格隆汇11月15日｜据证券日报，近日，天猫平台发布的《2025天猫双11宠物消费观察报告》显示，养宠 人群正从"基础喂养"迈入"精致养宠"的新阶段，宠物消费不断升级。过去三年，天猫宠物行业规模与宠 物食品成交额持续攀升。受访专家认为，近年来，伴随着消费观念的转变升级，科学化、精细化喂养成 为主流，从宠物日常餐食到各种生活用品，行业赛道日益细分，推动宠物经济全链条不断升温。 ...

Core Viewpoint - Yiyi Co., Ltd. (依依股份) plans to enter the pet food market by acquiring 100% equity of Hangzhou Gaoye Family Pet Food Co., Ltd. (高爷家) through a combination of share issuance and cash payment [2][3] Acquisition of Gaoye Family - The acquisition targets Gaoye Family, which specializes in pet food and supplies, with notable brands including "Xucuihua" for cat litter and "Gaoye Family" for cat food [3][10] - Gaoye Family's "Xucuihua" cat litter, made from cassava, has gained significant market traction, achieving top sales on platforms like Tmall during major shopping events [3][5] - The final transaction price for Gaoye Family's 100% equity is yet to be determined due to ongoing auditing and evaluation processes [7] Financial Performance of Gaoye Family - Gaoye Family reported revenues of 302 million yuan in 2023 and 460 million yuan in 2024, with net profits increasing from 3.08 million yuan to 18.30 million yuan over the same period [4] - The company's net profit margins were approximately 4% in 2023 and 1% in 2024, indicating potential challenges with high pricing and low margins [4] Market Reaction - Following the announcement of the acquisition, Yiyi's stock experienced volatility, with a near limit-down of 9.30% on the first trading day after resuming trading, followed by further declines before a significant rebound [2] Strategic Value of the Acquisition - The acquisition is seen as strategically valuable, allowing Yiyi to enhance its product offerings in the pet hygiene sector and expand into the pet food market, thereby covering both dog and cat consumer segments [10][18] - Yiyi has previously held an 8.125% stake in Gaoye Family since 2021, which supports the current acquisition efforts [10] Investment in Veterinary Services - In addition to the acquisition, Yiyi plans to invest in Ruipai Pet Hospital Management Co., Ltd. (瑞派宠物医院), which operates around 600 stores across China [16][17] - This investment aligns with Yiyi's strategy to diversify into the pet "supplies + food + medical" sectors [18] Revenue Structure and Market Position - Yiyi's revenue heavily relies on overseas markets, with international sales accounting for over 90% of total revenue from 2022 to 2024 [15] - The company has been shifting towards a dual strategy of export OEM and developing its own brands to mitigate the limitations of overseas OEM business [16]

Core Insights - The pet consumption market is transitioning from basic feeding to a more refined and sophisticated approach, indicating an upgrade in pet spending habits [1][2] - The emotional role of pets in families is increasingly recognized, leading to a broader market expansion for pet-related products and services [2][3] Industry Trends - The pet industry in China is experiencing robust growth, with projections indicating the market size will exceed 811.4 billion yuan by 2025 [3][4] - There is a notable shift in consumer attitudes towards high-quality and personalized pet products, reflecting a move from functional to emotional consumption [3][5] Company Developments - Companies in the pet industry are diversifying their product offerings and increasing R&D investments to capture growth opportunities [4][5] - Petty Animal Nutrition Technology Co., Ltd. is focusing on innovative pet food products, including air-dried and baked food, to meet market demands [4] - Yantai Zhongchong Food Co., Ltd. has established over 22 modern production bases globally and is expanding its brand presence internationally [4] Market Segmentation - The market is becoming increasingly segmented, with recommendations for companies to tailor products and services based on pet types, life stages, and consumption scenarios [5][6] - The pet medical testing sector is emerging as a rapidly growing niche, with companies developing comprehensive diagnostic platforms for various pet health needs [5][6]

Core Insights - Thailand's trade with China reached $108.64 billion in the first nine months of 2025, marking a 28.1% increase, with Thai exports amounting to $30.67 billion, up 16.1%, indicating significant growth potential for Thai products in the Chinese market [1][1][1] Group 1: Trade Performance - China remains Thailand's largest market, with a substantial increase in trade volume [1] - The growth in Thai exports to China reflects the strong demand for Thai goods [1] Group 2: Product Categories with Market Potential - Agricultural and food products, including rice, fruits (such as durian, mango, and mangosteen), processed foods, ready-to-eat meals, and seasonings, show significant market potential in China [1] - Pet-related products, including pet food and care items, align with the growing trend of pet ownership in China [1] - Health and beauty products, such as bird's nest, plant protein, coconut water, spa products, and health services, are gaining traction [1] - Eco-friendly and sustainable products, including biodegradable packaging, organic cosmetics, recycled clothing, natural home decor, and eco-tourism, are increasingly popular [1] - Innovative and digital content products, such as intellectual property products, films, games, and animations, present new opportunities [1]

Core Insights - The pet consumption market is transitioning from basic feeding to a more refined and sophisticated approach, indicating an upgrade in pet spending habits [1][2] - The emotional role of pets in families is increasingly recognized, leading to a shift in consumer attitudes towards high-quality and personalized pet products [2][3] Industry Trends - The pet industry in China is experiencing robust growth, with projections indicating that the market size will exceed 811.4 billion yuan by 2025 [3][4] - There is a notable increase in the consumption share of high-priced essential pet products, while the variety of non-essential items continues to expand [2][3] Company Strategies - Companies in the pet industry are diversifying their product offerings and enhancing R&D investments to capitalize on market opportunities [3][4] - Petty Animal Nutrition Technology Co., Ltd. is focusing on launching new products such as air-dried food and baked food to align with promotional events like "Double 11" [4] - Yantai Zhongchong Food Co., Ltd. has established over 22 modern production bases globally and is actively promoting its brands internationally [4] Market Segmentation - Experts suggest that companies should further segment the market based on pet types, life cycles, and consumption scenarios to drive product and service innovation [5] - The pet medical testing sector is emerging as a rapidly growing niche, with companies developing various diagnostic platforms to meet increasing health monitoring needs [5][6]

Investment Rating - The report maintains an "Overweight" rating for the agriculture, forestry, animal husbandry, and fishery industry [48]. Core Viewpoints - The SW agriculture, forestry, animal husbandry, and fishery industry outperformed the CSI 300 index, rising by 4.87% from October 31, 2025, to November 13, 2025, exceeding the index by approximately 5.04 percentage points [11]. - All sub-sectors within the industry recorded positive returns during the same period, with notable increases in agricultural product processing (9.03%), fishery (8.12%), animal health (5.57%), planting (4.57%), breeding (2.94%), and feed (2.45%) [12]. - Over 90% of individual stocks in the industry achieved positive returns, indicating strong overall market performance [13]. - The industry valuation has rebounded, with the overall price-to-book (PB) ratio at approximately 2.94 times as of November 13, 2025, which is still relatively low compared to historical levels [17]. Industry Important Data - **Pig Farming**: The average price of external three yuan pigs decreased from 12.52 CNY/kg to 11.74 CNY/kg during the reporting period. The cost of corn and soybean meal showed fluctuations, with corn priced at 2260.39 CNY/ton and soybean meal at 3072 CNY/ton as of November 13, 2025 [21][23]. - **Profitability**: As of November 14, 2025, self-breeding pig farming reported a loss of 114.81 CNY per head, while purchasing piglets resulted in a loss of 205.64 CNY per head, indicating a decline in profitability [26]. - **Poultry Farming**: The average price of broiler chicks was 3.49 CNY per chick, slightly down from the previous week, while the average price of white feather broilers increased to 7.12 CNY/kg, with a loss of 0.95 CNY per bird [28][31]. Industry Important News - The Ministry of Agriculture and Rural Affairs emphasized accelerating the self-reliance and controllability of seed technology during a recent meeting, highlighting the importance of domestic seed sources and innovation in the seed industry [35]. Company Important News - Key companies to watch include Muyuan Foods (002714), Wens Foodstuff Group (300498), and others, which are positioned to benefit from industry trends and potential recovery in profitability [48][49].

Core Insights - The 2025 Douyin e-commerce Double 11 shopping festival not only achieved record sales but also served as a platform for brands to enhance their long-term growth potential [1] - During the event, Douyin e-commerce supported 67,000 brands to double their sales, with many brands achieving sales exceeding 100 million [1] - Various sectors, including apparel, beauty, and consumer electronics, experienced significant growth, driven by diverse consumer demands and supportive policies [1] Apparel Industry Highlights - The top 10 brands in the sports and outdoor category, as well as women's and men's fashion, all surpassed 100 million in sales [2] - Notable brands included Camel and Fila in sports, YAYA and Bosideng in women's fashion, and Romon and Woodpecker in men's fashion [2] - High-end brands like Ralph Lauren and ICICLE also ranked prominently in the luxury category [2] Beauty and Personal Care - Han Shu and Proya topped the beauty and skincare brand rankings, while brands focusing on ingredient-based health saw impressive sales growth [2] - In the household cleaning sector, established brands like Blue Moon and Liby maintained strong positions [2] - Personal care brands showed a mix of established and emerging players, with brands like Fuyan Jie and Canban leading the market [2] Pet and Beverage Industries - The pet industry saw significant growth, with brands like Maifudi and Jingu achieving over 100 million in sales [3] - In the beverage sector, leading brands such as Moutai and Jian Nan Chun dominated the rankings [3] Consumer Electronics and Home Appliances - Apple and Xiaomi maintained top positions in the brand rankings, driven by demand for computers and drones [5] - The "National Subsidy" policy positively impacted the home appliance sector, with Haier and Ecovacs leading in major and small appliances respectively [5] - The home goods category also performed well, with brands like Xilinmen and Gujia Home continuing to lead [5] Douyin E-commerce Strategy - Douyin e-commerce has become a crucial platform for brands to enhance transactions and user engagement [8] - Brands not only capitalized on the annual consumption demand but also accumulated growth momentum through content innovation [8] - The platform aims to provide comprehensive support for brands, from promotional strategies to data insights, fostering sustainable growth in the e-commerce landscape [9]

Core Insights - The "Double 11" shopping festival on Tmall has seen significant success, particularly in the new product category, with various items becoming bestsellers during the event [1][2] Group 1: Performance of New Products - New products in categories such as beauty, consumer electronics, and pet supplies have shown remarkable sales performance, with several items achieving bestseller status [1] - In the beauty sector, products like Pechoin Lingyu Cream and Hande Shi Collagen Hair Mask have ranked among the top new products, with Pechoin selling over 200,000 units after multiple restocks [1] - In consumer electronics, items like the Panasonic Washing and Drying Set and the Baisi Blue Light Toothbrush have also performed exceptionally well, with the latter becoming the top-selling brand in the oral care category on Tmall [1] Group 2: Sales Achievements in Specific Categories - In the maternal and infant sector, products such as Anwei Cream and Baby Massage Oil achieved sales of over 46,000 and 48,000 units respectively on the first day of the promotion [2] - The introduction of a virtual product in the pet category, the Xucuihua Cat Litter Card, quickly sold out, addressing the inventory concerns of pet owners [2] Group 3: Strategic Insights from Live Streaming - The success of new products is attributed to the evolving role of live streaming platforms like Li Jiaqi's, which have become effective channels for professional product selection and brand collaboration [2] - The selection team for Li Jiaqi's live stream consists of over 70% members with master's degrees and an average of ten years of industry experience, implementing a rigorous selection process [2] - The live streaming model is viewed as a powerful tool for connecting supply and demand, enhancing brand visibility, and fostering consumer trust in new products [2]

Core Insights - The pet consumption sector showed strong performance during the Double 11 shopping festival, with domestic brands rising in rankings and companies like Zhongchong Co., Ltd. performing notably well [1][2] Group 1: Market Performance - The pet consumption market is expected to grow rapidly, with projected sales reaching 9.4 billion yuan during the 2025 Double 11, a 59% increase from 2024 [1] - JD Supermarket reported a 25% year-on-year growth in new users during the Double 11 period [1] - Tmall accounted for 64% of pet sales, with a daily sales figure during the first phase of Double 11 reaching 280% of the average daily sales in September [1] Group 2: Brand Performance - All top 5 brands on Tmall and Douyin during Double 11 were domestic brands, with brands like Maifudi and Frigat making the top 5 [2] - On JD, Royal and Maifudi ranked first and second in the dry food category for dogs and cats, while Zhongchong Co., Ltd. led in both dog and cat food categories [2] Group 3: Consumer Trends - The role of pets in households is evolving from mere tools to family members, leading to increased emotional and quality-driven consumption [2] - The Engel coefficient for pet spending has decreased by 2.93% over three years, indicating a richer pet consumption landscape [2] - The market for high-end pet food products is growing, with new processing techniques gaining market share [2]

Core Insights - The pet consumption sector is experiencing rapid growth, with projected sales of 9.4 billion yuan during the 2025 Double Eleven shopping festival, representing a 59% increase from 2024 [1][2] - Tmall dominates the pet sales market, accounting for 64% of sales, with a significant increase in daily sales during the event compared to September [3] - Domestic brands are rising in prominence, with top brands performing well on major platforms like Tmall and JD [4] - There is a clear trend towards premium and specialized pet products, reflecting a shift in consumer behavior towards viewing pets as family members [5] Industry Growth - The pet consumption market is projected to grow significantly, with Tmall's pet sales showing a consistent double-digit growth over four years, surpassing 50 billion yuan in annual transaction volume [3] - JD Supermarket reported a 25% year-on-year increase in new users during the Double Eleven period [2] - The overall pet consumption on platforms like Douyin is also increasing, with notable growth in pet apparel and grooming products [2] Brand Performance - The top five brands on Tmall and Douyin during Double Eleven are all domestic brands, indicating a strong local market presence [4] - Notable brands such as Guobao Pet and its products, including Maifudi, are among the top performers in the pet food category [4] Consumer Trends - The Engel coefficient for pet spending on Tmall has decreased by 2.93% over three years, indicating a diversification in pet-related expenditures [5] - There is a growing demand for high-end pet food products, with an increasing share of premium offerings in the market [5] - The market is seeing a shift towards more refined and emotional consumption patterns, as pets are increasingly viewed as integral family members [5] Investment Opportunities - The pet industry in China is expected to continue its rapid growth, with domestic brands enhancing their market competitiveness through innovation [6] - Recommended investment targets include Zhongchong Co., Ltd. (002891.SZ), Guobao Pet (301498.SZ), and Petty Co., Ltd. (300673.SZ) [6]