注：本文由格隆汇和网易号联合共创 在国际环境的频繁变动下， "促内需"已经成为很长一段时间以来，国内经济的主旋律。 图源： 图虫创意 在零售商超中，传统商超大卖场渠道下滑 11.4%，已经是连续第四年下滑，2024年全国样本超市中关店数量达994家。 量贩零食店却在此时杀成一片红海。仅 2024年一年，万辰集团旗下好想来开店就接近一万家。 对比最为明显的，是作为传统消费的代表之一，高端白酒价格接连下跌，白酒行业集体遭遇库存压力 ——飞天茅台批发价格下探至2000元/ 瓶，茅台1935出现严重价格倒挂。 从以旧换新国家补贴，到各类大额消费券，无一不展露出， "消费"，在当今社会中的重要地位。 目前，我国居民消费在 GDP中的比重不足40%，对比美国的70%和日本的60%占比，仍有巨大提升空间。 但在近两年，我国的消费市场中却出现了显著的冷热不均。 一边，传统消费普遍持续下行，陷入低迷。另一边， "新消费"却连连创下纪录，刷新人们的认知。 在餐饮行业中，经典的餐饮品类节节败退，湊湊火锅 2024年一年关店73家，亏损超3.5亿元，呷哺集团去年亏损近4亿。 新茶饮却 "登堂入室"——今年蜜雪冰城门店已经超过4.6万 ...

Core Viewpoint - The article discusses the shift in consumer behavior in China, highlighting the rise of "new consumption" and its contrast with traditional consumption, emphasizing the importance of emotional value in purchasing decisions [1][2][4][30]. Group 1: Current Consumption Landscape - Domestic consumption in China accounts for less than 40% of GDP, compared to 70% in the US and 60% in Japan, indicating significant growth potential [3]. - There is a notable disparity in the consumption market, with traditional sectors declining while new consumption categories are thriving [4][5]. - Traditional dining categories are struggling, with brands like 湊湊火锅 closing 73 stores and incurring losses exceeding 3.5 billion yuan, while new tea beverage brands like 蜜雪冰城 are rapidly expanding [6]. Group 2: Traditional vs. New Consumption - Traditional consumption focuses on essential daily needs, while new consumption shifts towards "self-pleasing" demands [21][22]. - The rise of "emotional consumption" is evident, with over 40% of young consumers prioritizing emotional value in their purchases [31]. - The concept of new consumption encompasses various sectors, including snack retail and new tea beverages, reflecting a broader trend towards personalized and emotional purchasing [34]. Group 3: Market Trends and Future Outlook - The article notes that new consumption trends are not merely a passing fad but are rooted in changing consumer environments and behaviors [54]. - Despite the current enthusiasm for new consumption, many companies are experiencing stock price corrections, indicating potential overvaluation [52][53]. - Long-term prospects for sectors like pet economy and new consumer electronics appear promising, with emerging trends suggesting continued growth [55][56].

Core Viewpoint - The company, Wenzhou Yuanfei Pet Toy Co., Ltd., has announced its 2024 annual profit distribution plan, which includes a cash dividend of RMB 1.50 per 10 shares for its shareholders, totaling RMB 28,257,069.00, with no stock dividends or capital reserve transfers planned [2][3][6]. Summary by Sections Profit Distribution Plan - The profit distribution plan was approved at the 2024 annual shareholders' meeting held on May 28, 2025, with a total share capital of 190,890,000 shares, from which 2,509,540 shares in the repurchase account are excluded, resulting in a base of 188,380,460 shares for the cash dividend distribution [3][6]. - The cash dividend of RMB 1.50 per 10 shares (including tax) will be distributed, amounting to a total of RMB 28,257,069.00 [2][3][6]. Dividend Calculation - The per-share cash dividend based on total share capital is calculated as follows: RMB 28,257,069.00 divided by 190,890,000 shares equals approximately RMB 0.1480280 per share [2][11]. - The ex-dividend price will be adjusted based on the previous trading day's closing price minus the calculated per-share cash dividend [11]. Dividend Distribution Dates - The record date for the dividend distribution is set for June 26, 2025, and the ex-dividend date is June 27, 2025 [7]. Dividend Recipients - The dividend will be distributed to all shareholders registered with the China Securities Depository and Clearing Corporation Limited, Shenzhen Branch, as of the record date [8]. Distribution Method - Cash dividends for A-share shareholders will be directly credited to their accounts through their securities companies on the ex-dividend date [9].

Group 1 - The core viewpoint of the articles highlights the significant growth in user engagement and transaction volume during the 2025 Tmall 618 shopping festival, with 453 brands achieving over 100 million in sales, a 24% increase year-on-year [1] - High-net-worth individuals, specifically the 88VIP members, surpassed 50 million, marking a new high in user scale [1] - The home appliance and 3C digital sectors experienced a substantial boost due to government subsidies, with total sales in these categories increasing by 116% compared to last year's Double 11 [1] Group 2 - Quality live streaming has emerged as a new industry standard, with 81 live streaming sessions achieving over 100 million in sales, and a 21% increase in the number of sessions exceeding 10 million [2] - The beauty sector saw explosive growth, with nearly 100 products surpassing 10 million in sales, while over 50 apparel brands exceeded 100 million, indicating strong consumer demand [2] - New product sales grew by 153%, with 12 new products achieving over 100 million in sales, reflecting a significant increase in consumer interest in new offerings [2] Group 3 - Tmall is heavily investing in supporting quality and original brands through various strategic resources aimed at fostering high-quality growth by 2025 [3]

潮玩、谷子 你可能从来没拥有过一只LABUBU，但你最近一定听说过它。 从社交平台上的晒娃狂欢，到热门款的"一BU难求"，这只丑萌丑萌的小玩偶，无疑是今年全球最火爆的潮玩消 费品之一，再次印证了"情绪消费"的无限潜力。 作为消费市场的主力军，今天的年轻人有独特的消费观念，情绪价值正在成为影响他们消费的重要因素。今 天，我们就来盘点一下那些让年轻人上头的产品，每一个都承载着取悦、满足自己以及对自我个性化表达的追 求。 为兴趣消费，为快乐买单 潮玩是以IP形象为核心，融合当下潮流元素设计的收藏级玩具，通过设计师的创意和潮流元素吸引消费者， 最受欢迎的玩法之一要数"盲盒"。 所谓"谷子"，源自英语单词"Goods"，主要指漫画、动画、游戏、小说等版权作品衍生出的周边产品，包括 徽章、卡片、挂件、立牌、摆件、手办等，其价值源于粉丝对原作的喜爱，购买"谷子"也被称为"吃谷"。 《中国潮玩与动漫产业发展报告 （2024） 》显示，中国潮玩产业的市场总价值从2015年的63亿元增长到 2023年的600亿元，足足翻了近十倍。预计市场总价值将在2026年达到1101亿元。 虽然不同潮玩IP形象有着各自不同的魅力和人格特征，但 ...

据天猫公布，今年618全周期， 购买用户数出现同比双位数增长。 一个多月前，当天猫宣布今年618的促销策略时，很多行业内人士都非常惊讶。 天猫开启了简化促销活动的新思路，沿用多年的"满减"被"立减"代替，需要凑金额的大额优惠券也被新的"9折无门槛券"代替。 每年都要算的"数学题"没了，消费者就像在2009年的第一次双11那样，直面一个全场都直接打折的大促。品牌商家也能从中受益，不用再面对凑单导致的额 外退货率。 但这同时也意味着，受凑单带动的GMV没有了，平台和商家要直面更硬核的增长挑战。 从去年下半年开始，无论是卷价格还是卷流量，"内卷式竞争"都已然走到尽头。必须开始重新提升商品的品质、商家经营的效率，已经成了电商乃至整个消 费行业的共识。 但那些导致"内卷"局面出现的挑战并没有原地消失。消费市场投资回潮缓慢，面向消费需求的大量产能亟待升级，买方市场持续存在，消费者依然理性并关 注获得感和体验。行业头部平台必须尽快拿出能够应对这些挑战，重塑电商消费市场的新方案。 大促的机制变化往往具有风向标意义。平台能够尝试跨度如此之大的调整，意味着其背后已经出现了一整套新的商业逻辑。 今年年初，天猫给出了一组带有取舍意味 ...

爱法百奥创始人谢雨衡 图片来源：受访者提供 一间会议室内，宠物食品品牌爱法百奥创始人谢雨衡正在展示她的产品。 "你不仅要知道宠物粮里的蛋白质含量，还需要知道这其中的必须氨基酸比例。"对于任何一款产品，她 都能精确讲出各种成份占比。 谢雨衡是一名非典型创业者。她出生于正大集团谢氏家族，其曾祖父谢易初正是以"8个银元"起步。如 今，正大集团在2024年的全球收入为1,022亿美元，在中国市场的收入超过2,000亿元。 01 成为创业者 如果更加细分而言，2024年，宠物食品市场在整个宠物消费领域的占比高达52.8%，其中主食和营养品 消费稳中有升，零食消费则出现轻微下滑。 这一数据清晰地反映出宠物食品在宠物经济中的关键地位以及市场消费趋势的微妙变化。 年轻人已经成为养宠主力军。他们对宠物的消费呈现出多元化、个性化、高品质的特点，愿意为宠物的 衣食住行康等多方面投入更多的资源，例如在选购宠物食品时，消费者越来越注重原料成分，倾向于购 买无谷物、鲜肉含量高的产品。 在市场格局方面，国货品牌正呈现出崛起的强劲势头。曾几何时，外资品牌如玛氏等在中国宠物食品市 场占据主导地位。近年来，国内品牌凭借对本土市场的理解，以及灵活 ...

证券代码：301335 证券简称：天元宠物 公告编号：2025-082 杭州天元宠物用品股份有限公司 首次授予部分第一个归属期归属结果暨股份上市公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 重要内容提示： 杭州天元宠物用品股份有限公司（以下简称"公司"）于 2025 年 4 月 25 日 召开第四届董事会第四次会议，审议通过了《关于公司 2024 年限制性股票激励 计划首次授予部分第一个归属期归属条件成就的议案》。近日，公司已在中国证 券登记结算有限责任公司深圳分公司办理完成 2024 年限制性股票激励计划（以 下简称"激励计划"）首次授予部分第一个归属期归属股份的登记工作。现将相 关事项公告如下： 一、股权激励计划简述及已履行的相关审批程序 （一）本次股权激励计划简述 公司《2024 年限制性股票激励计划（草案）》 （以下简称"《激励计划（草案）》"） 及其摘要已经公司 2024 年第一次临时股东大会审议通过，主要内容如下： 定向发行的公司 A 股普通股股票； 本次股权激励计划时在本公司（含分、子公司，下同）任职的董事、高级管理人 员及董事会认为需要 ...

Core Insights - The article highlights the significant growth in emotional consumption during the "618" shopping festival, indicating that "emotional economy" is becoming a new trend in consumer behavior [1][2][3] Group 1: Market Trends - During the "618" period, 453 brands achieved sales exceeding 100 million yuan, with categories like toys, pets, and outdoor sports experiencing explosive growth [2] - The toy and trendy play industry saw six merchants surpassing 100 million yuan in sales, and nearly 100 merchants exceeding 10 million yuan, with over 2400 stores achieving triple-digit year-on-year growth [2] - Interest-related consumption, such as pets, trendy toys, photography, and outdoor sports, flourished during the "618" period, driven by the pursuit of emotional value [2] Group 2: Consumer Behavior - The demand for emotional regulation in modern society is increasing, making "emotional economy" a potential new growth point [3] - Young consumers are increasingly influenced by emotional release in their purchasing decisions, which is expected to create new consumption hotspots [2][3] Group 3: Business Strategies - Companies are beginning to capitalize on the emotional consumption trend by designing products that resonate with young consumers' emotional needs [4] - Successful products include those that provide emotional value, such as uniquely designed items that evoke feelings of comfort or humor [4] - Businesses are encouraged to enhance their market insight, product design, and flexible production capabilities to adapt to the fast-changing emotional economy [5][6] Group 4: Expert Opinions - Experts emphasize the need for companies to understand consumer emotional demands and innovate products to avoid homogenization [6] - The emotional economy requires businesses to improve brand recognition and loyalty through quality service and positive reputation [6] - Companies should leverage AI tools to better understand user needs and enhance production capabilities to meet the demand for customized emotional products [6]

Core Viewpoint - The company has announced its 2024 annual profit distribution plan, which includes a cash dividend distribution and no stock bonus or capital reserve conversion [2][4]. Group 1: Profit Distribution Plan - The total cash dividend amount is RMB 28,257,069.00 (including tax), based on a total share capital of 190,890,000 shares, excluding 2,509,540 shares repurchased [2][4]. - The cash dividend per share is calculated as RMB 0.1480280, derived from the total cash dividend divided by the total share capital [4]. - The distribution will not include stock bonuses, and any remaining undistributed profits will be carried forward to the next fiscal year [2][4]. Group 2: Dividend Payment Details - The dividend distribution will be RMB 1.500000 per 10 shares for all shareholders, with different tax treatments for various categories of investors [2][3]. - The record date for the dividend distribution is June 26, 2025, and the ex-dividend date is June 27, 2025 [3]. - The cash dividends will be directly credited to the shareholders' accounts through their custodial securities companies [4]. Group 3: Adjustments and Conditions - The company will maintain the per-share distribution ratio even if there are changes in total share capital due to stock incentives or refinancing [2]. - The minimum selling price restriction for major shareholders will be adjusted accordingly after the ex-dividend date [5].