人民财讯11月20日电，在11月20日晚举行的华为乾崑生态大会上，华为车BU CEO靳玉志宣布，华为鸿 蒙座舱已率先迈入L3专业助理时代，通过MoLA架构加持，让感知、理解、联接、记忆、决断、执行全 在线，车内外对讲、手势控车、HUAWEI SOUND空间音，常用常新，越用越好。 ...

人民财讯11月20日电，11月20日，在华为乾崑生态大会上，华为乾崑生态首个品牌"启境"正式发布。华 为智能汽车解决方案BU CEO靳玉志日前表示，启境是华为乾崑首个唯四资源全投的合作品牌，将在技 术、研发、营销、设计等方面All in启境。 ...

凤凰网科技讯 （作者/杨睿琪）11月20日，在华为乾崑生态大会上，华为智能汽车解决方案BU CEO靳 玉志宣布，乾崑智驾ADS Pro系统实现"越级领先"，将正式支持城区领航辅助NCA功能，预计2026年第 一季度通过OTA方式向用户推送升级。届时，该功能将覆盖超过20款新车型，涵盖轿车、SUV及越野等 多种车型类别。 ADS Ultra旗舰版则具备高速L3级自动驾驶能力，专为高端旗舰车型打造。 随着城区NCA的加入，华为ADS Pro进一步增强其在智能驾驶领域的技术竞争力，推动城市道路辅助驾 驶进入规模化落地阶段。 华为于今年4月正式推出乾崑ADS 4辅助驾驶系统，共推出四个版本： 靳玉志同时表示，华为乾崑正在北上广深、合肥、武汉、重庆等7个城市进行高速L3的路测工作，为高 速L3的正式商用做最后准备。 ADS SE基础版具备基础主动安全、泊车辅助、高速NCA及城区LCC+功能，面向经济型车型； ADS Pro增强版搭载舱内激光视觉传感器，进一步提升主动安全与城区LCC+能力，适用于标准型车 型； ADS Max超阶版配备高性能激光雷达与可选毫米波雷达，支持全维主动安全、城区NCA及车位到车位 智驾等高阶功 ...

Core Viewpoint - Huawei is conducting high-speed L3 road tests in seven cities, preparing for the official commercial launch of its autonomous driving technology [1] Group 1 - Huawei's Car BU CEO, Jin Yuzhi, announced the ongoing road tests for high-speed L3 in cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hefei, Wuhan, and Chongqing [1] - The road tests are part of the final preparations for the official commercialization of Huawei's high-speed L3 autonomous driving technology [1]

Core Insights - Xiaomi's automotive division achieved significant revenue growth and profitability in Q3 2025, reporting total revenue of 113.12 billion yuan, a year-on-year increase of 22.3%, and an adjusted net profit of 11.31 billion yuan, up 81% [10][11] - However, the company faces a public relations crisis due to a lawsuit regarding false advertising related to its carbon fiber hood, which has led to a loss of consumer trust [1][5] Financial Performance - In Q3 2025, Xiaomi's automotive business delivered 108,796 vehicles, a year-on-year increase of 173.4%, generating revenue of 28.3 billion yuan, which is a 197.9% increase compared to the previous year [10][11] - The gross margin for the automotive segment reached 25.5%, an increase of 8.4 percentage points from the same period last year [10][11] - Xiaomi's R&D investment for the first three quarters of 2025 was 23.5 billion yuan, with a workforce of 24,871 in R&D [14] Legal and Brand Challenges - The controversy began with the launch of the SU7 Ultra, which was marketed with exaggerated claims about its carbon fiber hood's performance, leading to customer dissatisfaction and a lawsuit from over 100 car owners [3][4] - Xiaomi's legal defense strategy, which included statements undermining the credibility of CEO Lei Jun's endorsements, has further damaged the brand's reputation [10][12] - The market reacted negatively to the news of the lawsuit, with Xiaomi's stock price dropping to 38.82 HKD, a decline of 4.81% in a single day, reflecting investor concerns about brand management and consumer trust [11][12] Market Position and Future Outlook - The current situation highlights a common challenge for emerging automotive companies: transitioning from reliance on the founder's personal brand to establishing trust based on product quality and performance [12][14] - To restore consumer confidence, Xiaomi must provide credible product testing data or offer more substantial compensation to affected customers [14] - The company needs to gradually separate its brand identity from Lei Jun's personal image, focusing on product quality, technological strength, and customer service as the foundation for long-term growth [14]

Core Insights - Xiaomi's revenue reached 113.1 billion yuan in Q3, marking a 22.3% year-on-year increase, with adjusted net profit soaring by 80.9% to 11.3 billion yuan, a historical high [1][2] - The company is experiencing robust growth in its core business while its innovative sectors, particularly electric vehicles and AI, are rapidly gaining traction [2][8] - Xiaomi's R&D investment has reached 23.5 billion yuan in the first three quarters, with expectations to exceed 30 billion yuan for the entire year, laying a solid foundation for future growth [1][17][19] Revenue Breakdown - In Q3, revenue from the smartphone and AIoT segments was 84.1 billion yuan, with smartphone revenue at 46 billion yuan and IoT and lifestyle products at 27.6 billion yuan, reflecting a 5.6% year-on-year growth [4] - Internet services revenue reached 9.4 billion yuan, up 10.8% year-on-year, with overseas internet service revenue hitting a record 3.3 billion yuan, contributing significantly to growth [5] Smartphone Performance - Xiaomi's global smartphone shipments reached 43.3 million units in Q3, marking nine consecutive quarters of year-on-year growth, maintaining a top-three position globally for 21 quarters [4] - The Xiaomi 17 series has gained significant traction in the high-end market, achieving over 1 million sales within five days of launch [9][10] Innovative Business Growth - Revenue from the electric vehicle and AI segments surged to 29 billion yuan, with a year-on-year increase exceeding 199%, and the automotive division achieving profitability [5][12] - The contribution of innovative business to overall revenue growth has increased from 15.32% to 25.64% in Q3, indicating a shift towards self-sustaining growth [5] R&D and Future Outlook - Xiaomi plans to invest 200 billion yuan in R&D over the next five years, focusing on core technologies to transition from an internet company to a hard-tech company [19][20] - The company has launched new self-developed chips and operating systems, enhancing its ecosystem and user experience across devices [19][20] International Expansion - Xiaomi aims to increase the number of its retail stores overseas to 10,000 in the next five years, focusing on markets in Southeast Asia, Hong Kong, Taiwan, Japan, South Korea, and Europe [14][16] - The company has successfully established a presence in international markets, with significant interest in its electric vehicles and smart home products [13][14]

来源：雷军公众号 今天，我们迎来了小米汽车史上一个重要的里程碑：第50万辆汽车下线。 这也标志着，小米汽车得到了广大消费者的认可，到了一个新的规模化阶段。小米SU7 成为过去一年 20万以上的轿车销量冠军；小米YU7，7月份开始交付，上个月，成为了所有 SUV 的销量冠军，无论能 源形式，还是价钱，这也是在中国市场最近几年来，第一辆能够超过 Model Y 的车型。 今年年初我们提出了今年的交付目标是 30 万辆，今年 3 月，我们调高到 35 万辆，预计本周，我们就提 前完成全年任务。目前我们最新的预估：2025年全年预计交付将超过40万辆。 小米汽车能够取得今天的一系列成绩，离不开各方面的支持。 首先，要感谢所有用户朋友对小米汽车的信赖和支持。50万台小米汽车，背后是50万份车主朋友的信 任。尤其是，很多在发布会结束后第一时间盲订、锁单的车主朋友们。每一份信任，对我们来说，都弥 足珍贵，我们一定会持续不断地努力。 还有，要感谢所有合作伙伴。尤其是供应商伙伴的支持。产能爬坡，是一项极其浩瀚的工程，需要供应 链上下游共同努力才能完成。供应商伙伴凭实力，让中国汽车产业得以飞速发展，与产业链上最优秀的 供应商伙伴 ...

Group 1: Market Growth and Trends - The automotive electronic architecture (E/E architecture) is rapidly evolving, leading to significant growth in the domain controller (Domain Controller) and zone controller (ZCU) markets, with the domestic domain controller market expected to reach 47.6 billion yuan by 2027, reflecting a compound annual growth rate (CAGR) of 58% from 2023 to 2027 [1] - The ZCU and body domain controllers are anticipated to be key competitive areas, with the domestic ZCU market projected to reach 28 billion yuan and the body domain controller market expected to reach 19.6 billion yuan by 2027 [1] - Enhanced Advanced Driver Assistance Systems (ADAS) features and smart cockpit and infotainment functionalities are primary drivers of the rapid growth in the domain controller market, significantly improving vehicle technology and user experience [1] Group 2: Supplier Relationships and Industry Dynamics - The evolution of automotive E/E architecture is profoundly impacting the supply relationships between automakers and automotive electronics suppliers, shifting the core competitiveness of automakers from mechanical manufacturing to a focus on software and algorithms [2] - Two potential collaboration models are emerging between automakers and Tier 1 suppliers: one where Tier 1 handles the hardware design and production of domain controllers and middleware software, and another where Tier 1 collaborates with chip manufacturers to develop and sell central domain controllers to automakers [2] - The continuous growth of the domain controller market presents new development opportunities for industry chain enterprises, including Tier 1 suppliers [2] Group 3: Company Positioning and Product Development - O-Film, a leading player in the optical and optoelectronic industry, has entered the smart automotive sector since 2015 and has secured supplier qualifications from over 20 domestic automakers [2] - The company has structured its smart automotive business into three segments: intelligent driving, body electronics, and smart cockpit, aligning with industry trends of domain concentration and integration [2] - O-Film is developing a comprehensive product line in intelligent driving systems, including onboard cameras, lenses, LiDAR, and automated parking domain controllers, to support higher levels of autonomous driving [3] Group 4: Technological Advancements and Integration - In the body electronics sector, O-Film has a strong technical foundation in hardware and software, with its BCM/BGM body domain control products showcasing high integration and leading technology levels in China [3] - The company adheres to an open and shared principle, providing high-standard software while manufacturing its hardware, resulting in cost advantages and attracting a broad customer base [3] - O-Film is also focusing on the smart cockpit area, developing optical sensors and dashboard products, including driver monitoring and passenger monitoring systems for facial recognition and fatigue detection applications [3] Group 5: Future Outlook - The domain-centric E/E architecture is expected to dominate the automotive E/E architecture landscape for a considerable time, with domain controllers becoming increasingly central to the automotive industry chain [4] - O-Film is intensifying its efforts in the smart automotive business across R&D, sales, and production, leveraging its strong R&D capabilities and automated manufacturing processes to drive rapid revenue growth in smart automotive-related sectors [4]

Group 1 - Xiaomi Group announced the grant of 29,366,734 incentive shares to 3,334 selected participants, including employees and service providers, under the 2023 share plan [1] - The total value of the granted shares is approximately HKD 1.14 billion, equivalent to about CNY 1.041 billion, based on the closing price of HKD 38.82 per share [1] - Each selected participant will receive an average of HKD 341,900, which is approximately CNY 312,000 [1] Group 2 - In Q3 2023, Xiaomi Group reported revenue of CNY 113.12 billion, a year-on-year increase of 22.3%, surpassing the estimated CNY 112.5 billion [3] - The adjusted net profit reached CNY 11.3 billion, marking a historical high with a year-on-year growth of 80.9% [3] - Revenue from the smartphone and AIoT segment was CNY 84.1 billion, a year-on-year increase of 1.6%, while the revenue from the smart electric vehicle and AI innovation segment reached CNY 29 billion, a historical high with a year-on-year growth of 199.2% [3]

Core Viewpoint - The article emphasizes that Xiaomi's growth is under pressure due to the tightening of subsidies and increased competition in its traditional business, particularly in smartphones and IoT, while the automotive business shows potential but faces challenges ahead [11][12][24]. Overall Performance - Xiaomi Group reported total revenue of 113.1 billion RMB for Q3 2025, a year-on-year increase of 22.3%, primarily driven by the automotive business [6][27]. - Traditional business (smartphones and AIoT) revenue grew only 1.6% year-on-year, indicating weak performance in hardware sales [27][30]. - Gross margin improved to 22.9%, supported by the automotive business, while smartphone margins declined due to intensified competition [30][31]. Automotive Business - The automotive segment generated 29 billion RMB in revenue, with a shipment of 109,000 units and an average selling price of 260,000 RMB [6][35]. - The automotive business achieved a gross margin of 25.5%, although it slightly decreased from the previous quarter due to a reduction in the share of high-margin models [38][39]. - The core operating profit for the automotive business was 680 million RMB, marking its first profitable quarter [7][67]. Smartphone Business - Xiaomi's smartphone revenue was 46 billion RMB, down 3.1% year-on-year, reflecting the impact of subsidy reductions and increased competition [42][44]. - Smartphone shipments increased by 0.5% year-on-year, but the average selling price fell by 3.6% due to a higher proportion of low-cost models sold [44][46]. - The smartphone gross margin dropped to approximately 11.1%, influenced by rising component costs and market competition [48][23]. IoT Business - The IoT segment reported revenue of 27.6 billion RMB, a year-on-year increase of 5.6%, significantly lower than previous quarters due to subsidy reductions affecting large appliances [51][18]. - The gross margin for IoT products was 22.9%, benefiting from a higher proportion of sales in more profitable categories [52][53]. Internet Services - Internet services revenue reached 9.4 billion RMB, growing 10.8% year-on-year, primarily driven by advertising services [56][60]. - Advertising revenue was 7.2 billion RMB, up 16.1%, while value-added services saw a slight decline [56][66]. Overseas Market - Overseas revenue was 40.1 billion RMB, a slight decrease of 0.2%, with internet services growing by 19.1% to 3.3 billion RMB [60][62]. - Hardware sales in overseas markets continued to show weakness, reflecting a challenging demand environment [60]. Profitability - The core operating profit for the quarter was 6.7 billion RMB, with a core operating profit margin of 5.9%, impacted by declining smartphone margins and increased expenses [67][66]. - Traditional business core operating profit was approximately 6.03 billion RMB, while the automotive segment contributed 680 million RMB [67][66].