Core Viewpoint - Ele.me has officially launched a subsidy program exceeding 10 billion yuan, aiming to provide real benefits to users rather than engaging in verbal disputes with competitors [2][3][19]. Group 1: Ele.me's Strategy - Ele.me strategically avoids participating in the ongoing verbal battles in the instant retail market, focusing instead on direct financial incentives for users [3][12]. - The launch of the "10 billion subsidy" initiative is seen as a well-planned move to enhance user engagement and market presence [20][29]. - Ele.me's approach emphasizes the importance of delivering real value to users through substantial subsidies rather than engaging in superficial marketing tactics [16][18]. Group 2: Market Context - The recent entry of JD.com into the food delivery market has sparked a significant public debate, with both JD.com and Meituan involved in a war of words [5][10]. - Ele.me's decision to remain silent during this period reflects its deep understanding of the food delivery market's underlying logic, prioritizing user value over publicity [13][14]. - The competitive landscape has shifted, with Ele.me seizing the opportunity to attract attention while competitors are momentarily distracted by their disputes [24][30]. Group 3: Collaboration with Alibaba - Ele.me's subsidy initiative coincides with the rebranding of Alibaba's instant retail service, "Taobao Hourly Delivery," to "Taobao Flash Purchase," which Ele.me will support [29][35]. - The collaboration with Alibaba enhances Ele.me's market position, leveraging Taobao's traffic and product supply advantages to strengthen its own delivery capabilities [30][36]. - Ele.me's strategic alignment with Alibaba positions it as a key player in the instant retail sector, aiming to capture a larger market share amidst increasing competition [34][37].

文 ｜ 阑夕 一刻也没有为京东哀悼，立刻赶来战场的是淘宝闪购，前天——虽然还在五一假期当中——淘宝闪购就宣布提前全量上线了。 对于即时零售市场来说，节假日意味着消费的峰值到来，在终于有机会从沉重的劳作里挣脱出来享受生活之后，自我犒赏的订单如潮水般的涌向各大平 台，加上「京美大战」的硝烟未散，这让淘宝闪购推翻了按部就班的亮相计划。 从社交媒体上的强烈反馈也能看出，舆论普遍呈现出一种乐见其成的态度，除了吃瓜看戏的兴奋之外，「平台打架，用户受益」的记忆也被激活了，至 少，一言不合就发红包的做法，大伙从来都不嫌多。 淘宝自己的官号评论区，更是堆满了各地消费者催促开城的声音，在汹汹需求面前，公司只好苦一苦团队了，宁可加班也要提早上线，分秒必争的不容错 过这场盛宴。 或许到了三五年后回头来看，真正重要的，不会是那只挥动翅膀引发混战的蝴蝶，所有的偶然因素背后，都通往同一个必然，一个被称作电商「前置化」 的必然。 公允的说，淘宝闪购不是一款全新的产品，早在大约一年前，淘宝App的首屏一级入口就新增了「小时达」，意在重新组织用户的本地生活网络，从方兴 未艾的即时零售市场分上一杯羹。 淘宝闪购是产品和品牌同时升级后的产物，变化在 ...

Group 1 - Douyin's life service reported over 70% year-on-year growth in accommodation and family meal group purchase orders during the "May Day" holiday, with hotel and scenic spot package orders increasing by 116% and clothing chain store group purchase orders rising by 462% [1] - The strong growth in consumption during the "May Day" holiday indicates a more diversified consumer demand, with significant enhancement in offline consumption power [1] - Douyin successfully converted online traffic into offline consumption, strengthening its competitiveness in the local life service market [1] Group 2 - After the full launch of Taobao Flash Purchase, orders for Mi Village Mixed Rice on Ele.me increased by nearly 100% compared to April, exceeding expectations [2] - The collaboration between Taobao Flash Purchase and Ele.me has shown strong synergy, providing new business growth points for Ele.me and enhancing Taobao's competitiveness in the instant retail sector [2] - Future efforts should focus on optimizing supply chain and delivery efficiency to meet market competition and consumer demand changes [2] Group 3 - Fliggy reported a significant year-on-year increase in per capita travel spending during the "May Day" holiday, with high-star hotel bookings rising over 20% compared to last year [3] - Customized travel bookings surged over 80%, particularly in traditional destinations like Beijing, Tibet, Shaanxi, Xinjiang, and Sichuan, with average booking growth exceeding 300% [3] - The growth in customized travel reflects consumers' increasing demand for quality and personalized travel experiences, driving consumption upgrades in the travel market [3]

IT时报记者 孙妍 5月2日，淘宝官方微博宣布：淘宝闪购提前全量上线，而且每天都有大额外卖红包。 根据此前消息，淘宝闪购原定于5月6日全量上线，为何提前4天在全国上线？ 此前在京东与美团竞争胶着之时，《IT时报》采访多位商家发现，饿了么的订单量有下降趋势，而这也是饿了么和淘宝闪购不再低调观望的原因之一。而据 新浪科技报道，淘宝闪购上线24小时内，奈雪的茶饿了么外卖订单同比暴涨超200%，全国核心城市门店配送运力满负荷运转。 淘宝闪购除全部开放饿了么供给的同时，面向淘宝天猫平台所有品牌电商商家开放，与品牌商家城市仓、线下门店合作，打通天猫官方旗舰店和闪购货盘及 价格。换句话说，消费者可以电商的低价，外卖的速度买到想要的各种商品。 目前淘宝闪购已经上线美食外卖、超市便利、买药、服饰百货、手机数码等不同品类的商品。据阿里透露，此次不止饿了么出战，盒马、天猫即时零售等资 源都会整合在淘宝闪购中，在超市便利入口，就包含了盒马、叮咚买菜、大润发等门店。 目前淘宝闪购的运力由饿了么承接，在全国上线后，是否能保障全国范围内30分钟送达？5月2日全国上线首日，《IT时报》记者几乎同时在淘宝闪购和京东 秒送上下单，点的是同一家库 ...

潮新闻客户端 记者 黄伟芬 消费者享福利，有骑手被紧急召回 淘宝闪购推出时，淘宝官方曾对媒体表示，"只聚焦消费者福利"。 淘宝闪购红包 记者观察到，打开淘宝，除了可以领到满15元减12元、满9元减9元等外卖红包之外，还有品牌商品一口价、免单等福利。 "原价21块的大杯茉莉奶白，到手实付5.9元，不用出门能有这个价格简直了。"5月3日，宅在杭州家里的阮女士因为淘宝闪购的红包每天都能领，奶茶喝到 停不下来。 "太累了太累了，五一虽然没有出去玩，但是一天四单嘴也挺累。"一边啜着几块钱到手的奶茶，一边懊恼五一过后"没有一斤肉是无辜长出来的"，这大概是 很多人这个假期的"痛并快乐着"。 4月30日，淘宝天猫旗下即时零售业务"小时达"正式升级为"淘宝闪购"，并在淘宝app首页Tab以"闪购"一级流量入口展示，首日上线50个城市，在5月2日提 前全量上线。 淘宝闪购页面截图 此前，此前京东和美团外卖之争的时候，饿了么静悄悄，一度急坏了网友，如今松了一口气：终于等到你。 被召回的骑手 潮新闻记者 摄 今天中午，饿了么骑手小许告诉潮新闻记者是自己是被"紧急召回"的。上个月底，小许按照计划回到了安徽老家，"我是今天开始送的，小吃 ...

Core Viewpoint - The competition in the food delivery market has intensified with Taobao and Ele.me entering the fray, leveraging a strategy of "hundred billion subsidies + e-commerce low prices + instant delivery" to differentiate themselves from competitors like Meituan and JD [1][23]. Group 1: Market Dynamics - The launch of Taobao Flash Purchase and Ele.me's "Hundred Billion Subsidy" signifies a shift from mere traffic competition to a comprehensive battle focused on operational efficiency and user experience [2][23]. - Ele.me's strategic entry into the market is expected to disrupt the current stalemate among competitors, benefiting consumers, riders, and merchants alike [10][14]. Group 2: Subsidy Strategy - Ele.me's "Hundred Billion Subsidy" initiative is designed to provide genuine benefits rather than engage in a reckless cash-burning strategy, targeting consumers, riders, and merchants with tailored subsidies [4][7]. - The effectiveness of the subsidy program is evidenced by user feedback, with significant discounts leading to increased order volumes and user engagement [8][5]. Group 3: Preparedness and Timing - Ele.me's entry into the market is well-timed, capitalizing on competitors' fatigue and the upcoming peak consumption season during the May Day holiday [17][14]. - The company has made substantial investments in enhancing rider welfare and operational efficiency, ensuring a robust support system for its delivery personnel [14][17]. Group 4: Competitive Advantages - Ele.me's collaboration with Taobao Flash Purchase allows it to leverage Alibaba's extensive product supply and brand resources, creating a unique advantage in the instant retail space [21][23]. - The integration of AI technology to improve delivery efficiency and rider experience positions Ele.me favorably against competitors [19][20].

Core Viewpoint - The competition between JD and Meituan in the instant retail sector is intensifying, with Alibaba's entry through Taobao Flash Purchase and Ele.me marking a significant escalation in the battle for market share in this space [2][8]. Group 1: Market Trends - The retail industry is undergoing a major transformation, shifting from traditional e-commerce to instant retail, driven by consumer demand for faster delivery and convenience [3][10]. - Younger consumers increasingly prefer instant consumption, with over 50% of post-95 consumers wanting same-day or even half-day delivery, and 7% desiring delivery within two hours [10][11]. - The Ministry of Commerce predicts that the instant retail market will exceed 1 trillion yuan by 2025 and 2 trillion yuan by 2030, with a compound annual growth rate of approximately 15% over the next five years [12]. Group 2: Alibaba's Strategic Moves - On April 30, 2023, Taobao's instant retail service "Hour Delivery" was upgraded to "Taobao Flash Purchase," launching in 50 cities and offering significant consumer subsidies [6][7]. - Ele.me's merchant resources are fully integrated with Taobao Flash Purchase, allowing for a seamless experience that combines e-commerce pricing with rapid delivery [7][19]. - Alibaba's strategy emphasizes a user-first approach, leveraging Ele.me's existing infrastructure and delivery capabilities to enhance the consumer experience [19][27]. Group 3: Competitive Landscape - The competition is characterized by different strategies: JD focuses on enhancing supply-side capabilities, while Taobao Flash Purchase targets demand-side subsidies to attract consumers [8][19]. - The collaboration between Taobao and Ele.me is seen as a strategic advantage, allowing for rapid customer acquisition and order growth through shared resources [19][20]. - The battle for instant retail supremacy is expected to escalate further, with Alibaba's late but well-prepared entry into the market [21].

5月2日上午，淘宝官方微博发布消息称，"淘宝闪购"提前全国全量上线。今日起，全国用户可在"淘宝闪购"中领取大额红包点 外卖。 此前媒体消息还显示，升级后的"淘宝闪购"除了联合饿了么加大补贴力度外，还将与品牌商家的城市仓、线下门店合作，打通 天猫官方旗舰店和"小时达"的货盘和价格，为消费者提供"电商的低价，即时零售快速送达"的体验。 "即时零售大战"或将开启 淘宝的最新动作，意味着当前火热的"外卖大战"或将升级为"即时零售大战"。 4月30日，淘宝旗下即时零售业务"小时达"正式升级为"淘宝闪购"，并在淘宝App首页以"闪购"的一级入口形式展示，首日在50 个城市上线，原定于5月6日推广至全国。 目前，"淘宝闪购"中，主要包括美食外卖、超市便利、买药、服饰百货、手机数码等品类，并已针对外卖推出了多个红包优 惠。 当前，电商增长速度渐缓，但即时零售的规模增速仍保持在较高水平。据《即时零售行业发展报告（2024）》预测，2025年即 时零售规模将超过万亿元，2030年将超过2万亿元，未来5年CAGR约为15%。 华西证券研报指出，与传统零售相比，即时零售的商业模式更好形成壁垒，竞争者难以复制。虽然前期需要较大的投入， ...

Core Viewpoint - The competition in the food delivery market is reignited as Taobao Flash Sale partners with Ele.me, launching aggressive subsidies and promotions to attract consumers during the peak consumption season of May Day [2][3][11]. Group 1: Market Dynamics - Taobao Flash Sale's entry into the market is characterized by a significant upgrade in subsidies, offering consumers attractive deals such as free meal vouchers and substantial discounts, which are more appealing compared to competitors like JD's delivery service [4][11]. - The collaboration between Taobao Flash Sale and Ele.me aims to leverage the strengths of both platforms, combining Taobao's e-commerce traffic with Ele.me's local delivery capabilities to create a saturated attack on the market [3][7]. Group 2: Consumer Experience - The partnership provides a wide range of choices for consumers, covering over 200 core chain brands and various product categories, including electronics, clothing, and fresh food, thus meeting diverse consumer needs [5][12]. - The delivery efficiency is enhanced through Ele.me's logistics network, ensuring an average delivery time of 30 minutes, which significantly improves the reliability and speed of service [6][13]. Group 3: Strategic Implications - The integration of Taobao's technology with Ele.me's fulfillment system creates a new efficiency paradigm, transforming the traditional e-commerce delivery model from next-day delivery to immediate delivery [9][10]. - This collaboration marks a turning point in the instant retail sector, shifting the focus from price competition to enhancing consumer experience, thereby redefining the decision-making process for consumers [12][14]. Group 4: Future Outlook - The long-term vision for the retail landscape involves a comprehensive upgrade in technology, service, and efficiency, which will reshape the relationship between consumers, products, and platforms, moving towards a consumer-centric model [13][14]. - The ultimate goal of technological advancements in this sector is to enhance user experience, indicating that the ability to deliver products quickly and accurately will define the future of retail [14].

2025年的中国即时零售战场，上演着一场史诗级对决：京东以"零佣金+全社保"等组合拳突袭美团腹 地，淘宝携升级的"闪购"加入混战，而美团则以"生态铁壁"抵御双面夹击。这场战役已超越单纯的外卖 订单争夺，成为即时零售生态主导权的卡位战。 京东外卖的入局堪称"精准爆破"——首年免佣金政策吸引餐饮商家入驻，严选门店，直接切中"幽灵厨 房"痛点，甚至引发闲鱼京东骑手装备溢价的奇观。日订单量从3月24日的100万单飙升至4月22日的1000 万单。京东的野心远不止外卖，高频餐饮是即时零售的流量入口，狙击美团闪购对京东核心品类的侵 蚀。 面对京东的"闪电战"，美团亮出三大底牌——700万骑手、1450万年活跃商户数、日均约7000万外卖订 单的配送网络，构成"爆单不崩"的稳定性。从外卖延伸至到店酒旅、闪购的"超级平台"效应，美团用户 年均打开频次达132次，美团的生态协同优势在即时零售领域尤为突出。 21世纪经济报道记者倪雨晴深圳报道 这场混战正重塑行业底层逻辑——五险一金等诉求倒逼行业改善劳工权益，佣金透明化让商家议价权空 前提升，而消费者笑纳补贴。更深远的影响在于，即时零售的战场已从"送餐"升维至"送万物"：京东用 ...