Core Viewpoint - The collaboration between the Central Radio and Television Station and KAYOU marks KAYOU as the exclusive card partner for the 2026 Spring Festival Gala, aiming to blend traditional culture with modern aesthetics and technology, appealing to the younger generation and enhancing cultural connections during the festive season [1][7]. Group 1: Collaboration and Cultural Significance - KAYOU's partnership with the Spring Festival Gala is a significant step in merging traditional cultural elements with contemporary trends, creating a unique cultural experience for the audience [1][7]. - The collaboration will feature a series of collectible cards that embody auspicious meanings and showcase modern aesthetics, enhancing the cultural experience of the Spring Festival [1][3]. Group 2: Product Offering and Cultural Heritage - The KAYOU collectible card set includes eight themed cards that reflect classic poetry, historical artifacts, and traditional aesthetics, creating a micro art epic that spans thousands of years of cultural memory [4][6]. - Each card in the collection is designed to convey deep cultural meanings and emotional values, allowing consumers to appreciate the rich heritage behind the products [3][6]. Group 3: Innovation and Market Strategy - KAYOU has developed a diverse IP ecosystem that includes cards, stationery, and plush toys, driven by a dual focus on culture and technology, which enhances the appeal to younger consumers [7][8]. - The company has established partnerships with nearly 70 well-known IPs, with over 40% being domestic cultural IPs, indicating a strong market presence and ongoing expansion [7][8]. Group 4: Global Expansion and Cultural Promotion - KAYOU is actively pursuing global expansion by establishing subsidiaries in various countries, aiming to introduce Chinese cultural products to a wider audience [9]. - The company seeks to break cultural and language barriers through lightweight cultural products, allowing global consumers to experience the charm of Chinese culture [9].

Core Viewpoint - The "京彩站区 乐购新春" cultural market is being held at major transportation hubs in Beijing, showcasing traditional and modern local products, enhancing consumer experience during the Spring Festival travel peak [1][6]. Group 1: Event Overview - The cultural market features renowned local brands such as Tongrentang, Quanjude, and Liuli, offering traditional products like preserved foods and beverages, catering to travelers looking for authentic Beijing gifts [3][4]. - The event is organized by various governmental bodies and aims to integrate cultural, commercial, and tourism experiences, promoting local brands through a multi-channel sales approach [6][8]. Group 2: Consumer Engagement - Interactive experiences such as writing Spring Festival couplets and free tastings are available, enhancing consumer engagement and creating a festive atmosphere [5][8]. - The market includes a "New Year Interactive Experience Zone" to attract visitors and provide a memorable cultural experience [5]. Group 3: Service Enhancements - To improve consumer experience, the market offers services like luggage storage, professional guidance, and multiple payment options, ensuring convenience for travelers [8]. - The initiative aims to blend traditional Beijing culture with modern shopping experiences, making it easier for consumers to access local products during the busy Spring Festival period [8].

为搭建青年创业交流平台，2月12日，团市委开展2026年"青春小店添动能，跑出消费加速度"青春小店座谈交流会。来自餐饮、文创、零售等各领域的青 春小店主理人们围绕店铺经营、特色打造、创业心得等内容深入交流。大家结合自身实践畅所欲言，分享经营理念与发展经验，现场氛围热烈融洽，充分 展现了青年创业的活力与热情。 编辑：颜茹月 初审：赵城朔 终审：贾蓓蓓 座谈会上，邹平尹老三管理服务有限公司杨欢欢、邹平初梵婚纱婚庆馆张玮玮、山东段桥食品有限公司王东星等主理人代表依次发言，分享创业经验、经 营理念与发展思路。现场还组织大家填写调查问卷，团市委认真听取需求建议，围绕宣传推广、资源对接、联合活动等方面深入交流，明确后续服务方 向，为青年创业发展赋能助力。 团市委负责同志在座谈会上表示，小店是邹平消费的鲜活支点，团市委作为"娘家人"，将精准对接资金、宣传、政策等难题，能办即办、尽力争策。她寄 语青年店主做精特色、抱团发展，团市委将全力搭平台、促联动，擦亮青年小店品牌，共促消费升级。 此次座谈会搭建起高效交流平台，进一步拉近了团组织与青年创业者的距离。邹平团市委将持续优化服务举措，全力为青春小店赋能增效，以实际行动支 持青年 ...

本报记者 马振东 腊月的西宁，风里都裹着越来越浓的年味。循着这份喜庆劲儿，记者辗转西宁市小商品批发市场、中心广场、唐道637、天地巷子等地，发现马年元素正以 各种鲜活姿态"占领"街头巷尾——从市场里的传统年饰到文创店的小巧摆件，再到巷弄里饮品店的创意，"马蹄声"踏热了节前消费市场。 2月12日，西宁市小商品批发市场的年货专区早已是"马"力十足。摊位沿通道铺开，绒布萌马摆件、烫金奔马春联、"马上有福"挂饰挤得满满当当，红底金 纹的马年窗花在灯光下闪着微光。 "今年这马饰品卖得很火！软乎乎的萌马摆件、本命年红袜，一天能走百十来件。"摊主手举绣着奔马的香包晃了晃，"你看这湟源皮绣，里头装着薰衣草， 年轻人挂包上，老人放家里，都图个平安吉利。" 市民张先生拎着鼓鼓的购物袋，里头装着春联、窗花和一个小马存钱罐。 "每年都来这儿办年货，就爱这热闹劲儿！"他笑着晃了晃存钱罐，"给孙子带的，让他学学骏马的精气神，新的一年'一马当先'好好读书。" 顺着年味往前走，唐道637商业步行街里藏着别样惊喜。一家文创店的柜台前围了不少人，货架上复刻龙门的小马冰箱贴、河湟皮影风格的奔马书签、印着 青海湖风光的马年贺卡琳琅满目。 店员一边整 ...

大众日报记者 师文静 宫小昀 走进山东美术馆，文创店里人头攒动，"马彪彪"是当之无愧的顶流；隔壁的山东博物馆，数智文化展厅里挤满了年轻人，他们在沉浸式数字大展中了解 齐鲁文化……去年1月至10月，全省共有10家博物馆的文创产品销售额突破1000万元，山东文创市场迎来爆发式增长。 2025年3月，《山东省文化文物单位实施文化创意产品开发收入分配激励的指导意见》（以下简称《指导意见》）出台，不到一年时间，激活了山东文 创产业"一池春水"。 "省美术馆自2013年新馆成立就设有文创区，但受限于公益一类事业单位的属性，在文创运营上一直未能发力。"山东美术馆副馆长崔文涛坦言，《指导 意见》出台后，为放开手脚实践提供了政策依据，提升了团队的创新劲头。 山东省图书馆则面向社会发布多元业务合作伙伴招募公告，全新打造文创展示销售空间，并深挖馆藏资源，设计开发十多种文创产品。 山东博物馆内，参观者在挑选文创产品。（大众日报记者 师文静 报道） 政策"松绑"激活创新力 作为财政拨款的事业单位，文化文物单位受公益属性所限，在文创产品市场化开发与激励机制建立方面往往顾虑重重，难以放开手脚。 《指导意见》拓展了文创产品边界，划定五大文创 ...

Group 1 - The event "Guanghuo Xing Tianxia, Shantou Good Products Enter Beijing" was organized by the Shantou Municipal Government to promote local products in Beijing [2][3] - 30 Shantou enterprises showcased over 300 unique products through exhibitions, live experiences, and online-offline interactions to enhance the marketing of "Shantou Good Products" nationwide [3][4] - The event coincided with the pre-Spring Festival shopping season, attracting a large crowd and creating a vibrant atmosphere for purchasing New Year goods [8] Group 2 - The exhibition featured Shantou's specialty agricultural products, seafood delicacies, jewelry, and intangible cultural heritage, highlighting the region's quality offerings [9][10] - The "Brilliant Shantou" section displayed various jewelry items made from natural crystals and precious metals, drawing significant customer interest [9][10] - The "Delicious Shantou" area showcased fresh fruits like ruby lychee and oil oranges, which were well-received by consumers [14][15] Group 3 - The "Fun Shantou" section included cultural performances and creative products, enhancing visitor engagement and interaction [15][16] - The seafood theme pavilion in Olé supermarket featured a variety of local seafood products, including fish balls and sea urchins, which attracted many visitors [17][18] - The Shantou Guotai Food Company presented a sea bass specimen, emphasizing its nutritional value and versatility in cooking [18][19][20] Group 4 - Shantou's municipal leaders emphasized the importance of implementing provincial directives to enhance the promotion and sales of local products [23][24] - The government aims to increase the visibility and market influence of Shantou's quality products through a collaborative approach involving government support, platform assistance, and enterprise participation [31][32]

Group 1 - The upcoming Spring Festival is driving a vibrant consumer atmosphere in China, showcasing the festive spirit and consumption vitality [1] - In Fujian's Nanjing County, the flower market is experiencing peak sales as merchants leverage live-streaming sales channels to cater to young consumers, focusing on desktop-friendly orchid varieties [2][5] - In Shandong, companies are launching cultural and creative products themed around the Year of the Horse, incorporating auspicious meanings like "success" and "good fortune," which are well-received in the market [4] Group 2 - In Hubei's Yangxin, the first "Supply and Marketing New Year Goods Fair" is facilitating direct supply from farmers to consumers, enhancing the efficiency of agricultural product sales [7][11] - The fair also serves as a platform for showcasing local culture, featuring traditional experiences such as cloth patchwork and rice cake making, allowing citizens to immerse themselves in unique cultural traditions [11] - The Northeast New Agricultural Products Supply Chain Center in Liaoning is functioning as a major hub for New Year goods, facilitating the distribution of local products nationwide while also receiving southern fruits and vegetables [10]

企业负责人周贵彤表示，这叫发粿，寓意着要发财发运。这是一个非常好的平台，让他们本土的文创产品可以走到北京来。 央视网消息：临近春节，消费市场也是十分火热。这两天，一场"广货行天下 好物进北京"的快闪活动在北京举行，来自广东汕尾的特色 水果、鲜活海产品以及文创产品丰富了节前消费市场。 走进活动现场，人气最旺的就是汕尾当地的农特产品展区。油柑、莲雾、大米等汕尾当地的特色农产品最聚拢人气，来试吃试喝的人络绎不 绝。 据了解，此次汕尾共带来12家企业超60多种农特产品，其中不少都是第一次进入北京市场。 汕尾市农业农村局市场信息与合作交流科科长李思表示，重点推荐的就是莲雾，这种产自陆丰的莲雾是比较新的品种，采用了"黑糖巴比"的品 种，糖度可以达到14，它是在营养的基础上要有一定的风味。目前，在一些连锁超市、高端商超都有在合作。 不仅有好吃好喝的，在展区里，文创潮玩占据了C位，有印有麒麟头的红色围巾，特色冰箱贴以及具有当地特色的小摆件，超过30余款文创也 是第一次"卖"到北京。 据了解，"广货行天下"活动是2026年广东省启动的大型重点市场促销活动，接下来这一系列活动还将通过线上线下联动，不断推出优质产品， 进一步满足消 ...

一张小小卡牌，承载着千年文化，从静安苏河湾走向全球瞩目的春晚舞台。 日前，中央广播电视总台官宣，卡游正式成为《2026年春节联欢晚会》独家卡牌合作伙伴。 这场国民盛典与本土文创企业的携手，不仅是一次商业合作的创新尝试，更是传统文化现代化表达、区域产业生态赋能企业发展的生动注脚。2024年， 卡游上海总部入驻静安，打造了一个占地2万平方米的研发运营中心。 春晚，作为陪伴全球华人共度团圆之夜的文化盛宴，其合作伙伴的选择始终折射着时代文化风向。数据显示，当下，年轻群体对传统文化的认同已突破 传统形式，更倾向于通过潮流文创感知文化魅力。 卡游的快速发展、成功破圈，离不开区域产业生态的有力支撑。作为上海中心城区的核心区，静安区正着力打造全球有影响力的文化创意产业集聚区。 通过精准的产业引育、创新的政策赋能和持续的综合服务提质，在影视创制、游戏电竞、演艺、创意设计四大重点领域构筑起鲜明的竞争优势与坚实的发展 根基。 卡游所在的苏河湾区域，是上海中心城区独有的"一河两岸、中西合璧"滨水活力中枢。这里汇聚了上海苏富比空间、UCCA Edge静安尤伦斯美术馆、 Fotografiska展览馆、没顶画廊等顶级艺术场馆，形成了复合 ...

21世纪经济报道 记者张旭 北京报道 北京市民陈先生向记者表示："广东有很多特色水果，包括莲雾、油柑、黄皮等。参展的企业把这些水果加工成各类饮品，非常 适合在春节宴请或饮酒后食用，清新爽口。" "我们的海鲜，吃的就是一个'鲜'字。""油柑汁入口微涩、而后清甜，正是地道汕尾风味。"展区旁，工作人员热情讲解。 活动现场。拍摄：张旭 时值春节前夕，国贸商城内采购氛围正浓。活动现场通过产品展销、现场体验和线上线下联动等方式，集中呈现了汕尾的特色 农产品、海鲜美食、珠宝首饰与非遗文化。 "璀璨汕尾"展区内，由天然水晶、24k金、松石、红宝、碧玺等材质制成的耳环、胸针、项圈、手镯琳琅满目，吸引不少顾客驻 足观赏。"鲜美汕尾"展区同样热闹，清甜多汁的红宝石芭乐、回甘清爽的鲜油柑及油柑汁、脆爽香甜的莲雾等水果，赢得众多 消费者青睐。 "好玩汕尾"展区内，悠扬渔歌与擂茶研磨声此起彼伏，麒麟、土叽咕等周边文创产品精巧别致，吸引观众拍照打卡，于体验中 感受汕尾深厚的人文底蕴。Olé超市内特设的"海鲜主题馆"人气十足，来自汕尾海域产的鱼丸、生蚝、海胆、海参、小青龙等海 产品陈列整齐，开放式厨房里飘出阵阵香气，引得顾客纷纷品尝夸赞，生 ...