Core Insights - The article discusses the successful promotion of Baise mangoes from Tianyang District in Guangxi to the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the collaboration between regions and the growing market potential for agricultural products [9][10][11]. Group 1: Market Expansion - Baise mangoes have entered the Greater Bay Area for the second consecutive year, showcasing the collaboration between Guangxi and Guangdong [8][9]. - The Greater Bay Area, which accounts for 0.6% of the country's land, generates 12% of the national GDP, indicating significant consumption potential [13][14]. - In 2024, Guangdong's total agricultural product procurement is projected to reach 236.32 billion yuan, with Tianyang's agricultural products contributing 2.45 billion yuan to the eastern regions [14][15]. Group 2: Brand Development - The brand "Zhuangshan Nongxian" for Baise mangoes has gained significant influence, leading to increased sales and market presence in major cities [18][23]. - The collaboration with Shenzhen has established a comprehensive supply chain for agricultural products, enhancing the brand's market competitiveness [28][29]. - In 2024, over 30 enterprises from Tianyang will promote their products in first-tier cities, aiming for a total contract value exceeding 1 billion yuan [33][35]. Group 3: Agricultural Innovation - The partnership has led to the establishment of demonstration bases and the introduction of advanced agricultural practices, improving the quality and yield of mangoes [46][51]. - The mango planting area in Tianyang has reached 420,000 acres, with an annual output of 390,000 tons and a total value of 2 billion yuan [51][52]. - The introduction of cold chain processing has extended the shelf life of mangoes from over 2 months to 4-5 months, enhancing product quality [60]. Group 4: Future Initiatives - The upcoming promotional events will focus on integrating technology and cultural experiences, moving beyond simple product sales [66][68]. - New initiatives include an online "mango customization" service, allowing consumers to pre-order mango packages [75][76]. - The collaboration aims to create a robust connection between Guangxi's agricultural resources and the Greater Bay Area's consumer market, fostering mutual economic growth [80][81].

Core Viewpoint - The price of lychee and other previously considered "noble fruits" has significantly decreased, making them more accessible to the general public, with prices dropping to as low as 1-2 yuan per jin [1][3]. Group 1: Reasons for Price Decline - The increase in production volume is a primary factor, driven by high-profit incentives leading to expanded cultivation areas and improved production efficiency through technological advancements [3][6]. - The total production of lychee in China is projected to reach approximately 3.65 million tons by 2025, marking a year-on-year increase of 111.26% [3]. - The cultivation area for blueberries in China has surpassed 1.4 million mu, making it the largest globally, while the area for Sunshine Rose is expected to exceed 1 million mu [3]. Group 2: Transportation and Logistics Improvements - Enhanced transportation capabilities and logistics infrastructure have played a crucial role in the supply of high-end fruits, allowing for quicker delivery and reduced spoilage [6][8]. - The development of transportation routes, such as the China-Laos railway, has effectively lowered transportation costs for imported fruits like durian [6]. Group 3: Market Dynamics - E-commerce subsidies and supermarket promotions have accelerated the process of making high-end fruits more affordable [7]. - The overall trend indicates that high-end fruits are transitioning from luxury items to everyday food, influenced by technological advancements and market dynamics [8].

"用人工挑100斤杨梅，80米高的山坡来回一趟大概需要40分钟，同样的重量用无人机运输只要3分钟， 成本也更低。"眼下正值浙江各地杨梅采收旺季，连日来，在台州市仙居县，无人机"飞手"郑新庭和10 多位团队成员辗转当地多个村庄，"杨梅季(6月中旬至7月中旬)短暂，我每天要接三四十个电话，基本 都是梅农预约无人机运输服务"。 走进位于仙居县的一家农业合作社，"90后"梅农朱婷在屏幕上操作整个数字化智能分拣仓的工作事项 ——柔性无损分拣流水线上，随着精密检测设备快速扫描，一颗颗杨梅的糖度、大小等数据被精准读 取。此后，它们将按照既定标准被分流至8条包装线。 "我们用机器1个小时能分拣500斤精装杨梅，人工的话1个人每天最多分拣100斤左右。"朱婷介绍说，他 们今年新引入集"光学传感+AI决策+气动执行"于一体的毫秒级分选技术体系，实现了杨梅分选从依赖 经验向数据驱动的转变。 在宁波慈溪，今年不少梅农开始尝试AI(人工智能)直播售卖杨梅，节省人力成本、提高销售效率；在侨 乡丽水青田，智能果园巡检机器狗、元宇宙农场等共同组成杨梅产业大脑，助力高品质杨梅出口西班 牙、意大利等国家…… 2023年，"仙居古杨梅群复合种养系 ...

Core Insights - The "Oriental Love Fruit" from Guangdong lychee has become a star consumer product, with a 179% year-on-year increase in search volume on Meituan's platform, and specific varieties like "Lychee King," "Guiwei," and "Feizixiao" seeing over 200% growth [1] Group 1: Industry Developments - A lychee production and sales matchmaking conference was held in Huizhou, Guangdong, focusing on variety research, freshness preservation technology, and production-sales connections [1] - Meituan signed cooperation agreements with Guangdong Zhongli Agricultural Group to extend the lychee harvest season through new variety research and to establish a comprehensive freshness preservation system [1] - Zhongli Group, known for its high-quality export standards, aims to enhance product quality and service for domestic consumers through increased investment in technology and marketing [1] Group 2: Supply Chain and Distribution - Meituan plans to leverage its nationwide instant delivery network to create a digital channel for Guangdong lychee, ensuring fresh products reach consumers quickly [2] - Direct sourcing bases have been established in lychee orchards to provide high-quality lychee directly to Meituan users, with immediate pre-cooling and cold chain logistics to minimize handling time [2] - Zhongli Group is adapting its business model to address external challenges and is focusing on expanding its domestic market presence with Meituan's support [2] Group 3: Strategic Initiatives - The Guangdong "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project aims to enhance the trade flow of lychee and support agricultural exports [3] - Meituan's "Linking Hundred Cities, Promoting Lychee Agriculture" initiative aims to build a comprehensive lychee production and sales network across 100 cities, utilizing its rapid delivery capabilities and cold chain logistics [3]

Core Viewpoint - The article highlights the successful export of Litchi from Shantou's Leiling Town to North America, marking 22 consecutive years of overseas sales, which boosts confidence in future production and sales connections [6][9]. Group 1: Export Details - A total of approximately 60,000 pounds of Leiling Wuye Litchi was shipped to the North American market [3][10]. - The export process ensures freshness, with litchis being picked and transported on the same day, and a sorting process in place to guarantee quality [10][12]. Group 2: Local Impact - Leiling Town is recognized as the "Hometown of Litchi in Eastern Guangdong," and the recent export activity has invigorated local farmers and the community [4][6]. - The local Litchi Association reported an increase in the first batch of exports compared to the previous year, indicating a positive trend in production [9]. Group 3: Future Plans - The company plans to expand its export markets to the Middle East and Southeast Asia, further enhancing its international presence [17][18]. - In addition to exports, some litchis are expected to be sold in domestic supermarkets [13].

"一站式"产销服 务！6月21日， 雷岭荔枝出口采 购及销售集市将 开放_南方+_南 方plus 询、采购雷岭荔 枝。 还有3天，雷岭 荔枝出口采购及 销售集市（下 称"集市"） 将"开门迎客" 。 6月18日，记者 在现场注意到， 集市的相关档口 及设施正如火如 荼搭建中。 汕头潮南雷岭被 誉为"粤东荔枝 之乡"，是全市 面积最大、产量 最多的荔枝产 区。雷岭荔枝以 品质优良、果香 浓郁而闻名，连 续多年远销至北 美、阿联酋、新 加坡等国家或地 区。 雷岭荔枝。 雷岭镇人民政府 相关负责人表 示，作为广东重 要的晚熟产区， 雷岭荔枝在6月 下旬集中上市。 集市区位优越， 位于揭惠高速雷 岭出入口附近的 荔宝冷链中心。 现场有产销对接 洽谈区，便于广 大客商前来咨 （揭惠高速雷岭 收费站附近） 荔宝冷链中心。 雷岭镇荔枝协会 会长古城钦介 绍，作为第十八 届潮南·雷岭荔 枝文化旅游季的 亮点之一，集市 将于本月21日对 外开放。届时将 设置1个农残快 检点、30个摊 位，本地荔农、 各村荔枝代收点 可免费入驻。现 场提供快捷寄递 服务，同时邀请 网红博主现场带 货，形成安全、 高效的"一站 式"雷岭荔枝产 销 ...

Group 1 - Meituan has launched the "Linking Hundred Cities · Meili Xingnong" initiative to enhance the sales of Guangdong lychee, signing cooperation agreements with local agricultural groups and cooperatives [1] - The sales volume of Guangdong lychee has doubled, with Meituan leveraging its nationwide instant delivery network to create a digital channel for direct consumer access [1] - The search volume for "lychee" on Meituan has increased by 179% year-on-year, indicating a growing consumer interest in this fruit [2] Group 2 - Meituan has formed a strategic partnership with Guangdong Zhongli Agricultural Group to extend the lychee harvest season through new variety research and a comprehensive freshness preservation system [2] - The Guangdong Zhongli Agricultural Group, previously focused on exports, is now shifting towards domestic sales due to global market fluctuations, aiming to stabilize income for local farmers [3] - The collaboration with Meituan allows Zhongli to enhance product quality and service, benefiting nearly ten thousand farmers associated with their cooperative orchards [3]

Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].

Core Viewpoint - The meeting of the Zhenning Honey Sugar Plum distributors in the Guangdong-Hong Kong-Macao Greater Bay Area aims to promote the product and enhance market recognition, with expectations of maintaining strong prices this year [2][12][15]. Group 1: Market Insights - The Zhenning Honey Sugar Plum promotion team conducted market research in the Jiangnan fruit and vegetable wholesale market, finding a solid sales foundation for the product in the Greater Bay Area [5][8]. - The total planting area for Zhenning Honey Sugar Plum has reached 220,100 acres, making it the largest in the country [15]. - The product is recognized as a national geographical indication product, maintaining a high price ceiling in the domestic market [14][15]. Group 2: Distributor Engagement - Over ten buyers, including major companies like Shouyang Group and Guoyou Ran, attended the meeting, indicating strong interest in the product [3][12]. - Distributors expressed confidence in the sales potential of Zhenning Honey Sugar Plum, with suggestions for enhancing its market presence through differentiated marketing strategies [28][30]. - The event facilitated networking between distributors and suppliers, with many expressing a desire to collaborate on expanding sales channels [43][45]. Group 3: Product Quality and Promotion - The quality of Zhenning Honey Sugar Plum was highly praised by attendees, with characteristics such as moderate sweetness and crisp texture highlighted [20][21]. - The promotion team aims to leverage supplier strength to improve market recognition in the Greater Bay Area while ensuring quality and supply chain reliability [16][17]. - Suggestions were made to create marketing campaigns around the product's seasonal availability, particularly targeting graduation and back-to-school events [30][31].

Group 1 - Guangdong lychee is becoming a global fruit, with the first batch of 11 tons of "Feizixiao" lychee successfully cleared customs in Thailand [1] - 60% of this batch will enter major supermarkets like Tops, 30% will go to the largest fresh wholesale market in Pathum Thani, and 10% will reach consumers through TikTok Shop and live e-commerce [1] - The collaboration between Zhongli Group and Chunfeng Tianji aims to explore a new model of "bulk trade + digital marketing" to expand into the Southeast Asian market [1] Group 2 - The export volume of Guangdong lychee is expected to reach approximately 6,000 tons this year, representing a 3 to 4 times increase compared to previous years [1] - Guangdong lychee exports have exceeded 8,000 tons annually in recent years, accounting for over 55% of the national lychee export volume [2] - The high-quality lychee varieties such as Feizixiao, Baitangying, Heiye, and Guiwei are well-received by consumers both domestically and internationally [2]