Group 1 - The "Enjoy Life with Heart" consumer promotion event in Qinyang City successfully concluded, integrating resources from various industries such as real estate, new energy vehicles, home decoration, finance, and home appliances to create a consumer promotion platform [1] - Over 30 merchants participated in the event, offering significant discounts such as "direct manufacturer subsidies" and "home decoration gift packages," benefiting consumers [1][2] - The event led to a continuous increase in order volume for merchants, with consumer participation in the "old for new" policy reaching 232 businesses and generating 34,655 orders, driving consumption of 110 million yuan and subsidies of 19.22 million yuan from mid-January to May [2] Group 2 - The total retail sales of consumer goods in Qinyang City reached 4.55 billion yuan from January to April, with a year-on-year growth of 9.1% [2] - Future plans include optimizing the consumption environment and cultivating new consumption hotspots to inject new momentum into the city's high-quality economic development [2]

Core Insights - Shenzhen's holiday economy showed strong vitality during the May Day holiday, with a total of 14.5 million offline visitors in key monitored business districts, representing a 15.3% increase compared to the same period last year [1][2] Group 1: Consumer Activity - Major shopping centers in Shenzhen experienced significant foot traffic growth, with notable increases in specific areas: 壹方天地 shopping center (75.1%), 水贝商圈 (71.2%), 欢乐海岸街区 (36.5%), and 福田CBD商圈 (30.7%) [2] - Various promotional activities, including the "Shenzhen Good Goods Festival" and "2025 Shenzhen Futian Coffee Life Week," contributed to over 70 events aimed at boosting consumption during the holiday [1] Group 2: Retail Performance - The "old for new" policy and various discounts stimulated holiday consumption, with nearly 480,000 home appliances and digital products sold, generating sales of 780 million yuan, a 30% increase compared to daily sales before the holiday [2] - Top-selling products included fans (100,000 units), smartphones (over 85,000 units), smart sports equipment (55,000 units), air conditioners (42,000 units), and smartwatches (25,000 units) [2] Group 3: Automotive Sales - During the holiday, the automotive sector saw approximately 12,000 new car sales orders, amounting to nearly 2.8 billion yuan in sales [2] - Since the launch of the "old for new" initiative in 2025, over 7.45 million vehicles and home appliances have been sold, generating sales exceeding 24.6 billion yuan [2]