前一段在海南和行业专家做一个视频，吃饭闲聊时，他提了一个非常有意思的问题，就是为什么现在大家都感觉经济情况不好？ 但是觉得经济情况不好，钱难赚，工作不好找，大家都面对着压力，这也是普通人切实的感受，原因在什么地方？ 我认真地思考了这个问题，相信产业的聚集效应导致了这个问题的出现。用一个产业分析，大家可以看到其中的问题所在： 我们熟悉的手机行业，曾经这个产业在山寨机时代，中国手机品牌就是500多个，在一些偏僻的地方，比如某一个小县城，根本没有什么知名品牌，只有 某一个小品牌手机，这个手机品牌只是一个省，或几个省销售，在当地形成了相对垄断。这500多个品牌后面，就有几千家，甚至上万家配件供应商，大 家形成一个产业链。 没有产业集聚，众多品牌一窝蜂上，坏处消费者买不到好产品，服务品质也受影响，好处是大量企业的存在，解决了就业，形成了一个规模庞大的生产体 系。山寨机企业的利润并不高，但是几亿利润，甚至几百万利润，很多小老板日子就过得很滋润了。 现在中国的国产手机集中到头部只有几家，主要的厂商也就10家左右了，这些大厂为了保证质量，防止出问题，把众多的配件小厂都砍掉了，只和几十家 大厂合作，为的是保证产品质量，防止产品 ...

在智能手机的战国时代，索尼 Xperia 活像一个身披重甲、手持名刀，领地却在不断被蚕食的末代大名。 2025 年，索尼在全球范围悄悄注销了多个地区的官方媒体账号，即使没有遭到注销的也多半停更。 这一举动在行业看来，无异于在撤退前焚烧军旗。 ▲ 图｜CNET 当「Xperia」这个曾经在数码行业如雷贯耳的名字快要被人遗忘的时候，我们不得不面对一个非常客观且理性的现实—— 索尼的手机业务正在走向终局，但它好像不希望静悄悄地离开。 过去一年，从北美到欧洲，再到东南亚，索尼移动的官方社交账号陆续陷入了沉默，微信上的官方公众号更是直接提桶跑路了： 从市场营销的角度看，这种「数字撤退」其实就是品牌撤离市场的前奏。 毕竟如果关注销售数据，号称整合了「手机、影像和电视」三大部门技术的 Xperia 1 系列自诞生以来，索尼原本半死不活的销量变得更加不忍直视。 ▲ 图｜Reddit 在苹果、三星与中国厂商的夹击下，不仅在重点的中美市场，哪怕是在日本老家，索尼手机的市占率都早已落进了「Others」，和魅族组成一对苦命鸳 鸯。 这种背景下，关闭账号不单纯为了节省运营开支，同时也是索尼的销售策略重构—— 反正无法在「大众消费品」 ...

Core Viewpoint - Transsion Holdings is expected to experience a decline in both revenue and net profit in 2025, with net profit halving, marking the worst performance since its listing [2][3][17]. Group 1: Financial Performance - The company forecasts a revenue of approximately 65.568 billion yuan for 2025, a decrease of about 3.147 billion yuan or 4.58% year-on-year [3][17]. - The expected net profit for 2025 is around 2.546 billion yuan, down by approximately 3.003 billion yuan or 54.11% compared to the previous year [3][17]. - In the first half of 2025, Transsion reported a revenue of 29.077 billion yuan, a decline of 15.86% year-on-year, and a net profit of 1.213 billion yuan, down 57.48% year-on-year [21]. Group 2: Market Challenges - The increase in storage prices has significantly impacted the company's cost and gross margin, with the average price of Transsion's smartphones at 332.1 yuan and feature phones at 50.1 yuan [2][24]. - Competition in key markets such as Africa and South Asia has intensified, with competitors like Xiaomi and Honor showing growth rates of 34% and 158% respectively, putting pressure on Transsion's market share [2][8][23]. - The global smartphone market is experiencing sluggish growth, with a projected 2% increase in shipments for 2025, which is a slowdown compared to 2024 [8][23]. Group 3: Strategic Responses - To mitigate risks, Transsion is diversifying into new businesses such as mobility and energy storage, although its mobile phone business still accounts for about 90% of total revenue [2][12][29]. - The company is exploring various directions for diversification, including electric two-wheelers and energy storage products, but these new ventures currently contribute a limited revenue share [10][27][28]. - Transsion aims to strengthen its local advantages in Africa, enhance its service and channel systems, and accelerate technological upgrades and product innovation to seek breakthroughs in the mid-to-high-end market [10][25][26].

2月2日，第三方调研机构公布的销量数据（Sell out）显示，今年1月，华为以18.6%的的份额再度成为 中国手机市场第一，苹果没有被甩开太大差距，以17.04%的份额紧随其后，OPPO和vivo的份额均在 16%以上，而小米和荣耀分别以14.39%和13.64%的份额位列第五和第六名。 但长期来看，苹果也并非没有难题。 而在华为Mate80上市前，苹果iPhone17系列已在中国打出亮眼表现。根据IDC数据，2025年四季度，苹 果手机在国内市场出货量达1600万台，同比增长21.5%，份额增长至21.2%，均排名市场第一。同期， 苹果大中华区营收达255.26亿美元，同比大增38%。 国外科技媒体 Appleinsider 指出，苹果此前在中国市场已经历了一段漫长的"阵痛期"。面对华为、小米 等本土竞争对手的竞争，iPhone的市场份额曾一度遭到挤压，销量持续呈现下滑趋势，甚至在"双十 一"等关键促销节点，即便采取降价策略也未能完全止住跌势，然而iPhone17系列"加量不加价"，叠加 国补的助推扭转了这一局面，帮助苹果重新夺回了市场主导权。 从全球格局来看，苹果不仅市占率第一，也牢牢主导着高端市场。C ...

Core Viewpoint - Transsion Holdings, known as the "King of Africa" in the mobile phone industry, reported disappointing annual results for 2025, with significant declines in revenue and net profit due to rising supply chain costs and intensified competition in emerging markets [1][3]. Financial Performance - The company expects to achieve approximately 65.568 billion yuan in revenue for 2025, a decrease of 4.58% year-on-year [1]. - Net profit attributable to shareholders is projected to be around 2.546 billion yuan, down 54.11% compared to the previous year [1]. - The first quarter of 2025 saw a revenue decline of 25.45% and a net profit drop of 69.87% [3]. - By mid-year, revenue had decreased by 15.86%, with net profit down 57.48% [3]. - Despite a 22.6% revenue increase in the third quarter, cumulative revenue for the first three quarters still showed a decline of 3.33% [3]. Market Position and Competition - In the third quarter, Transsion achieved a 13.6% year-on-year increase in shipments, reaching 29.2 million units, making it one of the top five global smartphone manufacturers [5]. - However, the company struggled in other quarters, failing to appear in the top rankings during the first quarter and experiencing a 1.7% decline in the second quarter [5]. - In the African market, Transsion maintained a leading position with a 51% market share, but growth has slowed, with competitors like Xiaomi and Honor rapidly increasing their market presence [6]. Challenges in Emerging Markets - Transsion's attempts to replicate its African success in Southeast Asia and Latin America have faced significant challenges, with declining shipments and market share in these regions [7]. - The company reported a 19% year-on-year drop in shipments in the Latin American market during the third quarter [7]. Industry Challenges - Rising storage costs have become a common issue in the smartphone industry, significantly impacting Transsion's operations in price-sensitive emerging markets [8]. - The increase in DRAM prices has raised production costs across all price segments, with the lowest segment experiencing the most significant increase [8]. - The global smartphone shipment forecast for 2026 has been revised downwards, indicating a 2.1% decline, which disproportionately affects the low-price segment where Transsion operates [8][9].

营收下滑，净利腰斩……素有手机行业"非洲之王"美称的传音控股，交出了一份堪称惨淡的年度答卷。 1月末，传音控股发布2025年年度业绩预告，披露了这份不尽人意的成绩单：公司年内预计实现营业收 入约655.68亿元，较上年同期减少31.47亿元，同比下降4.58%；归属于母公司股东的净利润约25.46亿 元，同比大幅下滑54.11%，较上年同期减少约30.03亿元，扣非净利润跌幅更是达到58.06%。 业绩大幅下滑背后，既有2025年贯穿全年的存储芯片涨价潮带来的供应链成本重压，也有非洲本土乃至 全球新兴市场的竞争加剧与拓展困境——前者让其利润空间被持续挤压，后者则让其核心市场基本盘承 压，曾经在新兴市场顺风顺水的传音，如今正被多重难题裹挟，前行脚步愈发沉重。 与此同时，资本市场的表现也未能给予传音更多支撑。为谋求补血，传音正在赴港布局A+H上市途 中，但其A股股价较历史峰值已蒸发大半。 资深产业经济观察家梁振鹏在接受北京商报记者采访时表示，传音的核心挑战在于维持硬件市场份额的 同时开拓新增长曲线。 但从现状看，旨在走出困境的突围之战愈发凶险，传音的未来依旧充满未知。 01.重压之下的一年 2025年的寒意，从一 ...

尽管如此，豆包手机的故事尚未落幕。 据《智能涌现》独家获悉，字节已于去2025年底开启豆包手机助手正式版项目，新机预计将于2026年 Q2中晚期发布。 1月26日，在腾讯公司年会上，马化腾罕见评价了豆包手机——他直言腾讯反对将用户的手机屏幕传到 云端，因为这"极其不安全、不负责任"。 对此评价，豆包手机方面快速做出回应，称将严格遵守用户授权，云端处理遵循"不存储、不训练原 则"。 马化腾的评价，也揭开了豆包手机此前的隐痛。2025年12月，字节旗下豆包手机在发布仅一天后，便经 历了一场严重"围剿"——其AI Agent由于触及了各大超级APP的流量和核心数据，引发了美团、微信、 阿里系在内互联网厂商的联合封锁，AI功能几近瘫痪。 有供应链人士称，字节对新机的预期不低，比第一代的测试版大大提升。在模式方面，豆包 二代手机 依旧合作中兴努比亚，由中兴负责硬件，豆包负责AI。 对此，字节方面暂无回复。 除了攻坚自己的硬件之外，豆包手机还在尝试两条腿走路——和一众手机厂商接洽不同形式的合作。 《智能涌现》获悉，豆包手机与手机厂商谈判的合作模式，主要分为两类： 对于自研生态完善（模型、算力、入口、OS）的手机大厂，比如 ...

| | 371.760 +13.470 +3.76% | | | 希捷科技(SEAGATE) 立即 | | | | --- | --- | --- | --- | --- | --- | --- | | | | | | | | STX 交易 | | NASDAO USD 20:00:00 | | | | | | 10 + | | 盘前价 | 402.950 涨幅 | 8.39% | 之生 | 34.99% 120日 | | 146.42% | | 涨跌 | 31.190 盘前量 | 12.66万 | 5日 | 14.04% 250日 | | 277.95% | | 三一 | 403.000 | 100 | 20日 | 29.89% 52周高 | | 370.47 | | 杀一 | 401.340 | - | 60日 | 40.33% 52周低 | | 62.50 | | 总量 | 735.36万 换手 | 3.44% | | 2024 | 2025 | 2026H1 | | 现手 | 1124 量比 | 1.36 | EbS | 1.60 | 6.93 | 5.31 | | 外盘 | 263.73万 内盘 | ...

Core Insights - The Chinese smartphone market is projected to exceed 1 trillion yuan in 2025, driven by the trade-in policy for consumer goods and advancements in technology such as AI and foldable screens [1] Group 1: Market Performance - In 2025, Honor's smartphone shipments surpassed 71 million units, marking a 9% year-on-year increase [2] - From January to November 2025, the domestic smartphone shipment reached 282 million units, a 0.9% increase year-on-year, with 5G smartphones accounting for 244 million units, up 1.3% [2] - The number of new smartphone models launched in the domestic market reached 474, reflecting a 14.5% increase year-on-year [2] Group 2: Innovation and Technology - Huawei launched the industry's first wide-foldable smartphone, the Huawei Pura X, which combines the features of an e-reader and a foldable device [3] - The foldable smartphone market is expected to see shipments of 9.47 million units in 2025, a 3.3% increase [4] - Companies are focusing on differentiating factors such as satellite communication, design, battery technology, and camera capabilities to enhance product competitiveness [4] Group 3: AI Integration - AI is reshaping user experience, with new AI smartphones like the Doubao AI phone from ByteDance and ZTE expected to drive a new wave of innovation [5] - The integration of AI in smartphones is becoming a key focus for manufacturers, with advancements in systems like Huawei's HarmonyOS and Honor's Magic8 Pro [6] - By 2025, AI smartphone shipments in China are projected to exceed 118 million units, capturing 40.7% of the overall market [7] Group 4: Market Trends and Challenges - The Chinese smartphone market is entering a critical adjustment phase in 2026, characterized by total pressure and structural differentiation [8] - The high-end market is expected to expand due to innovation, while the low-end market may shrink due to price sensitivity [8] - By 2026, the market share for smartphones priced above $600 is projected to reach 35.9%, a 5.4 percentage point increase year-on-year [8] Group 5: Consumer Behavior - Emotional consumption is reshaping purchasing logic, with design and brand emotional connections becoming as important as technical performance [10] - Manufacturers are expected to invest more in differentiated designs and collaborations to meet consumer emotional value needs [10]

Core Viewpoint - The Chinese smartphone industry is expected to reach a market size of over 1 trillion yuan by 2025, driven by the trade-in policy for consumer goods and advancements in AI and foldable screen technology [1]. Group 1: Market Growth and Product Innovation - In 2025, smartphone shipments in China are projected to exceed 71 million units, marking a 9% year-on-year increase [2]. - The domestic smartphone market saw a shipment of 282 million units in the first 11 months of 2025, reflecting a 0.9% year-on-year growth, with 5G smartphones accounting for 244 million units, a 1.3% increase [3]. - The number of new smartphone models launched in China reached 474, representing a 14.5% year-on-year growth [3]. Group 2: Competitive Landscape and Technological Advancements - Innovation is crucial for smartphone manufacturers to differentiate themselves in a saturated market, with Huawei launching the first wide foldable phone, the Huawei Pura X, in March 2025 [4]. - The foldable smartphone market in China is expected to see shipments reach 9.47 million units in 2025, a 3.3% increase [5]. - Key areas of differentiation include satellite communication, design, battery technology, and camera capabilities, with various brands introducing advanced features such as eSIM support and self-developed chips [6]. Group 3: AI Integration and User Experience - AI is transforming user experience, with features that allow smartphones to assist in navigation and shopping [7]. - Major manufacturers are integrating AI into their systems, with Huawei upgrading its HarmonyOS and Honor enhancing its products with AI capabilities [8]. - The AI smartphone market in China is projected to reach over 118 million units by 2025, capturing 40.7% of the overall market [10]. Group 4: Market Adjustments and Future Projections - The Chinese smartphone market is entering a critical adjustment phase in 2026, with expected declines in overall shipments due to rising component costs [11]. - The high-end smartphone market is anticipated to expand, while the low-end market may shrink, indicating a shift towards a more diversified market structure [11]. - AI smartphones are expected to become mainstream by 2026, with projected shipments of 147 million units, a 31.6% increase, representing 53% of the overall market [12]. Group 5: Consumer Behavior and Emotional Value - Emotional consumption is reshaping purchasing logic, with design and brand connection becoming as important as technical performance [13].