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海底捞,新动作!
Zhong Guo Ji Jin Bao· 2025-07-29 08:00
【导读】人均700元,海底捞"试水"高端市场 见习记者夏天 被誉为"国民火锅"的海底捞近日推出了人均消费近700元的新店型——海底捞·臻选店。此举被视作是海底捞"试水"高端餐饮、大幅向上突破客单价的尝 试。 据了解,首家海底捞·臻选店落地北京国贸商圈,主打粤式火锅,食材以高品质海鲜、和牛为主,环境、服务更加精致。 海底捞相关负责人7月29日向记者表示,未来,会根据消费者意见持续优化首店模型,在门店运行稳定的基础上,会逐步增加私厨上门等业务板块。整体 来看,未来臻选店门店数量不会太多,且主要布局在一线或新一线城市。 在火锅行业竞争加剧、关店潮频发的背景下,海底捞通过臻选店探索高客单价市场,展现了头部品牌的创新魄力。但海底捞的"国民基因"能否支撑其高端 化转型仍存疑问。过往案例显示,平价品牌进军高端市场往往面临品牌认知固化、客群迁移困难等问题。 人均近700元! 海底捞推新店型 近日,海底捞在北京汉威大厦正式推出全国首家臻选店,主打粤式海鲜火锅。 大众点评网站显示,该门店人均消费683元,远超普通门店的客单价水平。 海底捞2024年年报显示,当年客单价降至97.5元,已与2017年基本持平。 据了解,上述臻选店有 ...
12家品牌首批获颁食安奖励,浣熊食堂重申“商家经营小帮手”定位
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-29 06:20
Core Insights - The article highlights the successful operation and growth of the "Raccoon Canteen" brand since its official launch on July 1, 2024, with significant increases in search volume, exposure, and order volume [1][5] - The establishment of a food safety management system has led to the recognition of several brands with the "Food Safety Excellent Brand Award," emphasizing the importance of food safety in the restaurant industry [1][5] Group 1: Operational Success - Since the trial operation began at the end of 2024, Raccoon Canteen has partnered with over 100 brands, forming a stable operational system [1] - The search volume for Raccoon Canteen-related keywords increased by over 40 times compared to June, while overall exposure rose by 164% and order volume increased by 60% [1] - The food safety diary has been updated over a thousand times, ensuring daily supervision and record-keeping for each store [1] Group 2: Brand Recognition - The "Food Safety Excellent Brand Award" was awarded based on various criteria, including operational performance and user evaluations, with brands like Quanjude and Lelecha receiving top scores [1] - Merchants expressed satisfaction with the partnership, noting stable order growth and a commitment to deepening collaboration with Meituan [1][3] Group 3: Merchant Perspectives - Merchants like Hexingji and Miyue Korean Cuisine have reported positive experiences and are eager to open more locations within Raccoon Canteen, citing effective operational support [3][4] - The management of the German-style restaurant initially had reservations about oversight but later recognized the value of a platform that ensures food safety and provides additional revenue channels [4] Group 4: Future Plans and Investments - Meituan plans to invest 100 billion yuan in the restaurant industry over the next three years, focusing on hardware subsidies and traffic support for transparent kitchen initiatives [8] - Raccoon Canteen aims to serve as an incubator for businesses at different stages, facilitating rapid growth for chain stores and individual operators alike [8] - The company is committed to sharing operational experience, technological capabilities, and food safety standards with the entire industry, reinforcing its role as an industry partner [8]
享美食、赏非遗……各地特色夜市火爆出圈 “夜经济”点燃城市活力
Yang Shi Wang· 2025-07-29 04:21
Core Insights - The report from the Ministry of Commerce indicates that 60% of consumer spending in China occurs at night, prompting various regions to enhance nighttime consumption activities [1] Group 1: Night Market Activities - In the "Carbon Water Kingdom" night market in New Chang, over 90% of the food is local specialties, showcasing unique dishes like thin spring pancakes and crispy fried snacks [3] - The New Chang night market has hosted 16 large-scale events this year, attracting over 800,000 visitors and generating revenue exceeding 16 million yuan [6] - The night market in Tonglu, known as Tonglehui, features over 70 stalls offering local delicacies and popular foods, creating a vibrant atmosphere along the Fuchun River [8] Group 2: Cultural Promotion - The night market in Tonglu includes a non-material cultural heritage area, where visitors can engage in traditional crafts like paper-cutting and jewelry making, promoting local culture [10][11] - The market manager aims to develop the Tonglu night market into a more dynamic consumer scene, currently attracting around 10,000 visitors daily, totaling approximately 1 million visitors [13]
2025下半年:餐饮老板要认清现实、扎根一线、果断止损
3 6 Ke· 2025-07-29 04:09
Core Insights - The restaurant industry is facing significant challenges, with many owners feeling overwhelmed and uncertain about the future [1][2][6] - The era of easy profits in the restaurant business has ended, necessitating a shift in mindset and operational strategies for survival [5][12] Industry Overview - The restaurant sector has entered a new cycle, with 2022's national restaurant revenue at 5.6 trillion yuan, reflecting a growth rate of only 5.3%, which is half of the 10% growth seen in 2019 [2][4] - There is a severe oversupply in the market, with an estimated 980,000 restaurants in China, far exceeding the reasonable threshold of 336,000 [2][4] Operational Strategies - Restaurant owners must abandon unrealistic expectations and accept the current market realities, focusing on core operational elements [6][12] - Owners are encouraged to engage directly with their businesses, understanding customer preferences and operational efficiencies [9][10] Financial Management - In times of crisis, it is crucial for owners to make tough decisions regarding underperforming locations, prioritizing cash flow and sustainability [10][11] - Owners should not be emotionally attached to past investments; closing unprofitable stores is a rational choice to preserve resources [11][12]
“苏超”效应显现 上半年江苏快餐营业额增势较好
Zheng Quan Shi Bao Wang· 2025-07-29 03:57
Group 1 - Jiangsu province achieved a total retail sales of consumer goods of 23,949.0 billion yuan in the first half of the year, with a year-on-year growth of 5.0%, indicating overall market stability and joint development of urban and rural markets [1] - Urban retail sales reached 21,428.4 billion yuan, growing by 4.8%, while rural retail sales amounted to 2,520.6 billion yuan, increasing by 6.8% [1] - The "Su Chao" effect is beginning to show, with significant growth in fast food sales; in May and June, the combined growth rate of accommodation and catering industries in 18 counties (cities, districts) hosting the "Su Chao" matches accelerated by 1.2 and 1.6 percentage points compared to April [1] Group 2 - The "old-for-new" consumption policy has effectively boosted sales of green and smart products, with related goods (automobiles, home appliances, 3C digital products, home goods) achieving retail sales of 3,847.0 billion yuan, a year-on-year increase of 9.4% [2] - Retail sales from physical stores in Jiangsu reached 6,958.5 billion yuan, growing by 7.7%, while online retail sales increased by 7.9%, with physical goods online retail sales growing by 6.1% [2] - The proportion of physical goods online retail sales in total retail sales of consumer goods reached 21.9%, an increase of 0.5 percentage points compared to the first quarter [2]
村咖热潮涌动 新业态激活振兴动能
Xiao Fei Ri Bao Wang· 2025-07-29 02:40
Core Insights - The rise of rural coffee shops, or "village cafes," is transforming rural development by merging coffee culture with local agricultural products, creating new economic opportunities and enhancing the rural tourism experience [1][5] Group 1: Industry Growth and Impact - Village cafes are rapidly gaining popularity as unique destinations for urban dwellers seeking relaxation and a connection to nature, contributing to rural revitalization [1][2] - In Beijing, as of February 2025, there are 209 village cafes with an annual visitor count of 3.615 million and revenue of 62.96 million yuan, showcasing significant economic impact [2] - In Anji, Zhejiang, over 300 village cafes attract more than 6.15 million visitors annually, generating a distinctive industry scale of 121 million yuan [2] Group 2: Innovative Business Models - Various innovative business models are emerging, such as "village cafe + homestay," which combines accommodation with leisure experiences, enhancing visitor engagement [3] - The "village cafe + farm" model integrates agricultural production with cafe operations, exemplified by a farm in Hangzhou generating over 3 million yuan in annual revenue [3] - The "village cafe + intangible cultural heritage" model incorporates local cultural experiences, enriching the visitor experience while promoting traditional arts [4] Group 3: Challenges and Solutions - The village cafe industry faces challenges such as severe scene homogenization, professional talent shortages, seasonal visitor fluctuations, and high logistics costs [5][6] - Experts suggest that government policies should support village cafes through rent subsidies and tax incentives, while also establishing industry standards to ensure quality [6] - Strengthening regional resource integration and collaboration with local tourism entities can enhance the visitor experience and promote differentiated competition [6]
育儿补贴落地,婴配粉市场两极分化丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-29 01:44
Group 1: Childcare Subsidy Implementation - The "Childcare Subsidy Implementation Plan" was officially announced on July 28, 2025, with subsidies starting from January 1, 2025, for children under three years old, amounting to 3,600 yuan per child per year [1] - The plan is expected to benefit over 20 million families annually, with local governments also introducing their own subsidy measures [1] - For example, Hubei Ezhou will extend subsidies to non-talent families, while Shaanxi Yulin will implement a combined "one-time + annual subsidy" model for families with multiple children [1] Group 2: Corporate Actions in Response to Subsidies - Companies like Feihe and Yili are launching their own maternity subsidies, with Yili announcing a 1.6 billion yuan subsidy plan, providing at least 1,600 yuan per household [2] - Feihe has also introduced a subsidy plan with a minimum of 1,500 yuan per household [2] Group 3: Market Dynamics and Trends - The infant formula market is experiencing polarization, driven by high-end products, with ultra-high-end products capturing 33.2% of the market share [3] - Companies like Feihe, FrieslandCampina, Danone, and Nestlé are maintaining growth in high-end products, while Mengniu's milk powder business is declining [3] - Feihe expects a revenue decline of 8% to 10% in the first half of the year due to reduced purchasing demand from the introduction of maternity subsidies [4] Group 4: Implications for the Maternal and Infant Market - The increasing subsidies are likely to further drive the high-end trend in the maternal and infant market [5]
淄博|线下消费踏实 线上消费安心 淄博把“流量密码”变“留量密钥”
Da Zhong Ri Bao· 2025-07-29 00:44
Core Insights - The article highlights the efficiency of consumer rights protection in Zibo, where complaints have decreased by 3.22% while the problem resolution rate has significantly increased, showcasing a successful consumer environment strategy [1][2] Group 1: Mechanism and Efficiency - Zibo has implemented a "2135" rapid response mechanism, ensuring urgent complaints receive feedback within two hours and are resolved within one day, while general complaints are cleared within five days [2] - The "advance compensation" mechanism has been established, involving 43 major shopping centers and markets that act as guarantors for 5,194 merchants, enhancing consumer confidence [2] Group 2: Technological Empowerment - Digital technology has been integrated into consumer rights protection, with AI assistants like "Qi Xiaobao" aiding staff in resolving complaints efficiently, achieving a 93.02% resolution rate on the national 12315 online mediation platform [2] - The use of mobile technology allows consumers to resolve issues quickly, contributing to a more streamlined complaint process [2] Group 3: Consumer Experience Enhancement - Zibo has created a "trustworthy consumption network," with initiatives like "one store, one code" for merchants to display credit ratings and complaint histories, enhancing transparency for consumers [3] - The city aims to cultivate 600 trustworthy consumption units and areas, making "trust" a visible aspect of urban life [3] Group 4: Online Consumption Regulation - Zibo has proactively addressed issues in live-streaming sales by establishing compliance templates for 22 live-streaming rooms, ensuring that regulations are followed [4] - The largest agricultural sales platform in the province, "Qiangnongzi," has maintained over 50% growth in GMV, demonstrating the effectiveness of compliance in business practices [4] Group 5: Collaborative Consumer Protection - The article emphasizes a collaborative approach to consumer protection, where government regulation, corporate self-discipline, and consumer participation work together to create a safe shopping environment [4] - The transformation of Zibo from a temporary hotspot to a sustainable consumer-friendly city is highlighted, indicating long-term growth potential [4]
聚焦文旅深度融合方向,乐山明确“124”文旅发展思路 “文旅+百业” 周末在乐山
Si Chuan Ri Bao· 2025-07-29 00:21
Core Insights - Leshan aims to become an international tourism city and a globally recognized tourist destination by 2027, with goals to double inbound tourist numbers, cultural and related industry value-added, and tourism spending exceeding 200 billion yuan [3][10] - The city plans to enhance its tourism experience by upgrading key attractions like Emei Mountain and the Leshan Giant Buddha, while also promoting its culinary scene as a "World Food Capital" [4][6] Group 1: Tourism Development Goals - By 2027, Leshan targets to double the number of inbound tourists, cultural and entertainment enterprises, and achieve a tourism expenditure exceeding 200 billion yuan [3][10] - The strategy includes creating world-class tourist attractions and enhancing the cultural and culinary sectors [4][5] Group 2: Infrastructure and Experience Enhancement - Leshan plans to improve service quality and infrastructure at key tourist sites, aiming for over 10 million visitors by 2027, including 500,000 international tourists [5] - Investments of 12.6 billion yuan are planned for 22 key projects in the Emei Mountain area to enhance its appeal [5] Group 3: Culinary Tourism - Leshan is actively working towards becoming a "World Food Capital," with 34 key food streets and numerous culinary heritage items recognized [7][8] - The city aims to create a brand matrix around "Leshan Flavor" and enhance the international appeal of its culinary offerings [7][8] Group 4: Cultural and Creative Industries - The city is focusing on developing cultural and creative industries, including the creation of "Leshan Gifts" and culturally themed media [10] - Leshan's strategy emphasizes the integration of culture and tourism to enhance visitor experiences and promote local heritage [10] Group 5: Investment and Infrastructure Development - The Jin Kou He District plans to invest 10 billion yuan over five years to develop a national 5A-level tourist attraction, aiming for 4 million visitors annually [9] - The district's strategy includes comprehensive development of scenic areas to enhance tourism offerings [9]
8点1氪:国家育儿补贴方案公布:3岁以下每孩每年3600元;释永信10年前曾被举报私生活混乱;太平洋岛国图瓦卢计划举国移民
36氪· 2025-07-29 00:02
Group 1: National Policies and Economic Measures - The national childcare subsidy plan was announced, providing 3,600 yuan per child per year for infants under three years old starting from January 1, 2025 [2] - The Shanghai government is offering rent reductions and startup funding for eligible AI talent teams, with support ranging from six months to three years [13] Group 2: Corporate Developments - 澜起科技股份有限公司 has submitted its listing application to the Hong Kong Stock Exchange, with joint sponsors including CICC, Morgan Stanley, and UBS [1] -居然智家 announced the passing of its actual controller and CEO, 汪林朋, and stated that daily operations will be managed by the executive team [6] -药明康德 reported a net profit of 8.561 billion yuan for the first half of the year, a year-on-year increase of 101.92% [15] -三星 signed a chip supply agreement worth $16.5 billion with Tesla, which is expected to boost Samsung's struggling foundry business [11] Group 3: Market Trends and Economic Indicators - The U.S. Federal Reserve is expected to maintain its current interest rates during the upcoming monetary policy meeting, with potential cuts anticipated in September [5] - In South Korea, housing prices outside the capital region have declined, while prices in Seoul have increased by 0.39% in the first half of 2025 [12]