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全国超7500家麦当劳陆续启用生物基新包装 冷饮杯盖防漏提升
Xin Jing Bao· 2025-12-20 12:47
新升级包装还在顾客用餐体验方面实现升级。据了解,麦当劳的新冷饮杯盖使用"双拱形防溢"结构,通 过抬高透气孔、保留直饮口,让防漏性能得到提升。此外,升级后的全品类包装材料均通过第三方权威 检测,各项指标符合国家食品安全标准。 12月20日,新京报记者从麦当劳中国方面获悉,全国超7500家麦当劳餐厅将陆续启用生物基新包装。升 级后,麦当劳主要包装材料为聚乳酸(PLA)及纸材,预计每年减少石油基塑料使用量超5800吨。 即日起,全国麦当劳餐厅开始陆续启用全新生物基包装——麦咖啡包装及饮料、新地、玉米、粥等的包 装杯盖将使用PLA材料。同时,部分包装(饮料、新地、玉米等的包装杯身)也将由石油基塑料切换为 纸质包材。麦当劳中国首席影响官顾磊表示,麦当劳中国实现生物基包装的规模化应用,进一步推动客 用包装材料向可再生资源转型,这一创新填补了麦当劳全球相关领域空白。 2007年,麦当劳中国率先使用纸袋作为外带包装;2010年,麦旋风改为纸杯包装;2020年,免吸管杯盖 覆盖中国内地所有麦当劳餐厅,每年减少约400吨塑料用量。 (文章来源:新京报) ...
全国超7500家麦当劳陆续启用生物基新包装,冷饮杯盖防漏提升
Bei Ke Cai Jing· 2025-12-20 12:29
Core Insights - McDonald's China will implement bio-based packaging across over 7,500 restaurants, significantly reducing petroleum-based plastic usage by more than 5,800 tons annually [1] Group 1: Packaging Transition - The new packaging materials will primarily consist of polylactic acid (PLA) and paper [1] - The transition includes using PLA for McCafé packaging and drink lids, while some packaging will switch from petroleum-based plastic to paper [1] - This initiative marks a significant step towards renewable resource utilization in packaging materials [1] Group 2: Customer Experience Enhancement - The upgraded cold drink cup lids feature a "double-arch anti-spill" design, improving leak prevention [1] - All new packaging materials have been tested by third-party authorities to ensure compliance with national food safety standards [1] Group 3: Historical Context - McDonald's China has a history of sustainable packaging initiatives, including the introduction of paper bags in 2007 and paper cup packaging for McFlurry in 2010 [1] - The company has previously implemented strawless cup lids across all restaurants in mainland China in 2020, reducing plastic usage by approximately 400 tons annually [1]
氪星晚报|拼多多回应欧盟“黎明突袭”询问;麦当劳中国:门店数量已超过7500家,全国餐厅将陆续启用生物基新包装;全国首个高海拔岩洞式算力舱智算中心投运
3 6 Ke· 2025-12-19 11:03
大公司: 硕贝德:网传公司拿下SpaceX(星链)低轨卫通相控阵天线量产订单消息不属实 36氪获悉,有投资者在互动平台向硕贝德提问,网络上有传言公司拿下了SpaceX(星链)的低轨卫通 相控阵天线量产订单,请问这是真实的吗?硕贝德回复称,网传消息不属实。 中原内配:控股子公司与宁波普智公司就人形机器人相关业务签署战略合作框架协议 据报道,字节跳动正推进与vivo、联想、传音等硬件厂商开展AI手机的合作,为其设备预装AIGC插 件,从而获得用户入口,扭转当前AI在执行层面的被动局面。有联想内部人士对新浪科技透露,联想 集团一直与豆包、火山引擎等字节系业务保持紧密合作。目前,联想相关业务也一直在与豆包在智能终 端领域的合作保持密切沟通。 36氪获悉,中原内配公告,公司控股子公司中原内配(上海)电子科技有限公司与宁波普智未来机器人 有限公司签署了《战略合作框架协议》,双方就人形机器人相关业务达成战略合作意向。上海子公司将 审核成为宁波普智公司人形机器人关节模组的核心供应商,并在其相关业务场景中优先部署应用宁波普 智公司生产的人形机器人本体。合作协议为框架性协议,具体合作内容以签订的具体项目合同为准,预 计对公司20 ...
两年门店扩至170家,这个被收购的美国品牌活过来了|New Look 专访
36氪未来消费· 2025-12-17 12:39
Core Viewpoint - The article discusses the challenges and strategies involved in localizing foreign brands in China, particularly focusing on GAP's transformation under the management of Baozun, emphasizing the importance of deep localization for brand revival in the Chinese market [5][8][39]. Group 1: Market Dynamics - Recent acquisitions of foreign brands in China, such as Starbucks and Burger King, highlight a trend of local companies taking over international brands [5][6]. - In the fashion sector, Anta has been a veteran in mergers and acquisitions, and Baozun's acquisition of GAP's China business marks a significant entry of local forces into reshaping foreign brands [7][8]. Group 2: Operational Challenges - GAP China faced operational inefficiencies with over 40 independent systems that complicated decision-making processes, leading to missed market opportunities [9][27]. - Baozun undertook a ten-month project to localize GAP China's systems, streamlining operations and enhancing decision-making speed [10][27]. Group 3: Strategic Focus - The core strategy for GAP China is "Local for Local, China for China," emphasizing localized operations, local teams, and consumer perspectives in product development [17][18]. - GAP's brand positioning has shifted to focus on emotional connections with consumers rather than relying on discount-driven sales, aligning with the brand's historical roots in music and culture [19][23]. Group 4: Performance Metrics - Since Baozun's acquisition, GAP China's store count increased from over 120 to 170, with same-store sales growing by 7% year-on-year [10][15]. - The localization of the supply chain has reached approximately 70%, allowing for better alignment with local market demands [35][36]. Group 5: Future Outlook - The transformation of GAP China is ongoing, with a focus on enhancing brand perception and consumer engagement, which requires time for consumers to recognize the changes [39][40]. - Baozun's experience with GAP is expected to provide insights for GAP's global operations, particularly in adapting to local consumer preferences in Asia [40][41].
3年涨4次的麦当劳快把“穷鬼套餐”变中产专属?“汉堡越做越小但涨价速度比通货膨胀还快”
3 6 Ke· 2025-12-17 09:23
Core Viewpoint - McDonald's has raised prices for many menu items by 0.5 to 1 yuan, marking the second price increase this year and continuing a trend of annual price hikes over the past three years [1][2][19]. Price Changes - The price increase affects classic items such as the Big Mac and Double Fillet-O-Fish, which have risen by 1 yuan, while smaller items like fries and desserts have increased by 0.5 yuan [1][2]. - Despite the price hikes, the "1+1" budget meal remains at 13.9 yuan, but the most popular Double Cheeseburger now costs an additional 1 yuan when included in this meal [2][6]. Consumer Reactions - Consumers have expressed dissatisfaction on social media, with many feeling that the price increases, although small, are part of a larger trend of gradual price hikes that feel like "boiling frogs" [21][28]. - The shrinking size of burgers, particularly the Double Cheeseburger, has also drawn criticism, with consumers noting that they now need to order more to feel full [4][10][12]. Market Context - McDonald's has implemented price increases in response to rising operational costs, which have been attributed to ongoing pandemic impacts [19][21]. - The company has faced backlash not only in China but also in international markets, where similar price increases have led to consumer dissatisfaction and legal actions in the U.S. [21][25]. Membership and Promotions - McDonald's has introduced a 1 yuan cash voucher for McGold Card members, which some consumers perceive as a way to soften the impact of price increases [13][16]. - The company continues to promote its value offerings, but the perception of value is diminishing among consumers who feel that the quality and quantity of food are declining [28][30].
除了麦当劳,这些洋快餐近期也涨了!
Sou Hu Cai Jing· 2025-12-16 20:11
Core Viewpoint - McDonald's has raised prices on various menu items, with increases ranging from 0.3 to 1 yuan, sparking significant online discussion and concern among consumers [1][3]. Price Increases - Multiple breakfast combo prices have increased by 0.3 to 1 yuan, with classic items like the Bacon Cheeseburger and Big Mac seeing a 1 yuan increase [1]. - Snack items such as McNuggets and fries have also seen price hikes of 0.5 to 1 yuan [1]. - The "1+1 Flexible Combo," previously priced at 13.9 yuan, remains unchanged, but adding a double cheeseburger incurs an additional 1 yuan charge [1]. Consumer Reaction - The price increase quickly became a trending topic on social media, with over 9.35 million views on platforms like Xiaohongshu [3][4]. Company Response - McDonald's China stated that it aims to provide high-quality meals and value options, confirming the price increase effective December 15, 2025, while also promoting ongoing discount campaigns [4]. - This marks the second price increase for McDonald's in 2023, following a previous adjustment in February where prices rose by 0.5 to 2 yuan for various breakfast items [4]. Industry Trends - McDonald's has implemented multiple small price increases over recent years, with significant adjustments noted in December 2021 and January 2023 [5]. - Other fast-food brands, such as KFC and Salia, have also raised prices, citing rising costs of raw materials and operations, with KFC announcing a 2% average price increase in late 2024 [5][6]. - The fast-food industry faces ongoing challenges in balancing cost control with customer retention, particularly among price-sensitive consumers [6].
麦当劳,涨价|首席资讯日报
首席商业评论· 2025-12-16 04:17
Group 1 - McDonald's has increased prices for various menu items by 0.5 to 1 yuan, including a 1 yuan increase for the Big Mac and Double Fillet-O-Fish [2] - Hong Kong's visitor numbers reached approximately 45 million in the first 11 months of the year, surpassing the total for the previous year, with a 12% year-on-year increase [3] - Douyin E-commerce updated its content governance regulations to ensure that creators adhere to scientific evidence and industry standards when publishing content related to counterfeiting and product reviews [4] Group 2 - The National Bureau of Statistics reported a steady expansion in consumer spending, with a focus on enhancing employment and income, and emphasized the need to boost consumer confidence [5][7] - GuoXia Technology's IPO in Hong Kong received over 1800 times oversubscription, raising more than 130 billion HKD, indicating strong interest from global long-term funds [6] - Meituan announced the suspension of its "Tuan Hao Huo" business to focus on exploring new retail formats, reflecting a strategic shift in response to market trends [10] Group 3 - SpaceX is reportedly planning to go public in the second half of next year, with a target valuation of approximately 1.5 trillion USD, which could make Elon Musk the world's first trillionaire [11] - SK Hynix has ordered new thermal compression bonding machines from ASMPT to support the production of HBM4, with a total contract value estimated at around 30 billion KRW [13] - The U.S. chip policy remains inconsistent, as recent approvals for NVIDIA to sell AI chips to China are juxtaposed with legislative efforts to restrict such sales, highlighting ongoing tensions in the semiconductor sector [14]
快餐业竞争加剧,外企转变策略拓展在华市场
Huan Qiu Shi Bao· 2025-12-16 03:37
Core Insights - The Chinese fast food market, valued at over 5 trillion yuan, is experiencing rapid growth and intense competition, particularly among foreign brands adapting to local tastes [1][8] - Recent moves by international brands like McDonald's and Burger King to increase local partnerships indicate a strategic shift towards localization rather than withdrawal from the market [1][6] Company Developments - Burger King plans to expand its store count in China from approximately 1,200 to over 4,000 within the next decade, following a significant investment from Chinese capital [2][3] - McDonald's has successfully increased its store count from 2,000 to over 8,000 since partnering with CITIC Capital in 2017, showcasing the effectiveness of local partnerships [3] - Starbucks has also engaged in similar partnerships to enhance its market presence in China, reflecting a broader trend among foreign brands [6] Market Dynamics - The fast food sector in China is characterized by a growing number of local brands like Tasting and Wallace, which are rapidly gaining market share and challenging established foreign brands [4][5] - As of mid-2023, the fast food market comprises over 4.18 million outlets, with Chinese fast food accounting for approximately 401.8 million, while Western fast food holds around 16.9 million [5] - The competition is not only between Western fast food brands but also includes a significant rise in local Chinese fast food options, which are increasingly appealing to consumers [4][5] Consumer Trends - Chinese consumers are shifting preferences towards local brands that offer better value for money and align more closely with local tastes, impacting the growth of foreign brands [5][8] - The focus on cost-effectiveness and cultural relevance is becoming a defining characteristic of the fast food market in China, as younger consumers prioritize these factors over brand origin [5][8] Future Outlook - The fast food industry in China is expected to continue expanding, with a projected increase in restaurant registrations indicating strong market attractiveness [7][8] - The competitive landscape is evolving, with a notable emphasis on value and innovation as key drivers for success in the fast food sector [8]
中国业绩大增,lululemon为何换帅?
21世纪经济报道记者贺泓源、实习生李音桦 lululemon(露露乐蒙)步入激烈调整期。 12月11日,lululemon宣布,Calvin McDonald 将卸任首席执行官及公司董事会董事职务,于2026年1月31 日正式生效。 随后,lululemon创始人Chip Wilson在一封公开信中,再次表达了对Calvin McDonald 的不满。 "在目睹多年来的糟糕决策不断侵蚀品牌价值、损害股东利益后,我清楚地认识到,正是在我不断加大 的压力下,lululemon 董事会才终于开始倾听意见。董事会对 Calvin McDonald 的赞扬,是对股东的公然 漠视。这位首席执行官在过去两年间见证了公司价值的大幅缩水,LULU 股价跌幅高达62.8%。在我看 来,董事会未能切实要求管理层承担产品创新的责任,反而陷入自满状态。公司核心市场的高端品牌价 值持续流失,这表明董事会已不再了解其目标客户,也不清楚什么能为 lululemon 带来长期股东价 值。"Calvin McDonald 在公开信中称。 12月14日,妙可蓝多(600882)发布公告,称董事张平因届退休年龄申请辞去公司董事等职务,辞职将 在公司 ...
负债35亿元!扫地机器人巨头宣布破产,被中国代工厂收购;麦当劳回应涨价,网友:谁允许了;我国首批L3级自动驾驶车型进入准入目录
雷峰网· 2025-12-16 00:33
Group 1 - iRobot, the pioneer of robotic vacuum cleaners, has filed for bankruptcy protection with debts of 3.5 billion yuan and only 175 million yuan in cash, leading to its acquisition by Shenzhen Shanjun Robotics [5][6] - The acquisition is expected to help Shenzhen Shanjun transition from an OEM to a self-branded company and reshape the U.S. market landscape [5] - iRobot's market value has plummeted from a peak of 3.56 billion USD in 2021 to approximately 140 million USD, primarily due to its failure to keep pace with industry developments during the pandemic [6] Group 2 - McDonald's has raised prices on many menu items by 0.5 to 1 yuan, with the company stating its commitment to providing high-quality meals [9][10] - The number of McDonald's stores globally is projected to increase from 41,822 in 2023 to 43,477 in 2024, with significant growth in China, contributing to about 70% of new international franchise openings [10] Group 3 - Wall Street's Wall Street technology company, Biran Technology, is preparing for an IPO in Hong Kong, having raised over 5 billion yuan in funding [12][13] - Biran Technology aims to provide integrated solutions for intelligent computing and has seen rapid fundraising success due to its strong founding team [12] Group 4 - China's first L3-level autonomous driving vehicles have received approval from the Ministry of Industry and Information Technology, marking a significant step towards regulatory compliance in the autonomous vehicle sector [14][15] - The approved models include Changan's SC7000AAARBEV and BAIC Blue Valley's BJ7001A61NBEV, which can operate under specific conditions on designated roads [14] Group 5 - Maserati's recent price cuts have led to a rapid sell-out of its Grecale model, with discounts reaching up to 54% [25][26] - The aggressive pricing strategy is aimed at clearing inventory affected by delays in vehicle arrivals due to the pandemic [26] Group 6 - Ant Group has upgraded its AI health application AQ to "Ant Afu," focusing on health management and achieving over 15 million monthly active users [28][29] - The app aims to provide personalized health services and has become the leading AI health management app in China [28] Group 7 - Huawei has announced the launch of its nova 15 series, featuring the Kirin 8 and 9 series chips, with a focus on high-capacity batteries and advanced camera technology [35][36] - The nova 15 series is set to be officially released on December 22, 2025, with pre-orders already available [36]