转自：新华财经 当智能科技邂逅非遗技艺，当国潮国风对话新兴消费，一场诠释中国品牌创新力量的盛宴在莫干山下拉开帷幕。5月10日晚，以"中国品牌 世界共享"为主 题，2025中国品牌日晚会在浙江德清举行，通过科技与人文的交响共鸣，为现场千余名观众呈现出中国品牌"硬科技"与"软实力"。 作为世界观察中国品牌创新发展的重要"窗口"，自2017年起，每年5月10日被定为"中国品牌日"。与之相伴相随，中国品牌日晚会每年如约而至，共同见证 中国品牌蓬勃生长的发展图景。 科技"向新"，锻造硬核竞争力 从先进核电到导航卫星，从集成电路到脑机接口，从虚拟数字人到人形机器人，在历届中国品牌日晚会舞台上，"科技创新"是一以贯之的主线，一批"大国 重器""科技新锐""未来之星"纷纷登台亮相，从实验室、生产线"飞入寻常百姓家"，生动展现中国科技从"跟跑到领跑"的发展历程。 近年来，人工智能浪潮迅速席卷千行百业，成为驱动产业升级的数智化引擎。在今年晚会现场，"人工智能+"成为瞩目焦点：春晚"网红"宇树机器人亮相T台 走秀，与波司登创始人、集团董事局主席兼总裁高德康共话"AI+时尚"产业新未来——通过整合设计研发、用户研究、前沿时尚趋势数据 ...

朱克力中国信息协会常务理事，国研新经济研究院创始院长、新经济智库(CiNE)首席研究员，湾区新经 济研究院院长。 在全球消费市场加速转型与技术创新深度渗透的双重背景下，首发经济作为一种以"首发性""稀缺 性""体验性"为核心特征的商业形态，正成为驱动消费升级、重塑产业竞争格局的重要力量。作为中国 消费变革的新引擎，首发经济不仅打破了传统商业的线性增长模式，更通过技术创新、场景重构与价值 共创，构建了"产品—消费者—市场"的动态互动体系。近日，国研新经济研究院创始院长、《首发经 济：中国消费变革新驱动》作者朱克力做客本报《理论研究周刊》，从理论内涵、发展阶段、消费心 理、政策效应、未来趋势等维度，系统性阐述首发经济的发展态势和行业实践。 首发经济的核心驱动因素和行业演进特征 《金融时报》记者：您如何定义首发经济？它与传统消费模式的本质区别是什么？推动首发经济崛起的 核心驱动力有哪些？ 朱克力：首发经济就是把"新"字做到极致的商业形态。它不是简单把新产品放到市场上，而是通过一系 列精心策划的"首秀"，把商品、服务、技术甚至商业模式，以全球首发、全国首发、区域首发的形式推 向大众。就像电影首映礼，把最精彩的内容用最 ...

大会期间，国内外权威专家围绕解码设计驱动产业跃迁的实施路径、构建中国新兴产业与国际创新体系 的价值链接、共创可持续发展的人类命运共同体解决方案三大命题开展深入交流，为北京市设计赋能产 业、产业反哺设计建言献策。 "设计是产业的灵魂、产业是设计的载体。"北京市经济和信息化局党组书记、局长姜广智表示，"十四 五"以来，北京市积极推进设计在传统产业转型升级、关键核心技术攻关、数字经济标杆城市建设等多 方面应用，取得了一系列成果实践，设计助力产业，产业反哺设计。 他表示，面向未来，北京将加强产品设计赋能时尚产业，即将发布《北京市时尚产业高质量发展实施方 案（2025-2027年）》。作为北京市首个时尚产业发展方案，该方案将配套出台中小企业工业设计券、 数字化营销券等一系列创新政策，鼓励企业加快应用前沿技术，发展科技潮品；加强产品设计赋能，打 造时尚名品；引领时尚生活潮流，开发健康新品；推动跨界融合发展，塑造创意精品，打造具有国际竞 争力的时尚产业，满足人民群众日益增长的品质化、多样化、个性化消费需求。 姜广智介绍，下一步将重点打造北京未来设计实验室赋能平台，持续汇聚设计、技术、产业三类生态合 作伙伴。北京将通过实施一 ...

AI早已跳出科幻片的银幕，填满生活的每个缝隙 ——从帮你写周报的AI助手，到朋友圈刷屏的AI变装视 频，这场技术革命正以润物细无声的方式重构日常。 《2025 Z世代AI使用报告》揭示了一个有趣现象：能精准区分GAN生成与真人照片的年轻人比例，从去 年3.53%的极客圈层，飙升至如今23.8%的泛用户群体——就像95%的Z世代已习惯用AI辅助创作，其中超 过半数人与AI技术的互动如同呼吸般自然。 数字原住民与商业先行者在AI浪潮中不期而遇，一场静默的产业共振正在发生。《2024中国广告主营销 趋势调查报告》显示，78.9%的广告主正卷起袖子准备用AI搞事情，AI已经成为"未来预期"最高的创新营 销形式。 当年轻人把AI玩成社交货币，当品牌主将算法视作创意搭档，抖音商城用一场「欧若风AI趋势大秀」直 接把行业想象力拉满。它不仅是技术秀场，更让传统的"春上新"玩出了冲破次元壁的酷感——AI虚拟偶 像与真人明星同台走秀、XR技术把直播间变成穿梭于赛博森林与新中式庭院的"任意门"。 这场时尚品牌的「上新」早已跳出卖货逻辑，变成一场消费者与品牌共创的科技派对，也完成了一次从 趋势预判到商业落地的全链路革新。 虚实共生的 ...

Core Viewpoint - The 2025 China (Chongqing) International Consumption Festival aims to enhance the city's status as an international consumption center through various innovative activities and consumer benefits [1][3]. Group 1: Event Overview - The festival is organized by multiple government departments and will run from April 29 to May 31, featuring a series of themed activities to promote quality consumption [1]. - New projects and consumer policies were launched during the event, showcasing the "Yuyue Consumption" trend [3]. Group 2: New Projects and Initiatives - Several commercial areas, including Jiefangbei and Guanyinqiao, were recognized as the first batch of "first-release economic" gathering areas [3]. - New projects include the construction of international luxury consumption centers and various shopping parks across different districts [3]. Group 3: Consumer Policies and Promotions - The event features significant consumer policies, such as the "Jiaoyin Huidai" personal loan brand by the Bank of Communications, aimed at enhancing consumer experience [5]. - Various platforms, including Vipshop and Alipay, are offering substantial discounts and promotional activities, with a total investment exceeding 100 million yuan in promotional resources [5]. Group 4: Thematic Exhibitions and Activities - Five thematic exhibition areas were set up, including the "Chongqing Taste" and "Chongqing Art Creation" zones, to attract tourists and promote local products [10]. - International brands from countries like Italy and Uruguay participated, showcasing their products and offering tasting experiences [12]. Group 5: Interactive Experiences - The festival includes interactive experiences such as the "teamLab FuturePark" digital art exhibition and various product launches, enhancing consumer engagement [15][16]. - Numerous first-release events are scheduled throughout May, allowing consumers to experience new products and brands in various city locations [16].

Core Viewpoint - The article discusses the phenomenon of customs auctions becoming a popular avenue for middle-class consumers to acquire rare and valuable items, particularly Disney merchandise, at significantly lower prices than retail [3][27]. Group 1: Customs Auctions and Consumer Behavior - The recent customs auction featured 735 Disney items, including 271 "green Belle" dolls, which attracted over 60,000 viewers and resulted in a final bid of 280,480 yuan, significantly higher than the starting price of 32,480 yuan [3][5][12]. - The auction reflects a growing trend where young consumers are engaging in customs auctions to find bargains, with some participants viewing it as a gamble rather than a guaranteed investment [5][8]. - The auction's excitement was fueled by social media, where claims about the rarity of certain items, like the "green Belle," created a frenzy among bidders [8][14]. Group 2: Market Dynamics and Pricing - The value of the "green Belle" dolls skyrocketed from an initial estimate of 12,000 yuan to 280,480 yuan due to perceived rarity and demand, illustrating the volatility of collectible pricing in the secondary market [5][15]. - The article highlights the disparity between perceived and actual value, as the actual number of "green Belle" dolls was much lower than anticipated, leading to buyer disappointment [15][16]. - Customs auctions have become a new channel for middle-class consumers to acquire high-end brands at lower prices, with examples of luxury items being auctioned for just a few hundred yuan [28][30]. Group 3: Implications for the Customs and Auction Industry - The rise of customs auctions is linked to the increasing popularity of "cultural value" items, which are often difficult for outsiders to appraise accurately, leading to potential market manipulation [17][24]. - The customs department has noted a rise in the seizure of high-value items, including toys and collectibles, indicating a shift in the types of goods being smuggled and subsequently auctioned [21][25]. - The article suggests that customs auctions may serve as a barometer for trending consumer interests, as the types of items seized and auctioned reflect current market demands [21][24].

Group 1 - The article highlights the recent auction of 735 Disney merchandise items, including 653 plush toys, which attracted significant attention and resulted in a toy being sold for 280,480 yuan, a nearly ninefold increase from its starting price of 32,480 yuan [8][10][18] - The auction was characterized by intense bidding, with over 60,000 viewers and 139 participants, showcasing the growing interest in collectible items among younger consumers [5][18][21] - The auction featured a specific item known as "green Belle," which was misidentified, leading to confusion and inflated prices, demonstrating the speculative nature of the collectibles market [20][21][50] Group 2 - The article discusses the evolving role of customs in the collectibles market, indicating that customs authorities are increasingly involved in the auctioning of seized goods, which has become a new trend in the "guzi" (collectibles) economy [22][29][50] - It notes that the auction process is often opaque, with no guarantees regarding the authenticity of the items sold, raising concerns among buyers about potential counterfeit products [48][50] - The customs auctions have become a popular venue for middle-class consumers seeking to acquire luxury items at lower prices, reflecting a shift in consumer behavior towards seeking value in seized goods [33][36][39]

Core Insights - The article highlights the vibrant consumer activity in Chengdu during the "May Day" holiday, showcasing a surge in new product launches and store openings, contributing to a "first-release economy" that enhances the shopping experience for residents and tourists [1][3][5] Group 1: New Store Openings and Product Launches - JD MALL's first store in Sichuan has become a new consumer landmark, attracting over 200,000 visitors since its opening on April 18, with significant foot traffic during the holiday [5] - The store features a 40,000 square meter immersive experience space and hosts multiple product launch events for brands like Bosch, TCL, Samsung, Siemens, and OPPO during the "May Day" period [5][7] - The main consumer products during this holiday are home appliances, including refrigerators, washing machines, air conditioners, and televisions, with a notable increase in customer traffic exceeding 20,000 by 5 PM on the first day [5][9] Group 2: Cultural and Experiential Events - The "May Day" holiday also saw the debut of the "Global Super Model Competition" in Chengdu, attracting over 20,000 attendees and merging historical industrial sites with modern fashion expressions [7][9] - The "Garfield Family: Fantastic Adventure - Immersive Theater" exhibition opened in Chengdu, offering a unique cultural experience that combines immersive storytelling with themed food and merchandise [11][13] - Various cultural activities, such as the "Spring Breeze" event and the pet food festival, were organized across Chengdu's commercial districts, enhancing the city's appeal as a vibrant consumer destination [15][16] Group 3: Market Potential and Future Plans - The article emphasizes Chengdu's potential to reshape the global fashion landscape due to its unique cultural characteristics, favorable policies, and robust infrastructure [9] - Brands are planning to expand their presence in Chengdu, with intentions to open 5-6 additional stores in the region, capitalizing on the city's youthful consumer base and growing retail sales [13]

Core Viewpoint - The article highlights the upcoming "May Day" holiday in Chongqing, where the Yuzhong District is leveraging "first-release economy" to host a series of international and domestic brand exhibitions, creative theme shows, and immersive experiences, aiming to create a cultural and consumption boom in the city [1]. Group 1: Major Exhibitions and Events - The "teamLab FuturePark" exhibition, recognized as one of the "Top 10 Must-See Exhibitions Worldwide," will debut in Chongqing at the Metropolitan Oriental Plaza, showcasing interactive digital art experiences [1]. - The "Digimon: Forever Youth" immersive theme exhibition at Longfor Chongqing Times Square features nostalgic elements, including original artwork and iconic scenes from the series, appealing to fans of the franchise [3][4]. - Various unique exhibitions are being held in Yuzhong, such as the "Spring Echo" themed exhibition curated by Chen Tianci, which showcases rare personal artifacts of the literary icon San Mao [5]. Group 2: Local Cultural Expressions and Innovations - The "Xumi Country" photography exhibition by local artist Dai Xiaobing presents over 70 previously unopened caves of the Dazu Rock Carvings, emphasizing the cultural heritage of Chongqing [5]. - The "ROLLIN' WILD" exhibition introduces a large-scale IP exhibit and themed amusement areas, aiming to convert virtual traffic into physical consumption [5]. - The "Chongqing Boy" participatory exhibition explores the local spirit through interactive and co-creative experiences, blending modern and traditional cultural elements [5]. Group 3: Brand Launches and Fashion Events - Several brand launches are scheduled around the "May Day" holiday, including a fashion show by Chongqing Department Store in collaboration with Bi Yin Le Fen, and exclusive product releases from Air Jordan and other brands [6]. - The Chongqing business committee emphasizes that these first releases and exhibitions not only enhance consumer experiences but also contribute to the upgrade of shopping districts and the quality of consumption [6].

Core Insights - The rise of first stores in various cities reflects the immense potential of China's consumer market and drives innovation in products, services, and business models [1][2] - The initial traffic generated by first stores is not sustainable; brands must focus on maintaining customer loyalty and repeat purchases to ensure long-term success [1][4] Group 1: First Store Economy - In 2024, Shanghai is expected to see the opening of 1,269 new first stores, while Beijing will have over 900, and Guangdong will introduce more than 800 [1] - The first store phenomenon is characterized by its novelty and unique consumer experiences, which stimulate purchasing intentions [2] Group 2: Consumer Engagement - Brands must continuously innovate to create new consumer demands and maintain the appeal of first stores, as the novelty can quickly fade [2] - Localized cultivation is essential for the success of first stores, as different regions have varying resources, cultural characteristics, and consumer preferences [2] Group 3: Digital Transformation - To amplify the brand effect and sales scale of first stores, companies should integrate physical retail with digital economy trends, utilizing technologies like AI and VR to create new shopping experiences [3] Group 4: Sustaining Interest - It is crucial for first stores to not only attract initial customers but also to create a lasting impact that revitalizes urban consumption [4]