"本是冲着干净卫生的连锁店来的，没想到在番茄蛋汤里喝出了纸巾，这么大的连锁店居然出了这种事情。"6月13日中午，黄女士（化名）带着自己刚高考 结束的女儿，来到乡村基吃午餐，却遇到"汤里喝出纸巾"事件。 "我还以为是大块的鸡蛋，结果一咬很硬，仔细一看居然是纸巾。"黄女士的女儿对记者表示。黄女士表示："不知道纸巾到底用过没有，我这顿饭都完全没 吃好。" 番茄汤里喝出纸巾，南都湾财社记者摄 据了解，黄女士的女儿刚刚高考结束，前来乡村基（成都某门店）附近的成都八大处医院面诊"割双眼皮"项目，由于下午还有课要上，于是就近选择了乡村 基吃午饭。 对此，黄女士称相关门店的工作人员回应表示：对准汤桶的摄像头坏了，可能是风扇把纸巾吹进桶里，也可能是顾客打汤的时候，不小心将纸巾落在了汤 里。黄女士称，门店相关负责人查看了其他能正常运作的摄像头录像，仍未查到"纸从何来"。 乡村基相关门店工作人员在查监控 就此次"乡村基消费者喝出纸巾"等问题，乡村基相关人士对南都湾财社记者回应道："经核实，我司与顾客都无法确认纸巾来源。" 公司官网显示，乡村基是一家大型的快餐直营连锁集团，由李红、张兴强于1996年11月23日创建于重庆。截至202 ...

窄门餐眼数据显示，截至目前，汉堡王中国的在营门店数为1501家，远不及竞争者麦当劳和肯德基的门店数。 去年以来，"洋快餐"的日子也并不好过，包括汉堡王在内的不少品牌都将汉堡的价格降到过10元之内。此前，汉堡王高管曾表示，现在正是汉堡品类快 速渗透中国餐饮市场的好机会。论市场体量，汉堡王和友商差距明显，且目前还没有足够资源去打造一个有足够影响力的品类IP，所以可能会把声势和 规模做得大一点，让更多的人愿意尝试西式连锁快餐。目前，西式连锁餐饮在整个餐饮市场的占比不足3%。 今年2月，餐饮品牌国际集团（Restaurant Brands International Inc. 以下简称"RBI 集团"）宣布，在与 TFI Asia Holdings BV （"TFI"）及 笛卡尔资本完成交 易后，RBI 的一家子公司现已持有汉堡王中国近100%的股权。自今年2月全资控股汉堡王中国后，RBI集团已完成超过1亿美元的战略注资，RBI集团是全 球最大的快餐公司之一，旗下拥有汉堡王、天好、POPEYES 和 FIREHOUSE SUBS 四大快餐品牌。 其实汉堡王关店的决策来得并不突然。今年5月，在发布一季度财报后，RBI集 ...

Core Insights - After regaining control of Burger King's franchise rights in China, the parent company RBI has announced a new strategic adjustment for the brand in the region [1][14] - RBI has invested over $100 million in operational upgrades, local leadership development, and marketing effectiveness since acquiring nearly 100% control of Burger King China [1][2] - The company plans to close underperforming stores while opening 40 to 60 new locations in key first and second-tier cities [1][3] Store Strategy - RBI's CEO indicated that unprofitable restaurants, averaging less than $300,000 in annual sales, will be closed [2][3] - As of June 11, 2023, Burger King China had 1,501 operating stores, a decline from over 1,700, while competitors KFC and McDonald's had 11,938 and 7,784 stores, respectively [3][6] - The overall system sales growth for RBI was 2.8% in Q1 2025, down from 8.1% in the previous year, indicating a slowdown in performance [6][8] Financial Performance - RBI reported revenue of $2.109 billion in Q1 2025, a 21.28% increase year-over-year, but net profit fell by 32.62% to $221 million [8][10] - The company aims for a long-term net growth target of 5% for Burger King, but has faced challenges in achieving this goal [9][10] Challenges and Market Position - Burger King faces significant competition from established brands like KFC and McDonald's, which have a stronger market presence and operational efficiency [19] - The brand has been involved in various operational issues, including delayed salary payments and disputes with franchisees, which have affected its reputation [12][13] - The introduction of aggressive pricing strategies, such as the "9.9 yuan" burger, poses a risk to profitability given the brand's smaller scale compared to competitors [15][17] Management Changes - RBI has appointed new executives with extensive local experience to lead Burger King's strategic transformation in China [17][19] - The new management team aims to enhance local operations and address the challenges faced by the brand in the competitive landscape [19]

2025.06. 13 对外投资信息显示，该公司直接对外投资4家企业，分布在北京、上海、深圳等地，版图涉及餐饮管 理、食品领域，目前均为开业状态。除此之外，通过直接或间接的方式，该公司拥有8家企业的实控 权。 本文字数：682，阅读时长大约2分钟 据21财经，6月12日，汉堡王中国对外披露， 将关闭部分选址及运营不佳的门店。 汉堡王方面表示，这一调整预计会使2025年汉堡王中国的门店总数有所下降。 为抵消部分影响，汉 堡王中国计划同步新增40至60家新餐厅。 新门店将战略布局于品牌基础稳固、增长动能明确的一、 二线城市的核心商圈。 据汉堡王此前披露，截至2024年底，其在中国有1474家门店。 在今年一季报业绩会上，汉堡王母公司RBI集团CEO Josh Kobza表示， 汉堡王中国预计在未来12 个月内关闭⼀些尚未盈利的餐厅，关店标准是平均年销售额不到30万美元（约合人民币215万 元）。 爱企查App显示，汉堡王（中国）投资有限公司成立于2013年9月，法定代表人、董事长为吕爱 军，注册资本约4.6亿美元，经营范围包括食品流通、食品原料、餐饮设备器具、礼品、服饰、玩 具、工艺品、家具、办公用品及日用杂货的 ...

提起备战高考，你先想到的是什么？ 写不完的卷子、改不完的错题、止不住的困意、忽高忽低的模拟考成绩、考场上超常发挥的欣 喜、毕业后青涩懵懂的告白、填志愿时三番五次召开的家庭会议…… 社交媒体上的年轻人，拼凑出了五花八门的高考记忆碎片—— 有人在社交媒体上吐槽自己的 高考遭遇，有人分享自己给学弟学妹的劝告，有人写下关于高考的心灵鸡汤，也有人传播自己 的好运锦囊。 作为一场全民大考，人们有着不同的专属记忆，我们也想知道，距离高考几年，年轻人对于自 己的高考还有着怎样的印象？高考前夕，后浪研究所的新栏目"后浪告解室"，发起了一次"高 考记忆重构计划"，试图重温那段五味杂陈、青涩且重要的人生旅程。 在这些故事中，我们看到了距离高考已经20年的人，心里还埋藏着小小的遗憾，也发现去年参 加高考的毕业生，还有着切身的感悟与建议。 无论距离高考已经过去了多久，愿你看到她/他们的故事，能找到与过往岁月温柔和解的勇 气，也能汲取努力前行的力量。 01 @ 清泽 2020 年高考生 最后一场考试结束后，广播声响起的那一瞬间。大脑和心脏都像抽空了一样，只有一个念 头"终于结束了"。其实读本科期间还会做关于高考的噩梦，醒来一身冷汗，但我 ...

提起备战高考，你先想到的是什么？ 写不完的卷子、改不完的错题、止不住的困意、忽高忽低的模拟考成绩、考场上超常发挥的欣 喜、毕业后青涩懵懂的告白、填志愿时三番五次召开的家庭会议…… 社交媒体上的年轻人，拼凑出了五花八门的高考记忆碎片—— 有人在社交媒体上吐槽自己的 高考遭遇，有人分享自己给学弟学妹的劝告，有人写下关于高考的心灵鸡汤，也有人传播自己 的好运锦囊。 作为一场全民大考，人们有着不同的专属记忆，我们也想知道，距离高考几年，年轻人对于自 己的高考还有着怎样的印象？高考前夕，后浪研究所的新栏目"后浪告解室"，发起了一次"高 考记忆重构计划"，试图重温那段五味杂陈、青涩且重要的人生旅程。 在这些故事中，我们看到了距离高考已经20年的人，心里还埋藏着小小的遗憾，也发现去年参 加高考的毕业生，还有着切身的感悟与建议。 无论距离高考已经过去了多久，愿你看到她/他们的故事，能找到与过往岁月温柔和解的勇 气，也能汲取努力前行的力量。 01 @ 清泽 2020 年高考生 最后一场考试结束后，广播声响起的那一瞬间。大脑和心脏都像抽空了一样，只有一个念 头"终于结束了"。其实读本科期间还会做关于高考的噩梦，醒来一身冷汗，但我 ...

Group 1 - Restaurant Brands International Inc. (RBI) announced a series of strategic initiatives for Burger King China following its near 100% acquisition in February 2025, focusing on local leadership, store expansion, and localized products [1][3] - Burger King China will conduct a comprehensive evaluation of its restaurant layout, closing underperforming locations, which is expected to reduce the total number of stores by 2025, while planning to open 40-60 new restaurants primarily in first and second-tier city core business districts [3][4] - RBI has invested over $100 million since acquiring Burger King China, focusing on operational upgrades, local leadership development, and enhancing marketing effectiveness [3][4] Group 2 - The recent actions by Burger King China aim to regain market momentum amid fluctuating performance, with strategies including optimizing store layouts and enhancing local management to better adapt to the Chinese market [4][5] - The fast-food market in China is highly competitive, with both foreign brands and local players expanding aggressively, presenting multiple challenges for Burger King China to solidify its market position and drive growth [4][5] - To enhance brand loyalty and consumer interaction, Burger King China needs to deepen its localization strategy, introduce more products catering to Chinese tastes, and improve digital marketing efforts [5]

Group 1 - The core viewpoint is that Burger King China is undergoing a strategic restructuring, including leadership appointments and a comprehensive evaluation of its restaurant layout [1][2] - Chen Wenrui has been appointed as the Deputy CEO and Chief Supply Chain Officer, while Xue Bing has been named the Chief Transformation Officer [1] - The company plans to close underperforming locations, which will lead to a decrease in the total number of restaurants by 2025, but will simultaneously open 40 to 60 new restaurants in key urban areas [2] Group 2 - Since acquiring nearly 100% control of Burger King China in February 2025, RBI Group has invested over $100 million in strategic initiatives [2] - The focus of the investment includes upgrading operational systems, building a local leadership team, and enhancing marketing effectiveness [2] - New restaurant openings will be strategically located in core business districts of first and second-tier cities where the brand has a solid foundation and clear growth potential [2]

Core Insights - The rise of GLP-1 weight loss drugs is reshaping the competitive landscape of the fast-food industry in the U.S. by suppressing appetite and challenging traditional dining establishments [1] - Investment firms are reassessing the long-term value of fast-food chains, with McDonald's being the first major company to receive a significant downgrade in ratings [1] Rating Agency Concerns and Predictions - Rothschild's Redburn Atlantic downgraded McDonald's stock from "Buy" to "Sell," marking a shift from their previously optimistic outlook since 2023 [3] - The firm estimates that McDonald's annual revenue could face a hit of up to $428 million due to increased usage of GLP-1 drugs among U.S. consumers, representing about 1% of McDonald's system sales [3] - The impact is expected to grow over time, potentially reaching 10% or more, particularly affecting low-income consumers and group dining scenarios [3] - Redburn Atlantic lowered McDonald's target price to $260 per share, nearly 15% below the previous closing price, making it the lowest expectation on Wall Street [3] - Morgan Stanley also downgraded McDonald's from "Overweight" to "Neutral," reducing the target price from $329 to $324, citing historical high valuation premiums compared to competitors [3] Industry Challenges - McDonald's reported a 3.6% decline in same-store sales in the U.S. for Q1, the largest drop since the COVID-19 pandemic began in 2020 [4] - The overall foot traffic in fast-food restaurants has been declining, with 40 out of the last 43 months showing a decrease, indicating a fundamental shift in consumer behavior [4] - Fast-food companies are attempting to combat these challenges by increasing average transaction prices, but rising price differences between home-cooked and restaurant meals are leading more low-income consumers to dine at home [4] - McDonald's rapid menu price increases have damaged its value perception, negatively impacting customer traffic [4] - Redburn Atlantic also assigned a "Sell" rating to Domino's Pizza and a "Neutral" rating to Mexican Grill, while upgrading Yum! Brands, which owns KFC, Taco Bell, and Pizza Hut, to "Buy" due to its reasonable valuation [4] - There is a noticeable divide in Wall Street's view on McDonald's, with 22 "Buy" ratings and 18 "Hold" ratings, and an average target price of $332 [4] - Analysts believe that if McDonald's does not improve in value perception and menu innovation, sustaining future growth may be challenging [4]

当华尔街41位分析师中仅有一人敢于对麦当劳发出"卖出"评级时，这或许正是一个转折点的信号——GLP-1减肥药物正在悄然改写美国快餐业的 游戏规则，而投资者对此似乎还未做好准备。 Redburn Atlantic分析师Edward Lewis成为近期首位下调麦当劳评级的分析师，将其从"买入"降至"卖出"，理由是GLP-1减肥药物将抑制消费者食 欲。 在同一轮评级调整中，Lewis对达美乐披萨启动"卖出"评级，将Chipotle评为中性，但将百胜餐饮集团上调至"买入"，理由是其估值更为合理、预 期保守且国际业务敞口较强。 这一降级并非孤立事件。上月，高盛分析师Leah Jordan和Eli Thompson向客户报告称，早期迹象表明消费者正在转向并寻求超市中的"更健康选 择"。Jordan表示： "零食需求疲软，更健康选择表现突出。" 周一，她下调了通用磨坊和康尼格拉品牌，理由包括成本压力增加（原材料、关税、广告投资）以及在消费转向新鲜食品和来自自有品牌及小品 牌竞争加剧的背景下，需求量温和。 这一健康消费转向无论是受到"让美国再次健康"(MAHA)运动推动，还是减肥"神药"采用率不断提高的影响，都标志着美国餐饮 ...