Workflow
旅拍
icon
Search documents
提速职业资格认证 助力旅拍师规范发展
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
然而,在旅拍与文旅融合快速发展的背后,也隐藏着深层矛盾,其中最突出的问题便是文化表达的浅表 化倾向。部分商家为了追求短期利益,将地域文化简单地理解为"服饰+地标"的拼贴。在一些热门旅游 城市,游客穿着千篇一律的古装在仿古街道拍照,拍摄内容缺乏文化内涵和创意,仅仅是形式上的模 仿。再如某些古镇,商家提供的旅拍服务只是让游客穿上民族服饰在固定场景拍照,没有对当地民族文 化的历史背景、独特内涵进行任何讲解和呈现,使得旅拍沦为空洞的拍照打卡行为。这种浅表化的文化 表达,不仅无法展现地域文化的精髓,还可能导致游客对当地文化产生误解,不利于文化的传承与发 展。 此外,在小红书等社交平台上,也不乏游客吐槽旅拍乱收费的情况。有的游客反映,商家在拍摄前未明 确告知额外收费项目,拍摄结束后却要求支付高额的选片费、加修费等;有的游客遭遇服装租赁加价、 妆造质量与宣传不符却仍被收取高价费用等问题,这些乱象严重影响了游客的旅拍体验。 要解决上述问题,推动旅拍与文旅产业的高质量融合,需要多方协同发力。旅拍从业者应主动深入挖掘 地域文化,将当地的历史故事、民俗风情等元素巧妙融入拍摄内容,打造出具有深厚文化底蕴和鲜明特 色的旅拍产品。例如在 ...
旅拍定制师纳入新职业 为行业升级按下“加速键”
Xiao Fei Ri Bao Wang· 2025-06-27 02:49
Core Viewpoint - The travel photography industry is rapidly growing, driven by consumer demand for personalized travel experiences and the emergence of the profession of "travel photography customizer" [3][4][6]. Market Overview - In 2024, the travel photography market is expected to generate nearly 40 billion yuan, with over 25 million consumers [3]. - The profession of "travel photography customizer" has been officially recognized, indicating a shift towards a more professional and standardized industry [3][4]. Professional Development - Travel photography customizers differentiate themselves from traditional photographers by offering personalized route designs, makeup services, and storytelling through images [4]. - Industry professionals are transitioning from discovering opportunities by chance to developing a deep passion for their work, enhancing the value they provide [4][6]. Consumer Trends - Young consumers are becoming the main force in travel photography, seeking unique and personalized photo experiences rather than standard tourist photos [6]. - The demand for diverse themes, such as ethnic minority styles in Yunnan and traditional costumes in Beijing, is driving travel photography shops to expand their service offerings [6]. Business Model Evolution - The market is witnessing the emergence of diverse revenue streams, including clothing rentals, professional makeup, and Vlog video services [6][7]. - Travel photography businesses are leveraging social media for marketing, creating a multi-dimensional online presence to attract customers [6][7]. Competitive Landscape - To stand out in a competitive market, businesses are adopting differentiated strategies, such as developing smart delivery systems and focusing on local cultural themes [7]. - The industry is facing challenges from price wars, which threaten profitability and consumer trust, leading to a call for professionalization and standardization [8][9]. Industry Transformation - The recognition of "travel photography customizer" as a formal profession is expected to lead to improved training and standardized processes, enhancing service quality [9]. - The evolution of the travel photography profession reflects a broader shift in the cultural tourism industry from hardware-driven to content-driven experiences [9].
新场景新业态层出不穷 文旅“玩法”不断上新
Group 1: Cultural and Tourism Integration - The Dragon Boat Festival holiday featured diverse cultural performances that enhanced consumer experiences in tourism and dining [1] - Events like the "City Green Heart Forest Music Week" in Beijing and local cultural performances in Jiangsu attracted significant crowds, boosting local economies [1] - In Hunan, the immersive performance "Bamboo Sea Fantasy" led to a daily average of over 1,000 visitors, contributing to a more than 20% increase in local tourism revenue [1] Group 2: Technological Empowerment of Traditional Culture - Technology has revitalized the Dragon Boat Festival, with museums using 3D digital technology to enhance visitor experiences, resulting in a 30% increase in visitor numbers compared to last year [2] - Innovative activities such as drone-assisted dragon boat races in Shenzhen and interactive performances in Sichuan showcased the integration of technology with traditional cultural events [2][3] Group 3: Growth of Travel Photography Market - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in the travel photography market, with various offerings catering to family experiences [4] - Recent data indicated a 230% year-on-year increase in searches for travel photography-related keywords on platforms like Qunar, highlighting growing consumer interest [5] - The number of travel photography-related posts on social media has increased nearly ninefold over the past five years, particularly among young women in cities like Changsha and Chengdu [5]
新场景新业态层出不穷 文旅“玩法”不断上新 各地假期消费市场欣欣向荣
Yang Shi Wang· 2025-06-02 04:52
Group 1 - The cultural performances during the Dragon Boat Festival holiday significantly boosted consumption in the cultural, tourism, dining, transportation, and accommodation sectors [1][2] - In Beijing, the "City Green Heart Forest Music Week" attracted music enthusiasts by combining intangible cultural heritage, creative arts, and food experiences [1] - In Jiangsu, local youth created performances that blended traditional customs with modern artistic expressions, enhancing cultural consumption in rural areas [1] Group 2 - In Hunan, the large-scale performance "Bamboo Sea Fantasy" utilized cutting-edge technology to immerse audiences in the cultural elements of the Dragon Boat Festival, leading to a 20% increase in local tourism revenue [4] - The use of 3D digital technology in museums, such as in Jiangxi, allowed for enhanced visitor experiences, with daily attendance exceeding 6,000, a 30% increase compared to the previous year [7] - Various innovative activities, such as drone boat races and robot-assisted events, attracted significant crowds, with around 40,000 attendees in Shenzhen [9][11] Group 3 - The intersection of the Dragon Boat Festival and Children's Day created a dual trend in the tourism market, focusing on cultural experiences and family consumption [14] - The travel photography market saw a surge, with a 230% increase in search volume for related keywords, indicating growing interest in themed travel experiences [16] - Data from Xiaohongshu showed a nearly ninefold increase in travel photography-related posts over the past five years, particularly among young women aged 23-27 [19]
负面清单持续“瘦身” “宽准入”为民企发展按下“加速键”
最新发布的《市场准入负面清单(2025年版)》共有事项106项,比上一版清单减少了11项,较2018年版 压减了约30%。清单持续"瘦身",为民营企业在更广阔的领域营造稳定、公平、透明、可预期的发展环 境,让更多企业敢闯、敢干、敢投,在新赛道上跑出加速度。 在我国,一场围绕"市场准入"展开的制度性改革,为民营企业开拓市场空间按下"加速键"。 日前,国家发展改革委、商务部、市场监管总局对外发布《市场准入负面清单(2025年版)》。时隔3 年,这张不断"瘦身"的清单再次更新,试办新型电信业务、电视剧制作等多个领域的市场准入被放 宽,"门槛"不断降低。发布清单的同时,三部门还提出开展市场准入壁垒清理整治行动,进一步优化市 场准入环境。 市场准入负面清单意味着"非禁即入",即清单以外的行业、领域、业务等,无论国企、民企,无论企业 规模大小,各类经营主体皆可依法平等进入。 2018年,首个囊括了151个事项的全国版市场准入负面清单出炉。此后,在"非禁即入"这一核心理念指 引下,这张清单持续"瘦身",我国也开展了一系列制度性改革和建设,如建立违背市场准入负面清单案 例归集和通报制度,在部分地区开展放宽市场准入试点等。 对 ...
影视文化带火杭州汉服旅拍!“五一”订单激增,摄影师收入翻倍
Sou Hu Cai Jing· 2025-05-02 10:35
马凤林是一位来自山东菏泽的游客。她告诉记者,平时工作忙很少出来玩,这次正好趁着"五一"假期来杭州逛一逛。为了让旅行更加有仪式感,她预订了一 个旅拍套餐。 (央视财经《天下财经》)假期期间,浙江杭州随处可见穿着汉服的游客和忙碌的摄影师。旅拍这一融合旅行与摄影的消费模式,正成为许多人旅行的标 配。 浙江杭州清河坊历史街区某汉服店老板 金秋:今年"五一"客流量比去年同期增长了20%-30%,我们根据预订量增加一到两个化妆师。 旅拍市场热度攀升,忙碌起来的还有跟拍摄影师。采访中他们向记者表示,现在市场需求大,假期期间都忙不过来。其中,仪式感和文化属性是旅拍圈粉的 重要原因。 转载请注明央视财经 编辑:潘煦 摄影师 成林:除了拍摄还有修片、剪辑,工作日的时候一般一天拍个两三组,现在周末或者节假日,一天会拍五至七组。"五一"假期工作量会比平时多很 多,但我们的收入也会增加一两倍。 在西湖边的一家汉服店,记者注意到,从早上门店开门,就陆续有游客前来咨询;另一边,化妆师们手法娴熟地给客人上妆、盘头,并根据他们的喜好来推 荐适合的服饰和妆造。 浙江杭州西湖景区某汉服店老板 宋彩虹:假期期间客流比平时至少要多四五倍,别说吃饭了, ...
打卡专属路线、沉浸式旅拍……文旅消费频“上新” 激活假日经济新引擎
Yang Shi Wang· 2025-05-02 07:33
Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]