Core Insights - The Chinese performance market is experiencing a significant transformation, characterized by a surge in various genres and a notable structural change amidst opportunities and challenges [5][6][16] Market Performance - The performance market in China has rapidly recovered over the past three years, with Shanghai and Beijing achieving record box office revenues of 5.17 billion yuan and 3.9 billion yuan respectively in 2024 [6] - In Shanghai, 53 major theaters hosted 11,463 performances, attracting over 5.43 million audience members and generating a box office of 1.178 billion yuan, with musicals being the core growth driver [7] Musical and Dance Theatre Growth - Musicals have shown strong vitality, capturing 56% of the national market share in Shanghai, with the average ticket price for musicals being 2 to 3 times higher than that of dramas [7] - Dance dramas like "Dream of the Red Chamber" and "Only This Green" have also gained popularity, with overall performance numbers and box office revenues closely following musicals [8] Female-Themed Productions - There has been a notable increase in female-themed productions, with high audience interest and ticket sales, exemplified by the Shanghai version of "Longing Song" achieving over 90% sales rate [9][10] - The audience demographic is shifting, with female membership in major theaters increasing, indicating a growing market for female narratives [9] Challenges of Homogeneity - The rapid growth of female-themed productions has led to concerns about creative homogeneity, with many works sharing similar themes and narratives [10] - The industry is encouraged to explore deeper human growth themes rather than relying solely on gender-based narratives [10] Fan Economy and Market Dynamics - The "star power" of actors has become a significant factor in driving ticket sales, but reliance on celebrity status without quality content poses sustainability risks [11][12] - The phenomenon of "fan wars" among audiences has created a unique viewing experience, but it also risks overshadowing the artistic integrity of productions [12][13] Quality Improvement and Industry Transformation - The industry is transitioning from rapid expansion to a focus on quality enhancement, addressing issues like piracy and audience complaints regarding content quality and service [14][15] - A shift towards deeper value exploration in content creation and a move from fan dependency to audience cultivation is essential for long-term success [15][16]

融合产品与原创IP方面，56.57%的消费者认为欠缺"演出+文旅"深度融合产品，如演出+景点联票、主题 旅游线路。50.26%的消费者指出缺乏具有全球影响力的原创演出IP，难以形成"必看打卡项"。32.94%的 消费者认为跨城市社交场景不足，如面向游客的观演社群、线下交流活动等。15.29%的消费者认为演 出信息的国际化传播有待加强，以便海外游客便捷获取资讯。 智通财经高级记者 邹娟 实习记者 张云鹏 演出社交价值上，情感共享与话题延伸为核心。45.00%的消费者最看重共享情感体验，认为演出产生 的共鸣能拉近心理距离。32.69%的消费者重视话题延伸性，希望通过观演后的长期讨论深化关系。从 社交参与经历来看，演出已成为重要社交载体。31.66%的消费者有过3次及以上"因演出而社交"的经 历，44.14%的消费者有过1-2次相关经历，两者合计占比超七成。这说明演出的社交属性已被广泛认 可，且存在较大的社交场景拓展空间。 演出选择决策上，内容与文化认同为首要因素。在国际级演出与本土原创演出的选择上，消费者决策优 先级呈现多元化特征。38.40%的消费者最看重内容独特性，认为原创剧情与艺术表达的不可替代性是 核心吸 ...

中新网上海12月23日电 (记者 陈静)记者23日从上海市消保委方面获悉，上海近年来以演出经济为核心 抓手，不断丰富文化消费供给、创新消费场景、优化消费体验，逐步形成"演出引领、场景延伸、权益 保障"的文化消费生态。一场大型演出的关联消费(餐饮、住宿、文创等)占比可达总消费的30%-50%， 有效激活了城市消费活力。 当日，上海市消保委发布题为《破圈与赋能：文化消费激活上海国际消费中心城市新动能》的文化消费 调研报告(简称：报告)。根据报告，文化消费(演出经济)对上海国际消费中心城市建设具有赋能作用。 演出经济作为文化消费的核心载体，具有极强的"消费带动效应"。消费者参与演出活动时，不仅产生票 务消费，还会衍生出"演出+餐饮""演出+住宿""演出+文创""演出+交通"等关联消费，形成"1+N"的消费 链条。 报告指出，上海通过集聚国际级演出资源、培育本土优质演出IP、发展多元演出场景，逐步形成"国际 +本土""专业+大众"的演出产业生态。这种生态既吸引了全球顶尖艺术家与演出机构落地，又推动了本 土演出产业升级，助力形成具有国际竞争力的文化IP，进而提升城市文化产业的全球话语权，强化国际 消费中心城市所需的"全 ...

中国演出行业协会发布数据显示，2024年演唱会、音乐节等大型营业性演出保持高速增长态势，票房收入达296.36亿元，同比增长66%，占营 业性演出总票房51.1%，成为演出市场票房成绩最为突出的品类。2025年在北京，仅一个表演团队的系列演唱会，就通过打造第二现场等方 式，带动所在商圈销售额环比提升164%。 央视网消息：近年来，大型演出市场呈持续上升态势。演唱会、音乐节等演出不但聚集人气带来票房收入，还带动交通、住宿、餐饮等消费增 长，正在成为拉动文旅消费的新引擎。 在陕西，几乎每个周末，西安奥体中心都有各类演唱会上演。2025年，当地演唱会的跨省观演率近六成，不少歌迷专程从外地赶来，奔赴这场 音乐之约。 大型营业性演出机构负责人田京泉介绍，2025年，北京的演唱会超过了180场。目前，统计下来的数字是售罄的场所有票都卖完的大概占到 80%。 中国演出行业协会副会长潘燕表示，从2025年前三季度的票房来看，仍然保持了比较明显的增长态势。预测，全年演唱会、音乐节票房总体收 入能够突破300亿元大关。带动交通、住宿、餐饮、购物等其他的综合消费，预测直接带动其他消费超过2000亿元。 网络数据平台运营总经理王舒介 ...

原标题："场景经济"引领文旅消费新浪潮 从创造情绪价值的消费场景，到构建政策与治理协同的支撑体系，青岛以"场景创新"驱动"体验增 值"，生动诠释了文旅融合背景下"人文经济学"的现代内涵——经济的活力源于文化资源的创新表达， 可持续的增长则根植于系统性的产业生态与以人为本的城市治理。 以"IP+场景"为抓手，青岛延伸文旅消费链条，推动"票根经济"跨界融合。通过组建覆盖酒店、餐 饮、零售、景区的"商家联盟"，大型演出活动的观众被有效导入城市消费体系。2025年，青岛共举办大 型演出34场，售票80.8万张，实现票房收入5.9亿元，带动综合消费约34亿元。此外，工业遗产如青岛啤 酒博物馆通过沉浸式剧游《金色奇妙夜》焕发新生，东方影都将影视IP转化为旅游体验项目，进一步激 活消费潜力。 以"节会+"为引擎，青岛构建贯穿全年的主题活动体系，有效平滑旅游季节性波动。从春季"起跑山 海间"到夏季"与世界干杯"，从秋季"家国同庆"到冬季"山海冬韵·鸥遇青岛"，城市成为持续更新的"大舞 台"，显著提升游客过夜率与复游率。2025年"一月一主题"活动期间，全市发放文旅消费券1700万元， 直接拉动消费近9000万元。 政策协同为 ...

Group 1 - Nanjing's cultural tourism sector is set to integrate various resources to create a New Year's celebration that blends traditional culture with modern trends, featuring activities such as fireworks, immersive performances, classical concerts, and cultural exhibitions [1] - Multiple scenic spots will host diverse New Year's events, including the "Jiangsu Thirteen Cities Splendor" fireworks show and various themed activities at Tangshan Hot Spring Resort, aiming to meet the diverse recreational needs of citizens and tourists [1] - The Niushou Mountain Cultural Tourism Area will launch a series of activities themed "Winter Solstice Niushou, Auspicious Blessings," including a drone show and jazz concert, to establish a new cultural brand for the New Year [1] Group 2 - Cultural venues will enhance the New Year experience with historical and cultural elements, such as the "Climb the Tower for Good Luck" series at the Daboen Temple Ruins Museum, which includes a special exhibition and interactive experiences [2] - The Jiangning Weaving Museum will present an immersive performance themed around "Dream of the Red Chamber," featuring New Year-themed shows and interactive activities [2] - The Nanjing City Wall Museum will host a unique exhibition titled "Steel and Glory: European Knight Armor and Culture," showcasing 140 exhibits from the Royal Palace Museum in Turin, Italy [2] Group 3 - The theater scene will feature a variety of performances, including the "Fabulous 40" concert by Chen Huixian, and multiple high-quality concerts at the Jiangsu Grand Theatre, featuring the Vienna Johann Strauss Orchestra [3] - Traditional opera performances will be presented by the Nanjing Yue Opera Troupe, including shows like "Meng Lijun" and "Special Performance of Short Plays" [3] - The Nanjing Cultural Center will host a public music concert titled "Golden Melody, Brilliant New Year," providing diverse artistic options for citizens and tourists [3]

Core Viewpoint - Expanding domestic demand is identified as the core engine for stabilizing economic growth and restructuring in China, especially in the context of a sluggish global economic recovery and changing external demand conditions [1] Group 1: Domestic Demand Expansion - In 2025, a series of policy measures will be implemented to continuously expand and improve the domestic demand market, contributing to a 53.5% growth rate in final consumption expenditure for the first three quarters of this year, an increase of 9 percentage points compared to the previous year [1] - The domestic demand market not only stabilizes the economy but also fosters new growth points such as service consumption and green consumption, injecting lasting momentum into high-quality development [1] Group 2: Service Consumption Growth - The booming concert economy reflects a deep transformation in consumer attitudes, with younger generations willing to spend on experiences rather than material possessions, marking a shift towards service consumption as a significant growth point [3] - In the first ten months of this year, service retail sales in China increased by 5.3%, surpassing the growth rate of total retail sales of consumer goods by 1 percentage point [3] Group 3: Trade and Market Adjustments - In response to external pressures, many foreign trade enterprises are shifting their focus to the domestic market, with various initiatives being launched to facilitate this transition, including the establishment of foreign trade product sections in large supermarkets and e-commerce platforms [5] - The Central Economic Work Conference has prioritized the goal of "domestic demand dominance" for 2026, emphasizing the need for actions to boost consumption and optimize the implementation of new policies [5] Group 4: Replacement and Upgrading Policies - The implementation of large-scale equipment updates and consumer goods replacement policies has shown significant effects, with over 25 trillion yuan in sales driven by replacement programs from January to November this year, benefiting over 360 million people [4] - Specific figures include over 11.2 million vehicles replaced under the old-for-new policy, over 12.8 million home appliances, and over 9 million digital products [4]

12月15日，北京市人民政府新闻办公室举行"钟鼓齐鸣 京彩启程——2026年北京元旦跨年文商旅体展融 合系列活动新闻发布会"。 记者获悉，活动自2025年12月21日持续至2026年1月3日，以"钟鼓齐鸣 京彩启程"为主题，从传统节日 冬至启幕，至跨年夜形成活动高潮，其间将持续开展系列特色主题活动，包括跨年夜活动、主题线路、 优惠促销等。 关注一 想参加跨年夜活动，来这些地儿 12月31日跨年夜，北京将通过大钟寺"钟声祈福"和居庸关长城鼓阵表演，完成跨越时空"钟鼓齐鸣"。 全市重点景区、商圈等将举办各具特色、丰富多彩的跨年活动，营造"全城迎新、全民共享"的新年氛 围。市民可以到朝阳蓝色港湾、海淀华熙LIVE·五棵松、丰台宛平城、石景山首钢园、大兴荟聚购物中 心、通州湾里综合体、密云古北水镇等就近参加活动。因场地容量有限，大钟寺和居庸关长城将邀请社 会各行业基层代表参加，不面向公众开放。市民可通过北京广播电视台卫视频道和网络平台等渠道线上 观看，并通过惠民互动小程序在线敲钟鸣鼓，领取惠民电子卡和节日消费优惠福利，在云端传递新年祝 福。 跨年夜，市民还可以到八达岭长城参加夜长城"西游主题"跨年派对；到永定河文化公 ...

近几年，杭州演唱会持续高歌，"曲终"何以能"人不散"？杭州市以演唱会票根为切入点，整合景区、酒店、剧场等文旅资源策划推出"跟着演 唱会游杭州"系列活动，还设立专项资金支持大型演唱会项目，并推动场馆扩容改造、培育本土艺人IP、升级数字服务平台等。截至2025年9月 底，杭州共举办87场大型营业性演唱会（音乐节），观演人次达165.88万人次，票房收入11.8亿元，带动综合消费约71亿元。 "萌宠经济"崛起，成为各地拓展文旅消费的新赛道。湖州正在创新发展携宠旅游，在政策端出台促进携宠旅游发展举措，推动携宠旅游行业标 准化，在市场端打造宠物溯溪玩水游、携宠度假、携宠露营、宠物运动会、宠物市集等5大类产品，推出宠物友好Citywalk等线路，不断完 善"宠物友好型旅游"全链条生态。目前，湖州已建成55家宠物友好型景区和200余家宠物友好酒店及民宿，上半年接待全域游客和过夜游客增 速均列全省第3位。 （原标题：探索票根经济、人宠共游、舌尖旅行，浙江发布15个文旅促消费案例） 用一张演唱会门票撬动一座城的文旅消费、建设宠物友好型景区和酒店解锁"人宠共游"新范式、以"鲜辣"为主题打造美食街区带动更多消费体 验……近日，浙江 ...

此外，在支持国际航空枢纽建设和低空经济发展方面，杭州明确支持新开至全球国际枢纽、共 建"一带一路"国家、金砖国家等方向国际航线，拓展跨境电商涉磁、电、液等敏感货物便利化运输试点 范围；持续发挥市级政策和30亿元规模的低空产业基金作用，重点支持低空装备研制、核心技术攻关、 企业适航取证、低空航线运行，探索新型应用场景，加快低空产业补链强链。 围绕优化人才引育，杭州计划深入实施"西湖明珠"工程，大力引进人工智能、视觉智能、集成电路 等领域顶尖人才，并深化"企业认定、政府认账"，加大对重点产业领域和新兴科技企业人才授权认定支 持，特别是加大人工智能、集成电路企业人才认定专项授权力度。 推进服务业高质量发展方面，征求意见稿提出加快消费新模式新场景培育，省市县联动发放商超、 餐饮、演赛展联动等消费券，带动商品消费与展会、赛事、演唱会联动促消费；计划举办国家级及以上 体育赛事75 场，各级各类赛事活动2000场以上；举办大型营业性演出不少于100场。 为推动经济向新向好，《关于推动经济高质量发展的若干政策（2026年版）（征求意见稿）》（以 下简称"征求意见稿"）近日在市发展改革委网站公示，并向社会公开征求意见建议，大家 ...