一个月前，联合利华新任CEO Fernando Fernandez（以下简称"Fernandez"）对外回应了其上任之后的一些热点问题，其中包括对于高端美妆坚定发展的渴望 以及对部分品牌线上渠道调整。4月8日，北京商报记者获悉，联合利华旗下高端护肤品牌TATCHA宣布其天猫海外旗舰店将于本月月底自主终止经营。同 时，该品牌在小红书、抖音等社交媒体的账号也已停止运营。显然，联合利华这位新CEO关于高端美妆的布局已经开始。 专注高端发力美妆，是Fernandez主导的主要战略之一，而对高端品牌TATCHA的调整只是联合利华进入高端美妆领域厮杀的第一步。这位曾在联合利华掌 管过美妆与健康业务的新任CEO或许更清楚高端美妆能带给联合利华的增长。不过，当下高端美妆已成兵家必争之地，联合利华想要攻下城池还需要亮出更 多砝码。 计划之内的调整 根据官方信息，TATCHA天猫海外旗舰店将于4月30日终止经营。截至目前，TATCHA抖音平台店铺也已经关闭。北京商报记者了解到，该品牌小红书、抖 音等社交媒体的账号也已经停止运营。 针对关店及线上各账号停运相关问题，北京商报记者对联合利华进行采访，但截至发稿未收到回复。 不过当时在 ...

各位童鞋搭嘎猴啊，上周 "营销市场洞察市场篇"看的怎么样？有童鞋在后台留言："在拜太 公的路上，经历一个惊心动魄的假期……"o( *≧▽≦)ツ淡定淡定，想开点啊，毕竟，企鹅 岛的企鹅没招谁惹谁，也被强行征了税，上哪儿说理去？最重要的还是吃好喝好，正所谓： 他强任他强，清风拂山岗；他横由他横，明月照大江！ 言归正传，今天就给大家分享一下营销市场洞察报告。Qu e s tMobi l e数据显示，在消费多元 化驱动下，整个2024年不同行业的营销方式和热点差异巨大，既有结构盘整的行业，也有巨 量投入新营销抢夺市场的行业，由此营销热度也出现了巨大差异，美妆、汽车、奢侈品、运 动鞋服、生活服务以及AIGC成为高投入的热门行业。 在美妆行业持续的高热度之中，国产美妆品牌持续突围，在行业营销投放、市场声量中均占 据重要份额。同时，美妆品牌数量众多、产品线广，代言人营销数量占所有行业比例达到 11.9%，远超个人护理品、奢侈品的7.2%、4.7%。 汽车行业在"内卷"的态势下，营销投放日趋追求精准化，一方面各家拼命巩固现有高价值媒 介资源，而非盲目拓展新的渠道，表现在投放上，2024年硬广投放费用增长至141.38亿 元， ...

跻身"10亿美元俱乐部"在望。 文 ｜ 贺哲馨 编辑 ｜ 乔芊 来源｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ The Ordinary官方微博 上世纪90年代，某外资美妆公司在中国推出了它的第一瓶面霜，宣传称这款产品能解决细纹、粗糙、毛孔粗大等等瑕疵。为了推广这款面霜，他们请来了当 时炙手可热的影视明星，"一瓶解决多重肌肤问题""24小时焕发年轻光彩"，诸如此类的广告词在各家电视台的黄金时间轮番播放。 在中国之前，类似的广告风格已经在西方世界流行了近一个世纪。意大利作家毛拉·甘奇塔诺在《服美役》一书中写到："面霜广告似乎总是在给人一种虚无 的承诺。它们（指面霜）充满了各种营养物质，你不能去吃，因为会变胖，但可以用在皮肤上……天知道它们怎么发挥作用的。" 以下文章来源于36氪未来消费 ，作者贺哲馨 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 The Ordinary或许是第一个对这种"幻觉"提出质疑的品牌。 与当时的美妆产品不同，The Ordinary的销售人员会根据你的皮肤状况推荐某一款产品（而不是套装！），或清晰劝告你"需要去看皮肤科医生"。这个品牌 大部分护肤品都被装 ...

高丝集团还是选择用产品涨价方式来对冲原料成本上涨，从而缓解业绩上的压力。4月7日，北京商报记者获悉，高丝集团旗下黛珂宣布将于6月1日起调整产 品价格，多款产品上涨几十元到几百元不等。 "对冲原材料成本上涨"没有意外地成为官方给出的涨价原因。近两年，产品涨价成为各美妆品牌对冲原材料价格上涨的惯用手段，而这种方式也多少能给企 业带来业绩上的改善。但不可忽视的是，就如所有事物都具有两面性，涨价短时间内可以拉动品牌销售额，但长期来看，消费者是否会持续性为提价产品买 单，是否会导致客户流失……这些问题，高丝集团也需要考虑到。 超170款产品涨价 根据黛珂官方发布的信息，其部分产品新价格于6月1日上午9点在官方网上精品店实施。由于价格调整，黛珂网上精品店将在5月31日18:00—6月1日8:59期 间暂时关闭。 此次涨价涉及黛珂品牌旗下172款产品，覆盖护肤、彩妆、底妆、防晒、香水、个护品类，涨价金额约550—1100日元不等，多数产品涨价幅度约在3.3%— 5%。其中，涨价金额最高的产品是AQ Melority密集霜，由13.2万日元涨价至13.75万日元，涨价5500日元。"原材料成本上涨"是此番高丝集团对黛珂多个品 ...

跻身"10亿美元俱乐部"在望。 作者 | 贺哲馨 编辑 | 乔芊 上世纪90年代，某外资美妆公司在中国推出了它的第一瓶面霜，宣传称这款产品能解决细纹、粗糙、 毛孔粗大等等瑕疵。为了推广这款面霜，他们请来了当时炙手可热的影视明星，"一瓶解决多重肌肤 问题""24小时焕发年轻光彩"，诸如此类的广告词在各家电视台的黄金时间轮番播放。 在中国之前，类似的广告风格已经在西方世界流行了近一个世纪。意大利作家毛拉·甘奇塔诺在《服 美役》一书中写到："面霜广告似乎总是在给人一种虚无的承诺。它们（指面霜）充满了各种营养物 质，你不能去吃，因为会变胖，但可以用在皮肤上… …天知道它们怎么发挥作用的。" The Ordinary或许是第一个对这种"幻觉"提出质疑的品牌。 与当时的美妆产品不同，The Ordinary的销售人员会根据你的皮肤状况推荐某一款产品（而不是套 装！），或清晰劝告你"需要去看皮肤科医生"。这个品牌大部分护肤品都被装在半透明的滴管瓶里， 瓶身简洁到几乎没有多余的修饰，标签上清晰标注着主要成分和浓度。没有朗朗上口的名字，这让它 们看起来不像是精致的美容精华，更像是实验室玻璃橱柜里的半成品。 比极简包装更颠覆的是 ...

Core Viewpoint - The upcoming BAUMA 2025 exhibition in Munich, Germany, will showcase the strength and innovation of the global engineering machinery industry, with a significant representation from Changsha's engineering machinery sector [1][11]. Group 1: Participation and Historical Context - Major companies from Changsha, including SANY Group, Zoomlion, CRCC, Sunward Intelligent, and XCMG, will participate in BAUMA 2025, marking their continued presence on the global stage [3][12]. - Sunward Intelligent made a remarkable debut at the BAUMA exhibition in 2007, showcasing a 1,000 square meter booth and introducing the world's first excavator loader, which highlighted China's innovative potential in engineering machinery [3][12]. - In 2016, Zoomlion presented 23 types of equipment, receiving significant attention for its CE-certified products, which enhanced Changsha's global reputation in the engineering machinery sector [4][14]. Group 2: Innovations and Product Offerings - The 2025 exhibition will feature over 50% new products from participating companies, including excavators, concrete machinery, and lithium battery forklifts, tailored to meet European market standards [16]. - Zoomlion will showcase nearly 70 high-end products, including a 32-meter concrete mixing pump truck with advanced smart support features [16][19]. - Sunward Intelligent will present 25 cutting-edge devices, with a focus on electric excavators and a new series of rotary drilling rigs developed for the European market [18]. Group 3: Industry Development and Ecosystem - The Changsha engineering machinery industry has evolved significantly since the 1960s, becoming a prominent manufacturing cluster recognized as a national advanced manufacturing industry cluster [21][22]. - Currently, the Changsha engineering machinery supply chain consists of 516 upstream and downstream enterprises, covering 85% of the national engineering machinery product varieties [23]. - The local ecosystem supports both leading enterprises and numerous small and medium-sized enterprises, fostering collaboration and innovation within the industry [24][25].

Group 1 - "Busy Money" completed a multi-million dollar Series B financing led by Wuyuan Capital, focusing on AI digital kitchen solutions with a proprietary KMES intelligent scheduling system [3] - "Oujibao" completed a 30 million yuan Series A financing, with a focus on Western fast food and a supply chain covering 90% of counties in Southwest China [4][5] - "HuiZhi International Travel" completed a 100 million yuan B+ round financing, establishing a global resource network covering over 150 countries and 1.1 million hotels [6] - "Hangzhou Tuanjia" completed a 30 million yuan Series A financing, operating in the smart homestay sector with a comprehensive service model [7] - "Meicheng Technology" completed over 100 million yuan financing, specializing in advanced ceramic components for various industries [8] - "Jin San Biology" completed a 100 million yuan Pre-A round financing, focusing on antioxidant active ingredients with applications in personal care and health [9] Group 2 - "Gu Yu" officially initiated its A-share IPO process, with significant sales growth from 10 billion to 35 billion yuan from 2021 to 2023, and a projected GMV of over 50 billion yuan in 2024 [10] - "Manner Coffee" opened its 2000th store, achieving over 50% growth in 2024 with plans for further expansion [11][14] - "Ju Yi Group" reported a retail revenue exceeding 4.2 billion yuan in 2024, with a 36% year-on-year growth [15] - "Tian Tu Investment" partnered with "L'Oreal" to establish a beauty fund targeting early and growth-stage investments in the beauty industry [16] - "Guo Zi Shu Liao" launched a new premium Longjing tea product, tapping into the seasonal market demand [17] - "URBAN REVIVO" launched a new brand "OF," focusing on minimalist design and high cost-performance [19][21] - "Can Ban" introduced a new zero-degree fresh toothpaste, addressing common consumer pain points in oral care [22] Group 3 - Hong Kong IPO financing in Q1 increased by 287% year-on-year, with a total of 18.2 billion HKD raised [23] - Demand for ride-sharing services during the Qingming holiday is expected to reach approximately 55 million orders, with a peak on April 3 [24]

「解码 LP 」系投资界旗下专注 LP 报道公众号，关注各地基金政策，捕捉 LP 最新动态，欢迎关注！ 根据公开信息统计：截至周四下午，本周（3月29日-4月3日）LP动态共26起。 LP 普洛斯募资，投向一个万亿赛道 投资界获悉，普洛斯最新推出的中国数据中心收益基金一期已完成募集，投资规模约2 6亿 人民币，投资人包括国内领先投资管理公司及知名国际机构投资人，普洛斯担任基金管理人 及资产管理人。 这是普洛斯推出的首个数据中心主题投资策略。普洛斯主要聚焦不动产和私募股权投资，目 前资产管理规模超8 0 0亿美元，已是全球基础设施江湖不可忽视的存在。此次推出的数据中 心基金，是其长期管理运营物流基础设施基金基础上，把私募基金拓展到数据中心这一新的 资产品类，可谓从零到一一个新的突破。 LP 安徽老乡，联手募集3 0亿 一群安徽老乡成立的基金来了。 近日举办的2 0 2 5徽商大会上，3 0亿元徽商产业基金正式启动，由联想、迈瑞、奇瑞、科大 讯飞、蔚来、阳光电源、国轩高科等知名徽商企业联合成立。接下来，该基金将重点投资徽 商科创企业和科创项目。 取自徽商，用之徽商。产业良性循环之风蔚然兴起。近年来，为进一步招商引 ...

Core Insights - L'Oréal is facing unprecedented challenges in the Chinese market, with a decline in sales for the first time in a decade, while global sales grew by 5.1% in 2024 [2][6] - The company is launching initiatives focused on beauty technology and AI innovation, including the first Beauty Tech Hackathon in China [1][5] - L'Oréal has established two new investment funds aimed at supporting emerging beauty brands and related industries in China [3][4] Investment Strategies - The "Kaihui Chuangmei Future Fund" will invest in growing beauty brands and related enterprises, while the "Meili Linghang Fund" will focus on early-stage beauty projects with technological innovation and sustainability [3] - L'Oréal's investment strategy has shifted towards growth-oriented beauty projects, with the establishment of "Meici Fang" to invest in beauty startups and breakthrough technologies [4][5] Market Dynamics - The Chinese beauty market is experiencing a slowdown, with a 1.1% decline in retail sales and a 9.4% drop in imported cosmetics in 2024 [2][6] - Domestic beauty brands have gained market share, reaching 50.4% in 2023, surpassing foreign brands [7] - L'Oréal is adapting to changing consumer preferences, focusing on the "Z generation," mature consumers, and male demographics as key growth segments [6][12] Consumer Engagement - The company emphasizes the importance of understanding consumer behavior, noting a shift towards value, quality, and cultural resonance in brand connections [6][7] - L'Oréal aims to expand its consumer base from 100 million to 150 million by 2030 [6] Retail Strategy - L'Oréal is transforming offline stores from sales points to experience centers, enhancing customer engagement through service and product experience [9][10] - The company plans to deepen its presence in lower-tier cities, with a focus on expanding its retail footprint in these markets [11][12]

Group 1 - The article discusses the emerging trend of "nanoship," a short-term, commitment-free relationship popularized by Tinder, highlighting a shift in how young people engage in romantic interactions [4][6] - The concept of "Public Display of Affection" (PDA) is also explored, indicating that young people are seeking comfort through physical interactions to alleviate stress [6] Group 2 - LOEWE collaborated with Hello Bike to launch a limited edition bike, creating a unique urban treasure hunt that blends brand culture with everyday life, amidst discussions of luxury brands adapting to market changes [7][10] - The article notes that luxury brands are increasingly engaging with lower-tier markets, as seen with Chanel planning to open a store in a lower-tier city while simultaneously raising prices [10] Group 3 - Louis Vuitton announced its entry into the beauty market with the launch of La Beauté, featuring 55 lipsticks, 10 lip balms, and 8 eyeshadows, set to debut in 2025 [19][20] - This move is part of LV's broader strategy to expand its product categories and appeal to a wider consumer base [22] Group 4 - The article highlights the successful IPO of Mixue Ice Cream, which has surpassed Starbucks with over 46,000 stores globally, achieving a market capitalization exceeding 100 billion HKD on its listing day [29][30] - The new tea brand, Bawang Tea Princess, is preparing for its IPO in the US, indicating the growing investment interest in the new tea beverage sector [30] Group 5 - Huawei's marketing strategy includes using the daughter of its founder, Yao Anna, as a brand ambassador, which generates significant media attention and discussion [33][35] - The article also mentions Prada's swift decision to terminate its contract with actor Kim Soo-hyun due to emerging scandals, reflecting the challenges luxury brands face in managing their public image [36][38] Group 6 - The upcoming Osaka World Expo will feature a Women's Pavilion, emphasizing female contributions to global progress and equality, aligning with the growing focus on women's empowerment in marketing narratives [48][49] - Various brands are adapting their messaging to celebrate women's achievements, as seen in campaigns by Arc'teryx and Tmall [49][51] Group 7 - The world's first 3D-printed train station, located in Japan, showcases innovative construction techniques that significantly reduce build time while assessing the durability of such structures in coastal environments [57][58]