Core Insights - The article discusses the significant decline in the popularity of the "internet celebrity" bakery industry, highlighting that 87,658 bakeries closed in the past year, with an average lifespan of only 32 months for these establishments [3][10][18] Industry Overview - The closure of 85°C stores, including its last location in Jinan, symbolizes the ongoing challenges faced by the internet celebrity bakery sector, which has seen over 40 closures in mainland China this year alone [1][3] - The rapid rise of new bakery brands from 2019 to 2021 was fueled by consumer upgrades and capital investment, leading to a surge in high-end bakery concepts that emphasized aesthetic appeal and social media presence [4][7] Financial Performance - The average gross margin for leading brands in the bakery sector reached over 60%, with some brands achieving a customer price point of 65 yuan and gross margins soaring to 68% [7] - However, rising costs of raw materials, including a doubling of butter prices and a 40% increase in sugar prices, have severely impacted profitability, with net profit margins dropping below 9% for many stores [10][18] Market Dynamics - The shift in consumer behavior towards value and cost-effectiveness has led to a decline in the premium pricing strategy that once characterized the industry, as consumers now prefer lower-priced alternatives [16][18] - The competitive landscape has intensified, with traditional supermarkets and tea brands entering the bakery space, further straining the market for internet celebrity bakeries [14][18] Future Outlook - Despite the challenges, the overall retail market for baked goods in China is projected to grow, reaching 561.42 billion yuan in 2023, with an expected increase to 859.56 billion yuan by 2029, indicating a transition towards a value-driven market [18][20] - Surviving players are adapting by focusing on supply chain efficiencies and offering a range of products to meet diverse consumer needs [20]

以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 本文来自微信公众号： 红餐网 ，作者：周飞飞，编辑：方圆，题图来自：视觉中国 "风很大的祐禾怎么说关就关了。" 网红烘焙品牌UH祐禾 （简称"祐禾"） 似乎正在一场急速的剧情反转。 2024年，快速扩张的祐禾实现门店数翻番，每到一地开店总能引发排队热潮，到了今年，扩张步伐 依旧不停的同时，却悄然关闭了北京、深圳、成都、重庆等地多家门店，其中不少门店开业不足一 年。 一、多个城市关店背后，祐禾悄 悄涨价 祐禾是近两年备受关注的烘焙品牌之一。 2016年成立于湖北的精品烘焙品牌祐禾，凭借门店现烤现卖、透明化操作间以及高颜值产品，俘获 了一众消费者。 2021年，祐禾开始走出湖北，将版图拓展到长沙、杭州、成都、重庆等城市。 到了2024年，祐禾外拓步伐进一步加快，进驻多个一线以及新一线城市的中高端商圈，引发排队热 潮，也将品牌声量不断推高。 今年以来，祐禾仍保持扩张势头，武汉、成都、广州、深圳、南昌等城市均有新店开出，并首次进入 青岛、赣州等地。红餐大数据显示，截至目前，祐禾开设了超130家门店。 开店的同时，下半 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全 部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 聚利寶控股有限公司 ( 於開曼群島註冊成立的有限公司） (股份代號：8527) （1）有關復牌進展的季度最新情況；及 （2）繼續暫停買賣 本公告乃由聚利寶控股有限公司（「本公司」，連同其附屬公司統稱「本集團」） 根據香港聯合交易所有限公司（「聯交所」）GEM 證券上市規則（「GEM 上市規 則」）第 17.10(2)(a)條以及香港法例第 571 章證券及期貨條例第 XIVA 部項下的 内幕消息條文（定義見 GEM 上市規則）發出。 茲提述本公司日期分別為二零二五年三月十八日、二零二五年四月一日、二零 二五年六月二十七日、二零二五年七月四日及二零二五年九月三十日的公告 （「該等公告」）。除另有界定者外，本公告所用詞彙與該等公告所界定者具有相 同涵義。 復牌指引 根據本公司分別於二零二五年七月四日及二零二五年九月三十日刊發的公告所 披露，本公司已接獲聯交所發出的下列復牌指引，要求本公司須： 1 有關復牌進 ...

东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 200 家】 第一次走到 「共热柴窑」 时，你会下意识怀疑自己是不是走错了地方。 没有精致豪华的橱窗，眼前是一片仿佛被时间按下暂停键的工厂遗址——在得丘热供站艺术区，水 泥结构、裸露钢梁与粗犷空间被完整保留下来，80米高的烟囱直冲天际，而 「共热柴窑」 把一座 真正意义上的法式专业柴窑嵌入其中：室外白窑与烟囱相连，室内黑窑专注披萨。 这里不是"复古风格"的模仿，而是一次对工业空间的再利用，也是一种对窑炉面包专业度的极端坚 持。 「共热柴窑」主理人王志豪最早在法国学习面包时，接触的就是窑炉体系。回国后，他一度放弃这 个想法——在当时的国内市场，窑炉面包几乎没有生存空间。 "那时候觉得，国内可能完全接受不了。" 于是他先做了电烤体系，在成都开了「咸与甜」做日常法式面包。但对于窑炉的热爱并没有消失。 真正促使他下定决心的，不是窑炉面包"火了"，而恰恰相反——是他发现市场上很多"窑烤"，并没 ...

与许多面包师不同，老瞎的入行源于对"变化"本身的着迷。 "我求知欲比较旺盛，"她回忆道，"标准流程固然重要，但面团每天呈现的不同状态更让我好奇。" 十年前，国内烘焙市场还是软欧包的天下，酸面包则鲜有人问津。一次偶然的机会，她跟随一位美 国博主的分享，尝试用家用烤箱制作酸面包。面团在发酵过程中呈现出的不同状态、每天风味上细 微的变化，都让她感到着迷。 东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 199 家】 酸面包真正开始被讨论，其实是这几年的事。 但对 「Settle&Sodough 」 与 它的主理人老瞎 来说，这个"突然变热"的风味，已经被反复研究、 失败、再重做了十年。 当一种小众风味终于被市场追上，坚持它的人，反而要学会慢下来。 「Settle&Sodough 」 这 家 店，正是在这样的时间节点上出现的。 但当时这个品类在国内几乎没有讨论空间。 没有成熟的原料体系，没有系统化的中文资料，甚至连"什么是好的酸度"都没有 ...

西安的圣诞季，一个烘焙品牌用一款产品撬动了整座城市的节日味蕾。 御品轩的21厘米"巨无霸蛋 挞" ，在社交平台掀起打卡热潮，吸引众多消费者到店体验。 本次 圣诞节"巨无霸蛋挞" 现象级产品的背后，是这个连锁品牌基于消费场景的精准洞察，对蛋挞 这一品类的全新升级。 圣诞季的西安，烘焙市场的竞争早已白热化。这个时间节点的品牌新品如同神仙打架，御品轩的破 局之道是—— 把日常甜点变成节日符号，用一枚仅供在其大师店体验的21厘米巨无霸蛋挞，实现品 牌关注度的集中引爆。 本次大蛋挞亮相的御品轩大师店 巨无霸蛋挞的成功并非偶然。 它本质上是御品轩品牌焕新战略的一次关键落子。 御品轩是一个始于1999年的老品牌，面对老品牌升级与年轻化沟通的命题，御品轩创新性地打造了 "大师店" 这一门店模型。大师店不仅是销售终端，更是品牌与消费者进行情感连接、输出创意美学 与新奇体验的沉浸式空间。 巨无霸蛋挞正是为此场景量身定制的 "体验引擎" 。 「御品轩」 是扎根于古都西安的知名烘焙品牌，拥有94家直营连锁专卖店，是西安消费者心中高品 质烘焙的代名词。在此之前御品轩已经凭借 "百变蛋挞节" 形成标志性品牌IP，不仅更深层次地教 育了市 ...

Core Insights - The article discusses the growing importance of intangible cultural heritage (ICH) in the cultural market, highlighting its potential as a resource for economic vitality while also addressing the challenges faced by traditional brands, particularly "old brands" that struggle with profitability and relevance in a modern context [1][3] Group 1: Cultural Heritage and Economic Impact - ICH is increasingly recognized as a vital part of national culture, moving beyond static museum exhibits to become a dynamic economic resource [1] - Many traditional brands, despite their historical significance, face operational challenges and are at risk of being removed from "old brand" lists due to poor management [1] - The balance between cultural heritage preservation and economic viability is a pressing issue for many traditional brands [1] Group 2: Brand Strategy and Market Positioning - Huamei Foods has been awarded for its innovative approach, focusing on a "cultural + industry" integration model that emphasizes both heritage and innovation [1][3] - The company aims to build a brand foundation based on "certainty," focusing on quality and emotional connections with consumers rather than engaging in price wars [3][5] - The brand's strategy includes creating a reliable and trustworthy image through transparent operations and quality assurance [5][6] Group 3: Cultural Experience and Consumer Engagement - Huamei Foods has redefined itself as a "guardian of Mid-Autumn culture," creating a "cultural-experience-consumption" business loop that enhances consumer engagement [7][10] - The company has launched initiatives like the "Mooncake Dream Factory," which combines cultural education and product experience, significantly increasing customer engagement [8][10] - The success of these initiatives has sparked interest among competitors, leading to a trend of establishing cultural centers in the industry [10][13] Group 4: Innovation and Future Growth - Huamei Foods' innovative approach includes developing over 50 cultural-themed gift boxes that modernize traditional craftsmanship, resulting in increased sales during peak seasons [10][14] - The company collaborates with national intangible cultural heritage projects to create a cultural ecosystem, enhancing brand visibility and social responsibility [13][14] - The integration of cultural elements into all aspects of the business is seen as a key driver for future growth, emphasizing the need for a systematic approach to cultural heritage in product development and marketing [14]

伴随经济的飞速发展，文化市场日渐成熟。非遗文化作为民族文化的重要组成部分，逐渐走进大众的视野：独特精致的泉州簪花围、气势磅礴的英歌、惟妙 惟肖的徽州鱼灯……这些非遗传统文化符号正一次次刷屏出圈。 非遗不再只是博物馆橱窗里的静态展品，更成为激发经济活力的重要资源。 但硬币的另一面，一批曾被评为老字号的企业却因经营不善被清出名录，或被责令限期整改，发展问题受到社会关注。 老字号经过时间的洗练，传承着优秀传统文化和传统技艺，现实却有数量不低的老字号处于勉强生存甚至长期亏损的境地。如何平衡文化传承的巨大价值与 企业经济效益发展现状？已经成为众多老字号共同的时代课题。 这是传承与创新的课题，悠久的历史及世代传承的技艺和产品所造就的"老"，是企业最独特的基因，但老观念、老产品、老营销等"老"，一定程度上也制约 了品牌发展。这不仅关乎企业的市场嗅觉，也关乎企业自身管理、经营水平。 近期荣获36氪"年度消费品牌价值共鸣企业"奖项，拥有三十余年历史的华美食品，通过探索"文化+产业"融合发展模式，在传承与创新中走出了一条稳健增 长的路径，提供了老品牌融入时代发展的范本。 老字号，如何平衡文化传承 与企业经济效益发展现状？ 以"确 ...

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Core Viewpoint - The closure of 85°C stores in China highlights the challenges faced by traditional bakery brands, indicating a significant strategic contraction in the industry as consumer preferences shift and competition intensifies [4][12]. Group 1: Company Developments - 85°C closed its last store in Jinan on December 27, marking a significant reduction in its presence in China, with over 40 closures planned for the year, the largest in five years [4]. - The parent company, Meishi-KY, acknowledged the need to optimize operations, leading to this strategic retreat [4]. - The last store in Beijing closed on October 31, further indicating the brand's declining footprint in major markets [1]. Group 2: Industry Trends - Established brands like 85°C and Paris Baguette are experiencing brand aging and a lack of product differentiation, resulting in diminished appeal to younger consumers [5]. - Paris Baguette has closed 205 stores over four years, with a net increase of only 26 stores, reflecting a broader trend of declining store numbers in the bakery sector [5][7]. - The bakery market is undergoing rapid changes, with new entrants leveraging innovative strategies to attract consumers, while traditional brands struggle to keep pace [7][13]. Group 3: Market Dynamics - The average lifespan of bakery stores in China is only 32 months, with over 57% closing within two years, indicating a highly volatile market [12]. - The competitive landscape is shifting as new players from tea, coffee, and convenience store sectors enter the bakery market, utilizing their existing advantages to capture market share [13]. - The demand for high-quality, cost-effective products is rising, with new business models like low-cost bakeries gaining traction in the market [14]. Group 4: Financial Insights - A typical 100-square-meter bakery store with a monthly revenue of 270,000 yuan faces significant cost pressures, resulting in a low profit margin of approximately 8.9% [12]. - The rising costs of ingredients and rent, coupled with the need for substantial marketing investments, are squeezing profit margins for traditional bakery brands [12].