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粤燃粤旺!文化强省“出圈”又“破圈”,这波实力藏不住了
近年来,《黑神话:悟空》《哪吒之魔童闹海》等持续火爆出圈,并且产生裂变效应、长尾效应,充分 展现了文化产业的发展潜力。作为中国文化产业第一大省,广东依托深厚的历史文化底蕴、活跃的市场 环境和完善的产业体系,抢先布局,开辟更多文化新业态、新赛道,文化产业规模总量连续22年居全国 首位,在数字创意、动漫游戏、网络视听、数字文化制造等领域已建立起显著竞争优势。 (原标题:粤燃粤旺!文化强省"出圈"又"破圈",这波实力藏不住了) 文化"粤"动,向新图强。敢为天下先的广东,又一次站在了潮头之上。 2025粤港澳大湾区文化产业投资大会(下称"大湾区文投会")将于11月26日至28日举行。本届大会紧密 结合近期出台的广东新一轮推动文化产业高质量发展"政策包"六大产业方向,着力助推广东文化新业态 实现关键突破。 作为湾区文化产业领域的重要盛会,大湾区文投会此前已成功举办两届,累计58个路演项目中,有28个 在会上及会后一年内成功获得融资,转化率约50%,实际融资超过95亿元。 ...
广东文化产业进化论:数智催生万亿新业态
Core Insights - The integration of culture and technology in Guangdong is driving innovative development in the cultural industry, with a projected revenue of over 3 trillion yuan in 2024 [1] - The Guangdong cultural industry has maintained its position as the largest in the country for 23 consecutive years, with new business models generating significant revenue [1][4] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference is set to further enhance the cultural industry's productivity through capital and project connections [1][6] Cultural and Technological Integration - The use of AR and VR technologies in cultural presentations, such as the virtual lion dance and immersive experiences, exemplifies the deep integration of technology in cultural expressions [2][3] - Companies like X-META are successfully creating immersive VR experiences, indicating a growing trend of technology enhancing cultural engagement [2][3] - The cultural industry is witnessing a transformation where technology companies are becoming key players in cultural innovation, leading to a reconfiguration of cultural elements [3][4] Economic Impact and Growth - The cultural new productivity in Guangdong has reached 915 billion yuan, with a growth rate of 10.5%, highlighting the economic significance of the digital creative industry [4][5] - By the third quarter of 2025, Guangdong's cultural enterprises are expected to exceed 2 trillion yuan in revenue, maintaining the highest revenue in the country [4] - Investment in cultural technology has doubled in the past five years, with significant growth in digital exhibition numbers driven by AIGC technology [5][8] Investment and Future Opportunities - The 2025 Greater Bay Area Cultural Investment Conference will serve as a platform for connecting projects with capital, focusing on AI, robotics, and future technologies in cultural applications [7][9] - The conference aims to create a continuous service platform for cultural enterprises, enhancing resource integration and fostering innovation [9] - Notable investment firms are actively seeking opportunities in the cultural sector, particularly those leveraging AIGC and metaverse technologies [9]
第六届长三角文博会在上海举办
Ren Min Ri Bao· 2025-11-24 22:31
Group 1 - The sixth Yangtze River Delta International Cultural Industry Expo was held at the National Exhibition and Convention Center in Shanghai, covering an exhibition area of 80,000 square meters and attracting over 1,500 cultural units and enterprises to participate [1] - The event featured 126 various activities and attracted more than 120,000 visitors, with intended transactions and signed agreements amounting to 14.9 billion yuan [1] - The expo established a "comprehensive development + six major thematic" exhibition system, showcasing significant platform-driven effects [1] Group 2 - The event highlighted the integration of digital technology in cultural industries, presenting immersive exhibition experiences such as holographic projection performances and "cloud tours" of cultural heritage sites [1] - The expo promoted a linkage between cultural, tourism, commerce, and sports exhibitions, launching the "Yangtze River Delta Travel Passport" to connect 150 scenic spots and performances [1] - The event was co-hosted by the publicity departments of the Shanghai, Jiangsu, Zhejiang, and Anhui provincial committees of the Communist Party of China [1]
江海匠心耀沪上 文体融合绽新篇——南通名品馆亮相第六届长三角文博会
Yang Zi Wan Bao Wang· 2025-11-24 15:11
11月20日,第六届长三角国际文化产业博览会在国家会展中心(上海)盛大启幕。这场汇聚超1500家文化企业、以"文化赋能经济社会发展,激发文化产业 创新创造活力"为主题的行业盛会,成为长三角文化与经济融合共生的展示窗口。通汇公司携苏超南通队周边亮相江苏展区,以文旅体融合的创新表达、 独具匠心的展品组合,让江海文化在沪上舞台绽放别样光彩。 未来,通汇公司将持续深耕文化与科技融合赛道,坚守文化根脉、勇于创新突破,打造更多兼具地域特色与市场活力的名品矩阵,推动南通名品深度融入 长三角文化产业协同发展格局,让江海匠心在更广阔的舞台彰显价值,为文化强省建设与长三角文化一体化发展贡献南通力量。 体育与文创的深度碰撞,是本次参展的一大亮点。通汇公司以"苏超"文体IP为纽带,打造的南通队定制文创矩阵:融合南通"教育之乡"文化与狼山地域符 号的状元狼玩偶,身着迷你南通队队服憨态可掬;同系列折扇绘有南通风景名胜剪影,开合间尽展江海韵味;浮雕工艺打造的冰箱贴与书签,将地域精神 浓缩于方寸之间。全新亮相的苏超南通队定制台历,每页定格球队高光瞬间、印刻励志标语,兼具纪念意义与实用价值;降温黑科技冰巾、防滑耐磨定制 足球、狼山云海主题流沙 ...
《中国·长江文化发展城市指数报告2025》发布
Nan Jing Ri Bao· 2025-11-24 02:37
Core Insights - The "China Yangtze Culture Development City Index Report 2025" highlights Nanjing as one of the seven "benchmark cities" for cultural development along the Yangtze River [1][2] - The report indicates a positive trend in the cultural development index, showcasing a virtuous cycle between economic growth and cultural preservation in benchmark cities [1] Group 1: Cultural Resources and Research - Nanjing and Wuhan are noted for their rich cultural resources and high research activity, with Nanjing's universities playing a significant role in cultural studies [2] - Nanjing has hosted numerous high-profile academic events and is actively integrating resources to expand cultural initiatives, such as the upcoming "Nanjing Yangtze Culture Civilization Practice Belt" [2] Group 2: Industrial Development and Regional Collaboration - The Yangtze River Delta is emerging as a cultural industry hub, with a shift from simple resource aggregation to deep development characterized by regional collaboration, innovative business models, and ecological empowerment [2] - The report emphasizes the importance of integrating cultural tourism within the Yangtze River basin, moving towards a more interconnected and innovative approach [2] Group 3: Ecological Development - The report highlights the integration of new development concepts along the Yangtze River, showcasing initiatives like the establishment of a provincial-level natural protection zone for the Yangtze River dolphin and a strict "ten-year fishing ban" [2] - These ecological efforts have led to an increase in the dolphin population, demonstrating effective conservation outcomes [2] Group 4: Nanjing's Cultural Identity and Innovation - Nanjing is described as "an ancient capital with new charm," focusing on ecological restoration, cultural symbol refinement, and the integration of cultural practices into daily life [2] - The city aims to stimulate innovation and release cultural value while establishing itself as a practical benchmark for cultural development [2]
文化投资新热潮!大湾区力挺产业全链条,吸引百亿资金落地
Nan Fang Du Shi Bao· 2025-11-24 02:11
Core Insights - Guangdong is intensifying its efforts in the cultural industry, launching six major policy packages to promote high-quality development, showcasing cultural technology products at the Cultural Expo, and integrating Lingnan culture with sports during the 15th National Games [1][3] - The 2025 Greater Bay Area Cultural Investment Conference will take place from November 26 to 28 in Guangzhou, aiming to create a comprehensive investment and financing ecosystem for cultural enterprises and innovative projects [1][9] - The previous two conferences facilitated nearly half of the participating projects to secure investments, totaling nearly 10 billion yuan in actual financing [3][4] Cultural Industry Development - Guangdong is the largest cultural industry province in China, with a total cultural industry scale ranking first nationally for 22 consecutive years [3] - In 2024, the revenue of large-scale cultural enterprises in Guangdong is projected to reach 2.5 trillion yuan, accounting for approximately one-sixth of the national total [3] - New cultural business models generated 915 billion yuan in revenue, growing by 10.5%, showcasing strong competitive advantages in digital creativity, animation, gaming, and digital cultural manufacturing [3] Investment Opportunities - The previous two conferences had 58 projects presented, with 28 projects receiving funding, resulting in a conversion rate of about 50% and an average funding of approximately 340 million yuan per project [4][6] - The upcoming conference will feature 60 high-quality projects selected from 298 submissions, with a significant focus on innovative fields such as AI, AR/VR, and content production [9][10] Policy and Ecosystem Support - In 2023, Guangdong introduced a comprehensive policy package with 87 measures to activate the cultural market, covering various sectors including film, performing arts, and digital games [6][8] - The conference will implement a "1+8+N" framework, including a main conference, specialized roadshows, and various supporting activities to enhance project funding and collaboration [9][10] Participation and Engagement - Over 80 investment institutions have registered for the conference, with expectations to exceed 100, significantly higher than the previous year's 60 [10] - Notable investment institutions managing over 20 billion yuan in assets will participate, including well-known firms like Zhongwang Capital and Hillhouse Capital [10]
城记 | 非遗燃烟火,科技引潮来——倾听149亿元交易额背后的长三角文化“脉动”
Xin Hua Cai Jing· 2025-11-23 02:35
Core Insights - The sixth Yangtze River Delta International Cultural Industry Expo showcased over 1,500 enterprises, attracting 120,000 visitors and generating an intended transaction and signing amount of 14.9 billion yuan, marking a significant shift in China's cultural industry from "product output" to "industry integration" [1] Group 1: Cultural Products and Trends - The expo featured a diverse range of innovative cultural products, including traditional crafts and popular IP derivatives, indicating a transformation from mere exhibits to marketable goods [2] - The integration of cultural value and commercial value is evolving, with cultural products becoming essential in brand value creation and consumer experience [2][3] - The shift from "cultural labeling" to "cultural embedding" signifies a deeper integration of cultural narratives and regional spirit into product attributes, enhancing market vitality and cultural transmission [3] Group 2: Live Cultural Experiences - Live demonstrations at the expo highlighted the dynamic nature of cultural transmission, emphasizing that culture should be experienced rather than merely displayed [4] - Performances such as the "Weifeng Drum" and "Yingge" dance showcased the emotional resonance of cultural heritage, making it accessible and relatable to audiences [5][6] - The ultimate goal of cultural transmission is to embed it in people's memories, transforming intangible heritage into a tangible cultural force [7] Group 3: Digital Technology in Cultural Industry - The integration of digital technology is revolutionizing cultural experiences, with innovations like AI interactive display cabinets enhancing audience engagement [8] - The use of VR technology allows for immersive experiences that connect historical narratives with contemporary audiences, breaking traditional exhibition constraints [9][10] - Projects like the "Empire Code - Qin Shi Huang Mausoleum" exhibit exemplify the commercial potential of cultural experiences, expanding their reach beyond traditional venues [10]
文化前海加速启航
Jing Ji Ri Bao· 2025-11-22 21:48
Core Insights - The cultural industry in Qianhai is experiencing rapid growth, with a reported revenue increase of 26% from January to October this year [1] - The release of the "Measures for Promoting High-Quality Development of the Cultural Industry" outlines 18 innovative initiatives aimed at enhancing cultural industry development through deep Hong Kong-Shenzhen cooperation, industry growth, and cultural tourism consumption [1][2] Group 1: Cultural Industry Development - Qianhai has established itself as a hub for cultural enterprises, attracting companies like Tencent and various digital creative firms, contributing to a vibrant cultural ecosystem [2][3] - The new measures provide financial incentives ranging from 50,000 to 3 million yuan for cultural institutions, with a potential total support of up to 10 million yuan for qualifying entities [2] - The digital creative sector has seen significant growth, with over 20 leading companies setting up operations in Qianhai, and the number of gaming enterprises increasing from 6 to 16, with revenue rising from 579 million yuan to 4.848 billion yuan [3] Group 2: Tourism and Cultural Exchange - Qianhai is positioning itself as a world-class tourism destination, with multiple 4A scenic spots and international hotel brands, while also enhancing its cultural tourism offerings [7] - The region has established a "golden channel" for cultural element circulation, facilitating deeper cultural exchanges between Hong Kong and the global market [6] - Initiatives include support for inbound tourism and cultural events, with annual allocations of up to 5 million yuan in tourism consumption vouchers to stimulate the market [7] Group 3: IP and Experience Economy - Qianhai is actively promoting the development of interactive experience-based consumption scenarios through the integration of popular IPs, leading to significant retail success [8] - The measures support investments in themed cultural and tourism facilities, offering up to 300,000 yuan for projects that meet specific criteria [8] - The focus on IP-driven development aims to enhance the cultural landscape and attract more visitors, thereby increasing overall economic activity in the region [9]
探寻乡村振兴片区化发展的山东密码
Jing Ji Guan Cha Wang· 2025-11-22 16:12
Group 1 - The article highlights the theme of "regional-led rural revitalization" in Shandong, showcasing six cities that have developed unique paths based on their resource endowments [1] - The cities have adopted various strategies such as deep processing of traditional agriculture, integration of agriculture with culture and tourism, and technological empowerment to modernize agriculture [1][3] - A common theme among these cities is the focus on core industries to optimize resource allocation, extend industrial chains, and enhance community benefits through collective interests [1][2] Group 2 - In Zaozhuang, the pomegranate industry has become a significant source of income, with a new operational model that allows farmers to retain all sales revenue, leading to an average income increase of 23,000 yuan per household [2] - Jining's edible mushroom industry is a major economic pillar, with a production area of 26 million square meters and an annual output value exceeding 3.5 billion yuan, employing nearly 30,000 people [3] - The integration of traditional agriculture with new business models, such as the collaboration between agricultural research institutes and local farmers, has led to increased yields and economic diversification [4][5] Group 3 - The revitalization of traditional crafts, such as the Gongbi Peony painting in Heze, has created job opportunities for thousands of villagers, with some earning around 6,000 yuan monthly through art [5] - The "Nine Villages" project in Dong'a County focuses on ecological protection while developing industries like mugwort cultivation, attracting 234 million yuan in social capital [6] - The peach industry in Feicheng has evolved from primary agriculture to a model that integrates cultural tourism, significantly increasing local farmers' incomes and creating job opportunities [7]
“符号松江”文化标识设计成果亮相长三角文博会
Guo Ji Jin Rong Bao· 2025-11-22 12:30
当下,松江正聚焦"沪上之巅、文博之府、浦江之首、花园之城、大学之府、影视之都"6个品牌,通过构造多元融合消费场景、文旅商体农展多业态联 动不断强化文化与经济融合发展能级,大力培育"上海之根"文旅大IP,进而带动更多人"游上海松江,寻上海之根",为上海国际文化大都市和"人文之城"建 设提供重要支撑。 据介绍,"符号松江"始自于松江区委宣传部与上海视觉艺术学院携手打造的一项城市文化IP创作计划。该项目充分发动松江大学城师生的创作动能,以 现代化的意象重构深入挖掘"上海之根"的内涵,为这座城市寻根溯源和传承历史文脉;而通过符号的提炼活化与应用转化亦可将厚重的历史转化为可触摸、 可感知、可传播的文化资产,进而赋能产业经济,融入现代生活,让优秀传统文化在守正创新中焕发时代光彩。 后续,这100个具有高度辨识性与文化代表性的符号元素将作为统一的视觉语言,赋能松江文旅商体农展方方面面,进一步诠释好"上海之根"的文化内 涵,让更多人在丰富多彩、可触可及的体验中激活群体记忆,重新认识松江、深深爱上松江。 现场,上海松江文化旅游发展有限公司、上海之根文化传媒有限公司分别与项目方签约,并达成合作意向。后续,校企双方会围绕"符号松江 ...