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对话东方甄选产品负责人:共创破圈,爆款的底层逻辑
Xin Lang Ke Ji· 2026-02-06 10:47
Core Insights - Oriental Selection reported strong mid-year performance for the fiscal year 2026, with total revenue of 2.3 billion yuan, a year-on-year increase of 5.7%, and a net profit of 239 million yuan [1] - The company's self-operated business has become the core growth engine, with self-operated products accounting for approximately 52.8% of total GMV, and a total of 801 self-operated products launched [1] Self-Operated Product Strategy: Community-Driven, User Co-Creation - In the context of high traffic costs and changing user demands, Oriental Selection has developed a community-driven co-creation model that has become key to the success of new products [2] - The majority of new self-operated products are developed based on real user feedback rather than solely creating viral products [2] - Notable new products include Five Red Powder, Apple Dried Fruit, and Chocolate, with Apple Dried Fruit achieving sales of over 100,000 bags within 20 days of launch [2] - The development of Five Red Powder was initiated by frequent user feedback, leading to data validation, market research, and iterative product testing based on user input [2] Emerging Consumer Trends - There is a noticeable shift in consumer behavior towards "health" and "traceability," with users seeking transparency in the entire production process and willing to invest in high-quality, traceable products [3] - Consumers are increasingly active in the product development process, transitioning from passive consumers to active co-creators, with daily active users in the community reaching tens of thousands [3] - The user co-creation model has established a complete feedback loop, enhancing the success rate of new products and optimizing trial and error costs [3] Future Plans: Commitment to Supporting Farmers and Pursuing Value for Money - Oriental Selection's transformation reflects a broader trend in the live-streaming e-commerce industry, shifting from traffic-driven to product-driven strategies [4] - The company aims to provide exceptional value within controllable price ranges through product differentiation rather than engaging in price wars [5] - The commitment to food safety and supporting farmers remains a core principle, with significant annual investments in third-party quality inspections [5] - Challenges include balancing supply chain standardization and scalability, particularly for non-standard products that rely on seasonal agricultural raw materials [5]
直播行业大变天!头部主播退场,中腰部主播崛起
Sou Hu Cai Jing· 2026-02-06 09:54
流量越大,风险就越高,这几乎是直播行业的铁律,经过时间的反复验证。站在平台的角度,谁都不想 让那几位头部主播将10亿的蛋糕全盘吃掉,平台更希望能有1000个主播共同分食这块大蛋糕。毕竟,头 部主播的流量越大,背后的风险也就越大,一旦出现问题,整个直播平台的流量和GMV(成交总额) 都会受到波及。因此,任何一个冲到头部的主播,其结局往往只有两种:要么被淘汰,要么被封杀,几 乎没有第三条路可走。你看,那些拥有两千万粉丝的主播,直播时可能只有千把人看,平台从来不会允 许任何一个人长时间垄断流量。 头部主播的退场并不意味着行业的衰退,反而意味着新的发展阶段的到来。现在,中腰部主播正在迎来 属于他们的第二春。他们专注于细分领域,精准地触达目标用户,抖音的中小达人GMV的占比已经达 到了21%,比头部主播还要高;与此同时,企业自播也正在成为一种新趋势。像义乌的星宝伞业董事长 每天下午直播引客商,山下湖的珍珠商家三班倒24小时卖珍珠,伊芙丽的店播也像售前客服,帮助客户 解答新品搭配、活动规则等问题。这一切的背后,正是直播行业的规范化进程。市场监管总局已经开始 起草《直播电商监督管理办法》,将AI内容纳入监管范围,建立黑名单 ...
广州推出直播电商行业团体标准
Zhong Guo Xin Wen Wang· 2026-02-06 06:43
编辑:熊思怡 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 本次活动以《直播电商监督管理办法》正式施行为契机,采取"法规解读+行政指导+案例警示+标准发 布+行业倡议"方式开展,邀请了专家学者对《直播电商监督管理办法》进行深入解读,并由市场监管 部门执法骨干开展行政指导和案例分析,为直播电商各类主体合规经营划清法律红线。 当日,广东省网商协会发布《放心消费直播间建设与管理规范》,该标准系统化构建了放心消费直播 间"建设-运营-评价-管理"全流程规范,形成了从资质审核到动态退出的全生命周期管理闭环,突出消费 者合法权益与未成年人保护,强调AI等新技术管理,将合规硬约束转化为企业竞争力。 会上,广州市直播电商协会和主播代表们还共同发起合规带货倡议,公开承诺坚守法律底线,严把产品 质量关,优化服务体验,保障消费权益,传播正向能量,自觉接受社会大众的监督。(完) 来源:中国新闻网 广州推出直播电商行业团体标准 中新网广州2月6日电 (记者 许青青)由广州市市场监管局联合广东省网商协会、广州市直播电商协会举 办的华南地区首场《直播电商监督管理办法》宣贯暨《放心消费直播间建设与管理规范》团体标准发 ...
公平竞争市场环境持续优化
Jin Rong Shi Bao· 2026-02-06 02:01
Group 1: Market Regulation and Business Environment - In 2025, the number of newly established business entities reached 25.745 million, with active enterprises increasing by 9.8% year-on-year, raising their share of total enterprises by 4.7 percentage points [1] - The market regulatory system received 26.46 million complaints, recovering economic losses of 4.35 billion yuan for consumers, and recalled 8.236 million consumer products [1] - The market regulatory authority is focused on enhancing comprehensive market regulation capabilities to support economic growth and high-quality development [1] Group 2: Governance of Unreasonable Charges - In 2025, the market regulatory authority investigated 5,918 cases of illegal charges by government departments and other entities, imposing fines totaling 347 million yuan and refunding 1.35 billion yuan to businesses [2] - The authority revised the enforcement guidelines for bank charges and implemented preferential policies for small and micro enterprises [2] - Over 5,200 enterprises were included in a price monitoring system to address unreasonable charges effectively [2] Group 3: Platform Economy Regulation - The market regulatory authority has made significant progress in regulating the platform economy, focusing on issues like unreasonable rules and charges [3] - Measures were taken to address problems such as "only refunds," "mandatory shipping insurance," and "lowest price guarantees," protecting the rights of small businesses and consumers [3] - New guidelines and regulations were introduced to enhance compliance and long-term regulatory mechanisms for platform economies [3] Group 4: Live Commerce and Market Competition - Special rectification efforts were launched against issues like counterfeit goods and false marketing in live commerce, with notable cases being addressed [4] - The authority is working to regulate the food delivery industry to ensure fair competition and compliance among major platforms [4] - Future efforts will focus on strengthening platform responsibilities and enhancing regulatory mechanisms [4][5] Group 5: Consumer Product Standards - The market regulatory authority plans to promote the upgrading of consumer product standards to meet new consumer demands for safety, quality, and sustainability [6] - Initiatives will include updating standards for traditional industries and enhancing service standards across various sectors [6] - There will be an increased emphasis on mandatory standards related to safety and property protection [6]
市场监管总局晒2025年成绩单:公平竞争市场环境持续优化
Jin Rong Shi Bao· 2026-02-06 01:04
Group 1: Market Regulation and Business Environment - In 2025, the number of newly established business entities reached 25.745 million, with active enterprises increasing by 9.8% year-on-year, raising their share of total enterprises by 4.7 percentage points [1] - The market regulation system received 26.46 million complaints, recovering economic losses of 4.35 billion yuan for consumers, and recalled 8.236 million consumer goods [1] - The market regulation authority aims to enhance comprehensive market supervision capabilities to support economic growth and high-quality development [1] Group 2: Governance of Unreasonable Charges - In 2025, 5,918 cases of illegal charges by government departments and other entities were investigated, resulting in fines of 347 million yuan and refunds of 1.35 billion yuan to businesses [2] - The market regulation authority is implementing a long-term strategy to address unreasonable charges, including revising guidelines for commercial bank fees and monitoring over 5,200 enterprises for pricing issues [2] - Continuous efforts will be made to alleviate the burden on businesses and ensure a conducive development environment [2] Group 3: Platform Economy Regulation - The market regulation authority has made significant progress in regulating the platform economy, focusing on issues like unreasonable fees and transparency in rules [3] - Measures include rectifying practices such as "only refunds" and "mandatory shipping insurance," and issuing compliance guidelines for platform operations [3][4] - Future efforts will focus on enhancing regulatory frameworks and ensuring platforms fulfill their responsibilities [4][5] Group 4: Consumer Goods Standards Upgrade - The market regulation authority plans to promote the upgrading of consumer goods standards to meet new consumer demands for safety, quality, and sustainability [6] - Initiatives will include updating standards in traditional industries and enhancing service standards across various sectors [6] - There will be an emphasis on developing mandatory standards related to safety to strengthen consumer protection [6]
聚焦直播间“放心消费”
Xin Lang Cai Jing· 2026-02-06 00:22
值得关注的是,广州市"放心消费承诺直播间"的申报与培育工作已于去年启动。去年10月,广州市市场 监管局发布《广州市放心消费承诺直播间申报指引》,相关企业可根据指引进行申报,符合标准的企业 可获得由广州市消费者委员会发放"放心消费承诺"电子牌匾与"广州市放心消费承诺直播间"电子标识。 电子牌匾与标识可由直播间申报主体在其相应的平台直播间内展示,鼓励直播电商平台为直播间运营主 体展示提供相关支持。 发布会由广东省市场监管局指导,广州市市场监管局联合广东省网商协会、广州市直播电商协会共同举 办。广州市市场监督管理局网络交易监督管理处处长陈霄斌在接受采访时表示,这次举办直播电商新规 宣贯活动,"目的就是让平台、直播间运营者、MCN机构、主播等各方主体清楚了解红线在哪、底线在 哪,该怎么合规经营,从源头减少违法违规的情况,切实保障消费者与经营者的合法权益。" 羊城晚报讯 记者吴珊、通讯员穗市监报道:2月1日,《直播电商监督管理办法》正式实施。2月5日, 广州率先发布华南首个《放心消费直播间建设与管理规范》团体标准。羊城晚报记者了解到,该团体标 准聚焦直播间"放心消费",突出消费者合法权益与未成年人保护,强调AI等新技术 ...
8点1氪:好想来涉事门店就“误把初中女孩当小偷扣留20分钟”一事致歉;美团拟7.17亿美元收购叮咚,创始人回应;贾跃亭发布人形机器人
36氪· 2026-02-05 23:59
Group 1 - The store involved in the incident with two middle school girls issued an apology and stated it would implement thorough reforms following the wrongful detention of the girls, who were suspected of shoplifting [1][5] - The incident occurred on February 2, when the girls were detained for 20-30 minutes after the store received a video alert from headquarters, leading to a confrontation with the girls' parents and police involvement [7] Group 2 - Meituan announced a $717 million acquisition of Dingdong Fresh, with the deal allowing Dingdong to withdraw up to $280 million from its group while ensuring a minimum net cash of $150 million [7] - Dingdong's founder emphasized that the company's core competitive advantages would remain intact post-merger, and the business and team would continue to operate stably [8] Group 3 - Xiaomi announced a reduction in the safety mileage threshold for its assisted driving feature from 1,000 km to 300 km to help users gradually familiarize themselves with the technology [11] - Tencent Games released a notification limiting gameplay for minors during the winter vacation period, allowing only 15 hours of playtime over 29 days [12] Group 4 - The China Securities Regulatory Commission initiated an investigation into the actual controller of Beiliqingsong, Ma Xuejun, for suspected market manipulation, although it is stated that this will not significantly impact the company's operations [15] - Sony raised its full-year operating profit forecast to 1.54 trillion yen, up from a previous estimate of 1.43 trillion yen, following a strong performance in the third quarter [24] Group 5 - Volvo reported fourth-quarter revenue of 94.4 billion Swedish Krona, down from 112.1 billion Swedish Krona year-on-year, with operating profit also declining [25] - NIO projected an adjusted operating profit of between 700 million to 1.2 billion RMB for the fourth quarter of 2025, marking its first quarter of adjusted operating profit [26]
我国已建成8132个“一刻钟便民生活圈”
Xin Lang Cai Jing· 2026-02-05 20:15
昨天,国务院新闻办公室举行新闻发布会,介绍市场监管服务经济高质量发展情况。国家市场监管总局 副局长、国家标准化管理委员会主任邓志勇透露,将以放心消费集聚区建设为载体,出台放心消费标 准、放心消费主体培育等政策文件,培育一大批带动面广、显示度高的放心商圈、放心市场、放心景 区,让消费者可感可及。 开展守护消费"铁拳"行动 邓志勇介绍,2025年市场监管总局启动优化消费环境三年行动,目前已取得了阶段性成效。在激发消费 潜能方面,发布家电、家具、服装等大宗消费品以及体育健身、文化旅游、餐饮等服务消费国家标准 210余项,制定和推广养老服务标准体系、旅游服务质量评价体系、汽车维修服务质量评价模型、家政 服务信用体系,持续提升服务品质。相关部门建成充电基础设施1932.5万个,县乡村商业物流配送网点 达到3万个,"一刻钟便民生活圈"8132个,不断丰富消费场景。 在破解消费痛点方面,部署开展守护消费"铁拳"行动,重点查处群众反映强烈的儿童玩具质量安全、非 法改装电动自行车、电商领域商标侵权、霸王条款、幽灵外卖等违法行为,大力查处羽绒服以次充好、 制售伪劣燃气具、开展加油站计量作弊集中执法行动,查办相关案件7.2万起。 ...
让消费可感可及 市场监管部门将出台放心消费标准
Bei Jing Shang Bao· 2026-02-05 13:41
2月5日,国务院新闻办公室举行新闻发布会,市场监管部门相关负责人介绍市场监管服务经济高质量发展情况,并答记者问。会上,国家市场监督管理总局 副局长、国家标准化管理委员会主任邓志勇表示,2025年,全国市场监管系统有力维护和促进形成强大国内市场,支撑经济增长和推动高质量发展取得明显 成效。下一步,市场监管总局将以放心消费集聚区建设为载体,出台放心消费标准、放心消费主体培育等政策文件,培育一大批带动面广、显示度高的放心 商圈、放心市场、放心景区,让消费者可感可及。 培育一批放心商圈、放心市场、放心景区 当前,我国正持续加力提振消费。2025年,市场监管总局牵头开展了优化消费环境三年行动,邓志勇介绍,目前已取得了阶段性成效。 在激发消费潜能方面,市场监管部门发布了家电、家具、服装等大宗消费品以及体育健身、文化旅游、餐饮等服务消费国家标准210余项,制定和推广养老 服务标准体系、旅游服务质量评价体系、汽车维修服务质量评价模型、家政服务信用体系,持续提升服务品质。相关部门建成充电基础设施1932.5万个,县 乡村商业物流配送网点达到3万个,"一刻钟便民生活圈"8132个,不断丰富消费场景。 在破解消费痛点方面,部署开展 ...
2.5犀牛财经晚报:上交所公布2026年春节休市安排
Xi Niu Cai Jing· 2026-02-05 10:22
Group 1: Smartphone Market - The global smartphone market revenue reached $143 billion in Q4 2025, marking a 13% year-on-year increase and setting a record for single-quarter revenue [2] - The average selling price (ASP) of smartphones surpassed $400 for the first time, reflecting an 8% year-on-year growth, driven by a trend towards higher-end devices and rising material costs [2] - Smartphone shipment volume grew by 5% year-on-year, indicating a market growth driven by "value expansion" rather than "scale expansion" [2] Group 2: MLCC Market - The global MLCC market is experiencing polarization, with high-end demand driven by AI applications, while the mid-to-low-end market faces pressure due to rising raw material costs and weak demand [2] - Major manufacturers in Japan and South Korea are operating at full capacity due to increased orders for high-end MLCCs, while the consumer electronics sector is struggling [2] - The supply chain is expected to reflect a trend of "AI heat, consumer cold" in Q1 2026, necessitating suppliers to focus on high-end AI products and manage traditional product inventory and cost risks [2] Group 3: 3D Printing Industry - The domestic 3D printing industry has seen a positive start in 2026, with numerous companies reporting increased performance and ongoing mergers and acquisitions [4] - The application of 3D printing technology is expanding into various fields, including aerospace, consumer electronics, and biomedicine, highlighting its value in customization and efficiency [4] Group 4: NAND Flash Market - NAND flash memory prices surged by 80%-90% in Q1 2026, driven by a sharp increase in general server DRAM prices and a similar rise in NAND prices after a relatively stable Q4 [3] - The overall market is experiencing a comprehensive price increase, influenced by rising prices of certain HBM3e products [3] Group 5: Financial and Investment Activities - New City Development raised HKD 473 million by placing 198 million shares at HKD 2.39 each, with funds aimed at business development and improving liquidity [7] - The China Securities Regulatory Commission approved the IPO registration of Aitec, a company specializing in automotive electronics [7] - Hengwei Technology reported a 30.13% year-on-year increase in net profit for 2025, despite a 6.31% decline in revenue [14]