摘要 春节期间高端酒店和旅游需求超预期，出行相关消费显著受益，酒店 RevPAR 大幅提升，如华住、锦江、首旅等头部酒店集团均实现显著增 长，价格贡献是主要驱动力。 餐饮行业持续升温，全国重点零售和餐饮企业日均销售额同比增长 8.6%，火锅龙头企业翻台率和接待量均有所增加，预定量显著提升，表 明外出就餐比例增加带动餐饮业增长。 免税板块总体符合预期，但海南地区三亚增速优于海口，表明区域市场 存在差异。政府消费券有效拉动海南离岛免税增长，预计全年海南离岛 免税销售增速将维持在 20%左右。 珠宝零售市场分化，高端奢侈品珠宝消费较好，但金价高位对投资金需 求未直接拉动，首饰消费需求集中释放。部分品牌如潮宏基、周大福等 在高金价背景下表现强劲。 医美领域客流双位数增长，但单价有所下降。重组胶原蛋白类产品增速 亮眼，童颜水光类产品通过走量模式销售。预计 2026 年医美行业将比 2025 年更乐观，新技术与新成分加快获批。 春节消费观察总结 20260223 Q&A 今年春节期间消费市场的整体表现如何？有哪些主要趋势？ 今年春节期间，消费市场表现出三大主要趋势。首先，高端消费复苏明显，且 呈现 K 型分化。例如，大众 ...

2025年的中国医美市场，在喧嚣中迎来了一个微妙的分水岭。 《每日经济新闻》记者查阅上述消费榜单发现，曾经的"抗衰明星"——超声炮"失速"，玻尿酸则在价格 战的泥潭中稳守"顶流"地位。 对此，有业内分析指出，在合规壁垒趋严与技术迭代提速的背景下，医美市场加速重塑，行业"马太效 应"正在以一种近乎残酷的方式上演，而与此同时，减重与脱发治疗赛道，正成为资本竞逐的一个"新大 陆"。 再生填充材料继续"狂飙" 近日，医美平台美呗发布的"2025年医美平台消费榜单"显示，再生填充材料成为"年度MVP"，2025年销 售额同比增长93.40%，成为连续3年狂飙的"热门选手"。 在整个再生填充材料赛道狂飙的同时，各个品牌2025年销售额的增速却出现分化："臻爱塑菲"以463% 的增长速度排名第一；艾维岚同比增长78.71%，展现出稳扎稳打的特点；"伊妍仕"的市场受到挤压，同 比下降56%。 公开资料显示，"臻爱塑菲"为爱美客旗下产品。 《每日经济新闻》记者了解到，2025年，"臻爱塑菲"销售额增速虽然强劲，但其对爱美客的业绩贡献还 有待验证。财报数据显示，2025年前三季度，爱美客营收和归母净利润均出现超过20%的同比下降 ...

证券日报网讯 2月24日，爱美客在互动平台回答投资者提问时表示，截至2026年2月10日，公司股东人 数为61417户。 （文章来源：证券日报） ...

医美终端春节跟踪要点小结 # 要点总结：医美终端景气度稳健上升符合预期，当前复苏趋势已初步显现，后续3月大促有望成为进一步验证β 观测周期，重点跟踪终端复苏延续性、高端老客消费改善持续性及核心新品放量表现。 1-2月整体景气度 ✔1月营收同比+11%，客流同比+15%； ✔2月营收预计同比-3%~-4%，客流预计-8%~-9%。 ✔# 1–2月合计营收 医美终端春节跟踪要点小结 # 要点总结：医美终端景气度稳健上升符合预期，当前复苏趋势已初步显现，后续3月大促有望成为进一步验证β 观测周期，重点跟踪终端复苏延续性、高端老客消费改善持续性及核心新品放量表现。 1-2月整体景气度 ✔1月营收同比+11%，客流同比+15%； ✔2月营收预计同比-3%~-4%，客流预计-8%~-9%。 区域＆客群＆业态分化 ✔区域分化：# 一线及新一线城市节后预约回升更快，假期缩短至3–5天（较往年少2–3天）；二三线城市放假6–7 天，部分三线城市至2月24–25日才恢复营业。 ✔客群结构：# 春节以中高端老客为主，年消费5–10万客群占比最高。 1–2月客流结构：年消费2–5万约10%、5–8万约40%、8–10万约30%、10 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a steady recovery in consumer spending during the Spring Festival, with significant increases in payment transactions and retail sales compared to the previous year [4][26] - The report emphasizes the importance of high-quality companies in high-growth sectors driven by emotional consumption themes [7][35] Summary by Sections Industry Dynamics - The Spring Festival saw a robust recovery in social consumption, with payment transactions on New Year's Eve reaching 4.931 billion, a 21.64% increase from the previous year [4][26] - Key regions like Hainan and cities such as Tianjin and Zhenjiang showed strong performance in retail and dining, with Hainan's duty-free shopping amounting to 1.03 billion yuan, up 20.9% year-on-year [4][27] - Domestic travel orders surged by 60%, and outbound travel orders increased by over 180% during the holiday period [4][26] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopai Gold and Chaohongji for their differentiated product offerings [7][35] - Investment Theme 2: Emphasize retail companies adapting to trends and AI-enabled cross-border e-commerce leaders, with recommendations for Yonghui Supermarket and Aiyingshi [7][35] - Investment Theme 3: Highlight domestic beauty brands that cater to emotional value and innovative safe ingredients, recommending brands like Maogeping and Proya [7][35] - Investment Theme 4: Focus on differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Meilitiantian Medical Health and Aimeike [7][35] Market Performance - The retail and social service indices reported declines of 1.59% and 0.78% respectively during the week from February 9 to February 13, 2026 [6][15] - The report notes that the education sector saw the highest growth among sub-sectors, while the watch and jewelry sector led the year-to-date performance with an 11.29% increase [6][18] Company Highlights - Laopai Gold reported a significant revenue increase of 250.9% in the first half of FY2025, driven by strong consumer demand and brand expansion [37] - Chaohongji is expected to achieve a net profit growth of 125% to 175% in FY2025, supported by its differentiated product strategy [37] - Maogeping and Proya are highlighted for their strong performance in the beauty sector, with Maogeping achieving a revenue increase of 31.3% in FY2025 [37]

Group 1 - The year 2025 saw significant commercial events that reflect changing consumer expectations and corporate accountability [2] - Companies faced backlash for safety and quality issues, highlighting the need for improved internal processes and transparency [3][4][8][10][11][12][19] - The shift in consumer power emphasizes the importance of brands respecting public sentiment and adapting to a more transparent market environment [21][22] Group 2 - 吉祥航空 faced criticism for distributing expired snacks, revealing serious lapses in food safety protocols and poor crisis management [3][4] - 千禾's "zero-additive" soy sauce controversy raised questions about product labeling and consumer trust, leading to a re-evaluation of marketing strategies [5][6][7] - The charging battery industry experienced a safety crisis with 罗马仕 recalling over 490,000 units due to fire risks, contrasting with 安克创新's swift response [8][9] - 白象's "half bag" noodle marketing was criticized for misleading consumers about product quantity, resulting in a rebranding effort [9][10] - 华熙生物 and 巨子生物 engaged in a public dispute over product claims, damaging both brands' reputations in the competitive beauty market [10][11] - 爱康国宾 faced a public relations disaster after a client revealed a serious misdiagnosis, leading to widespread criticism of the commercial health screening industry [11][12] - 理想汽车's marketing stunt involving a crash test video backfired, leading to public skepticism and a necessary apology [12][13][14] - 桃李面包's controversial advertising campaign resulted in a public backlash, but the company's transparent response turned the situation into a positive PR opportunity [15][16] - 西贝's struggle with public perception regarding the use of pre-prepared ingredients led to significant operational changes and store closures [17][18] - 始祖鸟's environmentally insensitive marketing stunt sparked outrage among its core audience, prompting a public apology and highlighting the importance of brand values [19][20]

智通财经APP获悉，国金证券发布研报称，奢侈品、高端香化、高端零售业绩修复加速，高净值人群消 费恢复或是高端消费改善的主要原因。该行认为，当前中国高端消费筑底效应已经展现，短期内高端消 费修复需依靠高净值人群的财富效应与针对中产的政策刺激。中长期看，需关注收入和就业的系统性改 善、房地产的企稳回升，以及财富效应从高净值人群向中产的扩散节奏。高端消费实际需求改善+供给 相对稀缺+政策效果强，重点推荐免税、黄金珠宝行业。 国金证券主要观点如下： 免税：低基数，强政策红利，高端消费修复，有望带动免税行业重回增长 免税是进口化妆品、奢侈品等高档消费品流通的重要渠道，将极大受益于高端消费恢复。海南自由贸易 港正式启动封关，有望对海南本地以及全国的免税业务产生明显的影响，叠加高端消费复苏趋势持续演 绎，影响逻辑有望超预期。此外，日本旅游热度下滑后，海南成为新热门目的地。去哪儿旅行、携程等 平台数据显示，截至2月初，春节假期目的地为海南的日均机票订单量同比增长超45%。 中国中免：公司基本面回暖，从内需看，高端消费的恢复是免税行业复苏的基础，免税行业存在整体性 机会；从外需看，入境游客的消费潜力，并未被市场充分认识，预期中 ...

Core Viewpoint - The financial reports from major beauty groups indicate a recovery trend in China's high-end beauty market in the second half of 2025 [1] Group 1: Financial Performance and Market Trends - L'Oréal's sales growth in mainland China is projected to be 1% in the first half and 5% in the second half of 2025, contributing to growth in the North Asia region [2] - Estée Lauder and Shiseido have adjusted their financial reporting, with Estée Lauder separating mainland China from the Asia-Pacific market starting in Q2 2025, and Shiseido merging its China and travel retail businesses [2] - Estée Lauder's revenue growth in mainland China for Q2 to Q4 of 2025 is expected to be -2%, 9%, and 13% respectively, while Shiseido's comparable sales growth is projected at -14%, -7%, 8%, and 2% for the same quarters [2] - Bain & Company's report indicates that the beauty and personal care category will be the first to recover positive growth in 2025, while other luxury categories are still in a phase of decline [2] Group 2: Consumer Behavior and Market Dynamics - Increased consumer traffic in beauty sections of malls, particularly during the pre-Spring Festival period, indicates a rise in purchasing activity [3][4] - The beauty market is expected to rebound in 2025 after a slight decline in 2024, with a projected growth rate of 5.1% [7] - High-end brands are adjusting prices and inventory to facilitate recovery, with a notable shift of consumers from high-end to mass brands due to improved offerings and competitive pricing [11][17] Group 3: Product Innovation and Market Strategy - Major beauty brands are focusing on localized research and innovation in China, with L'Oréal, Estée Lauder, and Shiseido establishing R&D centers in Shanghai [19] - New product launches and collaborations, such as L'Oréal's partnership with Huashan Hospital and Shiseido's introduction of a new medical beauty brand, reflect a trend towards localized product development [20] - The market is shifting towards more specialized segments, such as scalp care and lip care, indicating a move from basic skincare to more refined personal care [12][13] Group 4: Long-term Market Outlook - The sustainability of current growth drivers, such as price reductions and niche market expansions, remains uncertain [14] - The beauty market is entering a phase of stock competition, with brands needing to enhance core competitiveness and adapt to changing consumer preferences [18] - The demand for high-end beauty products persists, but consumers are increasingly discerning, leading to a need for brands to align pricing with product value [17]

与此同时，曾经的"抗衰明星"超声炮热度锐减过半，玻尿酸则在价格战的泥潭中稳守"顶流"地位。当合 规壁垒与技术迭代加速重塑市场，医美行业的"马太效应"正在以一种近乎残酷的方式上演，而减重与脱 发治疗正成为资本竞逐的下一个新大陆。 再生填充材料狂飙后的断层：463%增长与56%下降的"冰与火" 近日，医美平台美呗发布的《2025医美消费榜》显示，再生填充材料成为"年度MVP"，2025年销售额 同比增长93.40%，成为连续三年狂飙的"热门选手"。 在整个赛道狂奔的同时，各个品牌2025年销售额的增速却出现分化：臻爱塑菲以463%的强势增长排名 第一；艾维岚同比增长78.71%，稳扎稳打；伊妍仕的市场受到挤压，同比下降56%。 每经记者｜陈星 每经编辑｜黄博文 2025年的中国医美市场，在喧嚣中迎来了一个微妙的分水岭。 美呗平台最新数据显示，连续三年狂飙的再生填充材料赛道，在2025年销售额整体增长93.40%的光鲜 之下，还出现了内部断层：爱美客旗下的"臻爱塑菲"以463%的增速强势领跑，而昔日"少女针"王者华 东医药的"伊妍仕"却同比下降56%。 成都高新米兰柏羽医学美容医院皮肤科技术院长、副主任医师陈双瑜表 ...

Core Viewpoint - The article discusses the rapid decline of the "female economy," which was once driven by beauty and aesthetics, highlighting the collapse of related industries such as live streaming, medical aesthetics, and luxury goods due to changing consumer behavior and regulatory pressures [4][5][15]. Group 1: Decline of Live Streaming and Beauty Economy - The collapse began with a significant drop in traffic within the live streaming sector, where previously successful beauty influencers are now facing drastic income reductions due to audience fatigue and stricter regulations [7][19]. - Data from the "2025 Douyin Live Streaming Governance White Paper" indicates that 370,000 accounts were permanently banned for violations, with over 10,000 being beauty influencers with more than 100,000 followers [7]. - The offline market, particularly high-end nightclubs and bars, has also seen a decline, with a notable drop in customer traffic and an increase in closure rates of traditional venues [8]. Group 2: Medical Aesthetics and Luxury Goods Market - The medical aesthetics industry is experiencing a significant downturn, with 12,000 companies reported to have been deregistered in 2025, a 50% increase from 2024, largely due to the tightening of beauty loans [11]. - The luxury goods market is reflecting a decrease in male spending willingness, which has been a critical factor in the "female economy" [12][13]. - Economic pressures have led to a decline in emotional consumption, with consumers cutting back on non-essential spending, including luxury items and beauty services [18]. Group 3: Underlying Factors of the Collapse - The tightening of regulations has been a major factor in the collapse of the "female economy," with increased scrutiny on businesses that objectify women and promote unhealthy consumption behaviors [17]. - Economic downturns have punctured the bubble of emotional consumption, as consumers prioritize essential expenditures over luxury and beauty-related spending [18]. - Aesthetic fatigue has rendered mere beauty less valuable, as the market became saturated with similar offerings, leading to a loss of competitive edge among beauty influencers [19].