空调行业一头撞进"存量做精"的竞争漩涡，铜价疯涨与价格战的硝烟，把企业的选择推至台前。 2026年1月5日，格力电器通过官方渠道回答市场咨询，明确表态"品牌家用空调不涨价""暂无'铝代铜'相关计划"。 逆周期的选择，在2025年的行业变局中尤为突出——据嘉世咨询2025年空调类目报告，当前行业已从增量扩张转向存量换新，2024年国内更新需求占比已超 60%；成本端的压力更直观：空调成本中铜占比达15%—20%，2025年底铜价突破9万元/吨、年内涨幅超35%，铜铝价格比已达3.9∶1，"铝代铜"的降本诱惑 让不少企业心动。 奥维云网大家电事业部副总经理杨超告诉北京商报记者，2025年空调行业为巩固市场份额、应对新入局者冲击，全面掀起价格竞争潮，最终推动市场线上线 下产品均价同步走低。 成本与市场的拉扯，是格力这一逆周期选择的底色——从铜价飞涨的成本冲击，到行业价格与价值的博弈，存量市场里的攻守战，亦是空调行业的新转向。 01．"贵"金属 空调行业的成本压力，正被铜价长期走势持续放大。 据万得指数，过去一年时间里铜指数累计收益率达92.13%，材料价格的大幅跳涨让空调行业的成本压力从短期波动变为长期挑战。 国金 ...

【环球网科技综合报道】1月7日消息，长虹近日对外正式发布全新"AI雷达智慧眼"技术，并推出搭载该技术的客餐柜Ⅱ代、 全无尘·智感风挂机等新品矩阵，旨在推动空调从"被动响应"向"主动感知"跨越，为智能家居体验带来革新。 此次发布的核心在于感知技术的突破。长虹通过与北京航空航天大学等机构合作，将毫米波雷达技术升级为AI雷达智慧眼。 该技术具备"远、大、快、准"特性，可实现6米超远距探测、120度超广域感知、1秒快速响应及97%以上的识别精准度，使空 调能够更精准地识别用户位置与状态，从而实现智能风避人、风随人动等主动式服务。 行业分析指出，当前家电市场正处于技术驱动升级的关键阶段，用户需求从基础温控转向综合体验。奥维云网总裁郭梅德表 示，长虹通过场景化创新与AI人感技术，正引领行业进入"AI主动智能"新阶段。 长虹空调总经理胡照贵说道，公司秉持"改善人居环境，创造美好生活"的理念，致力于让科技有温度地服务生活。据悉，自 2026年起，长虹空调全线产品将切换为一级及超一级能效。同时，公司针对部分纪念款产品推出"双十服务"，包括十年免费 包修、十年内等价换新及每年赠送深度清洁服务，以高品质与长期承诺响应国家促消费、倡 ...

据了解，目前，AI雷达智慧眼技术已在长虹产品线上实现应用。发布会现场，以客餐柜Ⅱ代与全无尘· 智感风挂机领衔的AI人感空调矩阵正式亮相，标志着长虹空调两大核心产品系列完成智能升级，以顶 尖技术擦亮品牌王牌。 长虹·美菱中国区空调营销事业部总经理李强表示，客餐柜Ⅱ代继承了"远投近柔"的核心基因，在人感 技术的加持下，可实现"风避人吹、风随人动、人近风柔"的主动式场景服务。全无尘·智感风挂机则将 其赖以成名的"无尘健康"理念与智能感知深度融合。新品不仅搭载了长虹独有的360°全无尘专利技术， 还专为卧室场景强化了"AI睡眠"与"0风感"体验等。 在探索前沿技术的同时，长虹空调积极响应国家以旧换新政策，以创新与品质双轮驱动产品实现智能与 绿色升级。据悉，从2026年开始，长虹空调全线空调产品将切换为一级及超一级能效产品。 行业共识指向"感知进化" 长虹率先破局 发布会开场，奥维云网总裁郭梅德指出，当前家电市场正走向技术革新与高质量发展阶段，加之2026年 延续的"国补"政策，空调换新需求持续释放。他特别提到，长虹空调坚持长期主义，正通过场景化创新 和AI人感技术，引领行业迈入"AI主动智能"新阶段。 长虹空调总经理 ...

Core Viewpoint - Gree Electric Appliances announced on January 5 that it will not raise prices for home air conditioners, despite rising copper prices and other brands announcing price increases, aiming to benefit consumers and support the national subsidy policy for home appliances in 2026 [1][3]. Group 1: Gree's Pricing Strategy - Gree's Chief Marketing Officer, Zhu Lei, emphasized that the decision to keep prices stable is to ensure consumers benefit from subsidies, avoiding price hikes that would dilute the subsidy effect [1][3]. - Gree's commitment to not adopting "aluminum instead of copper" is also aimed at maintaining quality and fulfilling its promise of a "10-year free warranty" [1][3]. - The company believes that maintaining prices during the subsidy period will stimulate consumption and is confident in its ability to manage cost pressures through efficient production and technology optimization [3][8]. Group 2: Industry Pricing Trends - Several air conditioning brands, including Meibo, Midea, and Chigo, have announced price increases due to rising raw material costs, particularly copper [2][5]. - The average price of air conditioners in both online and offline markets has been declining, with offline prices dropping by 4.01% and online prices by 1.24% in the first eleven months of 2025 [4]. - The cost of materials for a typical 1.5-horsepower air conditioner is estimated to be between 1,000 to 1,200 yuan, with copper costs accounting for 200 to 400 yuan, indicating that the recent copper price increase has a direct impact on overall air conditioner pricing [5]. Group 3: Market Dynamics and Consumer Impact - Gree's decision not to raise prices is seen as a strategic move to enhance brand value and attract more consumers in a price-sensitive market [5][8]. - The air conditioning market is currently in a phase of stock competition, where price increases may not be sustainable unless there is consumer acceptance [5][8]. - The market for aluminum tube air conditioners remains niche, and Gree has no plans to shift to this alternative, prioritizing quality and consumer experience [7][8].

《每日经济新闻》记者获悉，12月初，美博空调国内营销中心向代理商下发《关于美博空调12月价格调 整通知》。由于以铜为代表的大宗原材料价格持续高位运行，原材料成本压力已超出企业消化极限，空 调整机成本持续攀升，为有效缓解成本压力，保障各代理商的利润空间，自2025年12月16日起，美博空 调提货价格在11月份基础上提升5%，具体产品价格明细由区域经理单独下发。 不仅美博空调，美的、志高、富士通等品牌空调接连传出涨价的消息。 在铜价不断上涨、多个品牌传出空调产品涨价之时，格力1月5日对外宣布，积极响应2026年家电国家补 贴政策，切实让利消费者，承诺家用空调不涨价。 龙头企业旗帜鲜明地表明态度，给空调行业正在发酵的涨价潮泼了冷水。 1月5日，格力电器CMO（首席营销官）朱磊向《每日经济新闻》记者详细解释了格力空调不涨价背后 的逻辑。他表示，核心目的就是让消费者真正受益。他说："当前铜价上涨确实让行业面临成本增加的 压力，但如果我们跟风涨价，最终会稀释补贴红利。"此外，格力明确表示暂无"铝代铜"计划，背后的 原因也是为消费者负责，守住"十年免费包修"的承诺。 记者从卓创资讯获悉，1月5日，电解铜现货价格再次突破10 ...

编辑丨 骆一帆 记者丨翁榕涛 近期，格力电器（000651.SZ）陆续收到投资者及媒体就部分企业推出空调涨价和"铝代铜"计 划等相关问题的咨询，询问公司的态度和计划。 1月5日，格力电器官方微信号发布通知表示，格力家用空调不涨价。同时，为满足格力家用空 调十年免费包修服务标准，暂无"铝代铜"相关计划。未来若相关研究能完全满足格力质量和技 术标准要求并正式应用，格力将予以明确标注，充分保障消费者的知情权与选择权。 Wind数据显示，铜价在近日首次突破10万元关口， 2026年1月5日，现货铜价报100620元/ 吨，这一价格较2025年初的73830元/吨上涨36.28%，较2015年的周期低点涨幅接近2倍。 若以铜原材料占据空调成本的20%计算，这意味着仅因为铜价上涨的因素，每台空调的成本就 上升7.26%左右。 因此，有投资者认为， 现在铜价上涨，很多空调公司都开始用"铝代铜"以降低成本，如果格 力坚持使用铜作为原材料，可能会导致价格上涨并且市场份额流失，失守低端市场。 格力电器市场总监朱磊认为，原材料上涨的成本压力，如果最终被转移分摊给了国家财政与消 费者，不仅削弱了国补政策的惠民实效，也违背了政策出台的 ...

创业圈聚焦创新经济，关注创投机构 在国内铜价持续攀升并创出历史新高的背景下，"空调是否会大规模铝代铜""家用空调是否会涨价"等话 题再次被推到聚光灯下。 近期，铜铝比价一度站上4.0的历史性关口。作为空调制造中关键的金属材料，铜价的剧烈波动，显著 放大了产业链对成本与替代方案的敏感度，围绕"铝代铜"的讨论随之升温。 1月5日，格力电器（000651.SZ）通过官方微信公众号"格力文传"发布说明称，为满足家用空调"十年免 费包修"的服务标准，公司目前暂无"铝代铜"相关计划。未来若相关研究能完全满足格力质量和技术标 准要求并正式应用，将予以明确标注，保障消费者的知情权与选择权。格力同时表示，将积极响应2026 年家电国家补贴政策，承诺家用空调不涨价。 从一线市场看，头部厂商整体仍保持谨慎。1月5日，一位接近美的集团（000333.SZ；00300.HK）的人 士向创业圈记者表示，"美的现在没有推出及销售铝空调"。另据记者了解，小米方面也暂时还未销售铝 空调。 01 格力为何不涨价 空调行业此轮成本压力，首先来自上游铜价的持续走高。自2025年四季度以来，在铜矿供应扰动、美联 储开启降息周期，以及全球电气化、新能源 ...

中国制冷学会表示，相关标准规定了房间空调器用铝管翅式热交换器的总体建设要求、生产工艺流程及 控制要求、产品质量要求、包装储运规定、安全生产与环境保护，将加快推动以铝节铜技术转型，填补 了行业标准空白。 虽然相关标准逐步明朗，但行业分歧依然存在。 2025年年末，美的、小米、TCL、海尔等多家头部空调企业共同发起空调铝应用自律公约，将科学宣传 铝换热器空调的特点，提升消费者对行业产品与技术的信任度。 而格力电器对铝代铜工艺一直持保留态度。董明珠曾在公开场合表示，"铝代铜可以替代，已经研究了 很多年，但目前格力电器坚持不用铝代铜的原因是铝材还没有达到铜料同等的技术条件和保障。" 1月5日，格力电器（000651）通过公众号"格力文传"对近期部分企业空调涨价和"铝代铜"计划等相关问 题进行回应。格力电器表示，格力积极响应2026年家电国家补贴政策，承诺格力家用空调不涨价。同 时，为满足格力家用空调十年免费包修服务标准，暂无"铝代铜"相关计划。未来若相关研究能完全满足 格力质量和技术标准要求并正式应用，将予以明确标注。 受铜价飙升影响，2025年以来，家电行业推进"铝代铜"工艺优化以节约成本的消息不断。 2025年3 ...

Core Viewpoint - The article discusses the ongoing debate in the air conditioning industry regarding the use of aluminum instead of copper in key components, particularly heat exchangers, and the implications for performance and cost [5][12][31]. Group 1: Industry Trends - Major air conditioning brands, including Haier, Midea, and TCL, have formed an alliance to promote the use of aluminum in place of copper, while Gree has explicitly stated it will not adopt this practice due to concerns over quality and reliability [6][10][11]. - The shift to aluminum is driven by rising copper prices, which have surged to over $12,000 per ton, making copper increasingly expensive for manufacturers [38][59]. Group 2: Technical Considerations - The transition to aluminum involves replacing copper pipes in heat exchangers, which are critical for the cooling and heating functions of air conditioners [12][15]. - Aluminum has lower thermal conductivity (about 60% of copper's) and poorer corrosion resistance, which raises concerns about long-term reliability and performance [17][18]. - Innovations such as microchannel technology and specialized coatings are being developed to mitigate the disadvantages of aluminum [19][20][21]. Group 3: Economic Factors - The cost of copper constitutes approximately 30-40% of the total cost of air conditioning units, prompting manufacturers to seek alternatives like aluminum, which is significantly cheaper (1/12 the cost of copper) [36][62]. - The global demand for copper is increasing due to the expansion of AI data centers and electric vehicle production, further straining supply and driving prices up [47][52]. Group 4: Market Dynamics - The article highlights that the trend of replacing copper with aluminum is not unique to China; it is a global phenomenon across various industries, including home appliances and electrical sectors [27][29]. - Companies are under pressure to adapt to market conditions, including potential tariffs on copper imports, which could further escalate costs [55][58]. Group 5: Consumer Concerns - Consumers are primarily concerned about whether the switch to aluminum will compromise the performance of air conditioning units, particularly in terms of cooling efficiency and reliability [64][65]. - The article suggests that manufacturers should consider passing on cost savings to consumers through lower prices or extended warranties to build trust in the new technology [65].

Core Viewpoint - The contrasting business models and channel strategies of Kweichow Moutai and Gree Electric Appliances highlight the challenges and opportunities each company faces in their respective industries. Group 1: Kweichow Moutai's Strategy - Kweichow Moutai has launched a direct sales initiative through its "i Moutai" app, offering its flagship product at an official price of 1499 yuan, aiming to reclaim market pricing power and eliminate middlemen [3][5] - The company has historically operated under a "dual pricing system," where the factory price is around 1169 yuan, but retail prices often soar to 2500-3000 yuan due to speculation and hoarding [3][5] - The introduction of direct sales is expected to significantly increase Moutai's profit margins, as the difference between the factory price and retail price will now benefit the company directly [5][12] Group 2: Gree Electric Appliances' Challenges - Gree Electric Appliances faces limitations in adopting a similar direct sales model due to the nature of its products, which require extensive logistics, installation, and after-sales services [5][6] - The company has built a vast distribution network over 30 years, with more than 40,000 outlets, which has been crucial for its market dominance but poses challenges in transitioning to online sales [6][12] - Gree's attempts to engage directly with consumers through initiatives like the "Gree Dong Mingzhu Store" have led to conflicts with traditional distributors, revealing the complexities of balancing online and offline sales strategies [6][12] Group 3: Financial Comparisons - Kweichow Moutai operates with a low capital expenditure relative to its net profit, averaging only 8.7% over the past 15 years, allowing it to distribute substantial profits to shareholders [11] - In contrast, Gree Electric Appliances has a much higher capital expenditure ratio of 20.6%, necessitating significant reinvestment to maintain competitiveness in a highly saturated market [11] - The financial dynamics of both companies illustrate Moutai's ability to generate profit with minimal reinvestment, while Gree must continually invest to sustain its market position and explore diversification [11][12]