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(新春走基层)春节假期广西桂林文旅火爆 接待游客逾1253万人次
Zhong Guo Xin Wen Wang· 2026-02-24 07:25
(新春走基层)春节假期广西桂林文旅火爆 接待游客逾1253万人次 中新网桂林2月24日电(何茜 聂小丽)2026年春节假期,广西桂林市文旅市场持续火爆、人气拉满,中外 游客畅游山水、乐享民俗、感受科技与文化融合的新春盛宴,文旅市场实现安全、有序、优质、高效运 行。 桂林市文化广电和旅游局统计数据显示,2月15日至23日春节假期,桂林市接待游客总人数1253.69万人 次,同比增长33.3%;实现旅游总收入138.94亿元人民币,同比增长33.7%,旅游接待人次和旅游收入双 双居广西首位。其中,漓江景区接待游客30.26万人次,独秀峰·王城景区接待游客4.51万人次,两江四 湖夜间游船接待游客6.03万人次。 图为春节期间,桂林海事部门开展重点水域巡航值守。(无人机照片)王夫韬 摄 从桂林海事局获悉,春节假期桂林辖区安全发送游客80万人次,单日最高客流达14.43万人次(正月初 四)。水上旅游"多点开花、特色凸显":漓江精华游航线人气火爆,日均接待游客逾万人次,2月18日至 22日连续5天日开航量超过100艘;兴坪渔村游单日最高接待量达9177人次。遇龙河、漓江游览排筏热度 非凡,单日最高接待量分别达5.14万 ...
接待游客2167万人次!上海马年春节文旅消费同比增20.9%
Guo Ji Jin Rong Bao· 2026-02-24 06:03
2026年马年春节,上海以"旅选上海,超级新春"为主题,围绕节庆演艺、文博展览、非遗民俗、公共文化、儿童阅读等七大板块,精心策划推出2570 余项春节假日文旅活动,积极引导市民游客"在沪过年、来沪过年"。 据上海旅游大数据监测,春节假日9天,上海共接待游客2167.21万人次,同比增长8.36%(按可比口径,下同);全市涵盖吃、住、行、游、购、娱 全要素的旅游消费交易总金额达256.14亿元,同比增长20.90%;全市宾旅馆平均客房出租率为50.60%,同比提升3.10个百分点。 节日期间,上海紧扣"旅选上海,超级新春"主题,统筹整合文商旅体展全域资源,通过发放消费券、景区优惠折扣、民俗展演、新春市集等多项惠民 举措,贯通住宿、餐饮、商圈、文博等消费全链条,构建起高品质、一站式的新春文旅服务体系,营造出年味浓郁、热闹喜庆的假日市场氛围。 上海市文化和旅游局持续深化"上海旅游攻略超级大赛"成果运用,推动"攻略—产品—流量"全链条转化,不断提升上海文旅的吸引力与影响力。一是 丰富多日深度游产品,围绕三大主题推出130余款春节特色线路,创新都市过年新体验。相关产品节前通过东方卫视、上观新闻、抖音等平台直播售卖, 成 ...
9天长假点燃出游热情,多省份春节文旅成绩单出炉
Xin Lang Cai Jing· 2026-02-24 06:00
为期9天的2026年春节假期收官,多个省份陆续公布文旅成绩单。 如《四川日报》报道,2月23日晚,记者从文化和旅游厅获悉,今年春节假期,全省文旅市场供需两 旺,呈现出"总量攀升、结构优化、质效双增"的良好态势。经第三方大数据综合测算,春节假期,全省 共接待游客5860.97万人次、旅游总花费445.74亿元,同比分别增长14.68%、13.35%。全省图书馆、文 化馆、博物馆累计接待群众1039.94万人次,"锦绣天府·安逸四川"品牌知名度、美誉度和国际影响力持 续提升。 21日,四川阿坝,游客在九寨沟景区游玩。视觉中国 图 2026年2月 2月22日,市民 游客在徐州彭城七里参观游玩。 蒯创 摄 视觉江苏网供图 2月21日, 郑州金融岛年味十足,水上打铁花精彩上演。吴泽堃 摄 《河南日报》报道称,2月23日,记者从省文化和旅游厅获悉,今年春节假期,河南省接待国内游客 6281万人次,旅游收入376.3亿元,与2025年同期相比(按可比口径,即2026年假期9天总和数据与2025 年假期总和除以8乘以9之后的数据进行对比),接待人次增长9.1%,旅游收入增长9.6%;全省公共文 化场馆(含文博场馆)进馆943 ...
门票做减法 消费做乘法
Ren Min Ri Bao· 2026-02-24 05:55
放眼全国,"联票模式"正成为破题区域融合与消费升级的一大共识。2023年,国务院办公厅转发国家发 展改革委关于恢复和扩大消费措施的通知,明确支持不同区域景区合作推行联票模式。各地因地制宜: 山东推出"高铁环游齐鲁",将高铁客票与景区门票捆绑,让游客在5天内低成本打卡多个城市。成渝地 区推出"成渝文旅一卡通",覆盖两地60余家景区和文旅场所,以实惠的旅行成本让游客一站式领略烟火 成都、山水重庆,促进双城生活圈的融合。 未来,随着京津冀协同发展的深入,我们期待联票能承载更多功能,让"串门游"的"流量"更多转化为区 域经济发展的"增量"。(唐中科) [ 责编:陶媛 ] 在供给侧,"联票模式"打破了制约有效需求的"隐形门槛"。长期以来,高昂的门票一定程度上阻碍了游 客"多游、深游"。京津冀景区联票以298元的价格,打包200多家景区近万元的价值,且大部分支持全年 不限次畅游。这种性价比,激活了京津冀地区庞大的本地游、周边游市场需求。不仅如此,"联票模 式"还为区域内优质但缺乏知名度的景区输送源源不断的客流,实现资源与客源的对接。 在需求侧,"联票模式"释放了消费扩容的"乘数效应"。数据显示:联票为景区带来了可观的二次 ...
北京春节文旅市场“人财两旺”
Bei Jing Wan Bao· 2026-02-24 05:51
2026年春节假期,北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点,9天超长假期 累计接待游客1984.3万人次,实现旅游总花费331.4亿元。丙午马年春节的北京,呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉,又以科技、创新和开放的姿态,让 人们在"京"彩年的画卷里,照见新北京的时代变迁,感受到传统文化的生生不息。 春节期间,隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间,全市举办40余个各具特色的庙会灯会游园会活动,数量、规模均创新高,各大庙会以京味年 俗融合科技体验为亮点,打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴,让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节,北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流",义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚,带来民俗表演、科技潮玩、特色市集等多重惊喜,是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市,共同开展 ...
开年利是!头部基金给出马年投资“寻宝图”
Zhong Guo Jing Ji Wang· 2026-02-24 05:13
Core Viewpoint - The A-share market is expected to focus on technology as the main theme for 2026, with attention also on consumer and dividend sectors as investment opportunities [1] Group 1: Investment Strategies and Themes - E Fund emphasizes the increasing value of dividend assets in a low-interest-rate environment, with dividend yields around 5% and a potential influx of funds into these assets in 2026 [1] - 华夏基金 suggests that concerns over tightening overseas liquidity may be overestimated, and long-term investors could find attractive entry points in sectors like AI, media, and lithium batteries [2] - 富国基金 predicts a "central oscillation upward" trend for the A-share market in 2026, driven by recovery opportunities in consumption and real estate [3] - 汇添富 identifies A-shares as the most promising asset for 2026, highlighting the clear trend in the AI industry and the potential for valuation increases [8] - 博时基金 recommends focusing on emerging industries, resource upgrades, and domestic demand recovery as key investment directions for 2026 [10] Group 2: Sector-Specific Insights - 国泰基金 notes a policy shift towards domestic demand, which is expected to enhance China's economic outlook and asset returns, suggesting a good time for mid-term adjustments in sectors like AI and power equipment [5] - 鹏华基金 highlights the wine sector's potential for valuation recovery in 2026, while also emphasizing the attractiveness of the tourism sector in Hong Kong stocks [6][7] - 景顺长城 focuses on the long-term structural benefits for the equity market, particularly in technology sectors like AI, semiconductors, and consumer electronics [9] - 银河基金 discusses the commercial viability of space solar power and the need for domestic companies to overcome challenges in reusable rocket technology [11] - 东方红 suggests that cyclical sectors have high potential but require supply-side adjustments, while advocating for a bottom-up approach to identify undervalued stocks [12]
高开高走!马年首日三大股指半日涨幅超1%,上证指数重回4100点→
Sou Hu Cai Jing· 2026-02-24 05:13
上证指数日K线图 金融投资报记者 林珂 马年首个交易日大盘如期高开高走,早盘三大股指均出现超过1%的涨幅。 板块方面,油服服务、玻璃纤维、贵金属、通信设备等板块出现大幅上涨。影视院线、旅游、游戏、保 险等板块则出现逆势回落。在大盘大幅上涨背景下,个股出现普涨格局,两市上涨个股超过4200只,其 中88股涨停。 从指数运行来看,节前大盘震荡明显,但从历史经验来看,节后市场普遍走势较好。据统计,2017- 2025年万得全A春节后10个交易日平均涨幅3.3%,春节前10个交易日平均跌幅-1.3%,多数年份节后表 现优于节前。从胜率角度看,近九年万得全A春节后5个交易日、春节后10个交易日胜率分别为78%、 78%,相较春节前胜率有明显抬升。行业层面,31个申万一级行业中28个节后胜率高于节前,TMT指数 在春节后5个交易日、10个交易日的胜率分别为89%、100%,相比节前有明显提升,指向科技板块通常 在节后阶段表现较好,弹性更足。 经过早盘的快速走高,A股马年首日有望实现"开门红"。证券分析师李晓明在接受金融投资报记者采访 时表示:"节日期间消息面多空交织,但并无重大利空,市场如预期的高开高走。从成交量角度来看 ...
扬州春节假期,火爆!增14.36%!
Xin Lang Cai Jing· 2026-02-24 05:04
2026年春节假期,扬州聚焦文旅促消费目标,整合资源,全域联动,统筹做好优质产品供给和旅游服务保障工作,着力打响"来扬州·过新年·行大运"品 牌,全市文旅消费供需两旺,市场活力涌动,节日氛围浓厚,让广大市民游客在尽享幸福团圆的同时,全面感受"扬式新年"烟火气与文化味深度交融带来 的新体验、新魅力。 江苏省智慧文旅平台数据显示 九天假期全市纳入监测的文旅场所 日均接待游客量 日均游客消费金额 假日经济持续释放活力 与去年假期(8天)相比 分别增长14.36%、13.91%。 民俗非遗"焕新彩" 扬式新年彰显独特魅力 春节假期,我市精心举办丰富多彩的民俗非遗活动,吸引广大游客来扬州过新年品年俗。 传统民俗激活年味,市文广旅局策划举办"钟启新程 福满扬州"新春祈福活动,"三钟共鸣"火爆出圈,两千余名市民游客齐聚共度祥瑞温馨、文韵流淌的 除夕夜;正月初五,全域联动开展民俗踩街大联欢,用一场集传统与创新于一体的民俗盛宴,为全市人民送上新春美好祝福。 此外,古城"年味仁丰里""瑞狮舞秦淮·财神送福来"等活动热闹上演,各地年蒸习俗体验、年货大集以及舞龙舞狮、腰鼓秧歌、踩高跷等民俗展演也精彩 纷呈,传统民俗在烟火气中焕发新生 ...
冷资源更热 热资源更火——发自承德
Xin Lang Cai Jing· 2026-02-24 04:55
Core Insights - The article highlights the transformation of Chengde's tourism industry, focusing on the integration of ice and snow activities with hot spring experiences to create a year-round tourism model [1][8]. Group 1: Ice and Snow Tourism Development - The 2025-2026 Chengde Ice and Hot Spring Tourism Season aims to provide a winter cultural and tourism feast, promoting a shift from seasonal to year-round tourism [1]. - Chengde is enhancing its ice and snow industry by upgrading facilities, such as the Jinshanling Galaxy Ski Resort, which features over 30 kilometers of ski trails and is capable of hosting international events [4]. - The ice and snow tourism boom has led to increased visitor numbers, with the Jinshanling Ski Resort receiving over 27,000 visitors this season, a 20% increase year-on-year, and creating job opportunities for over 200 local residents [6]. Group 2: Hot Spring Industry Expansion - Chengde is leveraging its hot spring resources, particularly the unique qualities of the Longhua Qijia hot springs, to develop a comprehensive wellness tourism model that includes accommodation, dining, and health services [7]. - The "Royal Summer Resort · Hot River Hot Spring City" brand is being promoted, with initiatives to integrate hot springs with ice and snow activities, enhancing the overall tourist experience [7]. - Local businesses, such as the "Yikeju" hot spring homestay, have seen significant profit increases, with occupancy rates reaching over 90% during peak seasons [7]. Group 3: Cultural Integration and Promotion - Chengde is integrating intangible cultural heritage, such as Manchu paper-cutting and traditional crafts, into its winter tourism offerings, enhancing the cultural appeal of the region [8]. - The city is implementing strategies to promote cultural tourism, transitioning from a single-activity focus to a multi-faceted approach that includes seasonal events and local traditions [8][9]. - Efforts to enhance brand visibility include inviting foreign social media creators as tourism ambassadors and hosting international cultural exchange activities, broadening Chengde's tourism reach [9].
山海醉团圆,秦皇岛上过大年 | 打造独特年味,激活冬季文旅引客来
Xin Lang Cai Jing· 2026-02-24 04:54
Core Insights - The article highlights the unique cultural and festive atmosphere of Qinhuangdao during the Spring Festival, showcasing its blend of historical significance, natural beauty, and vibrant local traditions [1][2][22]. Group 1: Cultural and Tourism Activities - Qinhuangdao is hosting a three-month cultural tourism festival with 79 unique activities, focusing on traditional customs, ice and snow, cultural heritage, and sports events to invigorate the winter tourism market [1][2]. - The Great Wall and local customs are central to the activities, with the Shanhaiguan Ancient City hosting a cultural fair that features traditional foods and performances, enhancing the festive experience for visitors [5][6][20]. - The city has seen a significant increase in tourist numbers during the Spring Festival, with many visitors coming from outside the province and even internationally, drawn by the historical and cultural attractions [3][22]. Group 2: Unique Local Experiences - The "Non-Heritage New Year Market" at the Great Wall Museum features over 1,500 square meters of space dedicated to traditional crafts and foods, creating a lively atmosphere for both locals and tourists [5][6]. - Visitors can enjoy unique local dishes such as the "Huhuo" hot pot and seafood dumplings, which are integral to the festive dining experience in Qinhuangdao [14][15]. - The city offers a variety of winter activities, including skiing and hot springs, allowing tourists to enjoy both the cold and warm aspects of the season [12][13]. Group 3: Natural Attractions - The coastal scenery, including the frozen sea and the presence of migratory seagulls, adds to the charm of Qinhuangdao during winter, attracting visitors for picturesque views and outdoor activities [9][11]. - The city's unique geographical features allow for a diverse range of winter sports and leisure activities, making it an appealing destination for families and tourists seeking winter experiences [12][13]. Group 4: Community Engagement and Local Economy - Local markets and community events, such as the Niu Tou Ya Daji, showcase the vibrant local economy and the strong sense of community during the festive season, with many vendors and visitors participating [20][21]. - The integration of local culture and cuisine into the tourism experience not only enhances visitor engagement but also supports local businesses and artisans [21][22].