举措。 据了解,本次有奖发票试点政策将惠民生与促消费紧密结合,从需求端发力,鼓励消费者在消费后取得发票参与抽奖,既提升消费意愿,又为消费者带来获 得感。从参与面来看,此次有奖发票试点活动覆盖面广、参与门槛低,政策覆盖购物、餐饮、旅游、文体等与居民"衣食住行"密切相关的场景,只要在试点 城市开具符合条件的发票即可参与。此外,财政部、商务部、税务总局还明确指出,鼓励各地探索不同模式,各试点城市可根据当地经 ...
解码人文经济新动能|寻味!老字号做出“新”味道
Xin Hua She· 2026-01-25 04:53
Group 1: Harbin's Ma Die Er Ice Cream - Ma Die Er ice cream, known for its unique taste and historical significance, has become a popular winter treat in Harbin, attracting many tourists despite the cold weather [1][4][21] - The ice cream was first introduced in 1914 and is made from milk and eggs, evolving into a local delicacy with over 30 different flavors and styles [4][5][21] - The traditional flavor remains milk-based, while innovative flavors include cranberry, bamboo, mango, and vanilla maple, appealing to modern consumers [5][21] Group 2: Tianjin's Haihe Milk - Haihe Milk, a well-known brand in Tianjin, has expanded its product line to include over 30 new flavors, such as avocado and pancake, catering to the preferences of younger consumers [9][11] - The brand has introduced a "fresh milk" self-service machine, allowing customers to enjoy freshly produced milk, enhancing the shopping experience [11] - Haihe Milk aims to connect traditional flavors with modern market demands, focusing on both taste and emotional value for consumers [11][21] Group 3: Cultural Integration in Food Industry - Traditional brands like Tong Hanchun Tang are innovating by introducing health-oriented beverages that resonate with younger audiences, blending ancient wisdom with modern tastes [13][15] - Guangzhou Restaurant is exploring the integration of dining and cultural experiences, aiming to create a comprehensive cultural output through its culinary offerings [17][19] - The emphasis on innovation and cultural connection is seen as essential for maintaining the relevance and vitality of traditional brands in the modern market [21]