Group 1 - The user base of Chinese online literature has reached 575 million, with approximately 200 million active users overseas, representing 51.9% of the total internet users in China [1][2] - The core reading demographic is aged between 26 to 45 years, accounting for about 50% of all readers, while the "post-2000" generation constitutes nearly 25% of the readership, driving growth [1] - The "silver-haired" demographic, aged 60 and above, has expanded significantly, now making up over 10% of the reading population, influencing the themes and content of online literature [1] Group 2 - In 2024, there were approximately 30,000 new adaptations authorized for various types of intellectual property (IP), indicating a vibrant downstream industry [1] - The emergence of the "Z generation" as a significant force in online literature creation is highlighted, with 2.8 million new registered authors and 350,000 new signed authors, nearly four-fifths of whom are from this generation [1] - Chinese online literature is transitioning from mere content output to building a global IP ecosystem, with notable works being included in prestigious institutions and achieving global distribution [2]

Core Viewpoint - The recent police summons of authors from Haitang Literature Network has sparked significant public attention and debate regarding the legal implications of "producing, copying, publishing, selling, and disseminating obscene materials for profit" in the context of the BL (Boys' Love) literary genre [1][2][4]. Group 1: Incident Overview - Multiple authors from Haitang Literature Network were summoned by the Lanzhou police, reportedly linked to local reader complaints [1][4]. - This incident follows a previous crackdown in Anhui province, where several prominent authors were also investigated for similar charges [2][5]. - Approximately 50 authors were reportedly summoned in this latest round, although official numbers have not been disclosed [2][4]. Group 2: Legal and Social Context - The legal framework surrounding the definition of obscene materials has been criticized for being outdated, with calls for updated standards that reflect the current digital landscape [1][10][15]. - The existing legal standards, established in 2004, set thresholds for criminal liability based on click counts and profit, which many legal experts argue are no longer appropriate given the evolution of internet usage [13][14][15]. - The controversy centers on how to objectively assess the social impact of literary works and the appropriate thresholds for criminal liability [12][16]. Group 3: Community and Cultural Impact - The BL literary genre, while niche, has gained significant attention due to its unique themes and predominantly female readership [2][3]. - The community has expressed concerns over the potential mischaracterization of BL literature as solely pornographic, which could undermine its artistic value [3][4]. - The incident has led to increased anxiety among authors and readers, with many seeking legal advice and considering measures to protect themselves from potential repercussions [16][6]. Group 4: Industry Dynamics - Haitang Literature Network, established in 2015, operates as a platform for various literary genres, including BL, and has been criticized for its lenient content moderation policies [3][4]. - The platform's business model, which includes paid content and reader donations, has drawn scrutiny in light of the legal actions against its authors [5][8]. - The evolving regulatory environment has prompted authors to adapt their writing styles and content to comply with stricter guidelines, impacting the creative freedom within the community [9][10].

Core Viewpoint - Chinese online literature has become a significant cultural bridge, allowing overseas audiences to engage with Chinese culture through various adaptations like novels, TV series, and games [1][5]. Group 1: Cultural Exchange and Impact - Chinese online literature is facilitating cultural exchange between the East and West, with stories resonating with readers from diverse backgrounds [3][5]. - The platform "元气阅读" has attracted nearly one million active users monthly, with an average reading time exceeding 50 minutes per day, indicating a strong interest in Chinese online literature in French-speaking regions [3][4]. - Readers in regions like France and Canada are finding personal connections and enjoyment in Chinese online literature, which influences their real-life perspectives and experiences [3][4]. Group 2: Publishing and Translation Efforts - French publishers are increasingly interested in Chinese online literature, with collaborations leading to the publication of translated works such as "武极天下" and adaptations into comics [4][5]. - The translation and adaptation of Chinese online literature into various languages, including French and Korean, are expanding its reach and popularity [12][13]. - The presence of dedicated online communities and platforms for sharing and discussing Chinese online literature is enhancing its visibility and accessibility [3][12]. Group 3: Reader Engagement and Future Plans - Young readers, particularly those born in the 1990s and 2000s, are driving the interest in Chinese online literature, seeking deeper understanding of Chinese culture through these narratives [4][9]. - Future plans include promoting Chinese online literature through various media, including short dramas and social media, to reach a broader audience [4][12]. - The growing influence of Chinese online literature in regions like South Asia is evident, with more young people engaging with these works and expressing interest in learning Chinese to access original texts [8][9].

Core Insights - The Chinese online literature market is undergoing a deep transformation driven by social and cultural demands, technological innovations, and capital investments, with content and traffic remaining the core drivers of the industry [1] User Growth - By December 2024, the user base of Chinese online literature is expected to reach 575 million, an increase of 54.74 million from December 2023, accounting for 51.9% of the total internet users [1] Industry Rankings - The top ten online literature IP platforms in China for 2025, based on a comprehensive evaluation model, are: 1. Yuewen Group 2. Tomato Novel 3. Heiyan Network 4. Qimao 5. Dianzhong Technology 6. Zhongwen Online 7. Zhangyue Technology 8. Motie Culture 9. Migu Literature 10. Tadu Literature [1][2] Market Performance and Commercial Value - The evaluation of market performance and commercial value is based on the number of IP licensing collaborations and the number of hit adaptations in short dramas. Yuewen Group, Tomato Novel, and Heiyan Network lead in IP licensing, while Tomato Novel, Dianzhong Technology, and Zhangyue Technology excel in hit adaptations [7][8] - Yuewen Group's IP commercial revenue grew by 33.5% to 4.09 billion yuan, driven by successful adaptations of major IPs like "Douluo Dalu" and "Qing Yu Nian" [7] Content Ecosystem - In 2024, Yuewen Group signed 650,000 new works, leading the industry with over 42 billion new words. Tomato Novel and Heiyan Network also showed strong performance in content creation and adaptation [9][11] - AI-assisted creation is becoming popular, significantly enhancing content production efficiency across platforms [11] User and Author Ecosystem - Tomato Novel achieved 218 million monthly active users in June 2024, a 35.5% increase year-on-year. Yuewen Group's average monthly paid users rose by 4.6% to 9.1 million [12] - Seven Cat Novel attracted many authors with favorable signing policies, while Tomato Novel implemented various support measures to foster content incubation [12] Platform Influence - Tomato Novel's WeChat index peaked during short drama marketing events, reflecting its strong cross-platform engagement. Heiyan Network's small program matrix has become a key tool for user acquisition and experience enhancement [13] Industry Trends for 2025 - The online literature IP market is expected to see improved IP development efficiency, with a focus on micro-short dramas and global expansion aided by AI translation [14][15] - The rise of micro-short dramas is predicted to transform the adaptation landscape, with a projected market size exceeding 100 billion yuan by 2027 [14] Historical Context - The evolution of the Chinese online literature industry from 2018 to 2025 has been marked by significant shifts in platform dynamics, user engagement, and content monetization strategies [16][20]

Core Insights - The article discusses the integration of artificial intelligence (AI) in the digital content industry, particularly focusing on the practices of Yuewen Group in the realm of online literature, emphasizing AI as an auxiliary tool for creators rather than a replacement for human creativity [1][3]. Group 1: Intelligent Creation - Yuewen positions intelligent creation as a "comprehensive assistant" for writers, utilizing its self-developed "Miaobi" system to provide robust support across multiple dimensions [1]. - The system enhances the "web literature feel" by training a 200 billion parameter model specifically for web literature genres, improving text processing capabilities from 2K to 32K tokens [1]. - The "Miaobi" system assists in the entire creative process, including world-building, character development, expression optimization, and knowledge consulting [1]. Group 2: Role Playing - Yuewen aims to "revive" characters from stories, enabling deep interaction between readers and characters through data-driven definitions of character essence [1]. - The company employs Retrieval-Augmented Generation (RAG) technology to address issues like hallucinations and outdated knowledge in character dialogues [1]. - By combining supervised fine-tuning and reinforcement learning from human feedback, Yuewen seeks to provide personalized character interactions that surpass generic dialogue models [1]. Group 3: Challenges and Solutions - Yuewen's practices offer reusable solutions to three major challenges in vertical AIGC: defining fields, data storage, and scaling applications [1]. - The company quantifies subjective concepts like "web literature feel" using data and addresses data storage challenges by reducing manual annotation time by 70% through large model-assisted labeling [1]. - To achieve scalable implementation, Yuewen focuses on creating a business closed-loop and optimizing reasoning costs while monitoring core metrics [1][3]. Group 4: Future Outlook - Yuewen's exploration confirms its core belief that AI serves as "auxiliary driving" in creation, with the true control remaining in the hands of writers [3]. - The evolution of AIGC is expected to lead to three major transformations: democratization of creation, interactive reading experiences, and industry upgrades for faster IP incubation [3][4][5]. - The company has accumulated over 17,000 practical cases, establishing a sustainable ecosystem for web literature vertical AIGC through its four-ring model of pre-training, fine-tuning, feedback alignment, and production returns [5].

Group 1 - The core viewpoint of the article emphasizes the integration of online literature and audiovisual content as a current trend in the cultural industry, highlighting the need for creators to adapt to new technologies and enhance literary quality for better content transformation [1] - The event organized by the China Writers Association attracted over 70 participants, including online writers, screenwriters, and key representatives from online literature and audiovisual platforms, focusing on innovative paths for the conversion of online literature to audiovisual content [1][2] - The training program featured discussions on the development trends of online micro-short dramas and the pathways for transforming online literature IP into audiovisual works, enhancing participants' understanding and confidence in the integration of literature and audiovisual content [3] Group 2 - Online literature platforms are leveraging rich copyright and content resources to convert literary works into audiovisual products, with companies like iReader Technology creating self-produced dramas and expanding into overseas markets [2] - Audiovisual platforms and film production companies are improving short drama creation models by utilizing long drama resources, as seen with Huace Film & TV's strategy to link long and short dramas [2] - The training sessions provided insights into the potential for content transformation, with participants expressing a commitment to furthering creative and adaptation practices to support high-quality integration of online literature and audiovisual content [3]

01 爆发式增长，多模态协同 2024年中国网络文学IP市场迎来里程碑式跨越，2985.6亿元的改编市场规模较2020年翻了近3.5倍，14.61%的同比增速背后，是从文字内容到全产业链价 值开发的生态裂变。《庆余年第二季》以集均破亿的播放量刷新长视频纪录，原著阅读量激增38倍、IP盲盒销量突破20万只；《斗罗大陆》全产业链年产 值超50亿元，覆盖动画、游戏、衍生品等12个品类。从用户端看，国内5.75亿网文用户构成消费基本盘，Z世代以年均3200元的虚拟文化消费支出成为增 长引擎，而海外3.52亿用户通过起点国际等平台的追更热潮，正将中国故事推向全球。 从产业实践看，头部企业与中腰部平台呈现出了差异化发展路径：以阅文集团为代表的头部企业逐步推进 "文学 + 影视 + 文旅" 的生态化扩张，中腰部平 台则依托 "AI 辅助创作 + 微短剧快变现" 模式，实现内容生产端到消费终端的技术商业深度耦合。这种创新在内容形态迭代上尤为显著，网文改编从长视 频向短视频延伸，通过正片引流与番外变现结合，将 IP 生命周期从传统剧集的 3 个月延长至全年；动漫领域，头部改编动画年播放量均超 50 亿次，B 站 用户二创视频量 ...

Core Viewpoint - In 2024, China's self-developed game overseas market sales revenue reached $18.557 billion, a year-on-year increase of 13.39%, setting a new historical high. Additionally, the number of overseas publishing authorization contracts for online literature increased by 80%, with the overseas publishing authorization amount growing by over 200% [1][4]. Group 1: Cultural Products and IP Empowerment - The recent growth of cultural products such as online literature, online games, and web dramas in overseas markets is attributed to digital technology and IP empowerment [1][2]. - The integration of digital technology with classic cultural IP has enabled a multi-modal ecosystem, allowing seamless transitions between publishing, film, games, and merchandise, resulting in exponential dissemination effects [2][4]. Group 2: AI and Content Creation - The advancement of AI technology is reshaping the cultural creation ecosystem, enhancing content production quality and efficiency, although challenges such as talent integration remain [1][5]. - AI-generated content (AIGC) models have made significant progress in various aspects, assisting in video content creation and improving quality, efficiency, and cost-effectiveness [5]. Group 3: Cultural and Technological Integration - Effective mechanisms for integrating culture and technology are essential for stimulating innovation in the cultural industry, with a focus on talent integration [6]. - The need for professionals who understand both culture and technology is emphasized, suggesting the breaking down of disciplinary barriers and fostering collaboration between academia and industry [6].

"非常有意思，书本不再只是白底黑字，就像有了生命力一样。"作为一名文学爱好者，郑芬华直 言，"你看白马湖生态环境好吧？人文环境更好。真是住对了地方！" 白马湖生态创意城管委会供图。 不久前，家住白马湖附近的郑芬华在陈家村创意园参加了一场沉浸式城市阅读体验项目——"阅读 共生长"，不仅亲眼看到了《封神演义》《西游记》等名著中描绘的场景，还与NPC（非玩家角色）即 兴互动，甚至直接参与了文学创作。 "找对了地方。"浙江大丰实业股份有限公司（以下简称"大丰"）品牌与市场管理部总经理江帆也有 同感。2023年5月，大丰科创中心正式搬迁至白马湖生态创意城，这只文体装备行业"第一股"在此开启 新的发展版图。 20年前，时任浙江省委书记习近平同志提出加快建设文化大省，大力实施"八项工程"。这一重要指 示宛如一颗投入湖面的石子，激起了文化发展的层层涟漪。如今，逐浪20年，白马湖边"造"出了一座生 态创意城，拥有全国首个且唯一的中国网络作家村，集聚了网易、华数传媒、大丰数艺等多家文创企 业。在这里，文化产业形成了集群效应。 以"文"开局 这片山水美地敲开"发展之门" 《会稽地志》中有载，汉周举乘白马游而不出，以为地仙，白马湖之 ...

Core Insights - The article discusses the evolution and commercialization of online literature in China, highlighting the significant growth in the number of writers and works, with over 30 million writers and more than 40 million works produced [2][35]. Group 1: Evolution of Online Literature - Online literature has seen a shift in genre popularity, with romance being a long-standing favorite on platforms like Jinjiang, but declining since 2018 as "plot-driven" narratives gain traction [8][10]. - The categorization of online literature is primarily divided into male and female audiences, with distinct platforms catering to each demographic, such as Qidian for male readers and Jinjiang for female readers [4][10]. - The analysis of data from 2005 to 2024 reveals trends in genre tags, showing a decrease in "time travel" and "court politics" while "light-hearted" and "ensemble" genres are on the rise [15][18]. Group 2: Commercialization and IP Development - The commercialization of online literature has transitioned from free sharing to a paid model, allowing authors to monetize their work effectively, balancing the interests of readers, authors, and platforms [39][40]. - The development of IP from online literature has created a complete industry chain, with many popular dramas adapted from these works, particularly in the ancient romance genre, which is favored for its strong narrative and character complexity [41][48]. - The article notes that while ancient romance novels are highly sought after for adaptation, modern romance and urban genres also have potential, though competition is fierce due to a larger pool of works [49]. Group 3: Writing Techniques and Trends - The writing of online literature often follows specific "routines" or formulas, which can help new writers produce works quickly but also leads to a risk of homogenization, especially in the context of AI-generated content [27][33]. - Key elements in writing online literature include establishing a compelling story setting, creating distinct character dynamics, and emphasizing core conflicts to engage readers [21][24]. - The trend towards "light-hearted" narratives reflects a shift in reader preferences, with titles becoming more straightforward and appealing to the desire for entertaining content [16][17].