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从内销到出口 冷链物流让水果实现才下“枝头”就上“舌尖”
Yang Shi Wang· 2025-06-22 04:31
央视网消息:在贵州省黔东南州麻江县,8万多亩蓝莓现在陆续进入成熟采收期。 在麻江县龙山镇的蓝莓种植基地,工人们正有序进行蓝莓采摘,来自贵阳、凯里、都匀等地的游客也慕名而来,体验田园采摘乐趣。 除了观光采摘,这里的蓝莓鲜果在经过人工初选和色选机精筛后,通过冷链物流可实现12小时内"从枝头到餐桌"的快速配送。 包装好的杨梅通过冷链车到达高铁站后,车站启用专用安检通道,最大限度压缩货物停留时间。待列车停靠后,工作人员迅速完成杨梅装 车作业。目前,G6144次列车的7号车厢已被改造为杨梅专厢,每天都将怀化的新鲜杨梅快速送达广州,确保新鲜杨梅才下"枝头"就上"舌尖"。 近期,广州南站和广州白云站始发的G696次和G568次列车,针对荔枝开展快销助农运输,每日预留4节高铁车厢。朝发午至,半天内便能 送达周边主要城市。据了解,较传统陆运,这种高铁运输的效率提升3倍以上,鲜果损耗率控制在5%以内。 广东东莞:首次将新鲜荔枝以C2C模式发往外国 今年,麻江县预计蓝莓产量近4万吨,其中70%用于精深加工。在麻江县龙山镇的生态蓝莓产业园,多家加工企业正开足马力生产,蓝莓 汁、蓝莓原液等系列产品通过线上线下渠道销往全国。目前,全县共 ...
从枝头鲜到全球甜 科技助“荔”抢“鲜”出海
Yang Shi Wang· 2025-06-21 19:21
Core Insights - Guangdong is the largest lychee producer globally, accounting for over 30% of the world's lychee production, with the current season seeing a surge in both domestic sales and exports [1][2][3] - The introduction of C2C (customer-to-customer) export models marks a significant innovation in the lychee market, allowing for direct sales to international customers [1][3] - Advanced cold chain technologies are enhancing the preservation of lychees, enabling longer transport times and maintaining quality during shipping [3][5] Export Growth - Guangdong's lychee exports exceed 8,000 tons annually, representing over 55% of the national export share, with popular varieties like "Meizi Xiao" and "Bai Tang Ning" favored by overseas consumers [3] - New markets are being explored, with lychees from Maoming exported to Belarus and other Eastern European countries for the first time, and lychees from Guangzhou and Lianjiang entering markets in the UAE and Hungary [3][4] Technological Advancements - Cold chain improvements have led to the development of a "dormancy chamber" that significantly extends the shelf life of lychees during transport, allowing them to remain fresh for at least 15 days [3] - The "frozen dormancy" process involves ultra-low temperature freezing, enabling lychees to be stored for up to a year without losing quality, with prices potentially doubling in winter compared to fresh lychees [5] Logistics and Customs - Customs procedures are being optimized, with the establishment of "green channels" for lychee exports, allowing for expedited processing even during holidays [4] - Shenzhen Airport has launched dedicated air transport routes for lychees, ensuring faster customs clearance and efficient global distribution [4]
东南亚多国榴莲角逐中国大市场
Zhong Guo Xin Wen Wang· 2025-06-21 15:23
中新社昆明6月21日电题:东南亚多国榴莲角逐中国大市场 中新社记者缪超 马来西亚采收榴莲方式,遵循自然成熟掉落,口味浓郁、价格偏高。陈铭丰说,高品质榴莲鲜果经空运 销往中国,每个售价约1000元人民币,但市场需求依然可观。 6月21日,第9届中国—南亚博览会上,越南商家向中国消费者推荐榴莲饼。中新社记者缪超摄 东南亚馆泰国展区内,榴莲衍生品种类最多,甚至有用橡胶制作的榴莲形玩具和手提包,彰显着泰国作 为榴莲第一生产大国地位。泰国榴莲进入中国市场较早,长期稳坐榴莲出口中国的"霸主"地位。但如今 迎来强劲对手——越南榴莲。 东南亚馆最大最显眼的展位,被一家越南榴莲饼销售企业占据。该企业总经理马洪军告诉记者,自2022 年获准进入中国后,越南鲜食榴莲对中国市场出口增长迅猛,"越南榴莲运到中国距离较短,成本相对 低,在价格方面具竞争力"。 据中国驻越南大使馆网站援引越南媒体报道,2024年前11个月,中国累计进口榴莲153万吨,其中越南 榴莲占47%,较2023年同期增长超三成。 在泰国、越南之后,马来西亚鲜食榴莲选择高端赛道,北上角逐中国市场。南博会上,马来西亚丰巢集 团首席执行长陈铭丰告诉记者,他们有一个年产30 ...
中国电商节助东盟水果输华销路不愁
Zhong Guo Xin Wen Wang· 2025-06-21 13:18
Core Insights - The "618" e-commerce shopping festival in China saw a significant increase in the sales of Thai durians, with a year-on-year growth of 203% [1] - ASEAN imported fruits are experiencing a growing trend in sales on e-commerce platforms in China, with total online retail sales of ASEAN products reaching 4.13 billion yuan in the first four months of 2025 [1] - Guangxi is enhancing its influence in China-ASEAN live e-commerce cooperation by organizing promotional activities to expand the sales channels for ASEAN fruits [1] Group 1 - The "618" e-commerce shopping festival highlighted the increasing demand for Thai durians, indicating a robust market for ASEAN fruits in China [1] - Guangxi's e-commerce initiatives, including live-streaming sales and partnerships with top e-commerce influencers, are aimed at promoting ASEAN fruits and local agricultural products [1][3] - The collaboration between Guangxi and ASEAN merchants is fostering cross-border trade, with Vietnamese companies looking to leverage Guangxi's advantages to enter the Chinese market [1][2] Group 2 - The rapid development of cross-border e-commerce in China is attracting Vietnamese entrepreneurs, who are eager to learn and promote their products through Chinese platforms [2] - Local initiatives in Guangxi, such as live-streaming events, are designed to showcase the quality and freshness of ASEAN fruits, enhancing consumer engagement [3] - The ongoing efforts to facilitate the entry of ASEAN fruits into the Chinese market reflect a strategic approach to capitalize on regional trade opportunities [1][3]
南农晨读 | 来,吃瓜
Nan Fang Nong Cun Bao· 2025-06-21 12:31
Group 1 - Guangdong successfully defended against Typhoon "Butterfly" with zero casualties and no dam failures, achieving significant disaster mitigation [3][7][8] - The province faced severe flooding due to the typhoon and monsoon rains, with historical high water levels recorded in several rivers [4][5] - The effective response included enhanced monitoring, emergency preparedness, and timely rescue operations, minimizing the impact of the disaster [6][8] Group 2 - Guangdong lychee "Feizixiao" has successfully exported 11 tons to Thailand, marking a significant achievement in agricultural trade [10][19] - The export journey began on June 9, with the shipment arriving in Bangkok on June 18, showcasing the collaboration between local agricultural companies [17][19] Group 3 - The fifth National Winter Melon Industry Conference highlighted the diversification of winter melon varieties, with both large and small winter melons gaining market attention [20][22] - The demand for high-quality winter melons is increasing, driving the industry towards higher quality standards [24] Group 4 - The "Cultural and Technological Empowerment" training session in Huizhou aimed to enhance the local agricultural industry, particularly focusing on Huizhou's specialty product, Mei Cai [33][36] - Over 300 participants from various sectors attended the training, indicating strong interest in agricultural innovation and development [42]
网红助“荔”,东莞荔枝成“顶流”!
Nan Fang Nong Cun Bao· 2025-06-21 08:02
Core Insights - Dongguan lychee has become a trending agricultural product, leveraging internet and social media to enhance its market presence and sales [5][6][70] - The region is recognized for its unique lychee varieties and advanced agricultural techniques, making it a hub for high-end lychee production [16][20][70] Group 1: Market Position and Trends - Dongguan is known as the "Lychee Capital of China," with the largest planting area and distinct varieties [3][6] - The premium lychee varieties, such as Ice Lychee and Guanyin Green, have gained significant popularity, with prices ranging from 300 to 700 yuan per pound in high-end markets [8][9][7] - The Ice Lychee has been sold at Beijing SKP for 760 yuan per pound since 2022, often in short supply [9][8] Group 2: Technological and Agricultural Innovations - Over 90% of Dongguan's lychee varieties are of high quality, with significant contributions to national new varieties [12][10] - Dongguan has been a pioneer in lychee breeding since the 1980s, leading to the development of popular varieties like "Feizi Xiao" [17][20] - Advanced agricultural practices, including smart irrigation and fertilization systems, have improved both the quality and yield of lychee production [19][20] Group 3: Sales and Marketing Strategies - The rise of live streaming and e-commerce has transformed the sales landscape for Dongguan lychee, with significant sales achieved through platforms like Douyin and Xiaohongshu [25][38][36] - Recent promotional events have successfully integrated social media influencers to boost sales and brand recognition for Dongguan lychee [59][64][70] - The introduction of lychee-derived products, such as lychee vinegar and snacks, has diversified revenue streams, with processed goods accounting for half of sales [45][49] Group 4: Community and Cultural Impact - The local community is actively involved in promoting lychee culture, with events and activities designed to engage consumers and enhance the brand image [64][70] - Dongguan's lychee not only represents agricultural success but also embodies the region's cultural heritage and innovation [72][75]
爆单!“再揭再厉·网信给荔”网络达人助农首场直播活动带货惠来荔枝6吨
Nan Fang Du Shi Bao· 2025-06-21 05:37
Core Viewpoint - The article highlights the successful promotion and sales of Huizhou lychee through innovative live-streaming marketing strategies, showcasing the fruit's quality and the region's agricultural strengths [1][2][6]. Group 1: Event and Marketing Strategy - A themed media event and live-streaming activity were organized to promote Huizhou lychee, attracting around 30 media outlets and influencers to boost sales [1][2]. - The first live-streaming session achieved impressive sales of 6 tons of lychee, demonstrating the effectiveness of the "media-driven + influencer-led" sales model [1][2]. - The county's commitment to future live-streaming initiatives is evident, with plans to explore various formats to enhance agricultural sales [2][6]. Group 2: Quality and Production - Huizhou is recognized as "the hometown of lychee" in China, with a total planting area of 173,600 acres and over 500 participating growers [2][3]. - The region's unique geographical and climatic conditions contribute to the lychee's exceptional quality, characterized by rich flavor and high sweetness [3][4]. - Huizhou boasts over 50 varieties of lychee, with a focus on mid to late-ripening types available from late June to late July [3][4]. Group 3: Supply Chain and Logistics - The supply chain for lychee sales is meticulously managed, ensuring freshness through careful selection, packaging, and logistics [4][5]. - Collaborations with well-known logistics companies have been established to expedite delivery, ensuring that lychee reaches consumers in optimal condition [4][5]. - Local farmers have secured procurement agreements for 25 tons of lychee with various distributors, enhancing sales stability and pricing [5]. Group 4: Economic Impact and Future Prospects - The total expected lychee production for the county is projected to reach 110,000 tons, marking a record high in both variety and yield [6]. - The promotion of the "Huizhou lychee" brand is translating into tangible economic benefits for local farmers, supported by government initiatives to expand sales channels [6]. - The integration of digital marketing strategies is positioning Huizhou lychee for broader market access, leveraging the digital economy for growth [6].
“朋友圈”“加速器”“强枢纽”——这些关键词诠释“南博之约”
Xin Hua Wang· 2025-06-21 03:32
Core Insights - The 9th China-South Asia Expo has opened in Kunming, showcasing opportunities for trade and cooperation between China and South Asian countries amidst global economic challenges [1][2] - The trade volume between China and South Asian countries is projected to approach $200 billion in 2024, having doubled over the past decade, with China being the largest trading partner for countries like Pakistan and Bangladesh [2] - The expo features over 2,500 enterprises from 73 countries and regions, highlighting the growing economic ties and collaborative potential in various sectors [2] Group 1: Trade Opportunities - South Asian countries are increasingly focusing on the Chinese market, recognizing its vast consumer base as a significant growth opportunity [2] - The expo serves as a vital platform for South Asian businesses to enter the Chinese market, particularly in sectors like agriculture and dairy, where technology cooperation can enhance production efficiency [2][3] - The event emphasizes green trade, digital trade, and service trade, with specialized pavilions showcasing advanced manufacturing and clean energy [5] Group 2: Regional Cooperation - Yunnan province is positioning itself as a hub for trade with South Asia and Southeast Asia, with trade volumes exceeding 100 billion RMB for seven consecutive years [5] - The expo is part of a broader strategy to enhance regional connectivity through infrastructure projects and digital platforms, facilitating trade efficiency and collaboration [5] - The event fosters a spirit of cooperation and mutual development among participating countries, aiming to build a community of shared interests and prosperity [3][4]
从连片贫瘠到山河锦绣 这些地方依靠产业扶贫走上致富路
Yang Shi Xin Wen Ke Hu Duan· 2025-06-21 02:06
Core Viewpoint - The development of the Wushan crisp plum industry in the Qinba Mountain area has significantly contributed to poverty alleviation and economic revitalization in the region [2][15]. Group 1: Industry Development - The Qinba Mountain area spans across six provinces and includes 75 counties, making it one of the most extensive poverty-stricken regions in China [1]. - The Wushan crisp plum has become a key agricultural product, with over 100,000 mu (approximately 66,667 acres) of land dedicated to its cultivation [10][15]. - The average weight of a crisp plum can reach 0.5 kg per five fruits, with market prices around 20 yuan per kg, indicating substantial economic potential [6]. Group 2: Economic Impact - The average disposable income in Tian'e Village increased from over 8,000 yuan in 2017 to 15,000 yuan last year, marking a growth of approximately 77% [11]. - The "Wushan Crisp Plum" brand has expanded beyond Wushan County to include multiple districts, with a total planting area of about 800,000 mu [15]. - The local government has invested in infrastructure improvements, such as roads, which have facilitated the growth of the plum industry and enhanced market access [8][13]. Group 3: Community Transformation - The transformation of Tian'e Village from a poverty-stricken area with mud houses to a community with modern housing reflects the success of the poverty alleviation efforts [13]. - The integration of tourism with agriculture, such as plum picking and related activities, has further stimulated the local economy [10]. - The establishment of the "Wushan Crisp Plum Industry Brain" has connected over 100 distributors and six supply chain companies, enhancing the efficiency of the industry [10].
出口泰国11吨!广东荔枝“出海”续写甜蜜传奇
Nan Fang Nong Cun Bao· 2025-06-20 15:36
出口泰国11吨! 广东荔枝"出 海"续写甜蜜传 奇_南方+_南方 plus 当《长安的荔 枝》中李德善策 马扬鞭、跨越千 里传递荔枝鲜甜 的传奇故事在荧 屏热映之时,一 批广东荔枝"妃 子笑"则跨海远 征抵达泰国曼 谷。 这趟甜蜜旅程始 于广东。6月9 日,满载着广东 荔枝"妃子笑"的 首批11吨货柜, 在广东中荔农业 集团有限公司 (下称"中荔集 团")与广东春 丰天集网络科技 有限公司(下 称"春丰天集") 的合作下,从深 圳蛇口港启航, 于18日准时抵达 曼谷林查班港。 广东荔枝"妃子笑" 次日,经过高效 的通关与物流衔 接,新鲜的广东 荔枝便整齐亮相 曼谷各大商超生 鲜区。这批远道 而来的广东的荔 枝"妃子笑"一亮 相便大受欢迎, 宣告着广东荔枝 在泰国市场取得 惊艳开局。 预售80%,广东 荔枝征如何服东 南亚味蕾? 广东荔枝在曼谷 的"开门红"绝非 偶然。春丰天集 总经理王泽锋揭 示了热销背后的 关键:"广东荔 枝妃子笑品质卓 越,其标志性的 红绿相间外衣, 与泰国本地通体 鲜红的荔枝形成 上架首日,在曼 谷各大商超货架 上的荔枝即被抢 购一空,国际购 物网站上"sweet and juicy"( ...