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谢谢盒马把我演了
半佛仙人· 2025-07-03 09:15
Core Viewpoint - The article discusses the prevalence of pre-packaged food and beverages in modern life, highlighting the emotional and psychological aspects of consumerism, particularly through the lens of Hema's cold brew tea, which attempts to provide a semblance of authenticity in a world dominated by convenience and pre-prepared products [2][4][21]. Group 1: Pre-packaged Food and Consumer Behavior - The author reflects on living in a world filled with pre-packaged items, from ready-to-eat meals to bottled beverages, and critiques the lack of authenticity in these products [7][9]. - There is a growing acceptance of pre-packaged food, but the author emphasizes the importance of perceived quality and the emotional connection consumers have with their food [9][15]. - The article suggests that while pre-packaged products are convenient, they often lack the personal touch and authenticity that consumers desire [10][18]. Group 2: Hema's Cold Brew Tea - Hema's cold brew tea is presented as a unique product that includes actual tea leaves, differentiating it from other pre-packaged beverages that do not offer the same level of authenticity [13][21]. - The presence of tea leaves in Hema's product is seen as a marketing strategy to create an illusion of freshness and quality, despite the product being pre-packaged [22][30]. - The author appreciates Hema's effort to "perform" for consumers, suggesting that even a small gesture of authenticity can enhance the consumer experience [31][45]. Group 3: Emotional Connection and Consumer Expectations - The article discusses the desire for brands to acknowledge consumer feelings and provide a sense of care, even if it is through a facade [36][40]. - The author argues that the willingness of a brand to "pretend" to care about the consumer experience is a form of compassion in a world where authenticity is often lacking [45][46]. - The conclusion emphasizes that the act of pretending to provide quality and care can be more comforting than outright neglect from brands [46].
全球零售250强出炉,仅13家中国企业上榜
3 6 Ke· 2025-07-03 06:54
日前,德勤《2025 全球零售力量》研究报告发布,该报告以 2023 年 7 月 - 2024 年 6 月财年数据为锚,勾勒出全球零售行业在复苏与压力交织下的发展脉 络。 当全球零售总收入创下 6.03 万亿美元(约合人民币 43.4 万亿 )新高,当行业集中度持续攀升、业态与区域分化加剧,中国零售企业的 13 席身影,既承 载着内需市场的深厚底气,也折射出在全球竞争中破局的迫切与挑战。 全球零售全景:增长、分化与势力版图 | 地区 | 国家 | 公司数量 | 平均零售收入 (亿 元人民币) | 海外零售业务占比 | | --- | --- | --- | --- | --- | | 非洲 / 中东 | 南非 | 4 | 563 | 16.40% | | 非洲 / 中东 | 干直演 | 3 | 512 | 4.30% | | 非洲 / 中东 | 阿拉伯联合酋长国 | 2 | 502 | 55.30% | | 亚太 | 日本 | 20 | 925 | 27.70% | | 亚太 | 中国(含港澳台) | 13 | 1677 | 18.10% | | 亚太 | 韩国 | 7 | 763 | 4.80% | | 亚 ...
家家悦超市频繁因食品安全抽检不合格被通告
Zhong Guo Xin Wen Wang· 2025-07-03 03:42
据烟台市市场监管局2025年6月24日发布的抽检通告,家家悦莱州云峰路店销售的香蕉,腈苯唑不符合 食品安全国家标准规定;该局6月17日发布的抽检通告显示,家家悦牟平昆嵛山店销售的黄瓜,乙螨唑 不符合食品安全国家标准规定。 今年以来, 家家悦 集团股份有限公司旗下门店因 食品安全 问题,多次登上市场监管部门抽检不合格通 告。 公开资料显示,家家悦集团股份有限公司成立于1981年,位于山东省威海市,于2016年上市,目前拥有 上千家门店,网络覆盖山东、北京、河北、内蒙古、江苏、安徽等地,主营业务为超市连锁经营。 业内人士表示,当零售企业门店规模突破千家,终端质检标准化与全链条溯源体系建设等成为关乎企业 长远发展的关键要素。 除市场监管部门的抽检通告外,全国12315消费投诉信息公示平台显示,2025年以来,涉及家家悦关联 门店的投诉量超百件,内容涵盖食品安全等诸多具体问题。 而在烟台市市场监管局今年4月发布的抽检通告中,问题更为集中:家家悦海阳四店销售的海水虾,二 氧化硫残留量不符合食品安全国家标准规定;家家悦龙口保利广场店销售的牛肉粒,N-二甲基亚硝胺 不符合食品安全国家标准规定;家家悦龙口黄山馆店销售的鱿鱼仔 ...
★对接渠道与商业模式转型两手抓 外贸企业出口转内销破局
●本报记者任明杰董添 "自4月7日开通绿色通道以来,我们已收到500多封合作邮件,与300多家企业进入洽谈阶段,在多家门 店外贸专区陆续上架相关商品。"永辉超市副总裁甘旺亨4月23日告诉中国证券报记者。近日,永辉、盒 马等线下商超,京东、美团、百度等线上平台纷纷出手,助力外贸企业出口转内销。 珠海金稻电器60%以上的产品用于外销,公司推出的卷直发器、蒸脸仪、美容仪产品在亚马逊等平台广 受欢迎。受美国所谓"对等关税"政策影响,公司产品严重积压,亟须开拓国内市场。京东美容电器业务 负责人陈玙带队,联合吹卷组核心采销申艳,紧急赶赴珠海,与金稻团队深入沟通转型策略。 "我们不仅提供了包销支持政策,还整合站内流量、营销资源及渠道优势,助力金稻快速打通内销通 路,实现品牌焕新。"陈玙告诉记者,"从京东的角度来讲,我们除了推出规模达2000亿元的扶持项目 外,还通过成本优化与效率提升、平台优势与渠道协同,帮助外贸企业打通内销通道。" 在义乌国际商贸城经营体育礼品的陈老板,站在堆满NBA球队马克杯、球星手办的仓库前有些茫然无 措。"最近,NBA季后赛激战正酣,但美国30多个采购商有近一半暂停订货。"陈老板告诉记者,本想通 过 ...
为什么专业烘焙店做不过超市?
3 6 Ke· 2025-07-03 00:59
盒马的烘焙品类目前平均业绩已经占到门店日均营业额的30%左右。如果遇到当前盒马鲜生在全国各地 新店开业的情况,盒马的烘焙品单日能卖到40万元以上,已属常规操作水平。消费者提到盒马的草莓盒 子蛋糕,无一不认可是被门店现做的新鲜和高品质的奶油及糕胚所吸引。盒马的草莓盒子蛋糕,并不是 品质平平的预制蛋糕,毕竟新鲜蛋糕是不能预制的。 补充一个特别信息,限于草莓的冬季生长周期,盒马草莓盒子蛋糕并非全年销售。瑞士卷、榴莲千层、 大福、抹茶芝、奶油红豆,也是盒马的销量爆品。其中,瑞士卷还是2023年盒马与山姆大打价格战的头 号单品。盒马8片装的瑞士卷,售卖26.9元,规格和价格,都是更偏向消费者的友好定位。 中国零售开始懂得操作自有品牌商品,烘焙属于很有代表性的品类。更为突出的是,目前在国内最善于 制作烘焙品的商家,可能就是超市,而非大众印象中的专业烘焙连锁店。 一个供应链,一个效率,助力超市在烘焙品方面,领先于专业的饼屋商家。 供应链的硬实力,建立在烘焙品的口感上,且很大程度上是比拼原材料的优劣。 原料菜在任何食品当中,都是重要的基础条件。不过,差别在于,一道好菜可以凭借厨师的过硬手艺, 能把白菜吊出鲜汤的口感。一款好面 ...
永辉超市:京东世贸减持1.2567%公司股份
news flash· 2025-07-02 12:25
永辉超市(601933)公告,股东京东世贸因自身资金需求,计划于2025年3月12日披露之日起15个交易 日后的3个月内,通过集中竞价、大宗交易方式减持公司股份不超过2.66亿股,即减持比例不超过公司 股份总数的2.94%。近日,公司收到京东世贸出具的《北京京东世纪贸易有限公司关于永辉超市股份有 限公司股份减持计划期限届满暨减持结果的告知函》,京东世贸在减持计划期间内通过集中竞价及大宗 交易方式合计减持所持公司股份1.14亿股,占公司目前总股本的1.2567%。本次减持计划期限已届满。 减持价格区间为4.32~6.39元/股,减持总金额为6.04亿元。减持后,京东世贸持有公司股份1.52亿股, 持股比例为1.6791%。 ...
清美品上生活自营超级市场盛大开业!携万份鲜鸡蛋空降长宁!
Zhong Guo Shi Pin Wang· 2025-07-02 07:17
Core Insights - The opening of the self-operated supermarket "Pinshang Life" by Qingmei Group in Changning District, Shanghai, is set to provide fresh and affordable food products directly to consumers without any membership fees [1][10]. Group 1: Business Model and Offerings - "Pinshang Life" operates on a full industry chain model, ensuring seamless integration from production to retail, which eliminates middlemen and enhances food safety and traceability [3]. - The supermarket boasts a large area of 5000m² and is backed by Qingmei Group's extensive resources, including 11,000 acres of self-operated farms and 500,000 acres of designated planting bases [10]. Group 2: Promotional Activities - To celebrate the grand opening, Qingmei Group is offering three major promotions, including free eggs for customers who engage on social media, a guaranteed prize draw for purchases over 158 yuan, and significant discounts on a wide range of products [4][5][6]. - The promotional pricing includes competitive offers such as roasted duck for 19.9 yuan each and organic milk at 29.9 yuan for 12 bottles, aiming to reshape consumer perceptions of Shanghai's high living costs [8]. Group 3: Commitment to Freshness and Safety - The supermarket emphasizes its commitment to freshness, safety, and affordability, with a promise of delivering products within two hours from local sources [10]. - The operational infrastructure includes 600 refrigerated logistics vehicles and a 350,000 square meter intelligent factory, ensuring a controlled supply chain from farm to table [10].
临期商品为何卖不动?原来是“抠门”标签在作怪
3 6 Ke· 2025-07-02 06:42
想象一下这样的场景:你在超市里看到一瓶离过期还有7天的法国巴黎水,价格只有正常商品的一半。明明还能正常饮用,价格又如此诱人,但你 却犹豫了,为什么呢? 临期商品:一个21.2亿吨的浪费困局 据 The World Counts 报告披露,全球每年被丢弃的废弃物高达21.2亿吨,其中包括大量的食物和日用品——全球每年超过30%的食物被损耗或浪 费,其中相当一部分是在仍可食用的状态下、仅仅因临近保质期就被丢弃了。 此前,为促进临期产品销售,营销人员已尝试过多种办法,例如通过优化日期标签设计以延长消费者对货架期的主观感知,或强调产品安全性以 缓解消费者疑虑。然而在实际零售环境中,最常见、也最易操作的方式仍是价格促销策略,例如打折、买一赠一,或与其他产品进行捆绑销售。 我们在上海采访了来自沃尔玛、家乐福、麦德龙、欧尚与大润发等大型连锁超市的六位资深市场经理,了解他们对临期产品的处理经验。这几位 经理一致指出,价格折扣是他们处理临期库存时首选、且最直观有效的促销手段,有时甚至会根据情况将折扣力度调高至八成。他们推测,有 30%至90%的目标消费者之所以愿意购买临期产品,很大程度上就是受到这些价格促销的吸引。 然而,现有 ...
中百集团零售业态升级 食品超市和折扣店同日落地
Chang Jiang Shang Bao· 2025-07-02 03:46
Core Viewpoint - Zhongbai Group is actively exploring innovative retail formats to drive transformation amid operational pressures, launching new store formats including FOODMART supermarkets and discount stores to adapt to changing consumer demands [1][4]. Group 1: New Store Formats - The first FOODMART supermarket opened on June 28, 2024, covering 1,500 square meters with a 300 square meter prepared food area, featuring local snacks and a variety of food offerings [2]. - The supermarket increased the food category's operational area from 60% to 80%, introducing local specialties and organic products to meet consumer needs [2]. - The company plans to open 3-5 additional FOODMART supermarkets in the second half of the year based on feedback from the first store [2]. Group 2: Discount Store Strategy - The newly opened Lido International Xiaobaihui discount store focuses on hard discounts across all categories, targeting community, family, and young consumer groups [3]. - Prices for daily necessities in the discount store are set 20%-30% lower than market prices, aiming to address consumer pain points with a "true low price" strategy [3]. - The discount store will serve as a testing ground for the company, with plans to establish 5 similar stores by the end of the year [3]. Group 3: Financial Performance and Operational Challenges - Zhongbai Group has faced operational pressures, with revenues declining from approximately 12.2 billion yuan in 2022 to 10.4 billion yuan in 2024, and net losses accumulating to over 1.2 billion yuan [4]. - The rise of e-commerce and changing consumer preferences have negatively impacted traditional retail formats, prompting the company to accelerate its transformation efforts [4]. - The company has implemented over ten warehouse-style store modifications, achieving growth in sales and customer traffic, and has also revamped over 40 community supermarkets [4]. Group 4: Future Strategic Directions - Zhongbai Group aims to enhance community service projects and improve service quality to meet the "quarter-hour convenience living circle" demand [5]. - The company is focusing on strategic expansion in lower-tier markets and plans to enhance its presence in the Wuhan metropolitan area [5]. - Future strategies include a "centralized procurement + regional adaptation" approach to penetrate the Wuhan market and offer consumers better value shopping options [5].
国光连锁: 江西国光商业连锁股份有限公司关于2024年股票期权激励计划2025年第二季度自主行权结果暨股份变动的公告
Zheng Quan Zhi Xing· 2025-07-01 16:20
Core Viewpoint - The announcement details the implementation of the 2024 stock option incentive plan by Jiangxi Guoguang Commercial Chain Co., Ltd, including the number of shares involved and the decision-making process for the plan [1][2][3]. Group 1: Stock Option Incentive Plan Details - The total number of shares for the first exercise period of the stock option incentive plan is 5,771,500 shares, which will be transferred to the incentive recipients [1]. - The stock options will be publicly announced from May 7 to May 16, 2024, and no objections were raised during the public notice period [2]. - The stock options can be traded on the second trading day after the exercise date (T+2) [4][6]. Group 2: Decision-Making Process - The company held multiple meetings to review and approve various proposals related to the stock option incentive plan, including adjustments to the list of incentive recipients and the number of shares granted [3][4][5]. - The board and supervisory board approved the adjustment of the exercise price for the stock options [4][5]. Group 3: Impact on Financials - The exercise of stock options is not expected to have a significant impact on the company's financial condition or operating results [7]. Group 4: Share Capital Structure Changes - Following the exercise of stock options, the total number of unrestricted shares will increase from 495,580,000 to 501,351,500 shares [6].