Group 1 - The "Su Super" event has significantly boosted tourism and consumption in Nanjing, with activities like "Follow 'Su Super' to Explore Nanjing" and "Follow 'Su Super' to Shop in Nanjing" being launched to integrate sports with tourism and retail [1][2] - Local businesses, such as the Jin Ying New Street store, reported a 15% increase in foot traffic during key match days, indicating a direct correlation between the event and consumer spending [2][3] - The hospitality sector has also benefited, with hotels near the stadium experiencing a surge in bookings, such as a 400% increase in reservations at the Nanjing International Conference Hotel during the Dragon Boat Festival [3] Group 2 - A series of promotional activities, including the "Football + Beer" carnival, are set to take place from June to October, aiming to further stimulate consumption around the "Su Super" matches [4] - The city is encouraging businesses to extend operating hours and create unique nighttime consumption experiences to attract more visitors [5] - The number and quality of sponsors for the "Su Super" event are increasing, with local companies like Longpan Technology and logistics platform Yunmanman stepping in to support the initiative [6][7]

Core Viewpoint - The "Su Super" football league in Jiangsu Province has gained immense popularity, showcasing the potential of grassroots sports to invigorate local economies and foster community spirit through affordable ticket prices and city branding [1][2][4]. Group 1: Economic Impact - The ticket price for the "Su Super" matches is only 9.9 yuan, significantly lower than typical entertainment costs, which has led to a surge in attendance, with over 20,000 spectators at the first home game in Yangzhou [1]. - On the day of the match, Yangzhou saw an 80% increase in new visitors, indicating that the event not only attracts football fans but also boosts local tourism and economic activity [1]. - The league has prompted local governments to offer free access to A-level tourist attractions for visitors, further enhancing the economic benefits of hosting matches [1]. Group 2: Community Engagement - The "Su Super" league emphasizes city identity, with teams named after their respective cities, fostering a strong connection between the teams and local residents [2]. - Fans actively participate in supporting their teams, creating a vibrant atmosphere that reflects local culture and pride, transforming the matches into community events rather than just sporting competitions [2]. - The league has shifted the perception of football from an elite sport to a community-driven event, encouraging widespread participation and engagement [2]. Group 3: Competitive Landscape - The success of "Su Super" is attributed to the relatively balanced GDP distribution among Jiangsu's 13 cities, which fosters healthy competition and collaboration among them [3]. - In contrast to provinces like Guangdong, where economic disparities exist, Jiangsu's cities are motivated to improve their standings, contributing to the league's overall success [3]. - The cultural richness and historical significance of Jiangsu also provide a strong foundation for the league's popularity and economic viability [3]. Group 4: Future Implications - The success of "Su Super" offers a new model for integrating sports with cultural and tourism development, demonstrating that affordable grassroots events can generate significant emotional and economic value [4]. - The league illustrates that cities can thrive by focusing on community engagement and cultural integration rather than solely on high-profile professional sports [4].

Core Insights - The launch of the TV series "Lychee of Chang'an" has significantly increased the popularity of lychee-related food, attractions, and discussions, leading to a surge in both online and offline sales of lychee, with a reported increase of over 560% in transaction value for Guangdong lychee compared to last year [1] - The series has also prompted local tourism media in Guangdong and Xi'an to promote related attractions, resulting in a rise in tourist visits to sites associated with the lychee transportation theme [1] - The central government's recent policy emphasizes the importance of developing local specialty brands to enhance agricultural product marketing and sales [1][2] Industry Overview - Lychee is one of Guangdong's most important agricultural products, with the province leading the nation in cultivation area, production, and value, employing over 1.8 million people in the industry [2] - The expected lychee production for this year in Guangdong is approximately 1.6 million tons, marking a peak production year [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, targeting various production areas to optimize marketing strategies and extend the supply period [2][3] Agricultural Development Strategy - The "12221" market system aims to enhance agricultural product branding and sales, focusing on data collection, market expansion, and promotional activities [3] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative seeks to improve the economic development of all administrative levels in Guangdong, with specific goals set for the next decade [3] - Guangdong has successfully included 21 lychee varieties in the national list of quality agricultural products, showcasing its potential to establish a global reputation for lychee [3] Export Potential - Guangdong has formed the largest lychee export group in China, indicating a strategic move to enhance its international market presence [3]

Group 1 - The "Chuan Chao" league, inspired by the successful "Su Chao" league, aims to promote grassroots football and enhance community engagement in Sichuan [1][3] - The "Chuan Chao" league will take place from June 21 to July 6, 2025, with finals scheduled for September 5 to September 27, 2025 [3] - The league will feature both men's and women's competitions, divided into various regional divisions across Sichuan [3][4] Group 2 - The "Su Chao" league has seen significant popularity, attracting over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match [13] - The league has positively impacted local tourism and cultural activities, with over 1,800 cultural events and 1,300 public benefit measures introduced during the league period [13] - The success of "Su Chao" has led to a rise in the A-share sports concept index, with some stocks experiencing significant gains [13][14] Group 3 - The "Yue Chao" league in Guangdong is set to take place from July to October 2025, aiming to enhance football participation and promote health among the population [8][9] - The "Yue Chao" league will have restrictions on foreign players and will not allow professional players from certain leagues to participate [11][12]

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, becoming a trending cultural and tourism IP, with social media buzz around phrases like "Competition First, Friendship Fourteenth" [1][2] Group 1: Underlying Logic of "Su Chao" Success - Strong policy support and economic foundation: The Jiangsu government emphasizes the importance of urban football leagues in promoting cultural and tourism integration, providing solid policy backing for "Su Chao" [1][3] - Deep fan base and high entertainment value: The historical significance of football in Jiangsu has created a large fan base, and the mixed professional and amateur player format enhances both competitiveness and audience engagement [1][2] - Viral internet memes and cultural integration: Memes from the league have spread rapidly on social media, and the incorporation of local cultural elements into the events has increased their appeal [2][3] - Deep integration of culture and tourism with upgraded consumption scenarios: The league has created diverse consumption experiences by combining match tickets with local food and attractions, enhancing the overall experience for fans and tourists [2][3] Group 2: Promotion Value and Lessons from "Su Chao" Model - Economic and infrastructure prerequisites: Successful implementation of the "Su Chao" model requires cities to have adequate sports facilities and transportation networks, with higher economic levels facilitating quicker event setups [3][4] - Fan and cultural foundation: Cities with a rich football culture and history have a competitive edge in attracting audiences, while those lacking such foundations need to invest in grassroots football initiatives [3][4] - Policy collaboration and departmental synergy: Government support and inter-departmental cooperation are crucial for promoting the "Su Chao" model, encouraging the integration of sports and tourism [3][4] Group 3: Experience Insights - Leverage local characteristics to create differentiated IP: To avoid homogenization, local cultural symbols should be integrated into events, enhancing their uniqueness [4][5] - Innovate consumption scenarios to expand industry boundaries: Moving beyond traditional ticket sales to develop diverse product offerings can meet consumer needs and drive economic growth [4][5] - Strengthen regional collaboration to unleash cluster effects: Enhancing inter-regional cooperation and resource sharing can improve the competitiveness and influence of events [4][5] Group 4: Broader Implications - The success of "Su Chao" transcends a typical football event, illustrating a path for urban development that encompasses regional growth, cultural activation, and consumption innovation, serving as a vibrant example of "sports empowerment" for urban transformation [5]

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Urban Football League, affectionately dubbed "Su Super," is experiencing a surge in popularity, with matches consistently drawing large crowds, showcasing an alternative narrative in sports events [1] - The league emphasizes a core philosophy of "universal participation + city honor," creating an inclusive football ecosystem that breaks down professional barriers [1] Group 1: Participation and Community Engagement - Over 500 players participate in the league, including professionals from various fields such as company employees, teachers, and university students, with ages ranging from 16 to 40 [1] - The league features many "slash" enthusiasts who have received professional football training but now engage in different careers, embodying the idea that "everyone can play" [1] - The league's inclusive nature transforms it into a community celebration, promoting a "whoever is capable can play" ethos [1] Group 2: Cultural Integration and Economic Impact - "Su Super" represents a modern expression of regional culture, allowing local youth to become "city heroes" and fostering a sense of belonging and pride among residents [1] - Unique cultural references and local themes, such as "match first, friendship fourteenth" and "early tea derby," enhance local engagement and attract interest from outsiders [1] - The league is driving regional economic revitalization, with data indicating a 14.63% increase in cultural tourism spending during the recent Dragon Boat Festival, as over 180,000 fans traveled to watch matches [2] - The collaboration among government, public, and businesses in this "city friendship meeting" has successfully stimulated domestic demand and promoted regional cooperation [2] - A new governance framework has been established, where the government sets rules, society creates content, and the market provides resources, positioning sports as a connector for urban economic development [2]

大量中小城市缺乏精彩的、足够吸引人们入场观赛的足球赛事。随着经济发展、人们生活水平的提高， 优质体育赛事的供给仍有较大的提升空间。 自5月10日揭幕以来，"苏超"迅速成为江苏全省乃至全国关注的焦点。 被网友称为"苏超"的江苏省城市足球联赛热度节节攀升，第三轮比赛观众场均15025人，比第一轮时翻 了一番，超过了中甲联赛的上座率，徐州、盐城的主场均超2万人。 在网络上，江苏省城市足球联赛还成了"造梗大赛"，每一场比赛，都是足球与造梗齐飞。梗文化+城市 荣誉推动"苏超"热度不断上涨；在经济方面，"苏超"爆红后，赛事流量转化为文旅流量。相关概念股上 涨，端午小长假归来至5日，金陵体育（300651.SZ）、共创草坪（605099.SH）已经连续三天涨停。 "十三太保"均跻身城市GDP100强 "苏超"为何爆红？各种解读很多，其中"十三太保""散装江苏""楚汉争霸"等各种造梗加上城市荣誉的推 动是一大原因，背后是江苏各市良性竞争形成的强劲的经济实力、深厚的城市历史文化底蕴等。 江苏省足球运动协会副主席、党支部书记王小湾在接受媒体采访时谈到，江苏各个地方一直处于比较良 性的竞争中，所谓"十三太保"，其实是每个城市都有自 ...

见习记者 梁傲男 近期，一场来自江苏的足球联赛——首届江苏省城市足球联赛（以下简称"苏超"）正以超预期的人气迅速"出圈"。在南 京、徐州、常州等地，球迷们涌入城市地标球场，掌声、呐喊声此起彼伏，不少球迷组团打卡主客场，为家乡球队加油助威。 "苏超"联赛并非传统职业联赛，而是一项由江苏省体育局与13个设区市政府联合主办的业余赛事。尽管球员大多非职业出 身，但南京、镇江等地赛事甚至出现一票难求的火爆场面。 体育赛事撬动文旅消费 "苏超"火爆的背后，是近年来各地推动"体育+文旅"融合发展的缩影。据江苏省体育局统计，"苏超"目前已吸引了超过18万 名球迷涌入各个主场城市现场观赛，上座率堪比职业足球联赛。 本报记者 陈潇 去哪儿旅行大数据研究院相关负责人对《证券日报》记者表示，"体育+文旅"的融合是近年来比较明显的一个趋势。"苏 超"客源主要以省内为主，对拉动区域商圈的住宿、餐饮、旅游等综合消费作用明显，成为带动当地文旅消费新引擎。 向多维度产业融合转型 "苏超"的火爆出圈并非偶然，其背后，地方政府积极推动赛事直播、传播，使得热度实现"破圈"，同时也实现体育从单一 赛事向多维度产业融合转型。 中国信息协会常务理事、国研 ...

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully engaged the public, with average attendance exceeding 10,000 and over 180,000 fans attending matches during the recent Dragon Boat Festival [1][2][8] - The league serves as a platform for cultural expression and regional identity, fostering a sense of community and pride among residents [2][4][5] - The league's success is attributed to Jiangsu's strong football foundation, including professional clubs and youth training programs, supported by government initiatives [3][9] Group 1: Event Popularity and Engagement - The third round of the league saw nearly 16,000 fans braving rain to attend matches, with average attendance reaching 8,798 in the first two rounds, surpassing China's second-tier league [2] - The league has sparked a renewed interest in sports among the public, with many citizens expressing their emotional connection to their local teams [2][5] - The league's slogan, "Fight for City Honor," resonates deeply with Jiangsu residents, enhancing participation from both seasoned fans and casual spectators [2][3] Group 2: Cultural and Economic Impact - The league has become a vibrant showcase of Jiangsu's cultural confidence, allowing cities to present their unique identities to a national audience [4][6] - The event has generated significant economic activity, with a 14.63% increase in tourism spending across host cities during the festival [1][8] - Local governments have leveraged the league to promote tourism, offering discounts and incentives that have led to a substantial influx of visitors [7][9] Group 3: Long-term Development and Strategy - Jiangsu's football infrastructure, including five professional clubs and a focus on youth training, has laid the groundwork for the league's success [3] - The provincial government has set ambitious goals for football development, aiming for a significant increase in schools and clubs by 2025 [3] - The league exemplifies a shift in urban marketing and tourism strategies, transforming sports events into powerful tools for community engagement and economic growth [9]