以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 来源丨 李东阳朋友圈 （ID： LDYMarketing ） 作者丨 李东阳 图源丨辛有志微博 辛巴又宣布退出直播行业了。 跟大家做个告别，从今天开始辛巴再无能力承载直播这份工作，今天正式宣布退出直播行业。" 此 后，公司将由妻子初瑞雪来管理。8月18日晚，辛巴在直播中眼眶微红的说道。 这不是辛巴第一次宣布退网，但这一次少了些江湖气，言语中咀嚼着几分辛酸与无奈： 辛巴表示，自己24岁时有检查出支气管炎，目前为止，肺部已经出现了严重的问题。在以往的直播 中，为了坚持直播，甚至注射过肾上腺素。 这个直播带货界的"狂人"，拥有普通人最羡慕的成功学生涯，他是快手上粉丝量最大的主播，也是许 多业内人士眼中的"快手电商神话"。 而硬币的另一面，近些年散落在舆论场最热的话题，是辛巴各种各样的直播带货争议事件，前段时间 的"棉密码"卫生巾就是其中之一。 这或许是辛巴最接近退网的一次！ 五进五出直 ...

Core Viewpoint - The article discusses the controversy surrounding the income of Dong Yuhui, a prominent live-streaming host, particularly in light of claims made by Luo Yonghao regarding Dong's annual earnings being in the range of 2 to 3 billion yuan. However, these claims have been disputed and lack credible evidence [2][4][9]. Group 1: Income Claims and Disputes - Luo Yonghao's statement about Dong Yuhui's income has been challenged, with Dong himself previously debunking similar claims of an income of 2.85 billion yuan for 2024 [4][7]. - A circulated income ranking for 2024 placed Dong Yuhui at the top with 2.85 billion yuan, followed by Li Jiaqi and Xin Ba, but the reliability of this ranking has been questioned [7][9]. - The actual income of Dong Yuhui is likely much lower than the figures circulating online, as industry norms suggest that his income from live-streaming is not comparable to that of his peers [10][32]. Group 2: Revenue and Business Model Analysis - Dong Yuhui's company, Yuhui Tongxing, is fully owned by him, meaning all profits and revenues are under his control [12]. - The revenue model for live-streaming primarily consists of commissions, with Yuhui Tongxing reportedly generating a GMV (Gross Merchandise Volume) of approximately 10.2 billion yuan, which could translate to an estimated revenue of around 2.04 billion yuan based on a 20% commission rate [13][19]. - However, given the low commission rates associated with agricultural products, which make up a significant portion of the products sold by Yuhui Tongxing, the actual revenue is likely to be much lower than the estimated figures [16][17]. Group 3: Comparative Financial Analysis - A comparison with similar companies indicates that Yuhui Tongxing's revenue may be less than 1.14 billion yuan, based on the performance of comparable firms in the live-streaming sector [19]. - Historical data from Dong Yuhui's previous company, Dongfang Zhenxuan, shows that the revenue from third-party products was significantly lower than the total GMV, suggesting that Yuhui Tongxing's revenue could be similarly constrained [20][21]. - The estimated net profit for Yuhui Tongxing in 2024 is projected to be around 560 million yuan, which is substantially lower than the figures being circulated [27][32]. Group 4: Future Income Potential - Moving into 2025, Dong Yuhui's income sources are expected to diversify, including participation in variety shows and the launch of a new account for interviews and live-streaming [29]. - Changes in the equity structure of Yuhui Tongxing indicate that income distribution will no longer be solely tied to Dong Yuhui, as employee stock options will also play a role in profit sharing [30][32]. - The exact annual income of Dong Yuhui remains uncertain, but based on current analyses, it is anticipated to be significantly lower than the exaggerated figures circulating in the media [32].

媒体梳理的公开信息显示，此前辛巴已有四次"退网"相关言论：2020年4月，与某主播发生冲突后，两 人同时发文"无限期退网"；2021年4月，在直播中称"被资本、流量打败了""臣退了"；2023年11月前 后，称"打算逐步退居幕后"；2024年4月，因被数次封号，对外称"将退役"…… 客观而言，辛巴引发的多次舆论危机，实际上成为推动行业监管的催化剂，促使平台加强审核、政府出 台更细致的法规，倒逼行业从野蛮生长走向规范化。 辛巴第五次公开宣布退网，消息一出立即引发舆论两极反应：有人祝福其早日康复，更多人则质疑这又 是一场精心设计的流量表演。加之其自创品牌"棉密码"卫生巾陷致癌争议，此时退网也难免被一些网友 指责是在逃避责任。 第五次宣布退网，辛巴是不是来真的，也许只有辛巴自己知道。而抛开退网真伪之争，不得不承认辛巴 在直播电商行业的影响力，不得不承认辛巴是我国直播电商发展史上的一个标志性人物。 一方面，辛巴以其极强的销售能力，将"家族式"主播培养模式体系化，通过徒弟矩阵放大影响力，证明 了直播电商复制化、规模化的可能性。他创建的辛选集团整合供应链，压缩中间环节，尝试重构零售效 率，为行业提供了供应链深度改造的样本 ...

身体问题之外，辛巴还被自创品牌致癌风波围绕。介于其过往几次隐退又几度复出，辛巴这次退场究竟 是被动的"不得已"还是主动的"以进为退"？外界各种猜测都有。 不过，可以肯定的是，以几个超级主播转身为标志，属于超头主播的时代，正渐行渐远。 8月18日晚，辛巴在其"818"周年直播中宣布，因个人健康原因，将正式退出直播行业，他创立的辛选集 团将由妻子初瑞雪接管。 产品质量难以保障、投流成本越来越高、坑位费佣金压得商家喘不过气。主播仿佛赚了所有人的钱，注 定不能让一个业态获得健康持久的生命力。 主播曾经作为生产和消费间的桥梁，将大量平价供给规模地聚集起来并带入消费市场，但头部效应和强 势议价权也将这个角色异化，变成链路中争议最大的中间环节。 每年的818前后，辛巴总会搞点节目出来。这一次，节目的核心是自己以及逐渐告别超级主播的行业。 作为平台的头号主播，辛巴退场，符号意义远超事件本身。从薇娅因偷逃税被罚13.41亿元，到李佳琦 因"花西子事件"惹怒打工人遭遇信任危机、小杨哥带货月饼爆雷、老罗主动减少在"交个朋友"的直播航 次……几大超头横跨各大平台，个体事件很快引发了公众对直播带货行业的质疑。 流量和GMV飙升，导致以 ...

Core Viewpoint - The article discusses the recent announcement by prominent live streamer Xin Youzhi (Xin Ba) regarding his permanent retirement from online activities due to health issues, while raising questions about the future leadership of his company and the ongoing controversies surrounding his brand products [2][4][8]. Group 1: Xin Youzhi's Retirement - Xin Youzhi announced on August 18 that he is permanently retiring from online activities due to health concerns, stating that his account is a company asset and will be managed by his wife, Chu Ruixue [7][8]. - Despite the transfer of management to his wife, Chu Ruixue does not hold any core shares in the company, raising doubts about her actual control over the business [6][8]. - This marks the fifth time Xin Youzhi has announced a retirement, with previous instances occurring in April 2020, April 2021, November 2023, and April 2024 [9]. Group 2: Relationship with Disciple Dandan - Dandan, a prominent disciple of Xin Youzhi, previously claimed that her account would largely belong to her in the future, but she was absent during Xin's retirement announcement, leading to speculation about a potential rift between them [4][11]. - Dandan has expressed gratitude towards Xin Youzhi for his mentorship, stating that he has given her everything, and emphasized the importance of maintaining her original intentions and responsibilities as a business leader [15]. - There have been past tensions between Dandan and Chu Ruixue, which Xin Youzhi had to mediate, indicating a complex dynamic within the team [15]. Group 3: Ongoing Controversies - The article highlights the ongoing issues related to the "Mian Mima" sanitary napkin brand, which has faced allegations of containing carcinogenic substances, raising concerns about product safety and consumer trust [18][19]. - Despite the controversies, products from the "Mian Mima" brand remain available for sale, with significant sales figures reported, indicating a potential disconnect between consumer concerns and purchasing behavior [19][20]. - Xin Youzhi mentioned in his retirement announcement that he would focus on addressing these issues, suggesting a shift in his priorities away from live streaming [17][20].

Group 1 - The core point of the article is that prominent live-streaming host Xin Youzhi (Xin Ba) has announced his permanent retirement from online activities due to health issues, transferring company control to his wife, Chu Ruixue, although she does not hold significant shares in the company [2][4][5] - Xin Youzhi has previously announced his retirement multiple times, with the latest being on August 18, 2023, citing health concerns, including significant hair loss and lung issues [4][5] - Despite the transfer of control to his wife, Xin Youzhi remains the legal representative of Guangzhou Xin Xuan Investment Co., Ltd., holding 95% of the shares, indicating he still has substantial influence over the company [4][5] Group 2 - There are concerns regarding the relationship between Xin Youzhi's disciple, Dan Dan, and the company, as she has claimed that 99% of the account will belong to her in the future, but her name was recently blocked in Xin Youzhi's live stream, suggesting potential conflicts [7][9] - Dan Dan has gained significant popularity, surpassing Xin Youzhi in sales rankings, and has over 110 million followers on the Kuaishou platform [7][9] - There have been previous tensions between Dan Dan and Chu Ruixue, leading to public disputes and a need for Xin Youzhi to mediate, raising questions about the stability of the leadership transition [9][10] Group 3 - The "Mian Mima" sanitary napkin controversy continues to affect the company, as it has been accused of containing carcinogenic substances, with products still available for sale despite ongoing consumer concerns [10][12][13] - Xin Youzhi has stated his intention to address these issues after his retirement, but the company still has products from the "Mian Mima" brand listed for sale, indicating a potential conflict between addressing health concerns and maintaining sales [12][13] - The sanitary napkin brand, launched by Xin Youzhi in 2017, has faced scrutiny after reports of harmful chemical content, leading to consumer backlash and calls for accountability [12][13]

8月19日，有人发帖称，新东方集团CEO周成刚（俞敏洪长期搭档）涉嫌通过关联交易侵占上市公司利 益，已被监管部门立案调查。 据此计算，东方甄选一天市值蒸发约95亿港元。今年以来，东方甄选股价已涨90.88%。 该帖子还称，网信办今日上午发布《直播带货合规指引（征求意见稿）》，拟限制"高佣金抽成模式"， 而东方甄选佣金率长期超30%，若政策落地将直接影响其核心盈利模式。 东方 甄选8月19日股价走势 东方甄选公告称，关于周成刚老师的传闻纯属谣言。 8月19日开盘后，东方甄选股价一路上涨，接近收盘时达到今日股价最高点53.70港元/股，较昨日收盘 价涨23.79%，但随后高位跳水。 截至收盘，东方甄选报34.32港元，跌20.89%，当日振幅达45.41%。 公告还显示，关于"东方甄选佣金率长期超30%"的说法严重失实，东方甄选售卖产品确保高品质和高性 价比，实际平均佣金率不到20%。 东方甄选表示，"针对上述谣言，我司已启动报警和司法流程。" ...

辛巴的"退网宣言"像一场熟悉的剧本，但这次，可能真的到了谢幕时刻。 从东北农村小子到直播电商教父，再到屡陷假货风波、健康崩溃的悲情主角，辛巴的故事，堪称一部充满争议的"草根逆袭史"。 来源|凤凰网财经《公司研究院》 "跟大家做个告别，从今天开始辛巴再无能力承载直播这份工作，今天正式宣布退出直播行业。"8 月18日晚间，快手顶流主播辛巴（辛有志）在"818粉丝 节"直播中宣布永久退出直播行业。 这位曾创下单场21亿销售额的"带货一哥"，最终因健康问题黯然离场。 根据辛巴所述，1亿粉丝账号移交公司，由妻子初瑞雪接管辛选集团管理权。 最终，他将拥有1亿粉丝的账号移交公司，妻子初瑞雪接管辛选集团，试图为这场充满争议的直播生涯画上句号。 02 从"农村穷小子"到"快手带货王" 回顾辛巴的发家史，堪称东北穷小子的"黑金"之路。 1990年，他出生于黑龙江通河县的农村土房，家境贫寒迫使他初中辍学，此后辗转城市底层谋生：刷盘子、搬砖、摆地摊，尝尽生存艰辛。 19岁那年，一个"赴日淘金"的传说点燃了他的野心。他借钱偷渡东瀛，却遭遇现实重击：滞留期间睡过桥洞，在料理店后厨切生鱼片维生，最终因"黑 户"身份被捕遣返。回国时，他仅剩 ...

8月17日，"罗永浩曝董宇辉年收入二三十亿"一度登上微博热搜榜第二位置，引发网络热议。当日有媒体向董宇辉担任法人的与辉同行进行求证，与辉同 行表示，该信息不属实。 截至8月17日19时许，与辉同行抖音直播间粉丝数超3000万。今年以来，与辉同行累计直播场次接近280场。第三方数据显示，该直播间场均直播销售额为 2500万元至5000万元。 对此，罗永浩8月16日回应称："董宇辉自立门户后，一年的收入是二三十个亿。"同时，罗永浩表示，董宇辉在东方甄选时，在北京买房还要借钱交首 付。 罗永浩曝董宇辉年收入二三十亿元 近日，有网友表示，董宇辉走后东方甄选股价暴涨，丈母娘们（董宇辉的粉丝）就不开心了，当初可是觉得东方甄选没有董宇辉就完了。 该网友还表示："还有罗永浩各种让董宇辉走，好像整个东方甄选都应该给他，没了他东方甄选就要倒闭一样，你看倒闭了吗？" 第三方数据显示，与辉同行2024年带货成绩非常亮眼，登上抖音平台达人榜的榜首。 罗永浩的回应迅速冲上微博热搜，引发网友热议。 对此，多家媒体向与辉同行求证。与辉同行方面向媒体表示，该信息不属实。业内人士认为，不管董宇辉收入如何，他的"知识带货"模式确实成功，也为 内容 ...

Core Viewpoint - The article discusses the contrasting trajectories of Dong Yuhui's new venture "With Hui Along" and his former company Dongfang Zhenxuan, highlighting the significant financial success and market performance of both entities since Dong's departure from Dongfang Zhenxuan [1][3][48]. Group 1: Financial Performance - Dong Yuhui's new company "With Hui Along" reportedly generates an annual income of 2 to 3 billion yuan, a stark contrast to his previous financial struggles while at Dongfang Zhenxuan [2][7]. - Dongfang Zhenxuan's stock price surged by 229% after Dong Yuhui's departure, leading to a market capitalization increase of over 25 billion HKD [3][12]. - As of August 15, 2023, Dongfang Zhenxuan's stock price had increased by approximately 248% since July 2023, and by 357% since Dong Yuhui's exit [13][14]. Group 2: Market Position and Growth - "With Hui Along" has surpassed Dongfang Zhenxuan in terms of fan base, with over 30 million followers compared to Dongfang Zhenxuan's 28 million [17][21]. - The average online audience for "With Hui Along" is significantly higher, reaching 33,300 compared to Dongfang Zhenxuan's 5,246 [23][24]. - "With Hui Along" has consistently ranked first in sales for three consecutive months, while Dongfang Zhenxuan did not make it into the top ten during the same period [26]. Group 3: Business Strategy and Challenges - "With Hui Along" is exploring new business directions, including launching a vertical content account "Lan Zhi Chun Xu," which has shown promising initial results [27][29]. - Despite its success, "With Hui Along" faces challenges such as slowing fan growth, which could impact future sales conversion rates [31][33]. - Dongfang Zhenxuan aims to establish itself as a product technology company with supply chain management capabilities, but it faces hurdles in quality control and member experience compared to competitors like Sam's Club [36][40].