近日,2025中国体育旅游博览会在苏州国际博览中心同期举办。大会通过多元形式全方位呈现体育文化 与体育旅游的丰富内涵,而作为展会重要配套的"2025中华体育文化优秀项目"与"2025中国体育旅游精品 项目"评选中,山东省凭借9个入选项目的亮眼成绩位居全国首位,彰显山东体育文旅融合发展的强劲实 力。 ...

Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].

9月20日，2025深圳市街道足球超级联赛拉开序幕。本届赛事汇聚了48支球队近1500名球员，赛程将持续至12月初，为参 赛人群创造"聚"和"玩"的核心体验，营造"全民足球""全民主场"的氛围。与此同时，"苏超""川超""湘超"也在同步火热进行。各 地体育赛事热潮席卷而来，不仅点燃了群众参与热情，更带动体育产品供给持续扩容，打造一批特色鲜明、功能复合的体育服 务综合体与休闲基地，为消费者提供更加丰富的选择。 "当前，'请你流汗'正逐步成为消费新风尚，这一现象展现出体育消费潜力较大"。陕西巨丰投资资讯有限责任公司高级投 资顾问于晓明在接受《证券日报》记者采访时表示，在政策支持下，运动健身、观赛参赛等需求已深度融入生活，其对扩大内 需作用显著，既能直接拉动经济增长，还能带动制造、文旅等产业融合发展。 多地丰富体育产品供给 多地体育赛事正不断创造热点，"跟着赛事去旅行"深入人心。9月20日，在"深圳街超"现场，一场明星队对阵健力宝整建 制球队的表演赛格外引人注目。多名足坛知名教练与球员悉数登场，精湛的球技与热烈的互动瞬间点燃现场气氛，激发了足球 爱好者热情。 本报记者 丁蓉 对于企业如何把握体育产业机遇，众和昆仑（ ...

Core Insights - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou, focusing on the theme "Sports Empowering a Better Life" and promoting the integration of sports culture and tourism [1] Group 1: Event Overview - The expos featured 31 provincial sports departments and over 500 enterprises, showcasing sports culture, tourism, and innovative sports technology [1] - The events aimed to activate sports consumption potential and meet the public's desire for a better life [1] Group 2: Technological Innovations - A robot boxing demonstration highlighted the technological aspect of the expos, showcasing the blend of traditional sports culture with modern technology [2] - Various innovative sports technologies were presented, including exoskeleton rehabilitation robots and smart snow-making machines, emphasizing the role of technology in enhancing sports experiences [2] Group 3: Outdoor Sports Development - The government has prioritized outdoor sports development as a means to meet the growing health demands of the public and stimulate the sports industry [4] - The expos featured outdoor sports projects, with regions like Sichuan and Xinjiang showcasing their outdoor tourism routes and events to attract visitors [5][6] Group 4: Regional Highlights - Shaanxi's sports industry development received attention, with several projects selected as key tourism and sports events for 2025, reflecting the province's commitment to becoming a leading sports hub in the west [6][7] - The expos served as a platform for various regions to promote their unique sports tourism offerings, enhancing collaboration and investment opportunities in the sports sector [6][7]

图为在二〇二五年"文化和自然遗产日"非遗宣传展示活动中进行的坡陈五形桩表演。 海南3项目入选"两个博览会"推介名单 分别为屯昌坡陈五形桩、"海口杯"篮球联赛(赛事)、海南分界洲岛旅游区(景区) 海南日报讯(海南日报全媒体记者 王黎刚)近日，2025年中国体育文化博览会、中国体育旅游博览会(简 称"两个博览会")在苏州国际博览中心落幕，博览会评选出36个"2025中华体育文化优秀项目"和40个"中国体 育旅游精品项目"。其中，海南省共有3个项目成功入选，屯昌坡陈五形桩入选"2025中华体育文化优秀项 目"，"海口杯"篮球联赛(赛事)、海南分界洲岛旅游区(景区)入选"2025中国体育旅游精品项目"。 据了解，源于屯昌县坡陈村的"坡陈五形桩"，属南派少林拳种，是省级非物质文化遗产保护项目。以"热 带海洋、海岛、奇石景观"为特色，分界洲岛旅游区明确"以海上休闲运动娱乐为核心，适度发展海岛度假"的 定位，致力于打造综合性高端海岛体育旅游胜地。拥有28年举办历史的"海口杯"篮球联赛，在去年由原"海口 市篮球联赛"正式更名升级，并成功入选"中国体育旅游精品项目"，已然成为海南体育赛事与城市消费融合的 标杆案例。 海南日报全 ...

Core Viewpoint - The 2025 China Sports Culture Expo and China Sports Tourism Expo, referred to as the "two expos," commenced on September 12 in Suzhou, showcasing the integration of sports and tourism in the Sichuan-Chongqing region, emphasizing the theme "Bashan Shushui, Chuan Yu Rong Yao" [5][6][8]. Group 1: Event Overview - The Sichuan Provincial Sports Bureau, Chongqing Sports Bureau, and Chengdu Sports Bureau collaborated to present a three-dimensional display that highlights the region's natural beauty, cultural heritage, and economic development [5][6]. - The exhibition features over 400 square meters of themed space, showcasing 18 premium sports tourism routes and various sports activities unique to the region, such as mountain climbing and ice sports [6][7]. Group 2: Collaborative Efforts - The three sports administrative departments have previously collaborated on various initiatives to promote the integration of sports and tourism, including the "Bashan Shushui Sports Tourism Leisure Consumption Season" and the establishment of the Chengdu-Chongqing Sports Industry Alliance [8][9]. - The event marks the fifth anniversary of the Chengdu-Chongqing Economic Circle, highlighting the cultural and historical ties between the two regions [8]. Group 3: Technological Integration - The expo showcases the integration of sports and technology, featuring smart rehabilitation equipment and other innovations that reflect the dual drive of "technology + sports" [9]. - The collaborative efforts aim to create a sports industry development framework that enhances consumer engagement and fosters new business models in the Chengdu-Chongqing region [9].

2025中国体育文化博览会、中国体育旅游博览会昨天（9月14日）落幕，展会期间，众多冠军运动 员陆续亮相，带来璀璨星光的同时，也以榜样力量激励和鼓舞着更多人参与体育、热爱体育、享受体 育。 开幕式上，15位冠军集体亮相，用各自的签名拼图共同完成了一幅《冠军荣耀》拼图，弘扬体育精 神，传递榜样力量。 展会期间，羽毛球互动区举行了"羽动激情，冠军同行"奥运冠军互动活动。羽毛球奥运冠军赵芸 蕾、世界冠军洪炜与观众一起组队挥拍，观众可以现场体验与冠军并肩作战的激动时刻。活动还设置了 问答、签名及合影环节，冠军运动员与广大球迷一起奉献了一场精彩纷呈的"体育嘉年华"。 "山海万里 心手相牵——中古体育交流纪念展"系统梳理了中古两国体育交往丰硕成果，纪念中古 建交65周年，揭幕仪式上，拳击奥运冠军常园与古巴教练劳尔同台亮相，共同见证这场跨越山海、友谊 深厚的体育文化交流活动。这一场景，让人不禁回忆起巴黎奥运会夺冠后劳尔将常园高高抱起的历史瞬 间，在体育舞台上续写中古友谊的佳话。 此次"两个博览会"，让不少冠军健儿变身"讲解员"，在展会期间"随机掉落"，给观众带来意外惊 喜。体操奥运冠军郭伟阳和蹦床奥运冠军董栋带领观众深入体 ...

Group 1 - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou from September 12 to 14, with the theme "Sports Empowering a Beautiful Life" [1] - The event showcased the integration of culture, technology, and sports, emphasizing the deepening of "Sports+" development [1][8] - Over 10 Olympic and world champions participated in the expo, engaging with visitors and promoting sports culture [3][5] Group 2 - The expo featured innovative technologies such as chess-playing robots and a mountain climbing assistance robot designed for the Tai Mountain, highlighting the intersection of technology and sports [8][9] - The climbing assistance robot has been in testing since the first half of the year and is frequently rented out during holidays, indicating strong demand for such technology [10][11] - A public information service platform for fitness was introduced, aiming to enhance the sports industry by connecting individuals, businesses, and government [13] Group 3 - The expo included 31 provincial sports departments showcasing local sports events and tourism projects, promoting the idea of "traveling with events" [14] - The National Sports Administration released 14 premium outdoor sports routes for the 2025 National Day holiday, providing new travel inspirations [14] - The sports industry in China is projected to reach a total scale of 3.67 trillion yuan in 2023, with domestic travel spending expected to hit 5.8 trillion yuan in 2024, indicating a significant market potential for sports tourism [15]

Core Viewpoint - The 2025 China Sports Culture Expo and China Sports Tourism Expo is being held from September 12 to 14 at the Suzhou International Expo Center, showcasing the rich sports culture and tourism resources of Shandong Province, which is the guest province for this year [1] Group 1 - The theme of the event is "Good Luck Shandong, Vitality Qilu," highlighting the province's deep sports culture and high-quality development in the sports industry [1] - The expo aims to present the achievements of Shandong's sports industry and promote its tourism resources [1]

Core Points - The 2025 China Sports Tourism Boutique Project Promotion event successfully showcased 40 key projects, aiming to integrate sports, culture, and tourism [2][3] - Seven projects from the province were selected, with four receiving key promotion status, ranking among the top in the nation [2] Summary by Category Featured Projects - The selected projects include: - Featured Scenic Area: Weihai West Coast Sports Tourism Scenic Area (key promotion), Shouguang City Juyun Lake Scenic Area - Featured Route: "Jingshan Lihai. Cycling Tour of Rizhao" Sports Tourism Route (key promotion) - Featured Events: Binzhou International Road Cycling Race (key promotion), Yellow River Estuary (Dongying) Marathon, Qingdao Marathon - Featured Destination: Linyi City Yinan County (key promotion) [2] Objectives and Impact - The main goal of the promotion is to launch boutique projects, promote integration, and boost consumption [3] - The 40 key projects demonstrate the vitality and characteristics of sports tourism in the new era, injecting new momentum into the development of sports tourism economy and cultural dissemination [3]