装修的本质是构筑生活空间，而用AI生成的"完美案例"，终将在现实检验中露出马脚。 王志顺 最近，社交平台被一批"装修博主"刷屏了——清一色的夫妻站在新家门口微笑合影，有的怀里还抱 着婴儿，配文都是"装修已定""聊聊感受"。乍看是普通业主分享，细看却处处透着诡异：相同的笑容弧 度、失真的面部细节、畸变的地板线条，这些用AI批量生产的"完美家庭"，正在成为装修公司的新型获 客工具。 平台应建立AI内容标识机制，要求商家对合成图像进行标注；监管部门需加强执法，对违规宣传 的商家形成震慑；消费者则需提升媒介素养，学会识别"完美笑容"背后的算法痕迹。 针对AI广告生成虚假照片的问题，需通过制度性保障形成闭环治理：在法律层面完善广告法和消 费者权益保护法，明确AI内容责任主体并强制标注生成来源；在监管层面建立跨部门协同机制，运用 技术手段自动监测虚假广告并溯源追责；同时推广区块链存证和AI识别工具降低维权成本，鼓励行业 自律与公众教育，系统性遏制虚假广告泛滥。 当技术成为造假的帮凶，商业伦理便滑向危险的边缘。AI生成的"虚拟夫妻"不仅侵犯肖像权——若 使用真人形象未获授权，商家需承担赔偿与道歉，更触犯广告法底线——用合成 ...

更需说明的是，对AI生成品进行明确的标注，法律法规有着明确要求。此前，《互联网信息服务算法推荐管理规 定》《互联网信息服务深度合成管理规定》《生成式人工智能服务管理暂行办法》中都做出了明确规定，今年9月 1日起正式施行的《人工智能生成合成内容标识办法》进一步细化标识的具体实施规范，明确要求，AI生成的文 字、图片、视频等内容必须"亮明身份"。 ▲社交媒体上充斥着"AI夫妻"的帖子。图/钱江晚报 "良辰吉日，开工大吉""遇到良心装修公司，89平9.3w全包完工"……高度同质化的内容，搭配一对笑容灿烂的"夫 妻"站在新家门口的图片，向网友分享自家的装修"干货"经验。 据钱江晚报报道，近期，类似的帖子在许多社交平台高频出现。帖子中"夫妻"或许并非真人，而是由AI一键生成 的虚拟形象，但发布者并未对此进行标注，导致多地网友直呼"套路太深"。 一些商家违背"明确标注"的法规要求，当然有其小心思。据报道，这类文案的内容呈现出明显的"模块化"特征： 先是"AI夫妻"讲述"装修水深"的故事，后又"找到良心公司"，事情出现转机，评论区则雇佣"水军"追问公司信 息，形成虚假互动。整套路数下来，利用消费者对"真实分享"的信任，成功 ...

最近和几个做生意的朋友聊天，他们都在吐槽生意越来越难做。一个开服装店的朋友说，去年一整年的利润还不如前年一个月赚的钱。另一个搞装修的老板 更直接，他跟我说"2025年比2024年难，2024年又比2023年难，这个趋势很清楚"。咱们面对的现实是什么呢？就是有14亿人口的消费市场，好像突然就变得 很难激活，很难从这个大蛋糕里分到属于自己的那一块。 这就直接影响到了做生意的成功率。成功的企业需要各种条件的配合，包括好的位置、合适的员工、足够的资金储备、有竞争力的产品或服务。但当人力成 本和房租成本这两个基础成本都那么高的时候，再加上消费需求不足，这个成功的概率就在大幅下降。有调查显示，中小企业的平均生命周期在5年左右， 而在2024到2025年这个阶段，新创企业的倒闭速度在明显加快。原因就是成本高企而收入增长乏力。 先说第一个问题，行业基础成本在持续攀升。咱们不管做什么生意，首先要面对的就是这个门槛。每一个行业都有它的基础成本，不论你经营得多好，这些 基础成本都是逃不开的。2025年这个成本在明显上升。 生产资料的价格在波动，物流成本在增加，各种行政成本也在上升。就拿一个小餐厅来说，原材料进价在涨，能源成本在涨， ...

本文字数：1710，阅读时长大约3分钟 作者 | 第一财经 秦新安 "防止形成规模性返乡滞乡"——近日，农业农村部一则会议新闻中的这一表述，引发社会广泛关注。 部分自媒体将其曲解为"不准进城务工人员返乡"，制造了无端的焦虑。 事实上，这一表述源于"全国乡村工匠培育暨脱贫人口务工就业'两稳一防'（稳定脱贫人口务工规模、 稳定脱贫人口务工收入，防止因失业导致规模性返贫）工作会议"，会议主要精神的完整表述是："要 继续实施好返乡回流脱贫人口促就业专项行动，防止形成规模性返乡滞乡。"可见会议针对的只是脱 贫人口，而非所有农民工，并且施政目的是"促就业"而不是"阻流动"。 既然是"防止"，说明脱贫人口"规模性返乡滞乡"现象尚未发生。但有关部门提出这一要求，应该是关 注到了发生这种现象的苗头或隐患。这种前瞻意识和能力值得肯定。不管该现象是否会发生，把准备 工作做在前面，总比临时抱佛脚好。 2025.11. 30 一是加强对农民工的职业技能培训，帮助他们掌握新技术、新工种所需的能力，提高在新兴产业中的 求职竞争力。 2025年以来，重庆和山东两地开展劳务协作，其中巫溪县立足本地十大特色产业，联 合泰安企业和培训机构，开展订 ...

"规模性返乡滞乡"看似是挑战，实则蕴含着推动城乡融合发展、促进乡村振兴的契机。 当前，农民工就业确实存在压力。一方面，宏观经济波动和城镇化速度放缓，导致部分行业收缩，就业 岗位减少。这在农民工就业集中的建筑、装修、城市基建等行业尤为显著。另一方面，随着农业机械化 率和集约化程度提高，农村富余劳动力持续增加，数量庞大。与此同时，高校毕业生数量也处在高峰， 加上工业自动化技术释放出新的劳动力，求职需求水涨船高，这些因素也对农民工就业形成挤压。 不难发现，城镇化进程放缓、农业现代化加快、工业自动化技术进步等，都属于长期趋势，它们将不可 避免地吞噬传统就业岗位。但同时可以看到，新兴行业如数字经济、绿色能源等的崛起，乃至人们生活 方式、需求的变化，又为劳动力消纳提供了新的机会。理解了这一趋势，也就为应对潜在的"规模性返 乡滞乡"问题，找到了解题路径。 结合各地实践经验，笔者认为，至少可以采取三方面对策： 一是加强对农民工的职业技能培训，帮助他们掌握新技术、新工种所需的能力，提高在新兴产业中的求 职竞争力。2025年以来，重庆和山东两地开展劳务协作，其中巫溪县立足本地十大特色产业，联合泰安 企业和培训机构，开展订单、定岗 ...

Core Viewpoint - The article emphasizes the importance of issuing invoices in compliance with tax regulations, highlighting the potential consequences of failing to do so, including penalties and the need for tax payment adjustments [7][8]. Group 1: Tax Compliance - Companies that refuse to issue invoices may face significant repercussions, including the obligation to pay back taxes and potential fines of up to 10,000 yuan [7]. - The article references the "Invoice Management Measures" which stipulate that failure to issue required invoices can lead to corrective orders from tax authorities [7]. - It is noted that repeated violations or severe cases may result in public announcements by tax authorities regarding the offending entities [7]. Group 2: Business Practices - The narrative illustrates a scenario where a business owner realizes the importance of compliance after being reported for not issuing invoices, indicating a shift towards more responsible business practices [8]. - The article stresses that issuing invoices is fundamental to legitimate business operations and long-term success, promoting the idea of honest tax contributions [8]. Group 3: Tax Regulations - The article outlines specific tax regulations, including the definition of taxable sales and the inclusion of various fees in the taxable income [13][14]. - It explains that additional charges, such as late payment interest, should also be considered taxable income under the VAT regulations [15].

Core Insights - The increase in personal savings in China, from 70 trillion to 161 trillion over five years, indicates a lack of consumer spending despite higher cash reserves [1] - The decline in real estate prices has led to decreased consumer confidence and spending, as families feel the need to retain cash for emergencies [3] - The real estate sector, once a key driver of economic growth, is now facing significant challenges, impacting related industries such as steel and home furnishings [3][5] Group 1: Economic Trends - The shift from real estate as an economic driver to a focus on technology innovation and domestic demand is highlighted in the government's "14th Five-Year Plan" [5] - The population dividend is diminishing, global trade is facing obstacles, and the land finance model is becoming unsustainable, necessitating a new economic approach [5] - The government is investing heavily in technology, with 1 trillion yuan allocated annually to support innovation, aiming to establish technology as the new economic engine [5] Group 2: Consumer Behavior - Despite increased savings, consumers are hesitant to spend due to economic uncertainty and declining property values, leading to a slowdown in retail and service sectors [1][3] - The younger generation is particularly cautious, with many recent graduates struggling to find stable employment and feeling financially insecure [3] - The government is implementing measures to alleviate consumer concerns, such as subsidies for upgrading appliances and improving social security systems [7] Group 3: Industry Opportunities - The healthcare and elderly care sectors are identified as significant growth areas, driven by the aging population and increasing demand for services [7] - The tourism industry is also experiencing growth, with consumers willing to spend on travel and experiences [7] - The emphasis on technology and innovation is creating new job opportunities in fields such as AI, nursing, and skilled trades, which are accessible to ordinary individuals [8]

Core Viewpoint - The Chinese real estate market is undergoing a significant adjustment, with property prices declining across both first-tier and second-tier cities, leading to a challenging environment for various stakeholders [1][3][9]. Market Trends - In the second quarter of 2025, the price index for new residential properties in 70 major cities fell by 2.7% month-on-month and 7.8% year-on-year, marking the largest decline in nearly five years [1]. - As of June 2025, the inventory of commercial housing reached 5.37 billion square meters, with a de-stocking cycle extending to 17 months, significantly above the healthy level of 12 months [1]. - Real estate investment growth has been negative for eight consecutive months, and land transaction area decreased by 23.5% year-on-year [1]. Affected Demographics - The most impacted groups are high-leverage young families and workers dependent on the real estate industry [3][4]. - High-leverage families, primarily from the 80s and 90s generations, face severe financial strain due to falling property values and high mortgage burdens [3][4]. - Approximately 37% of homebuyers in first- and second-tier cities belong to high-leverage families, experiencing both asset depreciation and psychological distress [4]. - The real estate industry employs around 250 million people, and the downturn has led to significant job losses and income reductions across various sectors, including real estate agencies, construction, and home improvement [4][6]. Industry Response - The number of real estate agency stores decreased by nearly 15% in the first half of 2025, with a 30% turnover rate among employees [4][6]. - The construction industry saw a 17.3% year-on-year decline in new employment, with some regions reporting a 15% drop in wages for construction workers [4][6]. - Retail in related sectors, such as home furnishings, has also suffered, with foot traffic down over 40% and sales halved compared to the previous year [6]. Government Measures - The government has implemented measures to stabilize the real estate market, including lowering down payment ratios, reducing mortgage rates, and canceling purchase restrictions [7]. - These policies have shown some effect, with a 5.3% month-on-month increase in national commercial housing sales area in June 2025, indicating signs of market stabilization [7]. Long-term Outlook - The adjustment in the real estate market reflects broader economic and demographic shifts, suggesting that property will no longer consistently appreciate in value [9]. - The focus is shifting back to housing as a means of living rather than speculation, emphasizing the importance of rational decision-making in both home buying and career choices [9][10].

Core Insights - The narrative of wealth and destiny in China has been shattered, as exemplified by the "拆二代" (demolition second generation) now delivering food, highlighting the fleeting nature of compensation from property demolition [1][12] - The golden era of real estate has ended, with a slowdown in property prices and a decline in urban expansion, leading to questions about future economic sustainability [3][5] - The reliance on real estate for economic growth has created a precarious situation, where a downturn in the sector could destabilize various industries and employment [7][8] Economic Structure - The past two decades have seen a reliance on land finance to support local development, with real estate driving multiple industries and families accumulating debt [5][7] - The demographic shift, including a declining birth rate and reluctance among youth to marry and have children, poses a challenge to sustaining the real estate-driven economic model [5][8] - The wealth generated from property transactions has not translated into sustainable income for many, leading to a return to financial instability for those who once benefited from demolition compensation [5][10] Future Directions - A shift away from real estate as the primary growth engine is necessary, focusing instead on industrial upgrades, technological innovation, and human capital development [8][10] - There is a need to reform the fiscal system to reduce dependence on land finance and create a more sustainable local revenue model [8][10] - Urbanization should be redefined to ensure equitable resource distribution between urban and rural areas, moving towards urban renewal rather than large-scale demolition [10][12]

Core Viewpoint - The article emphasizes the importance of issuing invoices in compliance with tax regulations, highlighting the potential consequences of failing to do so, including penalties and the need for tax payment adjustments [6][7]. Group 1: Tax Compliance - Companies that refuse to issue invoices may face significant penalties, including fines of up to 10,000 yuan and the requirement to pay back taxes owed [6]. - The article references the "Invoice Management Measures" which stipulate that failure to issue invoices can lead to corrective orders from tax authorities [6][7]. Group 2: Business Reputation - The refusal to issue invoices can damage a company's reputation, leading clients to seek more compliant service providers [7]. - The article illustrates a scenario where a long-term client expresses disappointment over a company's non-compliance, indicating a shift in trust and future business relationships [7]. Group 3: Regulatory Framework - The article cites specific regulations from the "Invoice Management Measures" that govern the issuance of invoices and the penalties for non-compliance [6][18]. - It also mentions the necessity for businesses to maintain accurate records and report any changes in their operational structure to tax authorities [14][17].