Group 1: Edible Mushroom Industry in Sichuan - Sichuan's Pengxi County is leveraging its forest resources to develop an edible mushroom planting industry, enhancing local economic growth and increasing villagers' income [1][3] - The county aims to create a 10 billion yuan edible mushroom industry cluster, positioning it as a significant agricultural sector with strong branding and wide influence [3] Group 2: Loquat Production in Chongqing - In Chongqing's Yunyang, over 12,000 acres of loquat are maturing, with sales prices higher than previous years, making it a profitable crop for local farmers [4][6] - The favorable climate and abundant sunlight have resulted in high-quality loquats, with an expected production of over 15,000 tons and a value exceeding 180 million yuan [8] Group 3: Under-Forest Economy in Guizhou - Guizhou's Weining County has implemented reforestation and afforestation projects, increasing forest area to 4.19 million acres and developing a 700,000-acre under-forest economy that benefits 52,000 residents [10] - The under-forest economy includes mushroom cultivation and chicken farming, utilizing the region's natural conditions for optimal growth and reduced costs [12][14] - Weining County is diversifying its under-forest economy with a model that combines companies, bases, and farmers, promoting rural revitalization through policy support and technological empowerment [16]

几场雨水过后，贺州市富川瑶族自治县富阳镇社三村排村的枇杷果实橙黄明艳，汁水充盈。日前， 天刚蒙蒙亮，村民曾玉红就到自家果园里采摘新鲜枇杷后，在入村干道边摆起了售卖摊点。"不用提篮 叫卖，今天村里有活动，会来好多人，热闹得很！"曾玉红期待地说。 10时左右，人们从四面八方涌来，看非遗表演、体验免费采摘、听乐队演唱，围炉话枇杷、品枇杷 豆浆和豆腐……富川第三届排村枇杷开园活动在一片欢声笑语中开启。除了村民自发摆起的枇杷售卖小 摊外，村干道的两侧还支起了各式各样的小吃、套圈、农具物件等美食娱购摊点，为这个以枇杷闻名的 村庄增添了许多热闹。 "村容村貌很有特色，到处都能看到枇杷元素。我们还在线上认购认领了一棵枇杷树，回去之后也 能陆续收到枇杷果。"来自南宁的游客仇玉娟自驾车后备厢里塞满了枇杷。她一行7人原本计划来富川玩 三四天即返程，听说这里有枇杷开园活动又多留了两天。 据悉，排村从2003年开始种植枇杷，到现在已有1500多亩的规模。今年的开园活动吸引了近万名游 客入村游玩消费，10多名批发采购商前来洽谈交易，促成农户零售卖出5000余公斤枇杷，村集体经济创 收超1.2万元，线上认购认领枇杷超1000公斤。 "每棵 ...

Core Viewpoint - The article highlights the evolution and current status of Chucheng, a premium orange brand, under the leadership of Chu Yibin, emphasizing the transition from a personal brand to a collective effort involving many farmers and the importance of quality and brand positioning in the agricultural sector [2][5][14]. Group 1: Company Development - Chucheng's annual sales have reached approximately 5 billion yuan, a significant increase from around 800 million to 900 million yuan in 2019 [7][15]. - The company has invested in four centers: seedling, technology, training, and living centers, focusing on infrastructure and capacity building rather than immediate profit distribution [7][15][19]. - Chucheng's product line includes Chucheng oranges, Yunguan oranges, and Chucheng Garden, with Chucheng oranges accounting for 60% to 70% of total revenue [8][17]. Group 2: Quality Control and Innovation - The company employs a rigorous selection process, discarding 40% of the harvested oranges based on various quality metrics, ensuring only 60% meet the standards to be sold as Chucheng oranges [5][6]. - A "blind test" method is used to assess the sensory qualities of the oranges, focusing on taste and aroma, which cannot be quantified by industrial standards [7][20][21]. - The company aims to maintain the scarcity and high quality of Chucheng oranges, with no immediate plans for large-scale production increases [18][19]. Group 3: Market Positioning and Consumer Engagement - Chucheng has successfully positioned itself as a luxury fruit brand, with a focus on quality over quantity, appealing to high-end markets [8][12]. - Collaborations with brands like Gree and Luckin Coffee have been initiated to reach younger consumers and expand brand awareness [9][31][34]. - The company recognizes the importance of maintaining stable pricing to build consumer trust and brand loyalty [62][63]. Group 4: Future Outlook - Chu Yibin envisions expanding the brand's reach internationally, including potential operations in the Southern Hemisphere to ensure year-round availability of products [44][45]. - The company is committed to continuous improvement and innovation in agricultural practices, aiming to enhance product quality and operational efficiency [19][30][66]. - The overarching goal is to establish Chucheng as a world-class brand in the agricultural sector, reflecting a strong belief in the potential of the fruit industry [63][65].

Core Viewpoint - The article highlights the global trend of agricultural premiumization, where countries are enhancing the competitiveness of their agricultural products through innovation and advanced management practices, as emphasized by the World Bank and the International Agricultural Research Consortium [1] Group 1: Brazil's Coffee Industry - Brazil is focusing on developing premium coffee to tap into high-end markets, utilizing scientific planting methods to improve quality and yield [2][3] - The Brazilian coffee sector has seen the emergence of premium coffee varieties like Yellow Bourbon and Geisha, which have gained a good reputation in international markets [3] - The Brazilian government and industry associations are promoting brand recognition and certification systems for premium coffee, with annual exports of approximately 10 million bags [3][4] Group 2: New Zealand's Kiwi Industry - New Zealand's kiwi industry has transitioned from disorganized competition to a structured marketing approach, with the establishment of the New Zealand Kiwi Marketing Board in 1988 [5][6] - The new variety "Zespri Ruby Red Kiwi" is expected to reach a production of 10,800 tons by 2025, with 40% of sales targeted for the Chinese market [5] - Stringent standards for organic certification and quality control are enforced throughout the kiwi production and sales process, ensuring high standards and consumer protection [6] Group 3: Netherlands' Flower Industry - The Netherlands has a highly efficient flower auction market, with the Aalsmeer Flower Auction being the largest, facilitating a significant volume of flower transactions [7][8] - The auction employs a unique "Dutch auction" system, enhancing transaction efficiency and reducing waste [7] - The flower industry is exploring sustainable development paths, with expectations for the market size to grow from €7.1 billion in 2024 to $6.43 billion by 2030 [8]

Core Insights - Rong'an Kumquat has risen 11 places to rank 53rd in the "2025 China Brand Value Evaluation Information" list, with a brand value of 6.52 billion yuan, reflecting a year-on-year increase of 10.1% or 599 million yuan [3][4]. Brand Performance - The brand's ascent in the rankings is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [5]. - The kumquat industry in Rong'an is positioned as a leading industry for rural revitalization, actively exploring a "kumquat + industry" integration development model [12]. Product Development - Rong'an County has developed over 20 deep-processed products, including kumquat cakes, kumquat tea, and kumquat paste, achieving an annual production value exceeding 200 million yuan [13]. - The kumquat's quality and innovative product forms have led to sales not only in the Guangdong-Hong Kong-Macao Greater Bay Area but also expanding into national and international markets [14][15]. Economic Impact - The rise in brand value has translated into tangible income for local residents, with over 100,000 people involved in kumquat seedling cultivation, planting, and sales, and more than 40,000 individuals achieving entrepreneurship and employment [17]. - The average income per farmer from kumquat cultivation reaches 15,000 yuan, with standardized planting covering 186,000 acres and an annual output of 260,000 tons, resulting in an average output value of over 28,000 yuan per acre [18][19]. Future Goals - Rong'an Kumquat aims to achieve a brand value of 10 billion yuan, continuing to contribute to high-quality development of China's geographical indication brands and providing a replicable model for rural revitalization [21][22].

大宗商品研究所 农产品研发报告 乾县—旬邑—白水—洛川—富县—黄陵—庆阳 第三部分 苹果产区情况介绍 陕西作为苹果的主产区，产量占到全国产量四分之一左右，而陕西主要的苹果 产区包括咸阳、铜川、渭南、延安以及宝鸡等地。根据卓创数据显示，2024 年陕西 苹果种植面积为 974 万亩，根据网上各个县市数据，咸阳苹果种植面积为 250 万亩 左右，铜川种植面积为 56 万亩，渭南种植面积为 130 万亩，延安的种植面积为 333 万亩。其中在本次调研计划中的几个县中，咸阳的乾县苹果种植面积为 37 万亩， 礼泉县 42 万亩，旬邑县 31 万亩；渭南的白水县 30 万亩；延安的洛川县 53 万亩， 富县 37 万亩，黄陵县 26 万亩，但是洛川和白水在陕西苹果具有较为重要的意义。 本次调研县市占到陕西总面积的四分之一左右，占全国总产量相对较小。 由于苹果树个体差异性很大，产区每个县的情况都不相同，同一县不同地方差 异也非常大，即使是同一块地相邻的两棵同种类的苹果树坐果情况都可能存在巨大 的差异，因此我们本次调研仅仅代表被调研地块的情况，而且果农的认知与预期也 都有一定的偏差，部分调研果农表现减产幅度较大的也仅仅代表 ...

Core Viewpoint - The launch of the "Su Pear Brother" digital copyright asset marks a significant step in transforming traditional agriculture into a digital asset-driven model, aiming to enhance market reach and support rural revitalization [1][3]. Group 1: Digital Asset Launch - The "Su Pear Brother" digital copyright asset was officially launched on May 10, with a total of 2,000 copies issued, representing a pioneering effort in the agricultural sector [1]. - This digital asset has received formal authorization from the Beijing Copyright Bureau, making it the first digital asset issued in the rural revitalization sector by the National Digital Copyright Trading Center [1][3]. Group 2: Agricultural Development - Since 2018, the company has expanded its "Shan Nong Su" pear cultivation from over 60 acres to more than 600 acres, achieving an average yield of over 10,000 pounds per acre and an economic benefit of over 100,000 yuan per acre [2]. - The "Shan Nong Su" pear has become a representative agricultural product in the Wenchang Lake area, with plans to enter major retail platforms like Hema Fresh in 2024 [2]. Group 3: Digital Transformation and Market Expansion - The digital copyright asset aims to transform agricultural products into high-value digital assets, leveraging technologies like blockchain and AI to enhance product traceability and marketability [3][4]. - The integration of urban branding and the "Su Pear Brother" IP is expected to enhance brand recognition and market penetration in major cities [4][5]. Group 4: Future Development Plans - Future plans include developing a full digital IP ecosystem, creating derivative products, and engaging in cross-industry collaborations, such as film and music projects [5][6]. - The company aims to optimize cultivation techniques and expand sales channels, leveraging digital assets to promote the "Su Pear" brand on a national and global scale [6].

Core Insights - The procurement intention for lychee from Gaozhou has reached 26 million kilograms, indicating strong demand and market interest in the region's lychee production [4][7]. Group 1: Event Overview - The 2025 Gaozhou Lychee Production and Sales Matching Conference was held on May 10, showcasing early-season lychee availability [2][3]. - Over 350 representatives from more than 200 purchasing companies attended the event, highlighting the significance of Gaozhou in the lychee market [3][7]. Group 2: Procurement and Customization Data - The event resulted in a procurement intention of approximately 26 million kilograms of lychee [4]. - Gaozhou's customized orders reached 13,310, with a total weight of 141 tons and a monetary value of about 29.23 million yuan, representing a 449.8% increase compared to the same period last year [5]. - The enterprise supply chain customization accounted for 498 orders, totaling 468 tons and 10.95 million yuan, marking a 356.8% increase year-on-year [6]. Group 3: Production Capacity and Quality - Gaozhou's lychee flowering rate exceeded 90% in 2025, with a planting area of 591,400 acres and an expected yield of over 280,000 tons, indicating significant production growth compared to the previous year [8][9]. - The lychee harvest season spans from April to July, with various early, mid, and late-season varieties available, ensuring a continuous supply of fresh products to the market [11][14][15]. Group 4: Industry Position - Gaozhou is recognized as the largest lychee-producing county in China, leading globally in terms of planting area, production volume, variety, quality, brand value, and industry scale [16][18]. - The region has established a comprehensive modern agricultural development framework, including a national-level modern agricultural industrial park and a Guangdong Gaozhou Lychee Longan International Procurement Trading Center [19][20].

Core Insights - The 2025 Gaozhou Lychee Procurement Guide was officially released during the Gaozhou Lychee Production and Sales Matching Conference, providing a convenient way for buyers to check the availability of preferred lychee varieties through a QR code [2][3][24]. Group 1: Industry Overview - Gaozhou is recognized as a key region for lychee production in Guangdong, with a history of over 2000 years and a planting area of 590,000 acres, yielding approximately 280,000 tons annually [8][9]. - The region's climate and geographical advantages contribute to the high quality of its lychees, which are known for their excellent shape, color, aroma, and taste [7][8]. Group 2: Product Quality and Recognition - Gaozhou lychee varieties are diverse and of high quality, with the "Bai Tang Ying" lychee being a notable early-maturing and high-yield variety, recognized as the top early-maturing lychee in Guangdong [10][11]. - Several lychee varieties from Gaozhou have received accolades, including the "No Pollution A-Level Green Food" certification and recognition as branded products at the China International Agricultural Expo [12][16][18]. Group 3: Market Development and Support - The newly released procurement guide includes comprehensive information about major lychee producers in Gaozhou, including production volumes, varieties, planting areas, and contact details, facilitating better connections between buyers and suppliers [24][25]. - The guide aims to ensure that more quality Gaozhou lychees reach consumers, thereby promoting the growth of the lychee industry and contributing to rural revitalization efforts [30][31].

群山深处的佳山村（央广网记者 昌思荣 摄） 编者按：道路通，百业兴。以"四好农村路"为代表的农村公路，纵横交织、四通八达，连接万里河山，为城乡融合发展畅通客流物流，带动乡村整体面貌发 生巨变，成为老百姓家门口的致富路、幸福路、振兴路。央广网特别推出《乡路上，感受脉动中国》系列报道，沿着"四好农村路"，访村落、进田园、看产 业，探寻乡土文脉，纵观发展变迁，与您一起感受新时代中国乡村振兴的勃勃生机。 央广网成都5月10日消息（记者 昌思荣王颖）初夏时分，万物蓬勃生长。从山脚入口处出发，驾车沿着平坦的柏油路盘山而上，大约20分钟便来到了理县桃 坪镇佳山村。红彤彤的小樱桃正值丰收，漫山的车厘子也陆续成熟，不少游客已经按捺不住，纷纷赶来"尝鲜"。 村民龙朝志穿梭在果园中，忙着招呼前来采摘的游客，望着络绎不绝的旅游车辆，龙朝志喜笑颜开："现在路修好了，游客们进村方便多了，我们的水果再 也不愁卖了！" 佳山村地处四川省阿坝州东南部，是典型的高半山村寨。1500米至2200米的海拔及适宜的气候为佳山村发展水果种植提供了优越的条件，但曾经逼仄崎岖的 道路不仅让村民们出行困难，发展产业更是处处掣肘。 "以前只有一条水泥路，路面不 ...