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麦当劳将开启“我去麦麦岛啦”主题活动 全国7100家餐厅同步切换“度假模式”
Zheng Quan Ri Bao· 2025-08-10 13:43
夏日旅行,当然也少不了特别的纪念品。为丰富麦麦岛的旅行体验,麦当劳此次也推出了一系列的限定 周边。8月20日起,消费者在麦当劳App及小程序,任意消费即可加购麦麦岛旅盒。麦麦岛旅盒共六款 设计,对应六位麦麦岛小福角色——正面是生动的小福形象,背面则印有小福"亲笔签名"风格的专属印 花。此外,麦当劳App及小程序于8月13日起上线麦麦岛护照夹、麦麦岛旅行箱,为夏日出行增添更多 趣味与风格。 本报讯 (记者梁傲男)8月10日,麦当劳中国在全国13城麦麦岛(McDonaldland)旗舰店活动上宣布, 8月13日将在全国开启"我去麦麦岛啦"主题活动。届时,全国7100家餐厅将同步切换为麦麦岛"度假模 式",为消费者打造轻松有趣的夏日旅行目的地。 通过一系列的限定美味、趣味体验,以及丰富的纪念品周边,麦当劳热情邀请消费者走进麦麦岛,收获 一份简单的快乐。活动期间,全网呼唤的麦当劳奶昔也将在13家麦麦岛旗舰餐厅限时回归,给消费者带 来既熟悉又惊喜的甜蜜滋味。 "麦麦岛是麦当劳叔叔等好朋友们的家园,我们也把这些好朋友们叫作麦当劳'小福'。在麦麦岛,我们 不讲道理,只讲童趣;我们不管年纪,只管开心。"北京麦当劳高级总经理王 ...
Sushi Hub年销售额突破2亿澳元,创始人瞄准10亿估值,全球扩张!
Sou Hu Cai Jing· 2025-08-10 03:48
Core Insights - Sushi Hub's founder has repeatedly rejected private equity acquisition offers while preparing to open its 200th store and expand globally [1][3] - The CEO, Raymond Chen, aims for a valuation of AUD 1 billion before considering selling shares, inspired by the success of Guzman Y Gomez [3][5] - Sushi Hub has rapidly grown to nearly 70 stores during the pandemic, with plans to reach 200 by the end of the year [3][12] Company Overview - Sushi Hub has become Australia's largest Japanese fast-food chain, with a unique offering of Australian-style sushi [1][8] - The company has a strong growth trajectory, achieving over AUD 200 million in sushi sales last year, up from AUD 150 million the previous year [12] - Approximately 55% of Sushi Hub's stores are franchises, with a focus on internal staff becoming franchisees to maintain quality [7][10] Market Dynamics - The fast-food industry is projected to grow by 2.9% to nearly AUD 30 billion, driven by brands offering healthier food options like sushi [5][6] - Established fast-food brands are struggling to grow sales, leading to increased menu prices, while emerging QSR brands like Sushi Hub are gaining popularity [6][16] - Sushi Hub's sales growth is occurring amidst changing consumer spending habits influenced by high inflation and mortgage repayment pressures [5][6] Competitive Landscape - The sushi segment is becoming increasingly prominent, with 26% of survey respondents listing sushi among their top five fast-food categories [6] - Sushi Hub and Sushi Sushi are the two main players in a fragmented market, with both brands only accounting for 4% of the national fast-food market [15][16] - The company is exploring international expansion into markets like New Zealand and the United States [14][15]
美国消费者砍支出!快餐早餐销量下滑,人们在家吃甚至不吃
Hua Er Jie Jian Wen· 2025-08-09 03:26
对于许多美国家庭而言,在上班或上学途中购买一份快餐早餐曾是方便快捷的选择,但如今它正变成一 项可以削减的非必要开支。 周五,温迪汉堡临时首席执行官Ken Cook在财报电话会议上指出,当消费者不确定性增加时,早餐往 往是他们最先选择在家解决的一餐。由于美国业务表现疲软,温迪汉堡已下调其销售指引。 本周早些时候麦当劳首席执行官Chris Kempczinski也承认,早餐是"绝对最疲弱的时段",一些顾客甚至 选择完全不吃早餐来节省开支。 两家公司的高管均在本周确认,即使在提供了折扣的情况下,像培根鸡肉可颂和McGriddles这类早餐明 星产品的销量依旧承压。 彭博智库分析师Michael Halen将早餐销售疲软归因于通胀对消费者预算的累积冲击。低收入消费者群体 的预算已经捉襟见肘,迫使他们在日常支出中做出更加谨慎的选择。 连锁巨头各出奇招,押注折扣与饮品创新 面对早餐时段的客流下滑,快餐巨头们正各显其能,试图通过不同策略稳住阵脚。 麦当劳方面,Kempczinski表示公司正在研究"在早餐价值方面能够采取的更多措施",尽管他未提供具 体细节。周五,麦当劳应用程序在芝加哥门店显示了2美元早餐三明治的优惠活动, ...
赛百味中国CEO朱富强:开启在华万家扩张新征程
Xin Hua Cai Jing· 2025-08-08 13:36
新华财经上海8月8日电(记者王淑娟)8日,赛百味在中国的第1000家门店——"超级潜水艇"旗舰店在上海的标志性商业街淮海中路开业。这不仅彰显赛百 味深耕中国市场的决心,也见证赛百味中国的强劲发展势头。 赛百味中国CEO朱富强日前接受记者专访。他表示,现在是赛百味在中国发展的最好时机,赛百味将以千家门店为起点,坚定在中国市场长期发展的信心, 加快开店步伐,2025年赛百味在中国开店数将超过300家,门店总数将超过1100家。 产品作为西式快餐的核心竞争力,同样是此次升级的重点。朱富强透露,经过多次菜单优化,赛百味中国推出的现磨咖啡与早餐套餐目前效果不错,早餐营 业额占比从原来的不到4%增长至超过20%,客流量增长超过30%。 值得注意的是,全新的赛百味中国目前选择以直营模式替代加盟模式进行扩张。朱富强表示,虽然这属于重资产投资,但能更好地控制产品品质与服务标 准,目标是20年内在中国区实现万家门店的规模。 他强调,赛百味中国的核心产品理念始终围绕"新鲜健康"展开。客单价控制在20至50元之间,面向大众日常饮食需求,强调产品价值感而非单纯低价。新鲜 健康体现在很多细节,例如面包每日现场发酵、现场烘烤,区别于其他品 ...
百胜中国8月7日合共回购约8.74万股股份
Zhi Tong Cai Jing· 2025-08-08 11:38
百胜中国(09987)公布,2025年8月7日于港交所耗资约626.79万港元回购1.75万股股份,于纽约证券交易 所耗资约320万美元回购69,855股股份。 ...
保持开店“加速度”,赛百味中国地区门店达到1000家
Bei Ke Cai Jing· 2025-08-08 08:12
赛百味中国首席执行官朱富强表示,希望用这些大胆、创新的设计打造一家"既符合魔都时尚气质,又适合潮人打卡的炫酷餐厅"。 新京报记者注意到,这也与2023年6月上海富瑞食企业发展有限公司(以下简称"富瑞食")接管赛百味之后在门店选址以及设计方 面的新变化相契合,改变了过去赛百味门店面积小、位置不好找的情况。 赛百味淮海中路旗舰店。受访者供图 新京报讯(记者王萍)8月8日,赛百味中国地区第1000家门店暨"超级潜水艇旗舰店"在上海亮相。赛百味方面介绍,2025年在中国 开店数将超过300家,门店总数将超过1100家。 2025年是赛百味进入中国市场第30年。公开信息显示,1995年,赛百味在北京开设了中国首店。截至2023年上半年,赛百味在中国 市场共开设了约500家门店。2023年6月,赛百味全球总部宣布与富瑞食签订新的总特许经营协议,以直营模式加快在中国的发展。 富瑞食用了两年多的时间新开出近500家门店。 据了解,赛百味"超级潜水艇旗舰店"坐落在淮海中路陕西南路的巴黎春天商场一楼,赛百味中国首席设计师将"潜水艇三明治"进行 抽象化设计,门头设置了一座2.5米高的悬空三明治装置以错位视觉呈现出"抬头即入口"的趣 ...
赛百味中国第1000家门店暨“超级潜水艇旗舰店”落子上海
Jing Ji Guan Cha Wang· 2025-08-08 06:43
经济观察网全球知名餐饮连锁品牌赛百味(SUBWAY)今日宣布,中国地区第1000家门店暨"超级潜水艇 旗舰店"正式进驻上海淮海中路巴黎春天。区商务委、属地街道等相关领导参加活动。赛百味亚太区总 裁徐剑群表示:"第1000家门店的落成是赛百味在华发展的里程碑事件,更是加速扩张的全新起点。" 今年正值赛百味品牌创立60周年。自1965年在美国康涅狄格州开设第一家门店以来,赛百味始终以"做 得更好"为初心,以"新鲜"重新定义快餐——从新鲜透明的敞开式厨房,提供多种新鲜蔬菜和蛋白质, 根据消费者点单需求新鲜现做,到每天从面团整形开始在餐厅现场醒发和烘焙面包,赛百味无一不体现 它与众不同的"新鲜味",致力于让消费者有更好的选择。 朱富强认为,中国的人口规模对于任何一个快餐品牌都是个巨大的市场,随着中国消费者收入持续增 加,消费观念也从"吃得饱","吃得好",逐渐转向"吃得新鲜、健康"。同时更多消费者开始关注日常的 健身锻炼和身心健康。赛百味以新鲜、健康、美味为核心的餐饮理念迎合了这一趋势,因此现在是赛百 味在中国发展的最好时机。 赛百味在华发展提速,植根于其对中国经济长期增长韧性及中国餐饮市场巨大潜力的坚定信心。"过去 ...
赛百味中国第1000家门店暨“超级潜水艇旗舰店”落子上海淮海中路
Zheng Quan Ri Bao Wang· 2025-08-08 06:12
Core Insights - Subway has opened its 1000th store in China, marking a significant milestone in its expansion strategy in the region [1][3] - The new flagship store, located on Shanghai's Huaihai Road, features innovative design elements aimed at attracting a younger demographic and enhancing the brand's image [2][3] - The company aims to accelerate its growth in China, with plans to exceed 1100 stores by 2025, reflecting confidence in the Chinese market's potential [3] Group 1 - The opening of the 1000th store is described as a new starting point for Subway's expansion in China [1] - The flagship store incorporates unique design features, including a 2.5-meter high sandwich installation and a futuristic dining atmosphere [1][2] - Subway's CEO emphasizes the importance of fresh and healthy food options, aligning with changing consumer preferences in China [2] Group 2 - Subway has experienced rapid growth in China, with nearly 500 stores opened in just over two years under a new franchise agreement [3] - The company has witnessed a shift in consumer behavior towards fresh and healthy eating, which aligns with its core values [2][3] - By 2025, Subway plans to open over 300 new stores in China, indicating a strong commitment to long-term growth in the market [3]
77年都不用冰箱、微波炉!这个快餐品牌年收超151亿元,单店客流是麦当劳近4倍
首席商业评论· 2025-08-08 04:10
Core Viewpoint - In-N-Out has established a unique position in the fast-food industry by maintaining a commitment to quality, fresh ingredients, and a simplified menu, while resisting pressures to expand rapidly or compromise on its values [4][10][50]. Group 1: Business Model and Strategy - In-N-Out is a family-owned business that refuses to franchise or go public, prioritizing its independence over financial offers [4][19]. - The company has a limited menu with fewer than 15 items, focusing on three main burgers, fries, and shakes, which has contributed to its brand identity and operational efficiency [8][10]. - In-N-Out's average store sales were reported to be nearly double that of McDonald's in 2018, with an estimated profit margin of 20%, surpassing competitors like Shake Shack and Chipotle [10][13]. Group 2: Supply Chain and Quality Control - The company emphasizes a vertical supply chain, sourcing fresh ingredients locally and maintaining control over every aspect of production, from meat processing to distribution [24][27]. - In-N-Out has established its own meat processing facilities and delivery fleet to ensure the freshness of its products, avoiding frozen ingredients entirely [30][32]. - The pricing strategy has allowed In-N-Out to keep its burger prices lower than competitors, with only a 25% increase since 2020, the lowest among nine burger chains studied [34][36]. Group 3: Brand Identity and Customer Loyalty - In-N-Out aims to be a beloved brand rather than the largest fast-food chain, fostering a unique identity that resonates with customers [37][48]. - The brand has cultivated a loyal customer base, evidenced by long lines during new store openings and its presence at high-profile events like the Oscars [38][39]. - Employee satisfaction is prioritized, with higher-than-average salaries and a dedicated training program, contributing to lower turnover rates and better customer service [43][45]. Group 4: Challenges and Future Outlook - Despite its success, In-N-Out faces challenges in a competitive market, including concerns about its ability to adapt to changing consumer preferences and the implications of its slow expansion strategy [50]. - The company has announced plans to open a new office in Tennessee, although it reassured that it will not relocate its headquarters from California [19][20].
解决价格争议成关键 大摩维持麦当劳(MCD.US)“持股观望”评级
Jin Rong Jie· 2025-08-08 03:57
Core Viewpoint - Morgan Stanley maintains a "hold" rating on McDonald's (MCD.US) with a target price of $326, indicating that the company's Q2 performance was largely in line with expectations, with most metrics exceeding market consensus, particularly in international markets [1][2] Financial Performance - Q2 revenue increased by 5% year-over-year to $6.84 billion, surpassing analyst expectations of approximately $6.7 billion [1] - Excluding certain special items, Q2 earnings per share (EPS) were $3.19, higher than the average analyst estimate of $3.14 [1] - Global same-store sales rose by 3.8% year-over-year, exceeding analyst expectations, with the U.S. market showing a same-store sales increase of 2.5%, reversing a 0.7% decline from the previous year [1][2] Market Dynamics - The international market was highlighted as the biggest growth driver, while the U.S. market's performance was deemed to be in line with expectations, showing improvement in a currently weak quick-service restaurant (QSR) environment [1][2] - The company is regaining market share through a "value for money" strategy, which aligns with its long-standing expectations [2] U.S. Market Challenges - The earnings call indicated that there is still room for improvement in the U.S. market, particularly regarding core menu pricing, which remains a pain point for some consumers [3] - The company may need to take more proactive measures to enhance the perception of "value for money" and potentially adjust pricing strategies to demonstrate long-term benefits to franchisees [3]