Core Insights - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025, indicating a robust growth trajectory in the sector [1] - The industry is evolving from relying on imports to focusing on domestic research and development, with a significant emphasis on high-end, intelligent, and branded products [1][2] Industry Development - Technological innovation is the driving force behind the development of the ice and snow equipment industry, with key regions like Henan and Heilongjiang investing in core technologies and equipment [2] - Harbin has leveraged its educational resources to produce leading ice and snow equipment technologies, including automated ice sculpture building robots and advanced training systems [2] - Companies like Harbin Qianmao Xuelong Sports Goods Co., Ltd. and Henan Jinan Machinery Technology Co., Ltd. are at the forefront of innovation, developing competitive products using advanced materials and technologies [3] Ecosystem Construction - The ice and snow equipment industry is transitioning towards a systematic and ecological growth phase, moving away from a fragmented state [4] - Harbin has initiated a special plan for ice and snow equipment manufacturing, aiming to cultivate several billion-yuan revenue companies by 2030 and establish a leading global manufacturing base by 2035 [4][5] - The city has established four industrial clusters focusing on different aspects of ice and snow equipment, enhancing collaboration and resource integration [5] Brand Development - Brand building is crucial for elevating industry value, as the international market is still dominated by traditional Western brands [6] - The 2026 Harbin International Ice and Snow Economy Expo showcased over a hundred domestic and international ice and snow equipment companies, facilitating brand exposure and collaboration [6][7] - Companies like Henan Jinan Machinery have developed multiple brands and successfully exported products to 22 countries, marking a shift from OEM/ODM to establishing Chinese brands in the global market [7]

我国冰雪产业规模从2015年的2700亿元持续增长至2024年的9800亿元，2025年突破万亿元大关。规模突 破的同时，从产业链深化到国产设备升级，再到"冰雪+"场景融合，一条冰雪经济产业链正崛起。今起 推出"冰雪产业正崛起"系列报道，展现冰雪经济从消费热到产业兴的生动实践。 当前，第25届冬季奥林匹克运动会正在意大利如火如荼地举行。赛场外，冰雪运动受到大众喜爱，与之 相伴的是冰雪装备消费的全面升温。近年来，我国冰雪装备产业迅速发展，从过去的依赖进口，逐步走 向自主研发、品牌出海的全新发展阶段。不少地方凭借各自产业基础与创新优势，推动着我国冰雪装备 产业向高端化、智能化、品牌化迈进，不仅为全民冰雪运动蓬勃发展提供坚实装备支撑，更在全球产业 格局中刻下属于自己的创新印记。 核心技术新突破 技术创新是冰雪装备产业发展的核心动力。无论是传统制造业基地河南，还是冰雪资源与科研实力雄厚 的黑龙江，都在关键技术与核心装备上持续投入，共同推动中国冰雪装备从"跟跑"向"并跑"乃至"领 跑"转变。 北方冰城哈尔滨充分发挥科教资源集聚优势。近期，哈尔滨工业大学、哈尔滨工程大学、黑龙江碳境复 合材料有限公司、哈尔滨辰科交通科技有 ...

崔玉范 锻造世界级的产业竞争力，根本在于创新驱动。黑龙江须将培育和发展冰雪领域的新质生产力作为核心 动能，全力推动冰雪经济彻底从"流量驱动"模式转向"创新与品牌驱动"模式，实现高质量发展 从全民热议"尔滨"现象，到哈尔滨荣膺联合国旅游组织授予的"世界冰雪旅游卓越城市"称号，黑龙江冰 雪经济正经历一场深刻的范式变革——从现象级"流量"转向系统性"留量"。面向"十五五"，黑龙江锚定 全新坐标：全力打造世界级冰雪旅游目的地和冰雪经济高地。这要求我们以更高的全球站位、更系统的 产业思维科学擘画冰雪经济高质量发展的战略路径。 系统构建冰雪产业生态圈 "十五五"时期黑龙江冰雪经济的发展战略应从追求国内市场的规模与流量，转向确立在全球冰雪产业版 图上的"标杆"地位。这要求打破传统点状分散的发展格局，在全省范围内进行战略性、系统性统筹，构 建一个主题鲜明、功能互补、有机联动的冰雪经济生态系统。 （来源：黑龙江日报） 转自：黑龙江日报 锻造世界级的产业竞争力，根本在于创新驱动。黑龙江须将培育和发展冰雪领域的新质生产力作为核心 动能，全力推动冰雪经济彻底从"流量驱动"模式转向"创新与品牌驱动"模式，实现高质量发展轨道。 攻坚冰雪 ...

当意大利米兰的冰雪场馆正进行最后准备迎接全球运动员时，远在万里之外的中国，一场与冰雪相关的经济脉动正悄然改变着这个国家的冬季面貌。2026年 米兰-科尔蒂纳冬奥会不仅是体育界的盛事，更成为观察中国经济新动能的独特窗口。从北京到哈尔滨，从专业装备到冰雪旅游，一条覆盖制造、服务、科 技、文化的全产业链正在中国快速形成，这就是蓬勃发展的"冰雪经济"。 "冷资源"正在转化为"热经济"。以东北地区为例，曾经的"猫冬"习惯已被冰雪旅游热潮取代。哈尔滨冰雪大世界、吉林雾凇、长白山（603099）滑雪场等已 成为冬季旅游的热门目的地，带动了当地酒店、餐饮、交通等服务业全面发展。这种效应甚至向南延伸至云南、四川等地，室内滑雪场、冰雪主题乐园在南 方城市如雨后春笋般涌现，打破了冰雪运动的地域限制。 产业链的完善是"冰雪经济"成熟的标志。从最初主要依赖进口的滑雪装备，到如今国产滑雪板、滑雪服、冰刀鞋等产品占据相当市场份额，中国冰雪装备制 造业正在迅速崛起。科技赋能更是为中国冰雪经济增添了独特竞争力——智能滑雪模拟器、虚拟现实冰雪体验、冰雪运动大数据分析等创新产品和服务，让 冰雪运动更加普及和智能化。 1 1 . 11 Q er 1 ...

Core Insights - The Northeast region of China is experiencing a surge in the development of the ice and snow economy, leveraging its unique ice and snow resources to promote tourism, sports, and equipment manufacturing [1] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, expecting a double growth in domestic tourist numbers and spending during the 2025-2026 ice and snow season [2] - The town of Hengdaohezi in Heilongjiang Province has transformed into a vibrant tourist destination with various interactive experiences, attracting visitors through its scenic beauty and developed transportation network [2][4] - Liaoning Province's winter fishing event attracted over 100,000 tourists, showcasing the potential of traditional activities to drive local ice and snow economic development [4] Group 2: Ice and Snow Sports - The popularity of winter sports is rising, with ski camps becoming a new choice for students during winter vacations, offering various themed programs to cater to different skill levels [5] - Liaoning Province is set to host over 120 sports events this ice season, with an expected participation of more than 300,000 individuals, promoting community engagement in winter sports [7] - The promotion of ice and snow sports is crucial for sustainable economic development, with a focus on grassroots participation and high-level events to cultivate talent [9] Group 3: Ice and Snow Equipment - Northeast China is strengthening its traditional manufacturing base to meet market demands for ice and snow equipment, aiming to capture new economic growth points [10] - Companies like Hezhe Yuanpeng Technology in Heilongjiang are innovating in snow vehicle production, successfully entering both domestic and international markets [10] - New entrants in the ice and snow equipment sector, such as Dehong Ice and Snow Sports Technology in Jilin, are focusing on product innovation and market expansion, with significant production capabilities [10] Group 4: Future Outlook - The Northeast region is strategically coordinating the development of ice and snow resources, aiming for deeper, broader, and higher-level advancements in the ice and snow economy [11]

焦点访谈｜"冷资源"释放"热效应"，中国冰雪经济跑出加速度 央视网消息(焦点访谈)：4年前的今天，北京冬奥会在万众期待中盛大开幕。4年间，冬奥效应持续释放辐射力，不仅让冰雪运动的热度席卷全国，更带动冰 雪旅游、冰雪装备等"冰雪经济"相关产业持续升温，发展动能愈发强劲。"冰天雪地也是金山银山"，依托北京冬奥会"带动三亿人参与冰雪运动"的丰硕成 果，曾经的"冷资源"正被不断盘活，成为推动经济增长、丰富民生体验的重要力量。 位于北京延庆的国家高山滑雪中心是北京冬奥会竞赛场馆之一，也是目前国内唯一举办过冬奥会高山滑雪比赛的雪场，这座曾经见证过冬奥荣耀的"雪飞 燕"如今已成为滑雪爱好者的"圣地"。去年11月，国家高山滑雪中心这个雪季一开放就吸引了众多滑雪爱好者。 作为全球唯一的"双奥之城"，依托奥运成果，北京不断推动冰雪运动与城市生活、文旅消费深度融合，让"冷资源"持续释放"热效应"。2022年北京冬奥会 后，延庆赛区仅仅用了36天就完成了从冬奥赛区到冬奥园区的转变，4年来，围绕"冰雪经济""体育经济""文旅经济"三大热点，形成了"赛事IP+青训体系+俱 乐部运营"等多方位的全产业链生态。截至目前，延庆奥林匹克园区开园 ...

新华社石家庄2月4日电（记者秦婧、董笑坤、黄昱璋）隆冬时节，燕山北麓寒气袭人，而在河北省张家口市宣化冰雪产业园内，却呈现一派 火热的生产景象。这座以钢铁闻名的工业重镇，如今凭借扎实的工业基础，在冰雪装备制造的新赛道上加速前行。 "自投产以来，我们的工厂几乎始终保持着订单爆满的状态，目前订单已经排到了今年七八月份。" 张家口中索国游索道工程技术有限公司总 经理王宁刚告诉记者，他们生产的索道在国内外的很多雪场都有应用。 订单"爆满"的背后，是面向市场需求的研发探索。传统的固定式索道全线只能采用同一速度运行，如果想要通过提高速度增加运力，上下轿 厢的乘客就必须跟上索道的运行速度，可能带来安全隐患。 为了解决这一难题，公司团队历经长时间试验，研发出了脱挂式抱索器索道关键部件。车间内，工人们正在对一条脱挂式索道进行调试。王 宁刚说："相较于固定式索道，脱挂式索道可以实现线路上的轿厢高速运行的同时，让车站内的轿厢低速运行，在保障运力的情况下便于乘客更 加安全地上下轿厢。" 在张家口市科诺工程塑料有限公司厂房内，一张张莹白如玉的仿真冰板材正"滑"下生产线。"许多仿真冰场就是由这些板材拼成。"公司总经 理吴雨桐介绍，从商场到 ...

Group 1 - The winter season has seen a rise in ice and snow tourism and sports, with various regions expanding their ice and snow cultural tourism products to stimulate the ice and snow economy [1] - Inner Mongolia's Hulunbuir has launched an ice and snow carnival themed around "food + folklore," featuring activities like snowmobiles and ice drifting, attracting numerous visitors [1] - Liaoning Tieling has introduced a winter cultural tourism event combining "movies + ice and snow," transforming a steam locomotive into a tourist train, enhancing visitor experiences with discounts on accommodation and dining [1] Group 2 - Southern regions are also enjoying ice and snow activities, with Kunming's Jiaozi Mountain leveraging its unique highland snow resources, resulting in over 20% growth in out-of-province visitors and over 80% growth in international visitors this season [3] - Anji, Zhejiang has upgraded its snow facilities and services, incorporating traditional Chinese aesthetics into its snow park and launching various initiatives to benefit local residents [3] Group 3 - The shift from traditional ice and snow activities to "ice and snow +" new scenarios is driving consumer spending and the development of the entire ice and snow equipment industry chain [5] - Heilongjiang has established an ice and snow sports equipment manufacturing industrial park, with local universities and enterprises collaborating on high-end equipment production [5] - In Fujian Xiamen, customized ice hockey gear such as helmets and gloves are being shipped to North America, indicating a growing international market [6] - Hebei's smart skiing training equipment has gained popularity, with sales increasing by over 30% this year, and the province has developed four ice and snow industry clusters covering R&D, production, and testing [6]

吉林省一家企业生产车间里，工作人员在复查该公司自主研发生产的碳纤维滑雪板。 作为较早从事冰雪装备制造的企业之一，乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司2000年 以进口滑雪器材销售起步，2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新，为公司拓展海 外市场奠定了基础。2023年以来，趁着黑龙江哈尔滨冰雪热，公司销量大幅增长，生产线持续满负荷运 转。乾卯雪龙依托半自动化生产线实现产能跃升，构建起覆盖初级到竞技级的全品类产品矩阵，年产滑 雪鞋、固定器各1万件。 乾卯雪龙展台上，一副印着五星红旗的竞技滑雪板引人注目。 新华社记者 颜麟蕴摄 数据来源：海关总署、国家体育总局 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全，产品供给能力持续增强，正逐步从 起步阶段迈向高质量发展阶段，海外市场竞争力与品牌影响力也在不断提升。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的 增速超过两位数。中国冰雪装备缘何圈粉海外，日益受到海外消费者喜爱？中国冰雪产业如何快速响应 全球消费趋势？记者进行了采访。 ——编 者 "换了这款竞技款滑雪板后，转弯更灵活、 ...

吉林省一家企业生产车间里，工作人员在复查该公司自主研发生产的碳纤维滑雪板。新华社记者 颜麟 蕴摄 数据来源：海关总署、国家体育总局 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全，产品供给能力持续增强，正逐 步从起步阶段迈向高质量发展阶段，海外市场竞争力与品牌影响力也在不断提升。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产 品的增速超过两位数。中国冰雪装备缘何圈粉海外，日益受到海外消费者喜爱？中国冰雪产业如何快速 响应全球消费趋势？记者进行了采访。 ——编 者 "换了这款竞技款滑雪板后，转弯更灵活、韧性也够强，体验完全不逊于其他国际品牌。"在2026哈 尔滨国际冰雪经济博览会上，白俄罗斯滑雪爱好者谢尔盖耶维奇在哈尔滨乾卯雪龙体育用品有限公司展 台前赞叹。 作为较早从事冰雪装备制造的企业之一，乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司 2000年以进口滑雪器材销售起步，2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新，为公司 拓展海外市场奠定了基础。2023年以来，趁着黑龙江哈尔滨冰雪热，公司销量大幅增长，生产线持续满 负荷运转。乾卯雪龙 ...