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从98亿狂飙至471亿美元,一门小众生意何以成为跨境卖家的“印钞机”?
3 6 Ke· 2025-08-11 11:41
Core Insights - The Print on Demand (POD) model has seen a significant increase in new sellers, with HICUSTOM reporting over 100% growth in new sellers this year [1] - The global POD market is projected to reach $9.8 billion in 2024 and grow to $47.1 billion by 2031, with a compound annual growth rate (CAGR) exceeding 25% [2] - The POD industry is experiencing a shift from chaotic growth to intense competition, leading to a need for differentiation and specialization among sellers [12][14] Group 1: Market Dynamics - The POD model allows sellers to operate without inventory, appealing to small and medium-sized cross-border sellers due to its low asset and zero inventory advantages [1] - Interest in the POD model has surged by nearly 300% compared to five years ago, indicating a growing consumer demand [2] - The POD business has been likened to the "mask machine" phenomenon during the pandemic, with profit margins significantly increasing for some manufacturers [2] Group 2: Supply Chain Localization - The trend of supply chain localization is becoming prominent in the POD industry, with many factories establishing operations in the U.S. to mitigate risks associated with international trade policies [7] - Companies like Zeyuan POD Supply Chain have set up multiple POD factories in the U.S., processing over 50,000 orders daily and serving more than 2,000 sellers [5] - The localization of production allows for faster response to market demands and reduces costs associated with logistics and warehousing [5][9] Group 3: Competitive Landscape - The POD industry is facing challenges such as price wars and thin profit margins, leading to a scenario where only those with robust supply chain capabilities can thrive [12][14] - Sellers are increasingly focusing on product differentiation and niche markets to stand out in a crowded field, moving away from oversaturated categories like T-shirts [14][15] - Platforms like Etsy and TikTok Shop cater to different consumer segments, influencing how POD products are marketed and sold [16] Group 4: Future Outlook - The POD industry is expected to undergo significant transformations as it matures, with a focus on quality and unique offerings becoming essential for survival [12][17] - The emergence of new platforms and changing consumer preferences will continue to shape the landscape of the POD market, necessitating adaptability from sellers [16]
年末全球采购季:2025义乌外贸跨境进出口展12月启幕
Sou Hu Cai Jing· 2025-08-11 09:40
Group 1 - The 2025 Yiwu Cross-Border Import and Export Exhibition will be held from December 6 to 8 at the Yiwu International Expo Center, featuring 2,000 exhibition booths and covering an area of 50,000 square meters, showcasing innovative products across ten categories including household goods, electronics, outdoor equipment, and toys [2] - Yiwu has established itself as a national-level international trade reform pilot and a cross-border e-commerce comprehensive experimental zone, with 2024 projected import and export values reaching 668.9 billion yuan and cross-border e-commerce transaction volume exceeding 140.1 billion yuan [4] - The exhibition will include a cross-border trade service area, integrating resources across the entire supply chain, and aims to assist companies in overcoming challenges in international markets [6] Group 2 - The exhibition will cover key industrial zones in Yiwu, allowing participating companies to connect not only with traditional wholesalers and retailers but also with major cross-border e-commerce platforms like Amazon, Temu, and TikTok Shop [8] - Experts view the Yiwu exhibition as a window to observe the transformation and upgrading of small and medium-sized manufacturing enterprises in China, driven by policies supporting cross-border e-commerce and industrial zones [9] - The exhibition is expected to inject new momentum into global trade for the coming year, supported by ongoing policies aimed at stabilizing foreign trade [9]
LAZADA跨境电商自养号测评环境搭建:安全与合规的底层逻辑解析
Sou Hu Cai Jing· 2025-08-11 09:11
Core Viewpoint - The article discusses the importance of user reviews on e-commerce platforms like Lazada, highlighting the risks associated with "fake reviews" and the need for a robust evaluation support system to enhance product visibility and trustworthiness. Group 1: Environment Isolation - Achieving device fingerprint localization is crucial as platforms use various parameters to analyze user behavior, making it essential to isolate operating environments to avoid being flagged for "cluster behavior" [3]. - Solutions include deploying virtual terminals on overseas cloud servers and using virtualization or containerization technologies to provide each buyer account with an independent operating environment [4]. Group 2: IP Strategy - The choice of IP addresses is vital, with residential IPs being preferred over data center IPs due to their higher credibility and lower risk of being flagged [6]. - It is recommended to use dynamic residential IP pools and ensure consistency among geographical location, system time zone, and browser language to avoid triggering frequency risk [7]. Group 3: Payment System Design - The payment process is sensitive, with platforms conducting cross-verification on credit card details, making it essential to avoid common pitfalls such as using shared virtual credit cards or mismatched billing and shipping addresses [8][9]. - Strategies include using compliant virtual card services, ensuring billing and shipping address consistency, and adhering to a "one card, one account" principle to prevent payment associations [10]. Group 4: Account Lifecycle Management - The legitimacy of accounts directly impacts their lifespan, with platforms analyzing registration behaviors to establish initial credit profiles [12]. - Key points include maintaining a clean registration environment, avoiding reused identity information, and simulating natural user behavior to enhance account credibility [13].
全球速卖通:近一年国货美妆出海销量倍增
Ge Long Hui· 2025-08-11 08:29
Core Insights - Alibaba's cross-border e-commerce platform AliExpress reported a 100% increase in sales of domestic beauty products over the past year, with significant growth observed in Europe, Mexico, Brazil, and Japan [1] Group 1: Sales Growth - Domestic beauty product sales on AliExpress doubled in the past year [1] - The most notable growth regions include Europe, Mexico, Brazil, and Japan [1] Group 2: Strategic Initiatives - AliExpress launched a comprehensive solution for beauty product exports, leveraging precise influencer resources [1] - Over 20 well-known domestic beauty brands, including Ru Yi, Orange, Flower Knowledge, Fanxi, and Ye Color, have recently joined the platform [1] Group 3: Financial Support and Partnerships - Since last year, AliExpress has initiated a subsidy plan worth 10 billion RMB to support brands going overseas [1] - The platform has partnered with notable tech brands such as Yushu Technology, Anker Innovation, and Rokid, as well as popular toy brand Pop Mart [1] - This year, AliExpress aims to assist 1,000 new brands in achieving over 1 million USD in sales [1]
速卖通:国货美妆出海销量年增100%,超20家品牌集体入驻
Xin Lang Cai Jing· 2025-08-11 03:09
Core Insights - AliExpress, a cross-border e-commerce platform under Alibaba, has seen a 100% increase in sales of domestic beauty products over the past year, with significant growth in Europe, Mexico, Brazil, and Japan [1] Group 1: Business Strategy - The platform has launched a comprehensive solution for beauty product exports, leveraging precise influencer resources to attract over 20 well-known domestic beauty brands, including Ru Yi, Ju Duo, Hua Zhi Xiao, Fan Xi, and Jiao Se [1] - Since last year, AliExpress has been focusing on brand business, initiating a 10 billion yuan subsidy plan for brands going abroad [1] - The platform aims to assist 1,000 new brands in achieving over 1 million USD in sales this year, collaborating with notable tech brands like Yushu Technology, Anker Innovation, and Rokid, as well as popular toy brand Pop Mart [1]
11块经济“拼图”如何“拼”出1.5万亿成绩单
Guang Zhou Ri Bao· 2025-08-11 02:00
破浪前行,韧性彰显。2025年上半年,广州交出一份15080.99亿元经济总量、3.8%增速的期中答卷,核心指 标持续向好,积极因素加速累积。而拆解这份成绩单,会发现经济稳定增长背后,是全市11区像11块"拼 图","拼"字当头、向"新"而行、各展所长、协同发力,共同勾勒出区域经济竞相发展的蓬勃图景。 枢纽能级持续跃升,数字产业集群突破,开放平台深度赋能,先进制造硬核突围……这份成绩单折射出广州 经济增长的多元动力源,每一个百分点的增长,都凝结着11个区"敢闯敢试、真抓实干"的拼劲。 广州珠江两岸城市风景 ●"稳"字当头 经济龙头筑牢"顶梁柱" 近日,赛迪顾问城市经济研究中心发布的2025赛迪百强区榜单上,广州七区上榜,领跑全省。其中天河、黄 埔、越秀三区以全国第三、第六、第十二的位次,撑起了广州上半年经济稳中向好的脊梁。 从2025年上半年的全区经济总量看,天河区3479.60亿元、黄埔区2069.13亿元、越秀区1734.81亿元,三区经 济总量突破7200亿元,撑起广州经济的近乎"半壁江山",成为广州经济稳中向好基本盘的核心支撑力量。 经济大区稳大盘,靠的是什么?三大区不约而同将产业升级作为核心引擎。 ...
中国外贸格局正在加速变化
Sou Hu Cai Jing· 2025-08-11 01:38
Group 1: Cross-Border E-commerce Growth - China's cross-border e-commerce is expected to maintain rapid growth over the next five years, with an import and export scale projected to reach 2.71 trillion yuan in 2024, a year-on-year increase of 14% [4] - The number of cross-border e-commerce entities in China has exceeded 120,000, with traditional foreign trade enterprises accelerating their transformation into cross-border e-commerce [3][4] - The strong supply chain control, new marketing methods, and flexible business models have enabled numerous small and micro enterprises to enter the international market [3] Group 2: Trade Dynamics and Market Diversification - Despite a decline in trade with the U.S., trade with ASEAN, Africa, and other regions has shown strong growth, indicating a shift in China's foreign trade landscape towards market diversification [6][7] - The trade volume with countries involved in the Belt and Road Initiative accounted for over 50% of China's total foreign trade, highlighting the increasing importance of emerging markets [9] - The trend of diversifying export markets is irreversible, as Chinese exporters seek to reduce reliance on the U.S. market [7][8] Group 3: Private Enterprises and High-End Manufacturing - Private enterprises are increasingly prominent in China's foreign trade, with 547,000 private firms contributing nearly 60% of the total import and export value [10] - The export of high-end manufacturing equipment has grown significantly, with industrial robot exports increasing by 61.5% and other sectors like lithium batteries and wind turbines also showing strong growth [11][12] - The shift from simple product sales to providing comprehensive solutions in high-end manufacturing is enhancing China's competitiveness in international markets [12]
持续推进跨境贸易和投融资便利化
Liao Ning Ri Bao· 2025-08-11 01:24
Group 1 - The State Administration of Foreign Exchange (SAFE) Liaoning Branch focuses on supporting the real economy and enhancing cross-border trade and investment facilitation to provide strong financial support for high-quality foreign economic development [1] - In the first half of the year, foreign-related enterprises utilized RMB foreign exchange derivatives to manage exchange rate risks amounting to 3.22 billion USD, with a foreign exchange hedging ratio of 22.3% and 97 new enterprises engaging in exchange rate hedging for the first time [1] - The cross-border financial service platform has seen 7 banks assist 26 enterprises in conducting RMB foreign exchange derivative transactions, with a total signed amount of 130 million USD, improving the efficiency of these transactions [1] Group 2 - The SAFE Liaoning Branch promotes banks to provide foreign exchange settlement and related fund payment services for cross-border e-commerce enterprises, enhancing the convenience of foreign exchange settlements in this new trade format [2] - In the first half of the year, 17 direct export cross-border e-commerce transactions were processed, totaling 31,180 USD [2] - The branch has established 5 demonstration zones for payment services for foreign visitors, with 2,046 bank outlets and 53 authorized currency exchange institutions available to meet various cash exchange needs [2]
2025年第三期全市领导干部 “问学前沿”讲堂暨跨境电商培训班举行
Zheng Zhou Ri Bao· 2025-08-11 00:51
王馨以《全球视野下的跨境电商演进:从现状格局到郑州未来机遇》为题,深刻阐述了全球价值链 重构的背景和逻辑,精准剖析了跨境电商在推动产业转型升级中的关键引擎作用,为郑州实现"价值跃 迁"、形成更大核心竞争优势提出了意见和建议。 8月9日,2025年第三期全市领导干部"问学前沿"讲堂举行,邀请全球跨境电商协会执行主席、深圳 市跨境电子商务协会会长王馨等行业专家,为全市党政领导干部专题授课,助力全市上下深入学习贯彻 习近平总书记关于河南及郑州工作的重要论述,贯彻落实党中央、国务院决策部署和省委、省政府工作 要求,进一步把握形势、解放思想、坚定信心、加压奋进,奋力打造国家级跨境电商创新示范高地。省 委常委、市委书记安伟主持并讲话。 庄建球、周富强、杜新军、路云、陈明、王树文、虎强、李党生等市委理论学习中心组成员参加。 安伟指出,发展跨境电商是郑州贯彻落实习近平总书记"买全球、卖全球"重要指示、深度融入共 建"一带一路"的具体实践,是全面深化改革、构筑新发展平台、融入服务全国统一大市场建设的重要抓 手,是发展新质生产力、加快产业转型升级、培育发展新动能的关键举措。要切实解放思想、转变观 念,不断增强责任感紧迫感,树立信 ...
商淘云跨境电商系统:深耕中南商贸通道搭建与互联网技术落地南非市场
Sou Hu Cai Jing· 2025-08-10 09:31
在 "一带一路" 倡议持续推进的大背景下,中国与南非的经贸往来愈发紧密。南非作为非洲经济的重要引擎,拥有庞大的消费市场与强劲的购买力,为中国 企业拓展海外业务提供了广阔空间。商淘云凭借在数字技术领域的深厚积淀,着手打造类似亚马逊的多语言商家入驻型跨境电商平台系统,旨在打通中国 - 南非商贸链路,推动双方贸易的数字化升级。 一、平台定位与架构规划 (一)精准定位中南贸易桥梁 平台将自身定位为连接中国优质供应商与南非海量消费者的核心枢纽。目标用户涵盖中国境内各行业的优质商家,尤其是大陆具有特色产品(如特色农产 品、手工艺品等)的企业,以及南非的广大消费者与中小采购商。与亚马逊等国际电商平台形成差异化竞争,充分发挥大陆在对非贸易中的区位优势,专注 于为双方用户提供更贴合需求的服务,满足南非市场对中国高性价比商品的需求,助力中国商家高效开拓南非市场。 (二)稳健的技术架构支撑 采用以 PHP 和 MySQL 为基础的技术框架,结合微服务架构将平台拆分为多个独立且可灵活扩展的模块,如用户管理、商品管理、订单处理、支付结算、 物流跟踪、商家运营等模块。这种架构设计能有效应对平台运营过程中的流量高峰,特别是在南非电商促销旺 ...