Investment Rating - The report maintains an "Outperform" rating for the media and internet sector [5]. Core Views - The report highlights the rapid advancements in AI applications and the significant growth in the millet trading volume, with a 105% year-on-year increase in 2024 [2][4]. - The first quarter of 2025 saw record-high millet trading volumes, indicating a strong upward trend in the IP millet industry [2][4]. - The report emphasizes the importance of performance in the gaming sector and the recovery of the domestic film industry, recommending specific companies for investment [4][41]. Summary by Sections Industry Performance - The media sector experienced a slight increase of 0.14% during the week of April 19-25, underperforming compared to the CSI 300 index (0.38%) and the ChiNext index (1.74%) [12][19]. - Notable gainers included companies like Shengyi Technology and Happiness Blue Sea, while major decliners included Rebate Technology and Mango Super Media [12][19]. Key Developments - Manus AI, a general-purpose AI entity, successfully raised $75 million, quadrupling its valuation to nearly $500 million [2][16]. - Baidu launched its new Wenxin large model series, significantly improving processing speed and reducing costs by 80% [2][17]. - ByteDance's AI application platform "Kouzi Space" began internal testing, enhancing collaborative office capabilities [2][18]. - The "2025 Xianyu Millet Trend Report" indicated a substantial increase in domestic millet consumption, surpassing Japanese millet [2][18]. Important Data Tracking - The box office for the week of April 20-27 reached 191 million yuan, with "Nezha: The Devil's Child" leading at 51 million yuan [19][21]. - The gaming sector's top revenue generators in March 2025 were "Whiteout Survival," "PUBG Mobile," and "Gossip Harbor: Merge & Story" [28][29]. Investment Recommendations - The report suggests focusing on AI applications and IP trends, with specific recommendations for companies like Bubble Mart and others in the industry chain [4][41][42]. - It also highlights the gaming sector's recovery and recommends companies such as Kaiying Network and Giant Network [4][41]. - The report advises monitoring the media sector for advertising growth as the economy improves, recommending companies like Focus Media and Mango Super Media [4][41].

Core Viewpoint - Perfect World has achieved profitability in Q1 2025 after a challenging 2024, with a significant increase in net profit and revenue driven by new game launches and a recovery in its gaming and film businesses [1][2]. Financial Performance - In Q1 2025, Perfect World reported a net profit of 302 million yuan, a year-on-year increase of 1115.29%, and revenue of 2.023 billion yuan, up 52.22% compared to the previous year [1]. - The gaming segment generated revenue of 1.418 billion yuan in Q1 2025, reflecting a 10.37% increase year-on-year [1]. - Despite a net loss of 1.288 billion yuan in 2024, the company managed to distribute dividends amounting to 437 million yuan [5]. Game Launches and Revenue Drivers - The launch of the MMORPG "Zhu Xian World" in December 2024 contributed significantly to Q1 2025 revenues, with over 400 million yuan generated in the first 30 days [5]. - The esports titles "DOTA2" and "CS:GO" also saw revenue growth in Q1 2025, while mobile game revenues declined due to product lifecycle impacts [2]. Strategic Adjustments - Perfect World has undertaken a strategic review, shutting down underperforming projects and reallocating resources to more promising titles [3][5]. - The company aims to enhance player engagement through continuous content updates and refined user operations for existing games [3]. Future Prospects - Upcoming projects include "Zhu Xian 2," "Yihuan," and "Code Z," with a focus on overseas market expansion for titles like "Persona: Night Shadow" [1]. - The new game "Yihuan" is positioned as a key product under the company's global expansion strategy, with positive early feedback from testing phases [7]. Industry Challenges - Analysts express concerns about the sustainability of new game launches, noting that "Zhu Xian World" lacks distinctive features compared to competitors [6][8]. - The gaming industry faces challenges from aging player demographics, necessitating the development of new hit titles to attract younger audiences [8].

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [3] Core Viewpoints - The report emphasizes the importance of the progress of AI companion products and the upcoming cycles of new game products, suggesting a focus on the launch timelines of these games [3][4] - The integration of AI with gaming is highlighted as a potential area for innovation, particularly in mobile internet where user experience and commercialization are currently weaker [4][5] - The report suggests that leading gaming companies exploring AI+gaming paradigms may demonstrate significant effects, potentially leading to a revaluation of related listed companies [4] Summary by Sections Gaming Sector - The release of the 3D AI boyfriend product "EVE" by the company "Natural Selection" is noted, with internal testing set to begin soon [3][4] - The report recommends focusing on the integration of simulation and nurturing games with AI elements, as this could lead to breakthroughs in user engagement and monetization [4] - Key companies to watch include Tencent, NetEase, and Perfect World among others [4] AI Application Direction - The report discusses the MCP protocol led by Anthropic, which aims to standardize AI model interactions with various data sources and tools, potentially accelerating the AI agent ecosystem [5] - Companies that embrace new technologies and have advantages in data, users, and application scenarios are recommended for continued observation [5] Smart Hardware and Multi-modal Models - The report indicates a trend towards the combination of smart hardware and multi-modal large models, with major players like ByteDance and Xiaomi increasing their investments [6] - Opportunities in AI-driven upgrades in industries such as toys, education, and home goods are highlighted [6] Card and Trendy Toys - The report notes that the card game company "KAYOU" has submitted an IPO application, with 2024 revenues reported at 10.057 billion yuan and adjusted net profits at 4.466 billion yuan, indicating high sector vitality [8] - Companies involved in card games and trendy toys are recommended for continued focus [8] Marketing Direction - The report mentions that Focus Media plans to acquire 100% of New Trend Media, which will enhance its media resource coverage and competitive capabilities [8] Film Sector - The report highlights the upcoming reduction in the import of American films, with a focus on promoting high-quality domestic films [9] - Companies involved in the production and distribution of key films are recommended for observation [9] Internet Sector - The report notes the active trading in Hong Kong stocks, with a focus on AI and cloud businesses, suggesting that leading companies like Tencent and Alibaba may see a revaluation in the context of AI development [10] Market Review - The report provides a market review indicating that from April 21 to April 25, 2025, the Shanghai Composite Index increased by 0.56%, while the media sector ranked 25th among all industries with a slight decline of 0.11% [10][15]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the continued high growth in social and gaming sectors, particularly in the MENA region, emphasizing companies with operational advantages and market positioning [4] - The report notes significant revenue growth for companies like Zhiyu City Technology, which achieved total revenue of 5.09 billion yuan in 2024, a year-on-year increase of 53.9% [4] - The report emphasizes the importance of AI applications and the ongoing development of domestic video models, which are expected to drive further growth in the industry [5] Summary by Sections Industry Overview - The report indicates that the A-share media sector underperformed compared to major indices, while the gaming sector showed better performance [9] - The report provides insights into the performance of popular games and films, with "Peace Elite" topping the iOS free and revenue charts in mainland China [12][16] Company Performance - Zhiyu City Technology's social business revenue reached 4.63 billion yuan, growing by 58.1%, while its innovative business revenue was 460 million yuan, up by 21.3% [4] - Yalla Technology reported a revenue of 339.7 million USD in 2024, with a net profit of 134.2 million USD, reflecting an 18.7% year-on-year increase [4] AI and Technology Developments - The report discusses breakthroughs in domestic video models, with Vidu achieving top rankings in evaluation benchmarks [5] - The report highlights the integration of AI capabilities in various applications, suggesting continued investment in AI technologies [5] Market Trends - The report notes the increasing popularity of AI-generated content and tools, with significant engagement on social media platforms [33][34] - The report emphasizes the ongoing demand for gaming and entertainment content, with several new titles gaining traction in the market [23][24]

Group 1: Policy Changes and Economic Impact - The Ministry of Commerce and six other departments have announced a reduction in the threshold for departure tax refunds, allowing foreign travelers to apply for refunds on purchases of at least 200 RMB on the same day and at the same store, which is expected to boost consumer spending in China [1] - The cash refund limit has been raised to 20,000 RMB, and the government aims to enhance cooperation between tax refund agencies and payment institutions to provide diverse payment options for travelers [1] Group 2: Film Industry Developments - The pre-sale box office for new films during the "May Day" holiday has surpassed 20 million RMB, indicating strong audience interest in quality films [2] - The "May Day" holiday has become a significant period for film companies to compete for box office revenue, reflecting the market's recovery potential after previous fluctuations [2] Group 3: Corporate Developments - Snack company Three Squirrels has submitted an application for a dual listing on the Hong Kong Stock Exchange, aiming to expand its financing channels and support its growth in a competitive market [3] - The company's stock price increased by 1.54% to 29.75 RMB per share, with a total market capitalization of 11.93 billion RMB [3] Group 4: Expansion of Beverage Brands - Bawang Tea's first North American store has begun trial operations in Los Angeles, marking a significant step in the company's global expansion strategy [4] - The brand's move into the competitive North American beverage market may encourage other Chinese tea brands to accelerate their overseas expansion efforts [4]

AIGC视听产业创新中心智算"文化+科技"平台重构了影视创作生产范式。从前期剧本分镜创作阶段，AI 就能发挥强大的辅助作用，根据设定的主题和风格生成创意脚本；智能合成虚拟场景功能，让导演和美 术团队能够快速搭建出各种逼真的场景，节省大量实地取景和场景搭建成本；在后期制作环节，批量生 成特效素材更是大幅提高了制作效率，使原本复杂耗时的特效制作变得更加高效和便捷。这种全流程的 效率提升，意味着影视制作不再受限于传统模式的束缚，能够以更低的成本、更高的质量和更快的速度 产出作品。 作为中国首个基于国产算力的影视文化产业AI创新平台，北电数智与各方携手依托朝阳AIGC试听产业 创新中心将AI能力切实转化为行业生产力，并取得了阶段性的落地实践成果：如在内容生产环节，多 场景拍摄效率提升35%，虚拟场景拍摄耗时从2小时缩短至20分钟，产出3部基于AI编辑模型衍生的创新 电影等等。 对于影视视听企业而言，AIGC视听产业创新中心智算"文化+科技"平台的价值不言而喻。北电数智以产 业运营为核心，联合生态伙伴孵化行业专属模型，构建AIGC模型和视听工具一站式平台。这不仅支持 人物AI生成代理、剧情创作辅助工具等超级应用的打造， ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The report emphasizes the continued high growth in social and gaming sectors, particularly in the MENA region, and suggests focusing on companies with operational advantages and market positioning [4] - The report highlights the advancements in domestic video models and the ongoing expansion of AI applications, recommending continued investment in AI-related sectors [5] Summary by Sections Industry Data Overview - "Peace Elite" ranks first in the iOS free chart in mainland China, while "Honor of Kings" holds the top position in the iOS revenue chart [12][16] - The film "Sunshine Flower" achieved the highest box office for the week, grossing 0.39 billion CNY [26] Industry News Overview - Coze, an AI tool, entered the domestic top ten rankings, while Photoroom improved its position in the overseas rankings [33] - The report notes the approval of 118 games by the National Press and Publication Administration in April [33] Company Performance Highlights - ZhiZi City Technology reported a total revenue of 5.09 billion CNY for 2024, a year-on-year increase of 53.9%, with social business revenue reaching 4.63 billion CNY, up 58.1% [4] - Yalla Technology reported a revenue of 339.7 million USD for 2024, with a net profit of 134.2 million USD, reflecting an 18.7% year-on-year increase [4] Recommendations - The report recommends focusing on companies with strong market positioning and local operational capabilities, highlighting Tencent Holdings and ShengTian Network as key recommendations, with beneficiaries including ZhiZi City Technology and Yalla Technology [4][5]

作者丨高越 影视行业的永恒命题，是如何抓住观众的注意力。 过去15年来，这是爱奇艺持续努力的方向。但随着内容形式日益多元、用户兴趣快速更迭，抓住观 众注意力正在变得更难 这意味着 创作者要更敏锐 更大胆 更前瞻地应对变化 ■ 为应对2025年的新变革周期，爱奇艺在内容方面长短两手抓：以长为主力，以短为增量。 ■ 谁能用好AI，谁就能在"抓住用户注意力"的竞争中快人一步。 爱奇艺不仅打造了"全AI"创作 之路，还用"跳看"功能，将选择权交给观众。 ■ 通过进军线上电商与线下乐园，爱奇艺正在打造一个完整的商业生态。 众注意力正在变得更难。这意味着，创作者要更敏锐、更大胆、更前瞻地应对变化。 大文娱生态新棋局 Fast Reading 4月23日，为期两天的2025爱奇艺世界·大会在北京开幕。爱奇艺创始人、CEO龚宇在会上提出，要提 供"观众喜欢看、更爱看、看不烦、看不够、看不厌"的内容，还要进军线下乐园和内容电商新市 场。 如果以三年为周期回看，不难看到爱奇艺一边延续、一边破局的尝试。 在内容上，爱奇艺坚持剧集的高品质与精品化，也在顺应"短"的趋势：微短剧时长短、长剧集数 短、电影耗时短。在技术上持续探索，逐渐打 ...

证券研究报告 | 行业周报 gszqdatemark 2025 04 27 年 月 日 板块观点与关注标的：1）资源整合预期：中视传媒、国新文化、广西广电、 唐德影视、吉视传媒、游族网络等；2）AI：荣信文化、奥飞娱乐、汤姆猫、 盛天网络、中文在线、易点天下、视觉中国、盛通股份、焦点科技、豆神教育、 世纪天鸿、佳发教育等；3）游戏：建议关注确定性强的神州泰岳、恺英网络、 巨人网络、吉比特，关注完美世界、ST 华通、冰川网络、华立科技；4）国企： 慈文传媒、皖新传媒、中文传媒、南方传媒、凯文教育、大晟文化等；5）教 育：学大教育等；6）港股：关注【阿里巴巴】【腾讯控股】【泡泡玛特】， 产业爆发在即的【阜博集团】，K12 教培龙头【新东方】及业绩弹性较大的区 域龙头【思考乐教育】【卓越教育】。 【国务院批复《加快推进服务业扩大开放综合试点工作方案》，文件提及国家 将全力推动游戏出海战略升级】近日，国务院批复《加快推进服务业扩大开放 综合试点工作方案》，明确了 155 项试点任务，其中游戏"出海"业务被重点 提及。文件提及国家将全力推动游戏出海战略升级，重点培育游戏国际化全产 业链涵盖 IP 孵化、内容研发、全球发 ...

Investment Rating - The industry investment rating is "Maintain Increase" [6] Core Viewpoints - The report highlights that the media sector is expected to benefit from AI applications, IP monetization, and mergers and acquisitions. The focus is on new applications mapping investments and data tracking for mature applications, particularly in the multimodal industry direction. IP monetization is centered on companies with IP advantages and full industry chain potential, with opportunities in trendy toys and film content. Mergers and acquisitions are particularly focused on state-owned enterprises, as there is a clear demand for state-owned enterprises to enhance their market value under the guidance of the State-owned Assets Supervision and Administration Commission [1][2][3] Summary by Sections Market Overview - The media sector saw a slight increase of 0.14% during the week of April 21-25, 2025. The top-performing sectors included comprehensive finance (5.06%), automotive (4.98%), and power equipment and new energy (3.09%). The bottom sectors were real estate (-1.20%), consumer services (-1.34%), and food and beverage (-1.42%) [10][11] Sub-sector Insights - Key focus areas include: 1. Resource integration expectations: Zhongshi Media, Guoxin Culture, Guangxi Broadcasting, Tangde Film and Television, Jishi Media, Youzu Network 2. AI applications: Rongxin Culture, Aofei Entertainment, Tom Cat, Shengtian Network, Chinese Online, Yidian Tianxia, Visual China, Shengtong Co., Jiao Dian Technology, Dou Shen Education, Shiji Tianhong, Jiafa Education 3. Gaming: Strongly recommended companies include Shenzhou Taiyue, Kaiying Network, Giant Network, and Jibite, with additional focus on Perfect World, ST Huatu, Ice River Network, and Huali Technology 4. State-owned enterprises: Ciweng Media, Wanxin Media, Zhongwen Media, Southern Media, Kaiwen Education, and Dasheng Culture 5. Education: Xueda Education 6. Hong Kong stocks: Alibaba, Tencent Holdings, Pop Mart, and the emerging Fubo Group, along with K12 education leader New Oriental and regionally strong companies like Sikaole Education and Zhuoyue Education [2][18] Key Events Review - The State Council approved a plan to accelerate the opening up of the service industry, emphasizing the upgrade of the gaming "going global" strategy. This includes nurturing the entire industry chain from IP incubation to global distribution and localized operations. The report indicates that the actual sales revenue of Chinese self-developed games in overseas markets reached $18.557 billion in 2024, marking a year-on-year growth of 13.39% [3][18] Data Tracking - The domestic film market's total box office for the week of April 21-25 was approximately 121 million yuan, with the top three films being "Nezha: The Devil's Child" (36 million), "Sunshine Flowers" (17 million), and "Detective Chinatown 1900" (14 million) [20][22]