Group 1 - The core point of the article is that BERSHIHE, a domestic outdoor products company, is preparing for an IPO on the Hong Kong Stock Exchange, showcasing significant growth in revenue and profit [2][3]. - BERSHIHE's revenue from 2022 to 2024 is projected to grow from 379 million yuan to 1.766 billion yuan, with a compound annual growth rate (CAGR) of 241.27% for net profit [3]. - The company's main products are outdoor clothing, particularly jackets, with revenue from clothing products expected to increase from 305 million yuan in 2022 to 1.608 billion yuan in 2024, reflecting a CAGR of 129.5% [3]. Group 2 - BERSHIHE has capitalized on channel advantages, with direct-to-consumer (DTC) online sales growing from 331 million yuan to 1.351 billion yuan, achieving a CAGR of 102% [5]. - The founder of BERSHIHE, Liu Zhen, highlighted the importance of content marketing through platforms like Douyin, Xiaohongshu, and Bilibili, which has significantly reduced customer acquisition costs [5]. - BERSHIHE's product-centric approach includes offering a lifetime warranty, contributing to a repurchase rate of over 20% [5]. Group 3 - The overall analysis indicates that China's complete industrial chain and channel advantages are shaping new brand possibilities, contrasting with the operational pressures faced by established brands like Nike [6][7].

Core Viewpoint - The domestic beauty market shows a stark contrast, with Proya becoming the first domestic brand to exceed 10 billion yuan in revenue, while Shanghai Jahwa faces a significant decline in net profit, marking a challenging period for the company [1][2]. Financial Performance - Shanghai Jahwa reported a revenue of 5.679 billion yuan for 2024, a year-on-year decrease of 13.93% [1]. - The company experienced a net loss of 833 million yuan, a staggering decline of 266.6% compared to the previous year, marking the largest loss since the company began publishing annual reports [1][2]. - The overseas business revenue was 1.415 billion yuan, down 11.43% year-on-year, contributing to the overall decline in profit [2][3]. Strategic Adjustments - The new CEO, Lin Xiaohai, initiated significant organizational reforms aimed at shifting the business model from "channel-driven" to "brand-driven" [1][9]. - The company undertook strategic adjustments, including reducing inventory in department stores and transitioning from an agency model to a self-operated model for online distributors, which negatively impacted current revenue [2][3]. Goodwill Impairment - The company recorded a goodwill impairment of 610 million yuan related to the acquisition of the UK infant care brand "Tommee Tippee," which was purchased for nearly 2 billion yuan in 2017 [2][3]. - The impairment was attributed to factors such as low birth rates overseas, intensified competition in the infant product category, and reduced inventory by distributors [3]. Market Position - Shanghai Jahwa's revenue has significantly lagged behind Proya, which has seen its revenue gap widen to 5 billion yuan, with Proya achieving over 10 billion yuan in annual revenue [6]. - The beauty segment of Shanghai Jahwa has been particularly underperforming, with a revenue decline of 29.81%, while the personal care segment remains the largest contributor at 2.379 billion yuan, down 3.42% [6]. Online vs. Offline Sales - The company's online revenue for 2024 was 2.539 billion yuan, a decrease of 9.66%, while offline revenue was 3.136 billion yuan, down 16.97% [6]. - The online gross margin increased by 1.8 percentage points to 63.58%, compared to 52.78% for offline channels, indicating a more favorable cost structure for online sales [6][7]. Future Outlook - Despite the poor performance in 2024, the first quarter of 2025 showed signs of recovery, with total revenue of 1.704 billion yuan, a year-on-year decline of 10.59% but a quarter-on-quarter increase of 41.73% [12]. - The company aims to enhance its online capabilities and adapt to changing consumer behaviors by focusing on interest-based e-commerce and developing content-driven online operations [10].

自疫情爆发以来，美妆个护行业的并购活动相比其他行业具有更强的韧性。 2024年美妆个护行业的并 购交易总数量达到了历史新高。 该行业的复苏能力得益于有利的宏观趋势，为其在未来实现可持续增 长以及扩大利润空间提供了支撑。 与X世代和婴儿潮一代相比，千禧一代、Z世代和阿尔法世代更加关注健康和幸福指数，这使得他们 对产品的使用率更高、购买量更大，并且更愿意为产品支付更高的价格，因而持续吸引着投资者的关 注。然而疫情也凸显出了消费者偏好的转变。虽然美妆个护市场的某些领域受到了广泛关注，但其他 领域却面临着挑战，这表明市场分化正在加剧。 对投资者来说未来12到18个月是一个难得的机遇期。 大型跨国公司正面临重新平衡其投资组合的压 力，资产剥离的情况将变得越来越普遍。与此同时，寻求回笼资金的私募股权投资者会处置那些持有 时间较长的资产，这将进一步增加市场上资产的供应。我们预计这将为投资者创造难得的机会，使其 能够以优惠的估值收购资产。 但随着优质资产日益稀缺，同时流动性得以恢复，来自企业和私募股权的竞争可能会引发竞价大战。 对于那些寻求投资组合转型、实现增长并在美妆个护市场占据领先地位的投资者来说，现在正是适合 采取行动 ...

这是新消费智库第 2 6 2 0 期文章 新消费 新消费导读 1.统一重启小茗同学 2.PLAY COMME des GARÇONSxCONVERSE新联名发布 3.费列罗巧克力推出复活节系列 4.吾岛推出美拉德无蔗糖希腊酸奶 5.伊利推出尚补坊五黑酸奶&美呦酸奶两款新品 6.时尚二手平台Faume获800万欧元融资 7.爱敬集团将出售核心子公司爱敬工业 8.温氏股份等在海南投资成立饲料公司 9.星尘智能完成A轮及A+轮数亿元融资 10.印度DTC时尚品牌Out z idr成功融资350万美元 11.MLB推出2025夏季复古T恤系列 12.Cos tco正式上线同城配送服务 13.科丝美诗泰国新工厂开工 14.雪花啤酒与美团歪马送酒达成自营商品代工合作 15.Coach成为WNBA官方指定手袋 1. 统一重启小茗同学 近日 ，小茗同学的品牌概念实现全新升级，致力于打造一款同学专属的缤纷果味茶；如今时隔一年，小茗同学再次迎来 "大变身"， 从果味茶升级到果汁茶。 （食品板） 2. PLAY COMME des GARÇONSxCONVERSE 新联名发布 近日， PLAY COMME des GARÇONS ...

这是新消费智库第 2 6 1 8 期文章 新消费导读 1. 明治上新多巴胺棒冰 新消费 1. 明治上新多巴胺棒冰 近日，明治官宣推出多巴胺冰纷夏日果汁棒冰。 新品共有四种口味，分别为葡萄、白桃、菠萝和椰子，均添加有真实果汁，含量 ≥ 20% ， 其中菠萝果汁棒冰还添加有浓缩苹果汁，原果汁含量为 10% 。 （ FBIF 食品饮料创新） 2. 果子熟了推出年度春日限定新品 2. 果子熟了推出年度春日限定新品 3. Rimowa 与 My k ita 推出首个联名眼镜系列 4. 棒约翰新品法式酥底金边比萨即将上市 5. 优益 C 上新益多优 6. The Hut Group 获得 1.16 亿美元战略投资 7. 元鼎智能宣布完成近 10 亿元融资 8. 安踏体育拟以 2.9 亿美元收购德国户外品牌狼爪 9. 分众传媒拟收购新潮传媒 10. 杭州云象机器人获得 1500 万元 B 轮投资 11. 武商集团将与合资推出全国首家市内免税店 12. IFF 概念配方系列 Xeles tia 将亮相 13. 滴滴将重启巴西外卖业务 14. 京东自营零售业务 joybuy 在伦敦上线 15. PUMA 将于伦敦开设首家欧洲旗 ...

文 | 娱乐资本论 Mia 春日消费旺季与三八购物节的叠加，让 2025 年 Q1 的美妆个护市场提前进入白热化。 消费者的购物车开始为防晒、护肤、洗护等品类腾挪空间，品牌们也带着真金白银的营销预算跑步入场 。 艺恩数据显示，美妆护肤品类以超 20% 的占比稳居 Q1 全行业代言人市场第一，远超食品饮料、3C 数 码等赛道，领跑代言市场。明星代言依旧稳坐美妆品牌营销的头把交椅。 花西子、雅诗兰黛、娇兰、珀莱雅、理肤泉等品牌纷纷官宣新代言人，积极利用明星效应强化品牌背 书；大批量个护品牌也开始通过高频曝光强化品牌认知，发起流量围剿之战。 第一季度，孟子义以 10 个代言领跑，覆盖娇兰、膜法世家、蜜丝婷等品牌，成为 "妆护一体" 的高频曝 光符号；祝绪丹 3 月连宣 7 个代言，从 urban decay 到蕉下，将个人风格与品牌调性深度绑定；李昀锐 也高频官宣 7 个代言，植村秀到宝格丽、路虎，实现 "美妆 + 高端品牌" 的渗透；"质感派" 代表宋佳也 加入战局，将诺瓦咖啡、圣罗兰、花西子等品牌收入囊中。 蝉妈妈数据显示，Q1 美妆个护品牌直播间平均观看量同比增长 45%，其中明星空降场次的转化率达普 通场次 ...

Core Insights - The personal care market in China is experiencing robust growth, with a compound annual growth rate (CAGR) of 3.4%, surpassing the global average of 3% [1] - The Asia-Pacific region holds a 39.4% share of the global personal care market, with China alone accounting for 43% of that, indicating its dominant position [3] - The market is undergoing a transformation from mere expansion to deeper ecological restructuring, with a notable concentration of revenue among top-tier brands [3] Market Dynamics - The number of companies in the 1 billion to 3 billion revenue range has decreased by nearly 20%, highlighting a pronounced "Matthew Effect" [3] - The skincare market remains fragmented, while the sunscreen market is characterized by rapid brand turnover, reflecting evolving consumer demands [3] - Online channels, including e-commerce and social media platforms, are emerging as significant growth drivers, with a clear trend towards online-offline integration [4] Strategic Shifts - Multinational companies are adopting a dual strategy to address the unique needs of the Chinese market, balancing scale solutions with highly customized approaches [4] - Research and development (R&D) competition is becoming a focal point, with companies like Lubrizol committing 5% of revenue to R&D [5] - The speed of product development has dramatically increased, with complex combinations now being tested in a fraction of the time previously required [5] Technological Advancements - AI is reshaping the competitive landscape, with companies leveraging technology for product innovation and efficiency [6][7] - Major brands, including Procter & Gamble and Estée Lauder, are integrating AI into their product development processes, indicating a shift from traditional marketing to tech-driven solutions [7] - The use of AI is not just a trend but a necessity for brands to remain competitive in the evolving market [7]

Group 1: Anta's Strategy - Anta's CEO Xu Yang aims to surpass Nike in China within three years, focusing on brand repositioning and global expansion [2] - The strategy includes "upward branding, downward pricing, and outward market expansion," targeting high-end markets while maintaining a presence in the mass market [3] - Anta plans to open 100,000 new positions globally, contrasting with competitors like Nike and Adidas, which are downsizing [3] Group 2: Nestlé's Acquisition - Nestlé has acquired the remaining 40% stake in the snack brand Xu Fu Ji, achieving full ownership [4][5] - Xu Fu Ji is a significant player in the Chinese snack market, contributing to Nestlé's growth in this sector [5] Group 3: 7-Eleven's Ownership Uncertainty - The acquisition of 7-Eleven faces challenges due to the founding Ito family struggling to secure funding for their buyout plan [6][7] - 7-Eleven's sales growth has slowed, with a reported 3.8% increase in sales for the fiscal year ending February 2024 [8] Group 4: Starbucks' Potential Stake Sale - Starbucks is in discussions with several private equity firms and Chinese companies regarding a potential stake sale, with an estimated valuation exceeding $1 billion [21] Group 5: Shiseido's Market Strategy - Shiseido plans to expand its product offerings in China, focusing on high-functionality products and extending its sales network to mid-sized inland cities [23] Group 6: Rituals' Expansion in China - The Dutch personal care brand Rituals is expanding its presence in China, having opened multiple stores in high-end shopping areas [24] Group 7: Salted Fish's Southeast Asia Strategy - Salted Fish is accelerating its overseas expansion by investing in a production base in Thailand, focusing on core products like konjac and potato chips [26] Group 8: Yonghui Supermarket's Board Changes - Yonghui Supermarket is undergoing board member changes, with the founder of Miniso potentially becoming the largest shareholder following a significant acquisition [25][27]

Core Viewpoint - The article discusses the challenges and opportunities for new consumer companies, particularly in the context of their IPOs in Hong Kong versus A-shares, highlighting the increasing trend of companies like Mixue Ice City choosing to list in Hong Kong due to stricter regulations in the A-share market [1][16][21]. Group 1: Market Trends - The Hang Seng Index has risen by 18.58% this year, with Hong Kong consumer ETFs increasing by 29.41%, indicating a strong market for new consumer companies [2][3]. - In 2024, several new consumer brands have flocked to the Hong Kong stock market for IPOs, with significant interest leading to high stock prices [3][11]. - Mixue Ice City achieved a record-breaking IPO subscription with a funding amount of HKD 1.77 trillion and a subscription multiple of 5125 times, marking it as a "frozen capital king" [5][8]. Group 2: Regulatory Environment - The tightening of IPO regulations in the A-share market has led to a significant decrease in the number of companies going public, with only 100 IPOs in 2024 compared to 313 in 2023, a drop of 68.05% [13][14]. - New consumer companies face significant barriers to listing in A-shares, categorized as "restricted" due to their low industry barriers [16][21]. - The Hong Kong stock market offers more lenient IPO conditions, making it an attractive option for new consumer companies [17][18]. Group 3: Investment Dynamics - The demand for private equity funds to exit their investments is a driving factor for companies like Mixue Ice City to pursue IPOs despite having sufficient capital [23][24]. - The average time from initial application to listing in Hong Kong is 393 days, with some companies completing the process in as little as 103 days [22]. - The trend of new consumer companies listing in Hong Kong has become a "new normal" due to the favorable regulatory environment and government support [21][19]. Group 4: Market Challenges - Despite the high subscription rates for IPOs, liquidity in the Hong Kong market remains a concern, with average daily trading volumes significantly lower than those in the A-share market [28][29]. - Some companies have opted for privatization due to the lack of trading liquidity in the Hong Kong market, indicating potential challenges for newly listed firms [30][31]. - The article highlights that even popular companies can experience volatility in stock prices post-IPO, with examples of companies facing low trading volumes despite high initial interest [32].