Group 1 - The performance market is thriving as summer approaches, with local original productions incorporating traditional cultural themes and modern presentation styles [1] - The original musical "Da Jiang Dong Qu," created by China Oriental Performing Arts Group, recently had a new round of performances in Beijing, revitalizing the essence of the Song Dynasty through musical theater [1] - The musical focuses on the life trajectory of Su Shi during his four years in Huangzhou, aiming to portray a broad-minded, benevolent, and life-embracing literary figure [1][5] Group 2 - The creative team of "Da Jiang Dong Qu" extensively researched Northern Song Dynasty murals, ancient texts, and historical materials for costume and stage design, integrating the elegance and beauty of Song landscape painting into the performance [4] - The musical features a total of 25 carefully arranged songs, incorporating classic lines from Su Shi's works during his time in Huangzhou, blending modern musical elements with traditional Chinese music [5] - Beijing People's Art Theatre has been providing diverse viewing experiences in its various theaters, showcasing a range of performances [6] Group 3 - The play "Yang Mahjong," directed by Tang Ye and starring Pu Cunxin and Gong Lijun, captivates the audience with a seemingly simple plot involving two elderly individuals in a nursing home [9] - The new play "One Day Top Stream" explores the coexistence of silicon-based and carbon-based life forms, as well as the potential of artificial intelligence to replace humans, connecting stage art with contemporary topics [10] - The script for "One Day Top Stream" is based on a recently published internet technology-themed novel, opening up new possibilities for adapting excellent literary works into stage productions [10]

以票根为媒介激活消费潜力，不仅得益于区域演出市场的繁荣，更折射出全国消费升级需求在特定场景 下的集中迸发。未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术 与生态完善，票根有望成为连接供需的数字纽带，推动消费市场从规模扩张向质量提升转型。 这些挑战也是传统消费模式向数字化、生态化转型的共性难题，票根经济要实现持续健康发展需在三个 维度迭代升级。 机制上，建立动态激励体系，依据酒店景区的票根核销率、消费转化率给予额外奖励，引导企业从被动 参与转向主动运营。比如，杭州"文旅消费积分"模式可资借鉴——将票根消费与城市积分体系挂钩，赋 予积分兑换公共服务等附加价值，增强用户黏性。 技术上，构建统一的文旅消费数据中台，整合演出票务、酒店预订、景区票务等平台，建立标准化接口 与认证体系，实现票根信息跨区域流通，使区域特惠升级为全国通兑。 生态上，票根经济本质是对体验经济的具象实践。当一张票根能串联城市文化地标、商业设施与生活场 景，它便不再是消费终点，而成为探索城市的起点。 未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术与生态完善，票 根有望成为连接供需的数字纽带 ...

ff 了 " 45 长 完 7 your 新华社上海6月7日电（记者程思琪）霓虹初上，上海黄浦区的亚洲大厦外已聚集起前来观剧的人群；延长开放至夜间的书店里，坐满了前来夜 读的市民与游客；体育场馆内，歌迷们在演唱会的现场欢唱整晚……在上海，文化夜生活丰富多彩，点燃沪上夜经济消费新活力。 夜幕降临，上海亚洲大厦门口的"星空间"灯牌亮起，慕名而来的观众渐渐聚集，精彩剧目即将上演。"00后"张孜曦是音乐剧《阿波罗尼亚》的 剧迷。看剧几年来，张孜曦已积攒了厚厚几叠"星空间"音乐剧的票根，"我是从宁波来的，一般每个月都会来上海。如果碰上喜欢的演员，一 部剧刷上个50遍也很正常。" 据官方统计，2024年，在上海体育场举办演唱会、粉丝见面会、品牌发布会共32场，接待观众110万人次，产生票房9亿元。演唱会拉动周边经 济增长，以2025年周慧敏演唱会为例，上海徐汇区内8大商场首次推出单笔消费满额150元抽演唱会门票的活动，带动周末销售额同比激增 26%。多场演唱会持续串联文商旅多元消费场景，深度激活"赛娱经济"的辐射带动效应。 今年1月，国务院办公厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》明确，要培育消费 ...

"乌蒙山连着山外山，月光洒下了响水滩"……5月31日，在北京国家体育场（鸟巢），6万名观众在凤凰 传奇"吉祥如意"巡回演唱会上齐声合唱，氛围火热。2025端午假期，各类演唱会"遍地开花"，携程平台 上，端午期间陶喆福州演唱会、邓紫棋贵州演唱会、张学友重庆演唱会、北京·奇遇海音乐节、长沙草 莓音乐节等热门演出举办地的出游热度上涨40%。 演唱会市场持续火热 近几年，演唱会市场呈现出蓬勃发展的态势，根据中国演出行业协会近日发布的《竞逐升级、多元发展 ——2024大型营业性演出市场趋势及特点分析》报告，2024年大型营业性演出依然保持高速增长态势， 票房收入达296.36亿元，同比2023年增长66%，占2024年演出市场总票房51.1%。 北京市文化和旅游局数据显示，端午假期3天，全市开票营业性演出316台1119场，观众45.8万人次，票 房1.4亿元，演出场次、观众人数、票房收入同比分别增长32%、75%、130%。其中，鸟巢凤凰传奇演 唱会场均观众6.5万人、刷新单场观演人数纪录，两场票房收入约7900万元。 来自山东的李琦听了凤凰传奇北京场的演唱会，她告诉记者："因为抢到了票，我们一家人就把端午的 旅行目 ...

Core Insights - The recent Dragon Boat Festival holiday saw a surge in the "ticket stub discount" trend across various regions, transforming traditional ticket stubs into unique discount vouchers that stimulate consumption in cultural and tourism sectors [1][3]. Group 1: Impact on Consumer Spending - On average, a ticket generates 1.5 to 2 times its price in secondary consumption [3]. - 40% of ticket holders for high-speed trains and flights increased their travel spending [3]. - Ticket stubs for performances and events led to over 100% growth in surrounding hotel and entertainment spending [3]. - Tourists saved approximately 15% to 30% on related expenses due to ticket stub discounts [3]. Group 2: Regional Initiatives and Promotions - In Beijing, a music festival offered ticket holders discounts of over 30% on various exclusive activities [5]. - In Hebei's Langfang, visitors enjoyed free access to art exhibitions and exclusive discounts on dining and cultural products, with some attractions seeing a 45% increase in visitor numbers [7]. - Tianjin's comedy festival provided ticket holders with exclusive offers from over 50 merchants [9]. - Jiangxi's Nanchang expanded its ticket stub discount program, with some offers reaching up to 60% off [11]. - In Luoyang, train ticket holders received discounts at well-known attractions and a guidebook with over 50 exclusive vouchers worth over 1,000 yuan [13]. Group 3: Development of Ticket Stub Economy - The ticket stub economy is connecting the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment," becoming a new lever for market consumption [13]. - Various regions are forming "ticket stub economic alliances" to unlock new consumption potential [13][15]. - Shanghai's Hongkou District launched a new entertainment ticket stub economic matrix, promoting discounts across different sectors [14]. - Cities like Shanghai, Pingdingshan, and Lanzhou are continuously integrating new business types and consumer categories to enhance the value of ticket stubs [15].

Group 1 - During the Dragon Boat Festival holiday, Jiangsu province received over 12.41 million tourists, with total consumer spending reaching 4.693 billion yuan, reflecting a year-on-year increase of 2.15% and 0.20% respectively [1] - The province launched over 1,880 cultural and tourism activities, enhancing the holiday experience for the public [1] - UnionPay data indicated that the first two days of the holiday saw inter-city tourism consumption of 6.557 billion yuan, a year-on-year growth of 1.5%, accounting for 35.10% of the industry’s inter-city consumption [1] Group 2 - The "Seeing Su Rhythm: Local Exhibitions" event attracted over 70,000 visitors in its third-day exhibition in Suqian, showcasing local cultural performances and art [2] - A total of 584 performances were held during the holiday, with attendance reaching 287,000, marking a 352% increase in audience numbers and a ticket revenue of 224 million yuan, up 574% year-on-year [2] Group 3 - Museums across the province hosted over 450 educational and cultural activities, with a total of 1.777 million visitors, representing a year-on-year growth of 19.8% [3] - The "Non-Heritage Life Fair" in Nanjing featured various activities, attracting nearly 10,000 participants, highlighting the vibrancy of cultural heritage [3]

Group 1 - During the Dragon Boat Festival holiday from May 31 to June 2, a total of 657 million people are expected to travel across regions, averaging 219 million per day, representing a year-on-year increase of 3.0% [1] - The Taixing Water Town hosted six major themed activities and immersive performances, blending traditional customs with modern fashion, creating a cultural feast that attracted thousands of visitors [1] - In Beijing, city parks received 4.49 million visitors during the holiday, a 14.67% increase compared to the same period last year, with the top three parks being Temple of Heaven, Grand Canal Cultural Tourism Scenic Area, and Summer Palace [3] Group 2 - Dragon boat racing has gained popularity, with cities like Guangzhou, Foshan, Hangzhou, Yueyang, and Chengdu being the most popular viewing locations, and foreign tourists making up 18% of the audience, with a 64% increase in international visitors compared to usual [7] - The 2025 Qianfan Music Season and the "Adventure at Sea" music festival in Changping District, Beijing, attracted nearly 70,000 attendees, featuring 19 music groups and 2 esports teams, showcasing a blend of music, esports, food, and cultural tourism [8]

Core Insights - The cultural and tourism market in Shaanxi province experienced growth during the Dragon Boat Festival, driven by the "Dragon Boat Economy" [1] - Key statistics indicate that 170.21 million visitors were received at 55 monitored tourist attractions, with a 0.23% year-on-year increase, and tourism revenue reached 119.94 million yuan, up 2.73% [1] - There was a significant increase in inbound tourism, with 362 groups and 4,324 visitors, reflecting year-on-year growth of 61.6% and 72.2% respectively [1] Group 1: Cultural Activities and Events - Various local cultural activities were organized, such as dragon boat races, traditional food preparation, and poetry recitals, enhancing the cultural experience for visitors [2] - The 25th Ankang Hanjiang Dragon Boat Festival featured unique local programs, attracting approximately 2.56 million viewers through live streaming [2] - Han Zhong city hosted over 100 cultural and sports events, creating a diverse consumption landscape combining sports, traditional experiences, and heritage displays [2][3] Group 2: Enhanced Visitor Experience - Interactive performances and cultural showcases at tourist sites, such as the Xi'an City Wall, provided visitors with immersive experiences [4] - Activities at various cultural venues, including puppet shows and traditional games, enriched the visitor experience and promoted local heritage [3][5] - The Dragon Boat Festival was marked by a variety of cultural exhibitions and creative experiences across museums and cultural institutions, enhancing public engagement with traditional culture [5] Group 3: Nighttime Cultural Economy - The nighttime cultural and tourism consumption zones in Shaanxi saw a total of 1.92 million visitors during the holiday, with a revenue of 125 million yuan, reflecting year-on-year growth of 8.61% and 11.92% respectively [6] - The live performance market experienced explosive growth, with 229 events and 1,582 performances held, particularly in genres like pop music and children's theater, which accounted for 28.8% of the total [6] - Emerging performance types such as stand-up comedy and modern dance gained popularity, appealing to younger audiences [6]

Core Insights - The Dragon Boat Festival holiday in Jiangsu from May 31 to June 2 saw a total of 12.42 million visitors and a total consumption of 4.693 billion yuan, representing a year-on-year increase of 2.15% and 0.20% respectively [1] - Despite adverse weather conditions, the tourism sector in Jiangsu managed to achieve slight growth in visitor numbers and spending [1] - The province launched over 1,880 cultural and tourism activities during the holiday, highlighting the integration of intangible cultural heritage with tourism [1] Group 1: Visitor Statistics - A total of 12.42 million visitors were recorded across 644 A-level tourist attractions, 195 key rural tourism villages, and 84 museums [1] - The total consumption reached 4.693 billion yuan, with a 1.5% year-on-year increase in off-site tourism consumption through UnionPay channels [1] Group 2: Cultural Activities - The "Water Rhythms Jiangsu" event featured various cultural activities, including dragon boat races and heritage exhibitions, attracting significant participation [2] - The holiday also included 584 performances, with attendance reaching 287,000 and ticket revenue increasing by 574% year-on-year to 224 million yuan [2] Group 3: Sports and Family Engagement - The Dragon Boat Festival coincided with Children's Day, leading to increased family visits to attractions, with ticket bookings for major scenic spots rising by 25% [3] - The integration of sports events with tourism was evident, as local football leagues and dragon boat races attracted large crowds and boosted local tourism spending [3] Group 4: Promotional Offers - Various local governments introduced promotional packages, including free admission to popular attractions and discounts on travel services, to enhance visitor experience [4] - Specific initiatives included free public transport for tourists in Changzhou and the distribution of over 3,000 tourism vouchers in Suqian [4]

Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]