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济南:城市IP解锁多元消费场景
Sou Hu Cai Jing· 2025-09-18 02:55
"让文化IP巧妙转化为时尚符号,既激活了城市记忆,也为时尚注入了深厚的文化底蕴。"泺口服装城总 经理刘学谦介绍,在刚结束的济南时装周上,济南"泉锦鲤"形象IP登上T台,通过叙事化、沉浸式的时 尚表达,推动文化资源向消费市场有效转化,受到了消费者的热烈追捧。 一位头戴蓝紫簪花,身着古风服饰的少女展眼舒眉,现身大明湖景区西北角……9月14日,以"夏雨 荷"文化IP为核心打造的沉浸式文创空间——雨荷馆正式亮相明湖西岸。 "雨荷馆内每一处空间都围绕雨荷的意境展开,既传递古典韵味,又展示现代审美,让每一位走进这里 的市民游客都能感受到'湖光与人文共美,传统与时代同新'的魅力。"济南泉润资产运营有限公司经营 管理部副部长牛晓霞介绍,雨荷馆进一步拓展了互动体验功能,将文化创意与清雅湖景融为一体,主打 四季济南系列与湖畔雨荷系列产品。 "很受年轻人的喜爱,让济南夜游打卡有了新地标。"牛晓霞称,雨荷馆开放首日,大明湖景区暑期客流 显著增长,单日最高客流超11万人次,远超平常日均的8万人次,带动了景区及其周边消费。 正是这次城市IP与服装周的深度融合,推动了区域消费热潮。"泺口服装城联动场内4600余家商户,推 出大规模折扣促销 ...
对话高途联合创始人罗斌:打破教育与电竞的“次元壁”
教育与电竞长期以来被视为一对不可调和的矛盾体。一方面,教育代表传统人才培养体系,强调纪律、 规范与系统化学习;另一方面,电竞则被视为娱乐消遣,甚至被不少家长称为"电子海洛因",担心孩子 沉迷游戏影响学业。 就在近日,两家分别来自教育和电竞领域的巨头,却破例携手达成了合作。2025年9月12日,高途教育 科技集团与狼队电子竞技俱乐部,在重庆联合举办了"全球电竞人才战略合作发布会",宣布高途正式成 为狼队电竞官方学习合作伙伴。 据高途集团联合创始人、高级副总裁罗斌透露,高途为狼队电竞的选手们定制化开发了英语课程,融入 了游戏术语、国际采访等高频词语;还与狼队电竞合作推出了"TAS" (Talent Assessment System)天赋 测评系统,用作职业选手选拔;此外,高途还正在与狼队电竞探讨将游戏化与IP化结合的教育产品。 三个维度的合作,打破了教育与电竞的"次元壁"。而高途此举的意图也很明显,罗斌在接受《中国经营 报》记者采访时就表示,高途希望以更贴近年轻人的方式,与目标用户建立连接。这不仅有助于触达更 广泛的年轻群体,也将推动高途品牌形象向年轻化、活力化升级,摆脱传统教育品牌可能带来的刻板印 象,传递出 ...
澄迈电竞嘉年华开幕 虎牙为海南企业战队搭建竞技舞台
Zhong Guo Xin Wen Wang· 2025-09-17 08:38
Core Viewpoint - The Hainan Old Town Technology New City 2025 eSports Carnival marks a significant event for local enterprises, showcasing the growing eSports industry in Hainan and its potential as a new hub for eSports consumption in the Asia-Pacific region [1][7][10]. Group 1: Event Overview - The eSports Carnival, organized by the Chengmai County Government and the Hainan Old Town Technology New City Management Committee, officially opened on September 15, featuring various cultural performances and the commencement of the Chengmai eSports Corporate Competition [1][3]. - The event includes a series of performances that blend local culture with eSports themes, enhancing audience engagement and setting the stage for the upcoming competitions [3]. Group 2: Participation and Competition - The "Honor of Kings" corporate league has become the highlight of the carnival, setting a new record for the scale of corporate eSports events in Hainan, with 142 teams registering and 120 teams successfully participating [5]. - The participating teams represent diverse industries, including internet, infrastructure, telecommunications, and aviation, with notable companies like Baidu, Kuaishou, and Shanghai Construction Group involved [5]. Group 3: Industry Implications - The eSports industry is positioned as a crucial intersection of the digital economy and young consumer demographics, with Hainan leveraging its free trade port policies and tourism foundation to accelerate eSports development [7][8]. - The carnival's structure includes online selection, offline elimination, semifinals, and finals, running until October 11, and aims to create a platform for cross-industry communication among corporate elites [7][10]. Group 4: Strategic Development - Hainan aims to establish a comprehensive development model focusing on "policy guidance, event implementation, cultural tourism integration, and talent cultivation" to promote economic transformation through the eSports sector [8][10]. - The event is seen as a vibrant practice of Hainan's strategy to integrate eSports into its broader economic and cultural narrative, enhancing its international profile [10].
中国高校电竞力量大汇聚,高校对抗赛年度总决赛周末上演
Xin Lang Cai Jing· 2025-09-17 07:54
9月20日至21日,卓威高校电竞文化节暨2024-2025卓威高校对抗赛年度总决赛在北京举行,这是中国高校电竞力量的一次大汇聚,届时,现场将 聚集80位社团负责人及多位高校电竞发展指导老师,共商高校电竞发展大势,并一同见证卓威高校对抗赛2024-2025年度冠军的诞生。 今年,来自全国23省39城295所高校的1016支战队,共计5079名选手经过层层筛选,最终来自北京石油化工学院的岁半家族战队与来自新疆农业大 学的XJAU战队成功会师CS2决赛,来自成都大学的Aqua战队与来自湘南大学的TP1战队则会师无畏契约决赛,两大项目的冠军将分别在9月20日 与21日的下午产生。 值得一提的是,为助力参赛战队以更专业的状态备战,切实提升选手职业级赛事竞技体验,卓威依托自身沉淀的职业级电竞资源,为本次总决赛 的参赛选手专门开启了卓威包厢"厢长训练营",训练营邀请到业内专家——前CS职业选手 259与EDG无畏契约女队队员、2023东亚改变者挑战赛 冠军雪乃荔荔枝,作为"卓威包厢特约厢长"出席现场,厢长们不仅会亲自为选手调试设备,还将面对面解决选手实操中出现的问题。 这个周末,这场集巅峰赛事、装备体验与专业解惑于一体的高 ...
在服贸会体验“体育+科技”新玩法
Core Insights - The 2025 China International Service Trade Fair (CIFTIS) features a sports service exhibition themed "Sports City, Connecting the World," focusing on technology empowerment, international cooperation, and innovation in sports consumption [2][6]. Group 1: Event Highlights - The exhibition showcases new technologies, business models, and achievements in the sports service trade sector, allowing visitors to experience "Sports + Technology" [2]. - Visitors can engage in various activities, including VR table tennis and AI sports challenges, highlighting the integration of technology in sports [10][12]. - The event also features esports, with the 2024 International Olympic Committee's decision to host the first Olympic esports event in 2027, emphasizing the growing popularity of esports racing [6]
第六届辽洽会将于9月25日在沈阳启幕
Liao Ning Ri Bao· 2025-09-13 02:58
Group 1 - The sixth China Liaoning International Investment and Trade Fair (Liaoning Fair) will be held from September 25 to 28 in Shenyang, with the theme "New Era of Northeast Revitalization, New Journey of Win-Win Cooperation" [1] - This year's fair features three main characteristics: highlighting Northeast Asia elements, offering a richer array of activities, and attracting higher attention [1] - The event will include over 100 activities, with participation from dignitaries and envoys from more than 50 countries, as well as representatives from "World 500" and "Private 500" companies [1] Group 2 - The opening ceremony on September 25 will be a key event, attended by nearly 700 representatives from "World 500" companies, state-owned enterprises, private enterprises, and business associations [2] - A total of 181 key projects are expected to be signed during the fair, showcasing the achievements of the province's revitalization efforts [2] - The fair will host four "Invest in Liaoning" international economic and trade matching activities, and several bilateral cooperation events with Japan, Mongolia, and Uzbekistan [2] Group 3 - A series of supporting activities will include sharing sessions on new productivity themes, featuring speakers from China Export & Credit Insurance Corporation and BGI Group [3] - A total of 46 economic and trade investment-related supporting activities and 63 cultural tourism brand activities will be organized by various cities during the fair [3] - The theme exhibition will showcase the results of the comprehensive revitalization efforts, including various specialized pavilions [3] Group 4 - The second Liaoning Business Conference and the 2025 Pujiang Innovation Forum Liaoning Sub-Forum will be significant components of this year's fair [4] - The Liaoning Business Conference will attract over 600 representatives from Liaoning businesses across 28 provinces and nearly 40 countries [4] - The 2025 Shenyang-Korea Investment and Trade Expo will coincide with the Liaoning Fair, featuring activities aimed at promoting local industries such as esports and cultural entertainment [4]
博瑞传播:目前未与星竞威武集团合作,后续将争取合作机会
Xin Lang Cai Jing· 2025-09-08 09:44
免责声明:本信息由新浪财经从公开信息中摘录,不构成任何投资建议;新浪财经不保证数据的准确 性,内容仅供参考。 董秘回答(博瑞传播SH600880): 尊敬的投资者您好。公司目前未与星竞威武集团有合作。若后续有合作机会,公司将尽力争取。谢谢您 的关注,祝您投资愉快。查看更多董秘问答>> 投资者提问: 星竞威武集团近期公布将在成都打造西南电竞总部包括电竞酒店、赛事舞台与休闲娱乐相关配套,地点 落户青羊区,该方向与公司业务高度契合,请问博瑞公司是否主动与对方对接合作的计划? ...
北京经开区推动“电竞+”新业态发展 建成京津冀唯一数字化专业电竞场馆
Zhong Guo Xin Wen Wang· 2025-09-05 02:26
中新网北京9月5日电 (杨双月)在科技与文化深度融合的推动下,北京经济技术开发区建成全国最先进、 京津冀地区唯一的数字化专业电竞场馆。该场馆位于北京智慧电竞赛事中心,是经开区构建"高新视听 与游戏电竞"两主产业体系的重要载体,将进一步增强区域在电竞领域的产业集聚力和影响力。 北京经开区工委副书记石威在4日举行的一场发布会上介绍,经开区始终坚持以"科技赋能文化、文化激 活科技"为路径,深入推进科文融合产业发展。在游戏电竞板块,经开区不仅优化升级了北京智慧电竞 赛事中心的功能,还配套建设了网络游戏新技术应用中心,打造出集赛事举办、技术研发、内容制作、 休闲体验于一体的电竞产业生态。 (文章来源:中国新闻网) 政策支持是电竞产业快速发展的重要保障。2024年,经开区先后出台《游戏电竞产业创新发展实施方 案》和《促进科技与文化产业融合发展的若干措施》,从技术研发、内容创作、企业服务等多维度推出 20余条扶持政策。截至目前,这些措施已带动近30个相关项目落地,同比增长81%。 据统计,今年上半年,亦庄新城规模以上文化产业法人单位达146家,实现收入282.9亿元,同比增长 13.9%,产业呈现强劲发展势头。电竞产业作为 ...
顺网科技(300113) - 2025年08月28日-09月02日投资者关系活动记录表
2025-09-02 10:50
Group 1: Company Performance - The company achieved a revenue of 101,025.41 million yuan in the first half of 2025, representing a year-on-year growth of 25.09% [2] - The net profit attributable to shareholders was 16,151.56 million yuan, with a year-on-year increase of 69.22% [2] - Revenue from online advertising and value-added services reached 80,038.32 million yuan, growing by 30.99% [2] - The gaming business generated 20,809.58 million yuan in revenue, marking a growth of 7.37% [2] Group 2: Industry Overview - The domestic gaming market's actual sales revenue was 168 billion yuan in the first half of 2025, with a year-on-year growth of 14.08% [3] - The number of gaming users reached approximately 679 million, reflecting a growth of 0.72% [3] - The client game market's actual sales revenue was 35.403 billion yuan, increasing by 4.86% [3] - The number of online service venues and esports hotels reached 107,300, with a revenue scale of 48.95 billion yuan in the first half of 2025 [3] Group 3: Business Development and Strategy - The company focuses on providing end-to-end technology solutions for the esports industry, covering over 70% of the market and maintaining partnerships with over 2,000 collaborators [5] - The company is actively promoting cloud services in the esports sector, enhancing digital management for partners [10] - The introduction of the esports cloud computer solution aims to transform the industry towards a lightweight operational model [10] Group 4: Technological Innovations - The company has developed a multi-layered computing service system, integrating various computing resources and offering services to over 700,000 terminals [7] - The AI cloud computer provides a one-stop AI working platform, reducing barriers for content creators and AI professionals [8] - The company is exploring AI applications in various fields, including healthcare and intelligent customer service [8] Group 5: Financial Insights - The net cash flow from operating activities decreased year-on-year due to increased procurement payments and tax expenses [9]
2025年中国电竞行业研究报告
艾瑞咨询· 2025-09-02 00:03
Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all of which are expected to drive the continuous growth and prosperity of the esports market [1] - The esports industry is experiencing a transition towards sports professionalism, with the potential for the esports Olympics to propel the industry into a new stage of mature development [2] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30, indicating a shift in user demographics [27] - A significant majority of esports users, 79.4%, believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the future development of the esports industry [32] Development Trends - The future of the Chinese esports industry is expected to showcase trends such as globalization, emphasis on long-term value, diversification of business models, and adaptation for older demographics, which may lead to new breakthroughs in the industry [1][41] - The esports industry is moving towards sustainable development and long-termism, balancing commercial returns with social value, and transitioning from a "traffic economy" to a "value economy" [41] Standardization - The establishment of industry and talent standards is becoming increasingly important, with a shift from experience-driven to rule-driven development, enhancing stability and replicability in the esports sector [19][20] - The dual-track approach of vocational training and academic education is being implemented to cultivate more professional talent in the esports industry, addressing the talent gap effectively [20] Diversification - The diversification of esports content, industry ecology, and cooperation areas is unlocking further growth potential, transitioning the industry from a gaming focus to a broader entertainment ecosystem [21] - The esports industry is witnessing a rise in cross-industry collaborations, enriching content and forms, and injecting innovative momentum into sustained development [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding the audience from professional stages to broader public life scenarios, thus promoting the dissemination of esports culture and social values [25] - The increasing recognition of esports among a wider demographic, including older users, is creating a "silver-haired esports" market, which is becoming an important growth segment [49]