2026年开年之际，中国消费市场展现出澎湃活力与无限创意。从北国的冰雪激情到南国的生态浪漫，从传统的年味商贸到古城的夜色繁华，各 地正凭借独特资源，打造消费新场景、新体验。 ■牙克石：打造大众冰雪试驾场地 发展冰雪文旅新IP 在内蒙古呼伦贝尔市牙克石市，冰雪覆盖的凤凰山景区中，新开辟了110万平方米的大众冰雪试乘试驾场地。 从封闭的产业测试到开放的大众体验，从服务车企的专业产业到普惠群众的文旅项目，牙克石走出了一条极具地域特色的产业发展路径，推动 寒地汽车测试产业与冰雪文旅产业深度融合、双向赋能，让冰天雪地真正成为撬动寒地经济高质量发展的"金山银山"。 ■鸥舞春城：文旅融合激活昆明"观鸥经济" 每到冬季，在云南省昆明市滇池畔的海埂大坝、海洪湿地等地，红嘴鸥成群结队在空中翩翩起舞，成为春城昆明的一道靓丽风景。 ■跨国商贸遇年味 河北廊坊年货节架起消费"桥梁" 新春将至，年味愈浓。1月26日，2026年廊坊国际年货节鸣锣开市。本届年货节从腊月初八持续至除夕，云集国内外286家优质企业的2300多种 特色年货好物参展，通过"线上+线下"融合模式，让市民实现"不出廊坊买遍全球"，为新春消费市场注入强劲动能。 自198 ...

从文创产品、毛绒玩具到箱包配饰，各类寓意吉祥的"马"元素产品占据商超"C位"、产销两旺；从雪域边疆到诗意江南，多地围绕"马"做文 章，文旅活动精彩纷呈……随着农历马年渐近，丰富多彩的"马年限定"款产品、项目逐步走俏消费市场，为即将到来的新春佳节增添了浓厚的文 化氛围与情感温度。 萌趣"马"元素产品成节前市场宠儿 走进甘肃省博物馆艺术生活馆，各色以"马"为主题的文创产品吸引着游客驻足。"马年买'马'，图个喜庆。"兰州市民王先生端起脚踏金色祥 云、手抱金元宝、身披红色彩带的财神"绿马"摆件说。 甘肃省博物馆艺术生活馆内，各色以"马"为主题的文创产品吸引游客驻足。新华社记者李杰 摄 "'绿马'创作灵感源自我们博物馆的镇馆之宝铜奔马，我们在设计产品时着意突出产品的寓意，今年开发了'马上有才''马上有福'等系列产 品。"甘肃省博物馆文创中心创意总监吴小宇说。 不只博物馆开发的"马"系列文创产品走俏，随着马年新春脚步渐近，包含"马"元素的潮玩商品也迎来销售高峰。 浙江义乌国际商贸城六区的"萌玩汇"店铺内，各种以"马"为造型的公仔几乎占据半壁江山。其中双手抱胸、表情傲娇的"傲娇马"公仔，枣红 色、身上印着金色"发"字和铜钱 ...

转自：海口发布 民生保障和生态环境保护等关键领域 其中包括新建湛江至海口铁路 海口经济圈规模化供水工程 海口市横沟村城市更新项目等 日前 《海南省2026年重大项目投资计划》发布 根据投资计划 2026年海南共安排 省重大项目470个、预备项目160个 覆盖基础设施建设、产业发展 2026年，海南安排省重大项目470个，总投资7175亿元，年度计划投资1280亿元。按建设阶段划分：竣 工项目92个，总投资910亿元，年度计划投资211亿元，占17%；续建项目265个，总投资5354亿元，年 度计划投资849亿元，占66%；新开工项目113个，总投资911亿元，年度计划投资220亿元，占17%。 这些项目紧密服务自贸港建设需要，涵盖交通、能源、产业升级及公共服务等多方面。其中包括新建湛 江至海口铁路、海南商业航天发射场能力提升项目、海口经济圈规模化供水工程、海口市横沟村城市更 新项目、海南东方CZ8场址50万千瓦海上风电项目、海南思可源30万吨/年生物能源项目、G98环岛高速 公路大三亚段扩容工程等一系列标志性工程，将有效夯实自贸港硬件基础、培育现代化产业体系。 此外，投资计划还安排了160个预备项目，总投资2 ...

Core Insights - The consumption season in Shandong is a vibrant display of economic vitality, showcasing local culture and enhancing consumer experiences across urban and rural areas [1][3][4] Group 1: Consumption Dynamics - The consumption season is characterized by innovative consumption scenarios that provide fresh experiences, such as the immersive shopping environment in Linyi, which integrates big data and AI technology [1] - Local activities like "Lego Linyi" bring shopping experiences closer to communities, enhancing the county-level consumption environment through improved product offerings and comfort [1][3] Group 2: Local Cultural Integration - Shandong's consumption season effectively leverages local resources, connecting regional culture with the consumer market, exemplified by Linyi's promotion of local agricultural products and handicrafts through online and offline sales [3] - Events like the Cao County Hanfu Culture Festival in Heze attract young consumers, merging traditional culture with modern consumption trends [3] Group 3: Collaborative Efforts - The success of the consumption season is attributed to a coordinated approach across the province, with government policies and financial support fostering a multi-layered consumption promotion framework [3][4] - Initiatives such as the establishment of "second venues" during football events in Tai'an convert event traffic into consumer engagement, linking tickets to accommodation, dining, and tourism [3] Group 4: Economic Implications - The robust consumption season reflects Shandong's market resilience and serves as a driving force for high-quality economic development, with ongoing consumer initiatives expected to create further growth opportunities [4]

Core Viewpoint - The 2026 National Spring Festival Cultural and Tourism Consumption Month has been launched in Quanzhou, Fujian, featuring a series of special activities, quality products, and welfare measures to enhance the cultural tourism experience during the Spring Festival [1] Group 1: Event Overview - The event aims to cater to the increasing cultural tourism consumption demand as the Spring Festival approaches, with many people expected to travel [1] - Approximately 30,000 cultural tourism consumption activities will be held during the consumption month, along with the distribution of over 360 million RMB in consumption vouchers and subsidies [1] Group 2: Regional Initiatives - Fujian Province will host the "Fresh Fujian Min-style Life" themed cultural tourism consumption year, featuring over 4,300 cultural tourism activities and more than 560 discount measures [1] - Quanzhou City will focus on the theme "Quanzhou Intangible Cultural Heritage Year with a Sweet Touch," offering over a thousand cultural tourism activities and discounts centered around local heritage, food, and cultural creativity [1]

Group 1 - The core event of the second Winter Fishing Carnival in Yancheng City showcased the unique charm of a thousand-year fishing culture, attracting public participation and boosting local consumption [1] - The Yancheng Urban Group has been focusing on the deep integration of culture, tourism, sports, and commerce, hosting over 250 cultural and sports events annually during the 14th Five-Year Plan period, engaging nearly 2.1 million participants, and generating a total consumption of 630 million yuan [1] - The group has been recognized as a "National Advanced Unit for Mass Sports" for the years 2021-2024, highlighting its commitment to cultural and sports development [1] Group 2 - The Zhu Xi Ancient Town, as a cultural window, integrates immersive performances, intangible cultural heritage displays, and creative consumption, aiming to attract over 2.6 million visitors by 2025 [2] - The Urban Group is developing 12 unique cultural and tourism carriers in the Yannan High-tech Zone, enhancing urban cultural experiences through innovative performance and scene integration [2] - Various cultural venues, such as the Bao Pu Art Museum and Yan+ Bookstore, are designed to foster community engagement and promote local culture [2] Group 3 - During the 14th Five-Year Plan, the Yancheng Urban Group has organized various themed markets, art exhibitions, and street performances to enhance the quality of urban life and provide diverse leisure options for residents [3] Group 4 - The "Invite Classmates to Tour Hometown" campaign in summer 2025 linked event tickets with local tourism, significantly boosting cultural tourism consumption [4] - The group implemented measures such as youth consumption vouchers and discounted accommodations, resulting in hotel occupancy rates exceeding 95% and a 50% increase in daily visitor numbers at attractions [4] - The introduction of over 20 first-store brands in trendy dining and creative retail sectors has revitalized the market, while events like the "Hot Pot Music Festival" have attracted young audiences [4] Group 5 - The Yancheng Urban Group planned over 100 unique activities during the May Day holiday in 2025, attracting over 1 million visitors and generating revenue exceeding 30 million yuan [5] Group 6 - The Yancheng Sports Center, operated by the Urban Group, has become a key venue for sports consumption, hosting various events that engage the community and promote a vibrant city atmosphere [7] - The group is expanding its offerings to include sports training and health consumption, while also hosting significant esports events that attract a young audience [7] - Over 80 sports activities were held in the past year, serving over 1 million fitness enthusiasts and demonstrating the synergy between sports and cultural tourism [8] Group 7 - The government has emphasized the importance of cultural development and public cultural services in its work report, indicating a supportive environment for the Urban Group's initiatives [8] - The Urban Group aims to continue innovating in scene creation, business collaboration, and service upgrades to contribute to the development of a modern, high-quality city [8]

坚持内容为王，着力打造彰显菏泽元素、传递正能量的网络视听作品。开展"微短剧+"创作计划，推动 《怦然星动》等10余部微短剧在菏泽取景拍摄；围绕文物、非遗等元素推出《文物会说话》等作品；理 论文献纪录片《定陶战役》在中央电视台纪录频道播出，成为菏泽首部在央视平台播出的本地制作影视 作品。搭建赛事激励平台，常态化举办菏泽网络视听大赛、"美好菏泽" 短视频大赛等活动，通过选题 规划和扶持引导，每年约 50 部作品获得全省奖项，持续激发全社会创作活力，提升菏泽影响力。 搭建产业发展平台，夯实行业发展基础 "十四五"期间，菏泽市积极把握网络视听发展机遇，坚持以内容建设为根本、以融合发展为路径，推动 网络视听与文旅产业深度融合，形成了一系列具有菏泽特色的创新实践和发展亮点。 创新"影视+文旅"融合模式，实现IP联动与城市形象双提升 市文旅局积极探索网络视听与文旅资源的深度融合机制，以电视剧《国色芳华》为契机，与华策影视 （300133）达成合作，通过提供牡丹芍药花卉赞助、授权使用影视IP、联合开展线上线下（300959）宣 传等方式，推动"一部剧带火一座城"。该剧热播期间，菏泽牡丹相关话题多次登上热搜，总阅读量超 1.2 ...

Core Insights - The event "Haiyun Tide Rising · Gathering Strength in Penglai" was held to support the high-quality development of Penglai District through bond market services, with over 100 representatives from 74 key enterprises attending [1] - Experts from the Shanghai Stock Exchange conducted on-site research to understand the operational status, capacity planning, and asset revitalization of local enterprises, addressing their financing needs and development bottlenecks [1][2] - The afternoon session featured a "policy interpretation + case analysis + interactive exchange" format, focusing on various innovative bond types such as Sci-Tech bonds, green bonds, and low-carbon transition bonds, along with asset securitization tools [2] Group 1 - The Shanghai Stock Exchange experts provided tailored financing solutions to help enterprises overcome development bottlenecks and broaden their financing perspectives [1][2] - The event aimed to enhance enterprises' understanding of the latest bond market policies and various financing products, promoting the issuance of innovative bond types [2] - The focus was on transforming Penglai's industrial and asset advantages into developmental and competitive advantages through deep integration of industry and capital [2] Group 2 - Penglai District plans to deepen strategic cooperation with core capital market platforms like the Shanghai Stock Exchange, optimizing financial service supply and delivering policy benefits [3] - The district aims to revitalize existing assets, expand financing channels, optimize financing structures, and innovate financing methods to inject strong financial momentum into its high-quality development [3]

Core Viewpoint - The consumption market in Hubei is experiencing a vibrant surge ahead of the 2026 Spring Festival, driven by various promotional activities and innovative consumption scenarios [4][12]. Group 1: New Consumption Scenarios - The integration of technology into consumption experiences is a significant highlight, exemplified by the popularity of the humanoid robot store in Optics Valley, which has attracted 18,000 visitors and generated sales of approximately 615,000 yuan within two months [6][9]. - The Zhiyin Pavilion, a new landmark combining historical culture with modern tourism, has drawn many visitors for its unique scenic views and immersive experiences [9][11]. - The "Guqin No. 1" cruise, featuring traditional cultural elements, has become a popular new spring project, merging traditional food culture with modern commercial forms [11]. Group 2: Consumer Incentives and Promotions - The launch of a home appliance and digital product trade-in program in Hubei has seen participation from 743 home appliance companies and 278 digital product companies, offering discounts up to 50% through various subsidies [12][14]. - The "Happy Shopping Hubei" campaign includes a 100 million yuan consumer gift package and various local incentives, such as automotive and dining vouchers, enhancing consumer engagement [14][16]. Group 3: Emerging Consumption Trends - Ice sports have emerged as a dynamic growth point in consumption, with activities and discounts attracting families to participate in winter sports [17][19]. - The Wuhan SKP shopping center has become a hub for high-end consumption, featuring over 400 brands making their debut in Central China, with daily foot traffic exceeding 50,000 [19][21]. - The integration of online and offline shopping experiences, including live-streaming sales and local markets, has contributed to a lively consumer atmosphere across Hubei [21].

Core Viewpoint - The central theme of the news is the implementation of a concentrated loan issuance action by the People's Bank of China in Gannan Prefecture to support the development of characteristic industries, providing a total of 484 million yuan in loans to 2,662 operating entities, thereby enhancing the quality and efficiency of these industries [1][8]. Group 1: Government and Financial Coordination - The People's Bank of China in Gannan has established a coordination mechanism with various government departments to accurately assess the funding needs of characteristic industries, ensuring precise credit demand understanding [2]. - The collaboration between government and financial institutions aims to address financing challenges faced by small and micro enterprises in the characteristic industries, facilitating timely feedback and solutions [2]. Group 2: Bank Process Optimization - Financial institutions have streamlined application processes and optimized approval rights to enhance the efficiency of loan issuance, including a rapid disbursement of 50 million yuan in loans to support enterprises in equipment purchases and production expansion [3]. - Specific support was provided to Liao Yuan Dairy Co., which received 20 million yuan in working capital loans to ensure production continuity during critical periods [3]. Group 3: Risk Sharing and Financial Innovation - The People's Bank of China has promoted a risk-sharing model involving banks, government, enterprises, and guarantees to facilitate financial support for agriculture and rural development [4]. - Innovative financial products tailored to the unique needs of characteristic industries have been developed, such as "Professional Large Household Loans" and "Rural Tourism Loans," to enhance financing accessibility [5]. Group 4: Chain Reaction and Industry Support - A multi-layered credit support system has been established, linking banks, companies, cooperatives, and farmers to enhance the impact of financial support on the characteristic industry chain [7]. - Specific funding of 1.1 million yuan was allocated to support standardized planting bases for traditional Chinese medicine and edible fungi, improving product quality and stabilizing market prices [7]. Group 5: Future Directions - The People's Bank of China in Gannan plans to continue enhancing communication and collaboration with government departments and market entities to unlock the potential of characteristic industries and strengthen financial support [8].