Core Viewpoint - The "Su Super League" (苏超), an amateur football event initiated by grassroots organizations in Jiangsu, has unexpectedly become a major cultural phenomenon in China, surpassing traditional professional sports events in popularity and engagement [1][4]. Group 1: Event Popularity and Engagement - The Su Super League has attracted over 30,000 spectators per match, generating discussions that outpace the Chinese Super League and making tickets for popular matches hard to obtain [1][4]. - The event has gained significant traction on social media platforms, even overshadowing well-known sports figures in trending topics [1][4]. Group 2: Cultural Impact and Community Involvement - The grassroots nature of the Su Super League has broken down professional barriers, allowing casual fans to engage without needing extensive football knowledge, thus fostering a sense of community participation [5][8]. - The use of local cultural references and humor, such as "scattered Jiangsu" and various playful match names, has enhanced regional identity and engagement, making the event relatable to a broader audience [5][8]. Group 3: Multi-Channel Promotion and Collaboration - The success of the Su Super League is attributed to a collaborative ecosystem involving grassroots participants, key opinion leaders (KOLs), and official media, all contributing to its viral spread [9][12]. - Various KOLs from different fields have expanded the discussion around the league, linking it to cultural, culinary, and tourism aspects, thus broadening its appeal beyond just sports [10][21]. Group 4: Economic and Social Benefits - The event has positively impacted local tourism, with a reported sixfold increase in visitor bookings to major attractions in Changzhou on match days compared to the previous year [23]. - The Su Super League has become a vehicle for expressing local pride and identity, transforming into a social currency that resonates with both local and external audiences [26][27].

Core Insights - The recent popularity of the Jiangsu Urban Football League ("Su Chao") reflects a high demand for diverse and community-oriented sports events, indicating significant potential for the development of related industries such as sports events and cultural tourism [12][6] - The surge in interest has led to a boom in related merchandise sales, primarily driven by third-party vendors, raising concerns about trademark infringement and unfair competition [3][4] Group 1: Market Demand and Sales Performance - The ticket sales for the match between Nantong and Suqian saw a staggering 640,000 participants, far exceeding the available tickets, highlighting the overwhelming popularity of "Su Chao" [3] - Merchandise such as the "Jiao Nan Ge" canvas bag sold over 1,000 units within five days of its launch, while a "Su Chao" fan jersey priced at 109 yuan sold over 6,000 units, ranking second on Tmall's best-selling football jersey list [3][4] - Data from Douyin shows that sales of football jerseys increased by nearly 40% week-on-week, with related merchandise seeing a staggering 44-fold increase in sales during a trending period [3][4] Group 2: Intellectual Property Concerns - Most merchandise related to "Su Chao" is sold by third-party vendors, with few products officially authorized, leading to potential trademark infringement issues [4][5] - Experts indicate that the lack of a robust intellectual property defense strategy could hinder the economic value extraction from "Su Chao" [6][7] - The Jiangsu Provincial Intellectual Property Office has noted the need for improved defensive strategies regarding trademark registration and copyright protection for "Su Chao" [7][8] Group 3: Recommendations for Economic Value Enhancement - To maximize the economic value of "Su Chao," it is essential to strengthen intellectual property protection, innovate business models, integrate the industry chain, and deeply explore the IP [8][9] - Successful sports events often have a well-developed ecosystem of authorized merchandise, which can significantly enhance their commercial value [8][9] - Recommendations include establishing a comprehensive intellectual property protection system, creating a material library for IP, and implementing tiered licensing models to better manage brand value [9]

Core Viewpoint - The rapid growth of merchandise related to the "Jiangsu City Football League" reflects a strong market demand, but it also raises concerns about potential trademark infringement and the need for better intellectual property protection [1][2][3] Group 1: Market Dynamics - The popularity of "Jiangsu City Football League" merchandise is driven by numerous third-party vendors, indicating a trend towards IP development and an extension of consumption beyond the events themselves [1][2] - The emergence of unofficial merchandise highlights a gap in the market where official products are not meeting consumer demand, leading to a proliferation of unauthorized sales [2][3] Group 2: Intellectual Property Concerns - Unauthorized use of the "Jiangsu City Football League" name and logo by third-party vendors poses risks of trademark infringement and unfair competition, which could confuse consumers and harm brand reputation [2][3] - There is a lack of comprehensive trademark registration and copyright protection for key elements of the league, such as team logos and names, which could hinder future commercial development [3][11] Group 3: Brand Protection and Economic Value - Effective brand protection and intellectual property management are essential for maximizing the economic value of the league, as seen in successful models from international sports clubs [10][11] - The development of a robust IP protection framework, including trademark registration and licensing strategies, is crucial for the long-term success and commercialization of the league [11][12] Group 4: Future Opportunities - There is potential for innovative commercial models and product diversification, leveraging regional characteristics and modern technologies to enhance the league's brand value [12] - Establishing a standardized process for trademark registration and brand management can help mitigate risks associated with unauthorized use and enhance the overall market presence of the league [12]

Core Viewpoint - The popularity of the Suzhou Super League (苏超) is surging, with significant increases in attendance and engagement metrics, indicating a growing interest in local football and its impact on regional tourism and culture [1][4]. Group 1: Attendance and Engagement Metrics - The fifth round match between Suzhou and Yangzhou has sold out, with ticket sales showing a peak interest of approximately 320,000 reservations and over 800,000 simultaneous online users [1]. - The average attendance for the first round was 7,745, which increased to 9,852 by the second round, and further surged as the league gained traction, leading to sold-out tickets by the third round [2][3]. - The average attendance for the fourth round matches was 25,800, with a notable increase in out-of-province spectators, indicating a broader appeal beyond local fans [4]. Group 2: Demographics and Regional Interest - The demographic profile of Suzhou Super League followers shows that 37% are aged between 31-40, while the 18-23 age group has the highest preference index [2]. - Initially, 47.02% of the audience came from Jiangsu, but this figure dropped to 24.06% by the fourth round, with a notable rise in interest from Guangdong [3]. Group 3: Economic and Cultural Impact - The influx of out-of-province fans is expected to enhance local tourism and cultural consumption, with initiatives like dedicated ticket purchasing channels for non-local fans [4]. - The Suzhou Super League is seen as a catalyst for regional economic growth, with increased demand for local attractions and services, as evidenced by significant rises in ride-hailing requests to nearby tourist sites [5]. - Experts suggest that the league's success could serve as a model for other regions, potentially influencing the future development of the football industry in China [5].

Core Viewpoint - The popularity of the "Su Super" league is rapidly increasing, with ticket demand significantly outpacing supply, leading to a surge in sponsorships and commercial interest in the league [1][2][3]. Ticket Demand and Supply - Upcoming matches in the "Su Super" league are experiencing ticket demand-to-supply ratios exceeding 10:1 and even 30:1 in some cases [1]. - For the match between Changzhou and Nanjing on June 21, the ticket reservation reached 760,000, resulting in a success rate of less than 1% due to the venue's capacity of 41,000 seats, creating a demand-to-supply ratio of over 18:1 [1]. - The match on June 29 between Nantong and Suqian saw a reservation of 220,000 tickets, with actual participation reaching 649,000, indicating a similar low success rate [2]. Sponsorship Growth - The number of sponsors for the "Su Super" league has significantly increased, with strategic partners rising from 1 to 7, including major companies like JD.com and Ideal [2]. - Official sponsors have expanded from 1 to 5, with new additions such as Nubia and Yili, while official suppliers and partners have also seen growth [2][3]. Team Sponsorships - Various teams within the league are attracting sponsorships, with notable examples including Yanghe Co. sponsoring Suqian team and local enterprises sponsoring teams in other cities [3]. - The increase in sponsorships is expected to enhance the quality of venues and maintenance, contributing to the overall development of the league [3][4]. Market Impact and Future Prospects - The rising popularity of the "Su Super" league is creating a positive feedback loop, attracting more sponsors and improving facilities, which in turn enhances the spectator experience and competitive level [4]. - Other provinces are looking to replicate the success of the "Su Super" league, indicating its potential as a model for regional sports development [4].

Core Viewpoint - The popularity of the Jiangsu Super League (Jiangsu Province City Football League) is rapidly increasing, attracting both local and out-of-province tourists, which significantly boosts local tourism and consumption [1][2]. Ticket Sales and Attendance - The match between Changzhou and Nanjing on June 21 sold out quickly, with a ticket reservation count reaching 760,000, resulting in a low success rate for purchases [1]. - The match in Xuzhou saw an attendance of 30,823, marking the first time a single match in the league exceeded 30,000 spectators, with 6,902 out-of-province attendees, accounting for 22% of the total [4][5]. Tourism Impact - From June 14-15, the number of out-of-province visitors to five host cities in Jiangsu increased by 48.28%, with a 15.15% rise in tourism spending through UnionPay channels [4]. - Jiangsu's summer tourism bookings have increased by 41% year-on-year, with the province leading the nation in travel orders during the recent weekend [4]. Regional Connectivity - The proximity of neighboring provinces has facilitated an influx of fans, with significant attendance from Anhui, Shandong, and Henan, which together accounted for 85% of out-of-province spectators [5]. - Improved transportation infrastructure, including high-speed rail, has made it easier for fans from nearby provinces to attend matches, with travel times as short as 18 minutes from certain locations [6]. Air Travel Trends - Since the start of the league, over 2.62 million passengers have traveled to Jiangsu via domestic flights, a 5% increase compared to the previous year [10]. - The number of passengers at Yangzhou Taizhou Airport and Changzhou Benniu Airport has also seen significant growth, with increases of 29% and 19% respectively [10]. Airport Infrastructure - Jiangsu has a high density of airports, with nine civil transport airports serving the province, enhancing accessibility for both local and out-of-province visitors [11]. - The strategic location of airports allows for efficient service to multiple cities, further promoting tourism and attendance at league matches [11].

Group 1 - The "Su Super" event has significantly boosted tourism and consumption in Nanjing, with activities like "Follow 'Su Super' to Explore Nanjing" and "Follow 'Su Super' to Shop in Nanjing" being launched to integrate sports with tourism and retail [1][2] - Local businesses, such as the Jin Ying New Street store, reported a 15% increase in foot traffic during key match days, indicating a direct correlation between the event and consumer spending [2][3] - The hospitality sector has also benefited, with hotels near the stadium experiencing a surge in bookings, such as a 400% increase in reservations at the Nanjing International Conference Hotel during the Dragon Boat Festival [3] Group 2 - A series of promotional activities, including the "Football + Beer" carnival, are set to take place from June to October, aiming to further stimulate consumption around the "Su Super" matches [4] - The city is encouraging businesses to extend operating hours and create unique nighttime consumption experiences to attract more visitors [5] - The number and quality of sponsors for the "Su Super" event are increasing, with local companies like Longpan Technology and logistics platform Yunmanman stepping in to support the initiative [6][7]

Core Viewpoint - The "Su Super" football league in Jiangsu Province has gained immense popularity, showcasing the potential of grassroots sports to invigorate local economies and foster community spirit through affordable ticket prices and city branding [1][2][4]. Group 1: Economic Impact - The ticket price for the "Su Super" matches is only 9.9 yuan, significantly lower than typical entertainment costs, which has led to a surge in attendance, with over 20,000 spectators at the first home game in Yangzhou [1]. - On the day of the match, Yangzhou saw an 80% increase in new visitors, indicating that the event not only attracts football fans but also boosts local tourism and economic activity [1]. - The league has prompted local governments to offer free access to A-level tourist attractions for visitors, further enhancing the economic benefits of hosting matches [1]. Group 2: Community Engagement - The "Su Super" league emphasizes city identity, with teams named after their respective cities, fostering a strong connection between the teams and local residents [2]. - Fans actively participate in supporting their teams, creating a vibrant atmosphere that reflects local culture and pride, transforming the matches into community events rather than just sporting competitions [2]. - The league has shifted the perception of football from an elite sport to a community-driven event, encouraging widespread participation and engagement [2]. Group 3: Competitive Landscape - The success of "Su Super" is attributed to the relatively balanced GDP distribution among Jiangsu's 13 cities, which fosters healthy competition and collaboration among them [3]. - In contrast to provinces like Guangdong, where economic disparities exist, Jiangsu's cities are motivated to improve their standings, contributing to the league's overall success [3]. - The cultural richness and historical significance of Jiangsu also provide a strong foundation for the league's popularity and economic viability [3]. Group 4: Future Implications - The success of "Su Super" offers a new model for integrating sports with cultural and tourism development, demonstrating that affordable grassroots events can generate significant emotional and economic value [4]. - The league illustrates that cities can thrive by focusing on community engagement and cultural integration rather than solely on high-profile professional sports [4].

Core Insights - The launch of the TV series "Lychee of Chang'an" has significantly increased the popularity of lychee-related food, attractions, and discussions, leading to a surge in both online and offline sales of lychee, with a reported increase of over 560% in transaction value for Guangdong lychee compared to last year [1] - The series has also prompted local tourism media in Guangdong and Xi'an to promote related attractions, resulting in a rise in tourist visits to sites associated with the lychee transportation theme [1] - The central government's recent policy emphasizes the importance of developing local specialty brands to enhance agricultural product marketing and sales [1][2] Industry Overview - Lychee is one of Guangdong's most important agricultural products, with the province leading the nation in cultivation area, production, and value, employing over 1.8 million people in the industry [2] - The expected lychee production for this year in Guangdong is approximately 1.6 million tons, marking a peak production year [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, targeting various production areas to optimize marketing strategies and extend the supply period [2][3] Agricultural Development Strategy - The "12221" market system aims to enhance agricultural product branding and sales, focusing on data collection, market expansion, and promotional activities [3] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative seeks to improve the economic development of all administrative levels in Guangdong, with specific goals set for the next decade [3] - Guangdong has successfully included 21 lychee varieties in the national list of quality agricultural products, showcasing its potential to establish a global reputation for lychee [3] Export Potential - Guangdong has formed the largest lychee export group in China, indicating a strategic move to enhance its international market presence [3]

Group 1 - The "Chuan Chao" league, inspired by the successful "Su Chao" league, aims to promote grassroots football and enhance community engagement in Sichuan [1][3] - The "Chuan Chao" league will take place from June 21 to July 6, 2025, with finals scheduled for September 5 to September 27, 2025 [3] - The league will feature both men's and women's competitions, divided into various regional divisions across Sichuan [3][4] Group 2 - The "Su Chao" league has seen significant popularity, attracting over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match [13] - The league has positively impacted local tourism and cultural activities, with over 1,800 cultural events and 1,300 public benefit measures introduced during the league period [13] - The success of "Su Chao" has led to a rise in the A-share sports concept index, with some stocks experiencing significant gains [13][14] Group 3 - The "Yue Chao" league in Guangdong is set to take place from July to October 2025, aiming to enhance football participation and promote health among the population [8][9] - The "Yue Chao" league will have restrictions on foreign players and will not allow professional players from certain leagues to participate [11][12]