TikTok正在美国以外的亚洲地区扩展其电商服务（3月，在中国福建省举办的展示） 在日本将推出的新功能是进行直播带货的"TikTok Shop"。通过直播介绍商品，观看者可以 直接购买。在日本，TikTok的用户收看时间为每天44分钟，具有很强的揽客能力…… TikTok最早6月底在日本开展电商业务。其特点是直播带货，通过直播介绍商品，观看者可以 直接购买。在日本，TikTok的用户收看时间为每天44分钟，具有很强的揽客能力。着眼于新 的电商经济圈，博报堂等企业已相继开始支援开店。 直播带货 在TikTok上，有着广泛年龄层的男女发布的十几秒的短视频。6月2日，为了增加购买功能， TikTok改变了日本国内的隐私政策。在互联网业界，认为"TikTok最快将于月内在日本启动 电商"的预测正在加强。 在日本将推出的新功能是进行直播带货的"TikTok Shop"。运营公司字节跳动已在美国和东 南亚等地开展这样业务。 想要销售商品的商家会通过现场直播来介绍商品。用户可以一边观看直播，一边直接购买喜 欢的商品。还具有向主播提问、与其对话的临场感。 以往是通过直播页面将顾客引导至外部的购买网站。随着连支付都可以在APP ...

Core Viewpoint - The Zhejiang Provincial Market Supervision Administration and four other departments have issued the "Zhejiang Province Three-Year Action Plan for Optimizing the Consumption Environment," which will take effect on July 6, 2025, focusing on enhancing consumer protection and regulating various industries [1] Group 1: Consumer Protection Initiatives - The plan includes the "Guarding Consumption" campaign aimed at strengthening regulation in the food sector, particularly targeting illegal additives [1] - It emphasizes the governance of "unfair clauses" in industries such as telecommunications, decoration, maintenance, and tourism [1] - A special rectification of the tourism market will be conducted to address unreasonable low pricing, forced consumption, and refusal to fulfill contracts [1] Group 2: Online Market Regulation - A 2025 online market supervision initiative will be launched to combat issues such as traffic fraud, fake reviews, vulgar marketing, and illegal advertising [1] - The organization of actions like "Safeguarding 2025," "Deep Blue," and "Sword Edge" will focus on fighting intellectual property infringement and the production and sale of counterfeit goods [1]

Core Insights - The short drama industry is experiencing rapid growth, with Red Fruit Short Drama leading the market with 173 million monthly active users, a 220.3% year-on-year increase, and a significant revenue stream exceeding 500 million per month [1][3][4] - Traditional long video platforms like iQIYI and Tencent Video are facing challenges due to declining paid user numbers and profitability, prompting them to pivot towards the short drama sector [1][12] - The competition is intensifying as long video platforms innovate their business models and content strategies to compete with Red Fruit Short Drama [2][12] Market Dynamics - Red Fruit Short Drama's success is attributed to its integration within the Byte ecosystem, leveraging traffic from Douyin and content from Tomato Novel, which provides a vast resource for content creation [4][8] - The platform employs a free-to-watch model supported by advertising, appealing to a large user base, particularly in lower-tier markets [7][8] - The short drama market is projected to exceed 100 billion by 2027, indicating a robust growth trajectory despite challenges such as content homogenization and rising production costs [24][28] Competitive Landscape - Major players like iQIYI, Tencent Video, and Youku are launching their own short drama initiatives, with iQIYI introducing new theater formats and Tencent focusing on high-quality productions [20][21][22] - The competition is not only about content but also about innovative revenue-sharing models to attract quality creators, with platforms adjusting their strategies to enhance profitability [12][22][29] - Despite the aggressive entry of long video platforms into the short drama space, they are still struggling to establish a foothold against Red Fruit, which has a strong brand recognition among viewers [10][29] Content Creation and Monetization - Red Fruit Short Drama offers attractive incentives for content creators, including higher upfront payments and revenue sharing, making it a preferred platform for many [9][12] - The industry is witnessing a shift towards more diverse monetization strategies beyond traditional subscription models, with platforms exploring advertising and e-commerce integrations [28][29] - The content landscape is becoming increasingly competitive, with a focus on unique storytelling and audience engagement to differentiate offerings [24][28]

Core Insights - In 2024, the total number of newly authorized adaptations in online literature is approximately 30,000 [1] - A surge of high-quality realistic-themed adaptations in film and television has emerged [1] - The quantity and quality of adapted micro-short dramas have both exploded, with a user base reaching 662 million, accounting for 59.7% of internet users, and a market size of 50.4 billion yuan, surpassing the total box office revenue for films in the same year [1] - Adapted anime continues to maintain high-quality production and strong momentum, while the prospects for adapted games are promising, driven by the "Guzi Economy" which has sparked a second wave of enthusiasm for the ACG (Anime, Comic, Game) culture [1]

Group 1: Forum Overview - The 30th China International Finance Forum was held in Beijing, focusing on "The US Trade War and China's Strategic Response" [1][3] - Key attendees included experts and scholars from various institutions, emphasizing the importance of financial technology in national security [3][4] Group 2: Economic Analysis - The forum discussed the "threefold differentiation" issues facing the US, impacting US-China relations and the global economic landscape [6] - The US is experiencing a divergence between national interests and globalization, leading to significant domestic and international economic challenges [6][8] - The trade war initiated by the Trump administration is causing global economic disruptions and pushing the world towards regionalization [9] Group 3: Strategic Recommendations - China is encouraged to enhance economic cooperation with European countries while maintaining its principles of mutual benefit [9] - The "Belt and Road" initiative should involve competitive and reputable enterprises from developed countries to share risks and benefits [9] - China needs to sustain its foreign aid efforts and improve precision to increase its international influence [9] Group 4: Trade War Stages - The analysis of the US-China trade war revealed three phases: initial trade pressure, escalation to technology restrictions, and the current financial conflict [11] - In the first phase, China maintained a $500 billion export scale to the US despite increased tariffs [11] - The second phase saw a 20% drop in exports to the US, prompting China to focus on domestic consumption and technological advancements [11]

Core Viewpoint - The rapid development of online consumption necessitates improvements in consumer protection and the regulation of online marketing practices, particularly in live-streaming sales and promotional activities [1][2][3]. Group 1: Online Retail Growth - In 2024, China's online retail sales reached 15,522.5 billion yuan, a 7.2% increase from the previous year, with physical goods accounting for 13,081.6 billion yuan, growing by 6.5% and representing 26.8% of total retail sales [1]. - Online consumption has become a significant method for consumers, highlighting the need for enhanced consumer rights protection [1]. Group 2: Legal Cases in Online Marketing - A case involving a seller who misrepresented the material of a product during a live-stream led to a court ruling that the seller must honor a "fake one pays ten" guarantee, emphasizing the importance of truthful advertising in live-streaming [2][3]. - Another case highlighted the responsibilities of businesses during promotional activities, where misleading information led to a ruling against a furniture company for not properly informing a customer about promotional conditions [4]. Group 3: Consumer Rights and Return Policies - The "seven-day no-reason return" policy is a critical consumer right in online shopping, with legal backing to ensure its enforcement [5][6]. - Courts have ruled against sellers who attempt to deny this right through vague or misleading terms, reinforcing the legal obligation to allow returns unless explicitly justified [6][7]. Group 4: Privacy and Data Protection - Issues surrounding privacy policies in apps, including forced consent and excessive data collection, have raised significant legal concerns, leading to court rulings that protect consumer rights against overreach by service providers [9][10][11]. - A recent case resulted in a ruling that a company must delete unlawfully collected personal information and compensate the consumer, highlighting the judiciary's role in safeguarding personal data rights [11][12].

新华网北京6月16日电（郑然）新华网"我为群众办实事"网络平台接到网民"新华XiQA0n"留言反映，家中不满12周岁的晓 晨使用家长信息注册某游戏平台账号，多次充值累计3000余元，发现后联系游戏公司退款，但多次协商未果。晓晨家的情 况并非个例，近年来，未成年人网游无序"氪金"带来的退款纠纷时有发生，正成为社会关注的焦点。 上图为新华网"我为群众办实事"网络平台收到的晓晨家长反映关于未成年人网游超额充值遭遇退款难的留言截图。 认定未成年人充值是关键，全额退款非易事 新华网"我为群众办实事"网络平台收到了不少类似的留言投诉。网友"新华VsxA0j"称其7岁的孩子用手机偷玩游戏，20多 天充值几十次，累计花费4万余元；网友"新华Hr7A0k"11岁的孩子偷拿家长手机下载游戏，连续8天充值16173元；网友"新 华R16A0Z"16岁的孩子沉迷某款游戏，不到一个月时间充值高达9万余元…… 这些未成年人的非理性消费行为被发现后，家长们与游戏公司沟通退款却时常受阻。网友"新华Hr7A0k"说："我按照游戏 公司要求提供了身份证、户口本、派出所公章等材料，证明了监护人和被监护人之间的关系，仍迟迟收不到退款"。 那么，未成 ...

Core Viewpoint - The rapid development of online consumption has raised higher demands for improving consumption models, enhancing consumption efficiency, and protecting consumer rights [2] Group 1: Online Consumption and Consumer Rights - Online shopping has become a significant way for consumers, emphasizing the need for trust and comfort in transactions [2] - The Supreme People's Court has released typical civil cases related to online consumption to address new issues and respond to public concerns [2] Group 2: Case Study on Live Streaming Marketing - A case involved a seller who misrepresented the material of a bracelet during a live stream, leading to a court ruling that the seller must honor a "fake compensation ten times" promise, resulting in a compensation of 10,000 yuan [3][4] - The ruling highlights the importance of accountability in live streaming marketing, where consumer trust is heavily influenced by the host's claims [4] Group 3: Ticket Purchase and Refund Policies - A case regarding concert ticket refunds revealed ambiguities in refund rules, where a consumer was partially refunded despite the platform's unclear terms [6][7] - The court ruled in favor of the consumer, emphasizing that ambiguous terms should be interpreted in a way that protects consumer rights [6][7] Group 4: Return Policies for Online Purchases - A case involving a handbag purchase showed that a seller's refusal to accept a return based on unclear terms was deemed invalid, leading to a full refund for the consumer [8][9] - The ruling reinforced the seven-day no-reason return policy, ensuring consumers can make purchases with confidence [9]

Group 1 - The core theme of this year's "618" shopping festival is a shift from price competition to a focus on service, experience, and technology, influenced by consumer behavior and regulatory oversight [3][4][7] - Consumers are becoming more rational, seeking high cost-performance rather than just low prices, leading to a decline in interest in complex discount rules [4][5] - E-commerce platforms are simplifying pricing rules to reduce decision-making costs for consumers and improve operational efficiency for merchants [5][6] Group 2 - Instant retail has emerged as a strong competitor during the "618" festival, with platforms like Meituan offering rapid delivery and significant promotions [8][9] - The integration of AI technology in e-commerce is highlighted, with platforms utilizing AI for customer insights and logistics efficiency [6] - Regulatory changes have prompted platforms to adopt fair competition practices, moving away from aggressive price wars [7][10] Group 3 - Cross-platform cooperation is becoming essential in the e-commerce industry, with various platforms forming partnerships to enhance user experience and operational efficiency [11][12] - The industry is transitioning from a zero-sum competition model to one where platforms leverage their strengths for collaborative growth [13]

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