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科技赋能让游客从“看景”到“入景” 文化演出市场成为拉动消费新引擎
Yang Shi Wang· 2025-05-02 06:54
北京:数字科技助力 打造沉浸式演艺新空间 央视网消息:"五一"假期,各地景区、文博场馆、主题街区等通过打造沉浸式体验空间,推出一批演艺新空间新场景,从"看景"到"入 景",游客不仅在景中游,更成为"剧中人"。 "五一"假期,水乡周庄精心打造的行浸式多维空间剧《只此周庄》上演,吸引了众多游客。现场观众手提一盏盏鱼灯一起逐光而行,走进 热闹繁华的生活图景。焕新回归的《只此周庄》沉浸式演出,在故事脉络不变的基础上,剧情变得更紧凑,增加了更多互动体验。3D虚拟空 间、元宇宙场景搭建等高科技手法的运用强化了视觉呈现。游客仿佛一瞬间穿越回了宋朝,走入了一幅幅宋代市井生活画卷,让"看戏人"成 为"入戏者",在沉浸式体验中感受千年水乡文化。 5月1日,大型沉浸式烟花秀《天画山西·遇见花火》在山西省晋中市莲花湾景区上演。表演以天幕为画布、焰火为笔墨,结合巨幅投影、 动态水秀、聚光矩阵与特效互动,为观众呈现了一场跨越时空的"天空交响诗"。 据介绍,未来,"天画山西"将与山西文旅深度融合,把山西文旅的重要画面植入烟花秀表演,如"烟花秀+云冈石窟""烟花秀+壶口瀑 布""烟花秀+太行山"等。 近年来,科技打造的沉浸式互动演艺空间作为 ...
“五一”假期首日 河南入境游表现不俗 热门景区人气爆棚
He Nan Ri Bao· 2025-05-02 00:04
"五一"假期首日,我省文旅市场热力值"爆表"。携程平台数据显示,河南酒店订单量同比增长16%,入 境游订单同比增长超140%。 洛阳:5月1日晚,大型宫廷园林实景演出《凤舞神都》在九洲池景区上演,100多名演员身着唐代华 服,以星河为幕、宫苑为台,在1小时的时间里,为观众震撼演出"应天长歌""金甲雄风""国色天香""万 国来朝""神都凤舞"等篇章。当地酒店订单量同比增长23%。 开封:清明上河园、开封博物馆、万岁山武侠城等热门景区,成为游客体验宋文化的热门选择。其中, 万岁山武侠城因游客量较大,根据"限量、分时、错峰"的游览要求启动限流措施,并停止线上售票。该 市旅游门票订单量同比增长32%,酒店订单量同比增长65%。(记者 郭歌) "五一"假期首日,开封各景点热闹非凡,游客赏美景、看表演,感受传统文化的魅力。图为游客在开封 清明上河园景区游玩。 记者 王铮 摄 河南凭借丰富的历史文化遗迹和独特的人文风情,成为入境游客体验中华优秀传统文化的热门选择。 在"五一"假期首日,河南入境游订单同比增长超140%,显示出河南作为文化旅游胜地对国际游客的强 大吸引力。 此外,"五一"假期首日,河南各大特色景区游人如织,热 ...
山西太原开展风险隐患排查整治
Xin Hua Wang· 2025-05-01 15:23
Group 1 - Taiyuan City will focus on key areas such as gas, fire safety, culture, tourism, transportation, and coal mines to conduct comprehensive risk inspections and rectifications across the city [1] - The city aims to enhance the safety of urban gas by accelerating the renovation of old gas pipelines and increasing inspection efforts in densely populated areas like markets, schools, and hospitals [1] - Continuous safety rectifications will be implemented for electric bicycles, hot work in crowded places, and building insulation materials, with a focus on schools, training institutions, nursing homes, and large commercial complexes [1] Group 2 - During the "May Day" holiday, Taiyuan City will implement measures to strengthen coal mine safety supervision, including full coverage of safety supervisors at coal mines and remote monitoring of gas levels and personnel [2] - The city’s cultural and tourism departments will enhance safety checks on special equipment like cable cars and amusement facilities, ensuring proper maintenance and safety signage [2] - The fire rescue team has conducted inspections at major event venues and tourist attractions, ensuring compliance with fire safety measures and deploying standby teams for on-site support [2]
齐聚大明湖,外贸优品进景区激活假日消费新场景
Qi Lu Wan Bao· 2025-05-01 12:21
Core Viewpoint - The "Foreign Trade Quality Products" series of events in Shandong Province aims to boost holiday consumption through an innovative "tourism + foreign trade" model, showcasing high-quality international products from local exporters [1][3]. Group 1: Event Overview - The first event took place at Daming Lake in Jinan, with simultaneous activities in four other popular tourist areas, featuring 56 foreign trade companies and over a hundred international quality products [1][3]. - The event focuses on six key scenarios: entering scenic spots, business circles, pedestrian streets, government agencies, universities, and communities, offering direct supply of quality goods at local prices [3]. Group 2: Consumer Engagement - The main venue at Daming Lake included six themed areas with interactive experiences, attracting over 30,000 visitors on the first day, with promotional activities leading to a single-day visitor count exceeding 10,000 [5]. - Popular products included textiles and clothing, with significant interest from young tourists in domestic cultural and creative products, resulting in multiple group purchase intentions within just half a day [5]. Group 3: Future Plans - Shandong Province plans to hold 300 more "Foreign Trade Quality Products" events by the end of the year, aiming to expand 500 domestic sales outlets and cultivate 100 integrated demonstration enterprises [6]. - The initiative seeks to establish a long-term mechanism combining "scene integration + channel empowerment" to enhance the local economy [6].
南京市文旅局:五一假期首日各监测点接待游客量223万人次,同比上升12.8%
news flash· 2025-05-01 12:02
Core Insights - The Nanjing Smart Tourism Big Data Monitoring Platform reported that on May 1, the first day of the Labor Day holiday, Nanjing's tourist attractions, cultural venues, and rural tourism spots received 2.23 million visitors, representing a 12.8% increase compared to the same period last year [1] Group 1 - The proportion of out-of-town visitors reached 63% [1] - The top ten sources of visitors from outside Jiangsu Province include Zhejiang, Anhui, Shanghai, Shandong, Guangdong, Henan, Beijing, Liaoning, Hebei, and Shanxi [1]
逛书市、游景点、享生活,2025北京书市城市副中心分展场盛大启幕
Bei Jing Ri Bao Ke Hu Duan· 2025-05-01 03:33
转自:北京日报客户端 新书集结,活动贴心 5月1日,2025北京书市分展场在北京城市副中心三大文化建筑共享空间启幕。分展场展区面积达到3000 平方米,设有八大特色专区,汇聚了120余个展位、20余场文化活动,呈现一场集阅读、文创、非遗、 休闲于一体的春日文化盛宴。 精彩呈现,体验丰富 记者在现场看到,书市分展场集结了通州区当地特色优质实体书店及文旅商体农共创联盟成员企业。 特色实体书店根据自身经营和选品特色,带来精美图书和文创产品集中展销。"运河上的通州" 特色宣 传展台,通过多种形式构建"图书展销 + 非遗活化 + 成果展示"的多维矩阵,展现城市副中心文化传 承。 据相关负责人介绍,通州区内45家全民阅读领导小组成员单位还将联动开展北苑"阅读马拉松",与张家 湾"时尚缤纷节"、西集"春暖运河开放麦"主题歌会、台湖"爵士音乐节"、漕运码头 "运河文化美食节"等 20 余场文化活动一起,推出"副中心文旅推荐路线",形成 "阅读 + 文化 + 旅游"的多维引流效应。读者 在逛书市之余,还能感受音乐魅力和传统民俗活动乐趣,实现 "逛书市、游景点、享生活"一站式体 验。 书市分展场共设置8个展区及1个活动区。主题出 ...
为什么中产,周末都要去河北?
虎嗅APP· 2025-05-01 02:58
Core Viewpoint - The article discusses the increasing popularity of Hebei as a weekend getaway destination for people from Beijing and surrounding areas, highlighting the effective marketing campaign "Weekend to Hebei" that has gained traction on social media and in public spaces [19][101]. Group 1: Marketing Strategy - The slogan "Weekend to Hebei" was first introduced in 2019 to attract tourists from the Beijing-Tianjin-Hebei region [19]. - The campaign has successfully penetrated various transportation hubs, including Beijing's train stations and even extending to other provinces like Liaoning [26][29]. - The marketing strategy employs a broad approach, utilizing both digital platforms and physical advertisements to create a pervasive presence [17][18]. Group 2: Tourism Statistics - During the Qingming Festival, Beijing recorded 9.593 million tourist visits, indicating a high demand for travel options [54]. - Hebei's tourism revenue reached approximately 1 trillion yuan, ranking it among the top five provinces in China for tourism income, surpassing major provinces like Sichuan and Guangdong [101]. Group 3: Geographic and Cultural Diversity - Hebei is characterized by its diverse geographical features, including grasslands, beaches, deserts, lakes, plateaus, plains, mountains, and forests, making it a microcosm of China [80][82]. - The province boasts significant historical and cultural landmarks, including ancient architecture and historical sites that contribute to its tourism appeal [85][87]. Group 4: Social Dynamics - The article notes the social experiment of weekend travel to Hebei, allowing urban residents to escape the hustle of Beijing while still being close enough to return for work [77]. - The influx of Beijing residents to Hebei reflects a broader trend of urban dwellers seeking leisure and recreational activities outside the city [60][68].
市场加速升温 消费亮点纷呈
Sou Hu Cai Jing· 2025-05-01 01:56
Group 1 - The core viewpoint of the articles emphasizes the positive trends in consumer spending in Gansu Province, driven by various policies and initiatives aimed at stimulating consumption [1][2][15] - In the first quarter, Gansu's total retail sales of consumer goods reached 1139.3 billion yuan, marking a year-on-year growth of 3.6% [1] - The "old-for-new" consumption policy has been a significant driver of this growth, with 56.77 million subsidy applications leading to a sales volume of 52.29 billion yuan [3][4] Group 2 - The implementation of the "old-for-new" policy has expanded to cover various sectors, including automobiles, home appliances, and digital products, providing substantial financial incentives for consumers [2][3] - A series of promotional activities were organized across the province, with 8748 events held, resulting in nearly 5 billion yuan in discounts and a sales increase of approximately 50 billion yuan [5][6] - E-commerce has played a crucial role in boosting rural consumption, with significant growth in online sales and the establishment of various e-commerce centers [7][9] Group 3 - The tourism sector has also seen a resurgence, with nearly 81 million visitors generating 567.8 billion yuan in tourism spending, reflecting a year-on-year increase of 11.7% and 16.5% respectively [11] - Diverse cultural and culinary experiences have been developed to enhance tourism, with various events and activities attracting significant visitor numbers and spending [12][13][14] - The retail and hospitality sectors have shown remarkable growth, with new businesses contributing to a substantial increase in sales and revenue across the board [15]
奋战二季度 确保“双过半”丨起步有力 后劲十足 二季度 奋力冲
He Nan Ri Bao· 2025-04-30 23:31
Core Viewpoint - The article emphasizes the importance of boosting domestic demand and investment in Henan province to ensure economic recovery and growth, particularly in the second quarter of 2025. Domestic Demand and Consumption - Henan province is implementing a special action plan to boost consumption, focusing on enhancing consumer capacity, expanding product consumption, and improving service quality through eight major actions [1] - The plan aims to address barriers to consumption by promoting high-quality employment, increasing residents' income, and improving the overall consumption environment [1] - The province has allocated 1.5 billion yuan for the "Lego Henan" consumption voucher program to stimulate consumer spending [10] Infrastructure Investment - The provincial government has introduced 14 measures to enhance infrastructure investment, covering the entire lifecycle of infrastructure projects [2] - Key strategies include concentrated project oversight, expedited preliminary work, and strengthened support for major projects [3] Support for Enterprises - The government is expanding its support for key enterprises, increasing the number of companies receiving assistance from 1,500 to 15,000 [4] - Measures include helping enterprises secure orders, reduce costs, and transition to new business models [5] - Financial support will be provided to enterprises with significant revenue growth, with a one-time subsidy of 100,000 yuan for those achieving a 10% increase in revenue [7] Agricultural Production - The second quarter is critical for summer grain production, with efforts focused on managing wheat during its critical growth phase [8] - The province is also enhancing livestock production capabilities and supporting farmers through various policies [9] Foreign Trade - Henan's foreign trade saw a total import and export value of 204.26 billion yuan in the first three months of the year, with a year-on-year growth of 28% [11] - The government plans to stabilize foreign trade through policy support, market expansion, and assistance for enterprises facing challenges [11]
促消费 稳外贸(奋战二季度 确保“双过半”)
Sou Hu Cai Jing· 2025-04-30 23:14
□本报记者 王歌 消费一头连着宏观经济,一头连着千家万户,是拉动经济的"三驾马车"之一。今年一季度,河南省社会 消费品零售总额7400.54亿元,同比增长7%,总额居全国第五位、增速居全国第三位,实现了"开门 红"。 "奋战二季度,确保'双过半',河南将围绕'乐购河南·品质生活'主题,开展形式多样的提振消费活动。"4 月30日,在省政府新闻办召开的河南省奋战二季度确保"双过半"系列政策措施新闻发布会上,省商务厅 党组书记、厅长王振利介绍,在激发消费活力方面,省级层面安排1.5亿元资金,分3期发放零售、餐 饮、文旅、住宿消费券,所有在豫人员均可申领。"今天上午已进行了首发。"他说。 今年,我省加力扩围消费品以旧换新,全面开展汽车、家电、数码产品、家装厨卫、电动自行车等5个 领域补贴活动。王振利表示,下一步将继续加强统筹协调,优化工作流程,更好惠民便民。 此外,我省还将重点围绕精品购物、精致美食、精彩文旅、夜间消费等领域,举办形式多样的特色活 动,积极打造"一城一IP"夜消费品牌。 与消费并列,外贸也是拉动经济增长的"三驾马车"之一。作为外贸大省,今年前3个月,全省外贸进出 口总额2042.6亿元、同比增长28% ...