导读：前几天和一个基金经理聊天，他说现在投资要跟着孩子走。新消费品背后是95后群体。不懂年轻人，就看不懂今天的新消费。 人会变老，但投资组合要永保年轻。每一个时代的消费趋势，都是由年轻人推动的。70后消费群体，注重社交的场景化，带来了品牌白酒的欣欣向 荣。80后消费群体，注重个体的表达和娱乐，带来了国产品牌的崛起。90后消费群体，注重"悦己"和情绪价值，带来了新的消费模式。变化的是时 代特征，不变的是马斯洛需求的层层上升。 这位基金经理的观察绝非偶然。翻开当下消费市场的版图，新消费的核心驱动力早已从「功能满足」转向「情绪价值」。年轻人为一款潮玩IP支付 数倍溢价，本质是为开箱瞬间的惊喜感买单；排队数小时购买古法金饰，实则是为非遗工艺承载的文化认同感付费——这些在传统消费逻辑中难以 理解的现象，恰恰构成了新消费时代的底层密码。 当消费市场的话语权向Z世代倾斜，资本市场的应对逻辑也在加速迭代。传统消费板块中，白酒、家电等成熟行业适用的「护城河+现金流」估值框 架，在潮玩、美妆、宠物等高速成长的新消费领域正面临挑战。而作为我们中年投资者，要摒弃自己的偏好，贴近年轻人消费场景的投资视角，只 有理解Z世代的情感需求，才 ...

Group 1 - The report highlights a resilient actual GDP growth forecast of over 5% for Q2 2025, despite nominal GDP pressures due to declining economic data, particularly in real estate investment [6][7] - The report emphasizes the importance of domestic demand and technology as key investment themes, especially in light of the upcoming political bureau meeting that will outline economic policies for the second half of the year [7][8] - The agricultural sector, particularly pig farming, is expected to see a price increase due to reduced supply pressure and improved profitability, with specific companies like Muyuan Foods and Wens Foodstuffs recommended for investment [8][9][10] Group 2 - The pharmaceutical and biotechnology sector is gradually stabilizing, with a reported revenue of CNY 795.03 billion in the first four months of 2025, a year-on-year decline of 2.1% [12][13] - The report notes a significant increase in the number of innovative drug projects and collaborations, with 51 innovative drug projects worth over USD 48 billion completed in the first five months of 2025 [13][14] - Investment recommendations include focusing on innovative drug companies with differentiated products and strong potential for international expansion, such as Kelun Pharmaceutical and Betta Pharmaceuticals [14][27] Group 3 - The basic chemical sector is experiencing a recovery, with the SW basic chemical index outperforming the market, driven by a decrease in raw material costs and potential supply-side reforms [16][17] - Companies with strong cost advantages and those involved in supply-side reforms, such as Hoshine Silicon Industry and Zhejiang Longsheng, are highlighted as potential investment opportunities [18][19] - The report also points to new consumer trends driving demand for health additives and domestic substitutes in the chemical materials sector, with companies like Jinfa Technology and Shengquan Group recommended for investment [19] Group 4 - The electronics sector is witnessing a recovery, with Xiaomi's launch of its first AI glasses and other innovative products expected to strengthen its market position [20][21] - The report indicates a 4.61% increase in the electronic index, outperforming the broader market, with specific focus on AI-driven sectors and semiconductor equipment as key investment areas [22][23] - Recommended companies include companies benefiting from strong domestic and international demand in the AIOT field, such as Espressif Systems and Rockchip Electronics [23] Group 5 - The GLP-1 drug market is gaining attention with the approval of the first dual-target weight loss drug in China, which is expected to drive further interest in the sector [24][26] - The report notes that the pharmaceutical sector's overall performance has been mixed, with a 1.60% increase in the biopharmaceutical index, but specific segments like medical services and devices are performing well [25][27] - Investment suggestions include focusing on companies involved in innovative drug development and medical devices, such as Betta Pharmaceuticals and Yao Ming Pharmaceutical [27][28]

研究早观点 2025 年 7 月 1 日 星期二 市场走势 资料来源：最闻 执业登记编码：S0760521050001 电话：010-83496307 邮箱：lizhaoqi@sxzq.com 【今日要点】 国内市场主要指数 | 指数 | | 收盘 | 涨跌幅% | | | --- | --- | --- | --- | --- | | 上证指数 | | 3,444.43 | 0.59 | 供需情况有望改善 | | 深证成指 | | 10,465.12 | 0.83 | | | 沪深 | 300 | 3,936.08 | 0.37 | | | 中小板指 | | 6,528.34 | 0.87 | | | 创业板指 | | 2,153.01 | 1.35 | | | 科创 | 50 | 1,003.41 | 1.54 | | | 资料来源：最闻 | | | | | 分析师： 李召麒 【宏观策略】海外市场周观察（20250623~20250629） 【山证农业】农业行业周报（2025.06.23-2025.06.29）-看好海大集团的投资 机会 【行业评论】化学制药：创新药动态更新：BGB-43395：在既往三线 ...

Core Insights - The pet apparel market is experiencing significant growth, with major brands like LV and Adidas launching pet clothing lines, indicating a trend towards fashionable pet wear [1][3][16] - Despite the hype, the actual market size for pet apparel remains small compared to food and healthcare segments, with apparel being a niche category [3][21] - Consumer perceptions about the necessity of pet clothing vary, with some questioning the practicality and need for pets to wear clothes [3][5] Market Overview - The Chinese pet supplies market is projected to reach 51.3 billion yuan by 2024 [3] - Dog apparel has a penetration rate of 63.5%, while cat apparel lags behind at 43.4%, indicating a stronger demand for dog clothing [3][20] Consumer Behavior - Pet owners are increasingly viewing pet clothing as essential for protection against cold and environmental hazards, especially for certain breeds [8][10] - Social media plays a significant role in driving demand for fashionable pet apparel, as pet owners seek to showcase their pets in stylish outfits [14][18] Brand Strategies - Major brands are integrating pet elements into their existing product lines rather than creating separate sub-brands, allowing for flexibility in product offerings [16][18] - The emotional connection between pet owners and their pets drives consumers to pay a premium for branded pet apparel, reflecting a shift in how pets are perceived in society [18][23] Challenges in the Industry - The complexity of sizing and fit for pet apparel poses significant challenges for brands, as dogs vary greatly in size and shape [20][21] - The return and exchange process for pet clothing is complicated, leading to higher costs for consumers and brands alike [20][21] Future Outlook - There is potential for growth in the pet apparel market through international orders and addressing emotional needs of pet owners [21][23] - Brands must balance practical needs of pets with the emotional desires of owners to succeed in this evolving market [23]

Group 1: Industry Overview - The pet economy in China is experiencing rapid growth, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, driven by a slight increase in pet numbers to over 120 million [2][3] - The pet food market is a significant segment, with dog consumption reaching 155.7 billion yuan (up 4.6%) and cat consumption at 144.5 billion yuan (up 10.7%) [2] - The overall pet industry is projected to reach 1.15 trillion yuan by 2028, indicating a strong growth trajectory [2] Group 2: Consumer Behavior - Consumers are increasingly willing to spend on pets, with a shift from basic needs to quality-oriented purchases, as evidenced by significant sales growth in pet essentials during major shopping events [2][3] - The demand for pet products is evolving, with a notable increase in high-frequency consumables such as pet food and hygiene products [2][3] Group 3: Corporate Strategies - Major brands are entering the pet market, with companies like Nike and Adidas launching pet apparel lines, reflecting the growing interest in pet fashion [4][5] - Food giants are also expanding into the pet food sector, with companies like Yili and Tongwei investing in pet food production to meet rising consumer demands for healthier options [5] Group 4: Market Trends - The pet economy is closely linked to urbanization and digitalization, with a growing trend towards premium and specialized pet services, including pet-friendly travel options [6][7] - The industry is witnessing a shift towards professional pet care services, addressing the cleaning and health management needs of pet owners [5][6] Group 5: Financial Performance - Several publicly listed pet companies reported significant revenue growth in Q1 2025, with Zhongchong Co. achieving a 25.41% increase in revenue [7][8] - Analysts remain optimistic about the pet sector, highlighting the potential for continued growth driven by product innovation and market expansion [8]

股票简称：佩蒂股份 股票代码：300673.SZ （深圳市福田区福田街道福华一路 119 号安信金融大厦） 二〇二五年六月 重要声明 国投证券股份有限公司（以下简称"国投证券"）编制本报告的内容及信 息均来源于佩蒂动物营养科技股份有限公司（以下简称"发行人"、"公司" 或"佩蒂股份"）对外公布的《佩蒂动物营养科技股份有限公司 2024 年年度报 告》等相关公开信息披露文件、发行人提供的证明文件以及第三方中介机构出 具的专业意见。 本报告不构成对投资者进行或不进行某项行为的推荐意见，投资者应对相 关事宜做出独立判断，而不应将本报告中的任何内容据以作为国投证券所作的 承诺或声明。 债券简称：佩蒂转债 债券代码：123133.SZ 佩蒂动物营养科技股份有限公司 向不特定对象发行可转换公司债券 受托管理事务报告（2024 年度） 债券受托管理人 第一节 本次债券情况 一、注册文件及注册规模 佩蒂股份本次向不特定对象发行可转换公司债券相关事项已经公司 2021 年 5 月 25 日召开的第三届董事会第三次会议审议通过，并经 2021 年 6 月 11 日 召开的 2021 年第二次临时股东大会审议通过，于 2021 年 ...

2025 年 06 月 30 日 行业研究 评级：推荐(维持) 研究所： 证券分析师： 程一胜 S0350521070001 chengys01@ghzq.com.cn 证券分析师： 熊子兴 S0350522100002 xiongzx@ghzq.com.cn 证券分析师： 王思言 S0350524010001 wangsy02@ghzq.com.cn | 行业相对表现 | | | 2025/06/27 | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 农林牧渔 | 0.9% | 3.5% | 7.1% | | 沪深 300 | 2.1% | -0.3% | 13.5% | 相关报告 《农林牧渔行业周报：生猪或迎猪价和政策拐点叠 加，布局底部（推荐）*农林牧渔*程一胜，熊子兴， 王思言》——2025-06-09 《农林牧渔行业周报：618 宠物经济火热，国产品 牌强势崛起（推荐）*农林牧渔*程一胜，熊子兴， 王思言》——2025-05-26 《农林牧渔行业周报：宠物经济火热，长期看好国 产品牌发展（推荐）*农林牧渔*程一胜，熊子兴， 王思言》——2025 ...

中国猫粮行业调研简报 | 2025/03 www.leadleo.com 报告标签：宠物食品行业、猫粮市场、宠物消费 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 1 头豹调研简报 | 2025/03 宠物食品行业 Q1：城镇宠物猫市场的持续扩大，是否意味着未来猫粮市场仍有较大的增长 潜力？在哪一细分猫粮市场上有更大的发展趋势？ 图表1：2021-2024年城镇宠物猫市场变化 5,429 6,536 6,980 7,153 19.9% 16.1% 6.0% 10.7% 0% 5% 10% 15% 20% 25% 0 1,000 2,000 3,000 4,000 5,000 ...

农业行业2025年中期投资策略： 大畜牧养殖板块有望迎来景气共 振，新消费乘势而上 2025年6月30日 证券研究报告 * 请务必阅读最后一页免责声明 * 01 徐菁、杜海路 ➢ 【牛肉】：我国的牛周期发生了深刻的变化。在过去十年的时间里，肉牛产能扩张速度远低于中国居民牛肉消费增速，因此我国的牛周期表现并不典型，价 格呈现长期趋势性增长的态势。但随着非洲猪瘟后肉类蛋白消费转移、公共卫生事件结束后复产复工带来消费增长，肉牛养殖的高景气周期导致下游激进扩 产，叠加进口量激增，2023年7月起我国肉牛养殖出现了少有的大面积亏损。同时由于肉牛养殖本身行业集中度和规模化水平较低，存在较为严重的信息不 对称，类似于非洲猪瘟前的生猪养殖行业，产能出清速度较快。一旦产能得到有效出清，供需错配和价格弹性极有可能超预期。 ➢ 【新消费】：【宠物】宠物消费市场规模稳步提升，宠物猫消费市场整体维持双位数增长，宠物数量和单宠消费金额均处于量价齐升增长阶段。国产品牌偏 好提升，头部品牌加速增长。国产品牌具备供应链成本价格优势，同等定位、配方产品更具性价比，同时头部品牌凭借本土线上渠道运营、以及双十一、 618大促优势加速崛起，通过品牌营 ...

证 券 研 究 报 告 源飞宠物（001222）深度研究报告 推荐（首次） 深耕宠物牵引用具，自主品牌发展可期 目标价：26.5 元 [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 1,310 | 1,613 | 1,823 | 2,058 | | 同比增速(%) | 32.2% | 23.2% | 13.0% | 12.9% | | 归母净利润(百万) | 164 | 165 | 207 | 242 | | 同比增速(%) | 30.2% | 0.3% | 25.5% | 17.0% | | 每股盈利(元) | 0.86 | 0.86 | 1.08 | 1.27 | | 市盈率(倍) | 23 | 23 | 18 | 16 | | 市净率(倍) | 2.9 | 2.6 | 2.3 | 2.0 | 资料来源：公司公告，华创证券预测 注：股价为 2025 年 6 月 27 日收盘价 公司研究 其他轻工Ⅲ 2025 年 06 月 30 日 ...