2025年中国炸鸡行业洞察短报告： 中式炸鸡"一路狂飙"，辣子鸡小吃掀起行业新篇章 2025 China Fried Chicken Industry Insight Report: The Chinese-style fried chicken brands are experiencing a surge in popularity, and spicy chicken snacks set off a new chapter in the industry 2025中国フライドチキンです産業の概要：中国式フライドチキンが台頭し，辣 子鶏が業界の新たな一ページをめくる 报告标签：小吃快餐、中式炸鸡、辣子鸡小吃、老韩煸鸡 1 www.leadleo.com 400-072-5588 ©2025 LeadLeo 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均 系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外 ）。 ，任何人不得以任何方式擅自复制 、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述 约定的行为发生，头豹研究院保留采取法律措施，追究相关人员责任 的权利。头豹研究 ...

Core Insights - The Chinese fast food industry is rapidly evolving due to consumer upgrades and digital transformation, with Laoxiangji as a leading player [1][3] - Laoxiangji has established a comprehensive supply chain model covering breeding, processing, and logistics, starting from a single store in Hefei in 2003 [1][3] - The company has expanded to 1,404 stores across 53 cities, serving over 189 million customers annually, and is currently pursuing an IPO in Hong Kong [1][3] Group 1: Business Model and Growth - Laoxiangji's growth story is marked by its unique dish, Feixi Laomu Chicken, which has helped it gain a foothold in regional markets and expand nationally [3] - The brand's valuation has reached 18 billion, driven by a consumer-friendly pricing strategy and a robust membership system [3] - Digital tools have been employed to optimize the supply chain, ensuring cost control while maintaining product quality [3] Group 2: Product and Membership Strategy - The Feixi Laomu Chicken soup, made from chickens raised for 180 days, distinguishes itself from common market offerings, contributing to the sale of 30 million servings annually [3] - Laoxiangji has developed a comprehensive membership management system that offers discounts and personalized recommendations, enhancing customer loyalty and repeat purchases [5] Group 3: Franchise and Digital Tools - Digitalization plays a crucial role in Laoxiangji's franchise operations, providing franchisees with management tools for precise marketing and efficient operations [7] - The intelligent site selection system uses big data to advise franchisees on optimal locations, reducing risks associated with new openings [7] - The company's digital innovations in pricing and membership systems lay a solid foundation for its upcoming IPO, potentially increasing funding for further digital investments [7]

餐饮热点 HOT NEWS 最近，北京各大购物中心出现一批 装修炫酷、价 格亲民的"牛排店" —— 牛校长现煎牛排店，各大博主在大众 点评和小红书上疯狂刷屏安利...... 按捺不住好奇，决定去一探究竟…… 当美式西海岸遇上牛排， 王思聪这次玩真的！ 01 | 探店实录 刚进望京麒麟社店就被震撼到——这哪儿是快餐店？分明是潮玩艺术展！一个足有人高的牛校长雕塑，戴着耳 环穿着花衬衫在门口"霸气迎客"，一手持叉、一手向顾客展示牛排。据了解，这是 品牌的原创IP ，已经成为 核心元素应用在每个门店空间中。 （望京麒麟社店） 店内色调以黑红为主，充满现代感与艺术气息，放眼看去，墙上、屋顶的插画设计感满满，一看就知道出自顶 尖插画师手笔。 27.8元牛排套餐 吃出高级西餐仪式感 02 | 舌尖暴击 定制桌椅同样吸睛，霸气的牛校长IP被装点在椅背上，一个抱拳站立守护你吃饭的牛牛，更具灵魂的点缀是， 椅背上的牛牛依然佩戴着金色耳环，诙谐又新潮。不仅桌椅靠背有小巧思，连餐具的设计也别具匠心。 （望京麒麟社店） 为还原西餐店的高级就餐体验，牛校长对餐盘和刀叉也做了定制化IP设计，设计上融入了西餐文化的经典元 素，刀柄雕刻着西部 ...

Core Viewpoint - The article discusses the rapid expansion of "Wei Family Universe," a restaurant empire built on a strong supply chain and cross-industry ventures, originating from a small cold noodle stall in Xi'an [1][2]. Group 1: Company Overview - Wei Family, officially known as Xi'an Huarong Wei Family Catering Management Co., Ltd., was founded by Wei Wenjun, who started with a street-side cold noodle stall over 20 years ago [1][3]. - The company has developed a diverse portfolio, including cold noodles, hamburgers, Hunan cuisine, Japanese cuisine, and convenience stores, with nearly 400 outlets nationwide [1][16]. Group 2: Supply Chain and Expansion Strategy - Wei Family established a centralized kitchen in 2016 to ensure standardized ingredient supply across its outlets, significantly enhancing production capacity [6][21]. - The company has ventured into convenience stores, combining retail and dining, with 46 convenience store locations in Xi'an [8][12]. - Wei Family has successfully entered the Western fast food market with its first hamburger store, "Wei Si Li," which has expanded to 28 locations across several provinces [12][15]. Group 3: Brand and Market Position - The "Wei Family Universe" is characterized by its affordable pricing and generous portions, making it a popular choice among consumers, often referred to as the local "Sally's" [1][17]. - The brand has gained significant traction on social media, with discussions and user-generated content driving awareness and interest, resulting in nearly 80 million views on related posts [23][25]. Group 4: Business Model and Ecosystem - Wei Family operates a vertically integrated business model, encompassing food production, logistics, and even construction, with over 30 affiliated companies across various sectors [28][33]. - The company has established a "base + farmer" model for sourcing raw materials, ensuring quality and cost-effectiveness [23][21]. Group 5: Challenges and Future Outlook - Despite its success, the company faces challenges related to its rapid diversification into non-core areas like health and wellness, which may strain service quality and brand coherence [33]. - The reliance on a single founder for decision-making may pose risks as the company seeks to scale nationally, potentially exposing it to operational vulnerabilities [33].

3月21日晚，苏州工业园区市场监督管理局发布情况通报：近日，有网友反映，我区某商场内杨国福麻辣烫 店食品柜出现一老鼠，获悉后我局执法人员立即至该店开展现场检查，当场责令商家停业，并于当日立 案，将依法依规严肃处置。 下一步，我局将进一步加大食品安全监管力度，切实保障人民群众食品安全。 此前报道 据经视直播报道，3月18日，江苏苏州，有网友发现杨国福麻辣烫一门店菜品区出现老鼠。 该门店回应，老鼠是从隔壁门店爬来的，目前相关菜品已经全部下架，店内每天会进行消杀，后续会加强 管理。 去年已有门店出现老鼠 利好来袭！上海，重磅发布！这个板块集体拉升！ 在黑猫投诉发布的2024年度线下餐饮机构领域红黑榜榜单中，杨国福麻辣烫位列黑榜第一。 来源：中国新闻网综合苏州工业园区消保委、大象新闻、上观新闻、江苏新闻 责编： 刘珺宇 校对：冉燕青 百万用户都在看 突发！沪深交易所，紧急出手！ 信息量巨大！央行、财政部等，重磅发声！ 黄仁勋，重大宣布！ 据报道，2024年5月，有广东中山的消费者投诉，在杨国福麻辣烫菜品区域发现活的老鼠，商家对其表示会 进行整改，可以给两瓶饮料作为补偿，但要求其删除视频。 同年5月8日，记者致电涉事门 ...

据此前报道，近日，有媒体曝光多家杨铭宇黄焖鸡米饭加盟店后厨食品安全问题： 使用存放 多天的发酸食材，顾客食用后的剩菜回收再加工售卖，隔夜发黑的牛肉加色素后冒充新鲜牛 肉。调查中还发现，多家门店招聘时不需要员工提供健康证，大量无证店员直接上岗 。 （ 详 见： 剩菜回收再卖！发酸香菇"洗两遍就行"？杨铭宇黄焖鸡突然被曝，网友：不敢吃了 ） 为切实维护广大消费者合法权益，3月1 3日，国务院食安办向山东省食药安办、河南省食安办 发出挂牌督办通知书，对两地核查处置工作实行挂牌督办。 来源 | 央视新闻、南方日报 本期编辑 金珊 "暴力催收"公司，人去楼空！关于催收，明确多条红线 十万一针！有公立医院"擅自使用"！背后风险多大？ 一酱油品牌被曝，冲上热搜！市值蒸发9.5亿 SFC 21君荐读 济南市、郑州市、商丘市要提高政治站位，深刻认识食品安全的重要性，切实增强责任 感、紧迫感和使命感； 要积极稳妥处置 "杨铭宇黄焖鸡米饭后厨乱象"事件，深挖严处违法违规行为，严肃追究 相关责任单位和个人的责任； 要深刻吸取事件教训，以此为契机着力提升食品安全水平，切实保障人民群众"舌尖上的 安全"。 据央视新闻报道，记者今天了解到 ...

致歉信全文如下： 餐饮管理有限公司 致歉信 来源：中新经纬 济南杨铭宇餐饮管理有限公司 12日下午， 就"剩菜回收再卖给顾客"等事件发布致歉声明，其中提到， 对三家涉事加盟门店做即刻停业、永久关店处 理。 公司 对于近期杨铭宇旗下涉事加盟门店(郑州二七万达店、郑州康复前街 店、商丘万鼎广场店)出现的食品安全问题,我们向广大消费者致以最 深切的歉意。此次事件暴露出公司在涉事加盟门店的加盟管理、监督执 行上的重大漏洞,我们承担全部责任。 食品安全始终是品牌的生命线,此次事件让我们痛心认识到:总部的 管理体系未能确保所有加盟门店严格执行标准,辜负了消费者的信任。 即日起采取整改行动: 1. 涉事加盟门店(郑州二七万达店、郑州康复前街店、商丘万鼎广场 店)即刻停业,并且永久关店; 2. 全国门店深度排查:组织专项检查组,完成所有门店食材储存、 加工流程、环境卫生的彻查,一旦发现有违规门店立即停业追责; 3. 全员强化培训与考核:所有员工重新参加食品安全培训并考核, 未通过者禁止上岗; 4. 监督机制透明化: 内部监督小组每月突击检查门店,档案公开可查; 设置投诉专线:4006151561,24小时内响应处理。整改进展 ...

以下文章来源于餐企老板内参 ，作者罗欣 餐企老板内参 . 餐饮业首席经管新媒体！超500万餐饮老板、产业高端精准读者；财经作家吴晓波、源码资本等投资；业务涵盖媒体传播、峰会、培训、游学餐访、中餐 出海、"餐里眼"大数据、"72餐"供应链平台、行业报告等…(更多资讯服务下载：餐饮老板内参APP) 汉堡王这回真的急了。 距离2005年进入中国市场,如今汉堡王中国已经走过了20个年头。这场大刀阔斧的变革，能否让这位"汉堡巨头"重获新生? 文 ｜ 罗欣 编辑 ｜ 戴丽芬 来源｜ 餐企老板内参（ID：cylbnc） 封面来源 ｜ 视觉中国 动作频频的汉堡王 3月6日，汉堡王中国管理层发生人事变动。 据界面新闻报道，汉堡王母公司RBI集团(Restaurant Brands International Inc.)宣布由亚太区总裁Rafa Odorizzi临时代理汉堡王中国首席执行官一 职。 在此之前，汉堡王中国已经更换了董事长。天眼查显示，3月3日，汉堡王中国法定代表人由ATAKAN BOZKURT变成吕爱军，董事备案中新进吕爱军， 吕爱军成为该公司法定代表人、董事长。与此同时，汉堡王中国注册资金从4.1亿美元增至4.6 ...

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry Core Insights - The report analyzes the product innovation trends in the restaurant industry, focusing on six representative segments: Western fast food, noodle dishes, tea beverages, coffee drinks, bakery, and hot pot [3][18] - In January 2025, a total of 530 new products were launched across these segments, reflecting a 39.0% decrease compared to December 2024 [11][14] - The slowdown in new product launches is attributed to the proximity of the Spring Festival, with 150 out of 329 monitored brands introducing new products, accounting for 45.6% of the sample [9][7] Summary by Relevant Sections Overall New Product Overview - In January 2025, the total number of new products across six categories was 530, down 39.0% from December 2024 [11][14] - The number of new brands launching products decreased across all categories, with the most significant drop in noodle dishes and hot pot, which saw declines of 46.5% and 40.0%, respectively [9][14] Western Fast Food - In January, 19 Western fast food brands launched 88 new products, with a focus on social and leisure-oriented items like pizza, desserts, and snacks [25][24] - Innovations primarily centered around filling and flavor, with 37.2% of new products focusing on these aspects [29][28] Noodle Dishes - The noodle segment emphasized a "slow-cooked" broth style, with 35.7% of new products falling into this category [33][33] - The main innovation focus was on toppings, which accounted for 50.0% of new product developments [33][33] Tea Beverages - Tea beverage innovations included a variety of categories, with milk tea products making up over 40% of new launches [37][36] - Key innovation areas were in ingredients, particularly the use of green tea (51.4%) and dairy products (92.0%) [41][45] Coffee Drinks - Coffee drink innovations were led by latte products, which comprised 60.3% of new offerings [53][52] - The focus was on milk bases and coffee liquid innovations, with significant use of high-quality coffee beans from various regions [58][60] Bakery - The bakery segment saw a rich variety of new products, with cakes being the most prevalent, accounting for 52.9% of new launches [73][72] - Many products were themed around the Spring Festival, emphasizing festive and auspicious elements [73][72] Hot Pot - Hot pot innovations were primarily in the area of side dishes, which accounted for 35.5% of new products, with a notable focus on desserts and beverages [75][74] - Brands are increasingly integrating desserts and drinks into their hot pot offerings to enhance the dining experience [75][74]

以下文章来源于槽值 ，作者槽值小妹 槽值 . 网易文创旗下新情感消费品牌，倡导更有情调、有质感的生活方式。 新晋崛起的超意兴， 成为萨莉亚的又一个强劲对手。 文 ｜ 槽植小妹 来源｜ 槽植（ID：caozhi163） 封面来源 ｜ Pexels 人一旦开始打工，"乞丐"属性将成倍提升。 咖啡只点便宜上劲儿的美式，外卖只拼不超过25块的"穷鬼套餐"。 过年返乡回村，想起账户钱包快过期的外卖膨胀券，会突然捶胸顿足。 偶尔一不小心进到贵得离谱的餐厅，也能做到面不改色抬屁股就走。 外界疯传" 这届打工人没有生活 "，但深扒他们的真实消费水平，发现事情没那么简单。 热气腾腾的档口前，早早排起了望眼欲穿的就餐打工人队伍。 这不是什么地方的午间食堂，但打工人脸上总洋溢着在食堂打饭的踏实与满足。 没错，来自山东济南的本土快餐品牌 超意兴 （aka"超级意大利复兴餐厅"），正在餐饮界掀起一股"食堂风"。 在饮食这件头等大事上，打工人早已用实际行动票选出了心中的"四大天王"： 麦当劳是心头好 ，沙县是快乐老家，没事去一趟蜜雪冰城，周末恨不得常驻萨莉亚。 量大、价低、便捷、普惠 ， 可以说能上榜的都是凭借真本事。 不过，最近这份名 ...