Core Viewpoint - The 618 e-commerce promotion in China this year is particularly vibrant due to the combination of national subsidies and platform-specific discounts, leading to increased sales performance for brands [1][10]. Group 1: Market Dynamics - The mobile phone market in China saw over a 5% increase in sales during the 618 promotion compared to the same period last year, particularly in the price segments of 1500-2500 yuan and above 4000 yuan [1]. - Various channels, including offline third-party retailers and telecom operators, are actively participating in the promotion, creating a more fragmented competitive environment [1][2]. - Instant retail platforms like Meituan are also joining the promotion, offering similar subsidies to those provided by traditional e-commerce platforms [3][6]. Group 2: Consumer Behavior - Consumers are increasingly considering instant retail platforms for their faster delivery times during promotions, indicating a shift in purchasing preferences [6]. - The presence of live-streaming sales, particularly through influencers like Li Jiaqi, has become a significant factor in driving sales during the promotion [7][8]. Group 3: Brand Performance - Major brands such as Apple, Huawei, Xiaomi, and OPPO have all benefited from the national subsidy initiative, with Apple adjusting prices for specific models to remain competitive [10][17]. - The promotion period is also a critical time for domestic brands to launch new products and technologies, with many brands introducing innovative features [11][12]. Group 4: Technological Advancements - Mobile manufacturers are focusing on technological breakthroughs, such as AI capabilities in lower-priced models, to enhance their competitive edge [13][14]. - The introduction of new materials and technologies, such as gaming-specific chips and advanced cooling solutions, is becoming a trend among manufacturers [11][12]. Group 5: Future Outlook - The market is expected to face challenges in the second half of the year due to rising component costs and potential changes in the external trade environment [15][16]. - The temporary suspension of national subsidies in some regions may impact consumer demand, particularly for brands that heavily relied on these subsidies [17].

Group 1 - The "old for new" policy has significantly boosted consumer goods sales, exceeding 1.1 trillion yuan, benefiting millions of families through fiscal subsidies [1] - The policy has particularly benefited inland provinces like Henan, enhancing rural markets and improving living standards for middle and low-income families [1][2] - Challenges have emerged with some localities suspending subsidies, which may affect consumer expectations and highlight the need for better policy continuity [1][2] Group 2 - Local governments face challenges in executing the "old for new" policy, including tight budgets and complex operational platforms [2] - There is a recommendation for phased implementation of fiscal subsidies to ensure continuity and predictability in the policy [2] - The effectiveness of fiscal policies in driving consumption depends not only on the amount of subsidies but also on their proper utilization and consumer protection [2][3] Group 3 - The current "old for new" policy is larger in scale and scope, focusing on green technology and actual consumer needs [3] - For the future, better utilization of fiscal funds, efficient local execution, and adherence to regulations by enterprises are crucial for sustained market recovery [3]

Core Viewpoint - The article discusses the transformation of industries and the necessity for policy innovation in response to economic changes since 2022, highlighting the divergence in economic indicators and the impact of external factors on domestic industries [1][6]. Group 1: Industry Transformation and New Challenges - Since 2022, the economic transformation has entered a "new stage," characterized by a downward trend in the contribution of traditional sectors like real estate, with growth rates for real estate-related industries dropping below 2% [7][24]. - The pressure in this new stage is increasingly focused on terminal demand, leading to a decline in PPI while CPI remains weak, indicating a shift of excess capacity to downstream sectors [13][24]. - The transformation has resulted in a significant decline in the growth rate of traditional industries, similar to trends observed from 2011 to 2015, which ultimately stabilized the economy [7][13]. Group 2: Policy Innovation - The effectiveness of traditional policy frameworks has diminished, necessitating comprehensive policy innovation to address the new economic landscape [1][35]. - By the end of 2024, a comprehensive optimization of the policy framework was initiated, focusing on supply-side structural reforms and enhancing the targeting of structural policies [35][42]. - The new policy framework emphasizes high-quality development, high-level openness, and sustainable growth, with a shift from investment-driven to people-centered approaches [3][121]. Group 3: External Shocks as Accelerators - External shocks, particularly during the tariff phases, have accelerated domestic industrial upgrades, with significant shifts in trade structures observed [64][65]. - The first phase of tariffs led to a notable increase in high-value-added industries, while the second phase primarily impacted low-value-added consumer goods, which were already experiencing significant internal competition [64][101]. - The export structure has improved, with a decrease in the proportion of exports to the U.S. and an increase in exports to non-U.S. economies, particularly in the context of the Belt and Road Initiative [83][90]. Group 4: Focus on "Anti-Internal Competition" and Service Sector - The new policy framework is expected to focus on "anti-internal competition" and the service sector, which can absorb structural employment pressures during the transformation process [4][121]. - The service sector has become the largest employment absorption area, yet it faces significant supply shortages, indicating a need for increased support and demand stimulation [4][121]. - By the second half of 2025, the main macroeconomic indicators may experience a "strong-weak conversion," with potential downward pressure on manufacturing and positive improvements in service sector investments and consumption [4][121].

Core Viewpoint - Xiaomi is facing a significant trust crisis in the automotive sector, stemming from safety controversies and misleading marketing claims, which contrasts sharply with its previous success in consumer electronics [1][2][3] Group 1: Trust Crisis and Consumer Expectations - The controversy surrounding the SU7 Ultra carbon fiber hood highlights the mismatch between Xiaomi's marketing strategies and the rigorous standards of traditional automotive manufacturers [1][2] - Consumers' expectations for technology in the electric vehicle era have been amplified, leading to a conflict between internet-driven marketing and engineering ethics [2][3] Group 2: Response and Accountability - Xiaomi's response to the carbon fiber hood issue, including offering compensation, has been criticized as inadequate compared to its previous handling of other issues, such as the full reimbursement for parking assistance flaws [2][3] - Legal implications suggest that if false advertising is confirmed, Xiaomi could face substantial penalties, emphasizing the importance of maintaining technical integrity in the automotive sector [2] Group 3: Industry Implications and Regulatory Changes - The crisis has prompted a broader industry reflection, with consumer-driven testing and increased regulatory scrutiny reshaping marketing practices and standards in the automotive field [3][4] - Recent regulations from the Ministry of Industry and Information Technology and the State Administration for Market Regulation require truthful and comprehensive information regarding smart connected vehicles, indicating a shift towards more regulated industry practices [4] Group 4: Future Outlook - The current trust crisis may serve as a pivotal moment for Xiaomi, potentially marking its transition from a cross-industry challenger to a mature automotive enterprise [4] - The situation underscores the necessity for companies to embed sincerity into every aspect of vehicle production to thrive in the competitive electric vehicle market [4]

Investment Rating - The report maintains an "Outperform" investment rating for the communication industry [6][7]. Core Insights - The communication industry index outperformed the Shanghai Composite Index in May 2025, with a rise of 5.53% compared to +2.09% for the Shanghai Composite Index [6][12]. - In the first four months of 2025, the total telecom business revenue reached 598.5 billion yuan, showing a year-on-year growth of 1.0% [6][43]. - The report highlights a significant increase in 5G mobile phone shipments, which grew by 5.6% year-on-year in the first four months of 2025, accounting for 85.5% of total mobile phone shipments [6][69]. - The export volume of optical modules in April 2025 increased by 13.5% year-on-year, indicating a recovery in overseas demand [6][6]. - The report emphasizes the optimistic outlook for capital expenditure from major cloud vendors, which is expected to drive demand for optical devices [6][7]. Summary by Sections Market Review - The communication industry index rose by 5.53% in May 2025, outperforming major indices [12][15]. - Various sub-sectors within the communication industry saw positive performance, with network equipment and other communication devices increasing by 14.4% and 6.3% respectively [15][16]. Industry Tracking - Global cloud infrastructure spending reached $94 billion in Q1 2025, a 23% year-on-year increase [20][21]. - Major cloud providers are significantly increasing their capital expenditures, with North America's top four cloud companies spending a total of $76.5 billion in Q1 2025, up 64% year-on-year [21][24]. - The domestic ICT market is projected to grow at a compound annual growth rate (CAGR) of 6.5%, reaching approximately $751.76 billion by 2028 [32][35]. Domestic Telecom Industry Tracking - The number of mobile phone users reached 1.803 billion by April 2025, with 5G users accounting for 59.9% of this total [43][46]. - The average monthly data usage (DOU) per user reached 20.43 GB in April 2025, reflecting a year-on-year increase of 14.6% [53][54]. - The construction of gigabit optical fiber networks is progressing, with 10G PON ports increasing by 18.45% year-on-year [56][57]. Domestic Mobile Phone Industry Tracking - In April 2025, domestic mobile phone shipments totaled 25.04 million units, a 4.0% year-on-year increase [69][72]. - The report notes that domestic brands accounted for 86.9% of total mobile phone shipments in the first four months of 2025, with a year-on-year growth of 7.8% [72][73].

Summary of Conference Call Notes Industry Overview - The notes primarily discuss the impact of U.S. tariffs on China's export performance, particularly focusing on the electronics and integrated circuits sectors, as well as the overall trade dynamics between China and the U.S. [1][2][3] Key Points and Arguments 1. **Impact of U.S. Tariffs on Exports**: U.S. tariffs have led to a significant decline in exports to the U.S., with a reported drop of approximately 35%. However, the impact has started to weaken following recent U.S.-China trade talks, leading to improvements in the unit prices of electromechanical products, which may help restore profitability [1][3][4] 2. **Strong Performance of Integrated Circuits**: China's integrated circuit exports have shown robust growth, outperforming other electronic trade economies like Vietnam and South Korea. This indicates strong demand for electronic products despite the challenging trade environment [1][7] 3. **Sensitivity of Consumer Goods Exports**: China's exports of consumer goods to the U.S. are highly sensitive to tariff changes, while intermediate goods have shown resilience due to prior experience with trade tensions and government support [4][5] 4. **Emerging Industries Resilience**: New advantage industries such as lithium batteries and new energy vehicles have experienced growth in exports to the U.S. despite high tariffs, contrasting with declines in sensitive categories like solar products and food [5][8] 5. **Changes in Export Structure**: In May, the export structure of China was influenced by electromechanical products, cross-border e-commerce, and imitation shoes and bags. The demand for cross-border e-commerce has weakened, while new advantage industries like ships, integrated circuits, and automotive supply chains have shown strong external demand [1][6] 6. **Weakening Import Demand**: In May, China's import performance was negatively affected by a decline in demand for energy and mineral-related capital goods. The demand from ASEAN and African economies has also shown significant downturns, with the demand for integrated circuits from Taiwan being a key support factor [9][10] 7. **Global Manufacturing Stability**: Recent signals of tariff easing and stabilization in global manufacturing PMI have alleviated some external demand pressures. The improvement in the new export orders PMI for China indicates a potential recovery in external demand [2][12] 8. **Future Challenges for External Demand**: Looking ahead, external demand may face downward pressure, particularly due to the front-loading of demand from export and re-export activities. The government may focus on foreign affairs to mitigate these pressures, with potential incremental policies being deployed in the latter half of the year [12][13] Additional Important Insights - The notes highlight the importance of monitoring the potential disruptions in the electronic supply chain and the overall trade environment as global economic conditions evolve [7][12] - The resilience of new advantage industries suggests a shift in China's export strategy, adapting to the complexities of international trade dynamics [8][12]

Group 1 - The economic transformation has entered a "new stage" since 2022, characterized by a downward trend in the contribution of traditional sectors like real estate to the economy, leading to a divergence in economic indicators and a "two extremes" situation in industries [2][8][25] - The pressure in this new stage is increasingly focused on terminal demand, resulting in a weaker CPI while PPI remains under pressure, with overcapacity shifting towards downstream sectors [2][14] - The traditional policy framework's effectiveness is declining, necessitating a comprehensive "policy innovation" to adapt to the new economic landscape, which began in late September 2024 [2][36] Group 2 - The external shocks, particularly during the tariff phases, have accelerated domestic industrial upgrades, with significant shifts observed in industries like automotive and electronics [3][66] - During the Tariff 1.0 phase, industries transitioned from "import assembly" to self-sufficiency in core components, leading to a decrease in low-value-added exports and an increase in high-value-added exports [3][66][77] - Tariff 2.0 has primarily impacted low-value-added consumer goods, while high-value-added sectors have shown resilience, indicating that the tariff impacts align with the direction of industrial transformation [3][99][107] Group 3 - The new policy framework emphasizes high-quality development, focusing on high-level openness, "dual circulation," and sustainable growth, with a shift from investment-driven to people-centered approaches [4][122] - The "anti-involution" initiative is seen as a structural reform on the supply side, gaining increasing attention from both government and industry since late 2024 [4][36] - The service sector is identified as a critical area for absorbing structural employment pressures during the transformation process, with significant support needed to address supply shortages [5][54]

本文字数：981，阅读时长大约2分钟 2025.06. 09 作者 | 第一 财经 陈益刊 近期，一些消费者反映当地国家补贴无法领取引起了外界的广泛关注。恰逢"618"大促期间，消费 者担心，今年国补已经结束，后续不能再享受相关优惠。 笔者了解到，今年中央财政明确国补资金额度为3000亿元（不含地方部分），其中1620亿元已下达 至各省市，剩余1380亿元尚未下达，由此看来今年国补并未结束，大多数省份国补优惠活动也在正 常运行。 一些地方官员告诉笔者，有些地方无法领取国家补贴，一部分原因是少数省份对一些品类消费品暂停 了国补，属于正常的政策调整；还有一些省份由于消费者购物热情高涨，申报国补额度超过了当地政 府获得的现有额度，因此暂停国补，等待上级下达新一批国补额度。 为了提振消费，国务院去年下半年拿出1500亿元超长期特别国债资金，直接补贴消费者来推动家 电、汽车等以旧换新，消费者称之为国补。由于政策效果不错，今年国补资金额度提升至3000亿 元，补贴范围也扩大至手机等产品。 部分省份也可以统筹国补资金额度，适当回收一些国补资金闲置地区的额度，将其分配至国补资金使 用较快、管理较好的地区。在不同品类国补资金额 ...

今年1月和4月，两批共1620亿元用于国补的特别国债资金已经下达到地方。为了用好这笔资金，地方早 早启动今年国补活动，叠加商家促销活动，消费者热情高涨，致使一些省份国补资金额度申报进度很 快，甚至超过了当地获得的国补资金额度，客观上导致国补额度暂停或限流。 4月底的中共中央政治局会议提出，要加紧实施更加积极有为的宏观政策，用好用足更加积极的财政政 策和适度宽松的货币政策。加快地方政府专项债券、超长期特别国债等发行使用。基于国补资金基本来 自于中央财政发行的超长期特别国债，笔者建议，可加快发行超长期特别国债进度，并及时下达地方， 尤其是向国补资金短缺、使用管理效果明显的地区倾斜，以弥补地方国补资金缺口，稳定市场预期。 部分省份也可以统筹国补资金额度，适当回收一些国补资金闲置地区的额度，将其分配至国补资金使用 较快、管理较好的地区。在不同品类国补资金额度中，也可以优化额度分配，将更多额度分配至消费者 需求最大的品类。 今年消费品以旧换新额度方面，中央财政拿出3000亿元，地方整体配套拿出300亿元。相关部门可以视 后续国补资金使用情况、市场需求、经济形势、资金安全管理现状等，提前储备增发超长期特别国债， 增加国补 ...

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