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你不知道的美国(11)耐克太土了?
日经中文网· 2025-06-06 07:54
编者按:特朗普政权诞生的美国。尽管社会上弥漫着对现状的愤怒和不满,经济却处于巅峰状态,超级 大国的地位依然稳固。美国的强大与脆弱究竟源自何处?《日本经济新闻》美国当地记者报道那些日常 新闻中未曾展现的 " 真实美国 " 。本栏目不定期刊登。 抱着婴儿散步的萨拉(33岁)穿着"On"的鞋 "坦率地说,耐克已经很土(dorky)了","其实我并不太喜欢耐克的跑鞋。我一直觉得它们没有达到亚 瑟士或索康尼这些品牌的水准"。耐克在1980到90年代曾是不可动摇的人气运动品牌,如今耐克的品牌 影响力正在下滑…… 四月一天的午后,纽约中央公园充满了在春日暖阳下慢跑、锻炼的人群。虽然这是常见的景象,但仔细 观察他们的脚下,会发现一个异状。穿着运动鞋之王耐克(Nike)的人只占大约四分之一,数量与穿着 亚瑟士(ASICS)或瑞士品牌On的人几乎持平。 "我不是很喜欢耐克" 在高收入、时尚敏感度高的纽约人当中,似乎正在出现疏远耐克的倾向。当向正在散步的萨拉(33岁) 提出这一疑问时,她回答说:"其实我并不太喜欢耐克的跑鞋。我一直觉得它们没有达到亚瑟士或索康 尼(Saucony)这些品牌的水准"。 萨拉学生时代曾是一名足球选手。当 ...
6月6日电,LULULEMON在削减全年盈利预期后下跌21%。
news flash· 2025-06-05 20:42
智通财经6月6日电,LULULEMON在削减全年盈利预期后美股盘后下跌21%。 ...
光子跃迁获融资;林清轩冲击港股;Valextra或被出售
Sou Hu Cai Jing· 2025-06-05 12:47
Financing and Investment - Shenzhen Photon Leap Technology Co., Ltd. has completed several hundred million yuan in angel round financing, with funds primarily allocated for AI imaging algorithm development, global expansion, and smart hardware product mass production preparation [1][3] - Shanghai Lin Qingxuan Biotechnology Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with a revenue growth from 691 million yuan in 2022 to 1.21 billion yuan in 2024, representing a compound annual growth rate of 32.3% [5] Mergers and Acquisitions - Anta Group has announced the completion of the acquisition of German outdoor brand Jack Wolfskin, enhancing its competitiveness in the professional outdoor sports sector [8] - Neo Investment Partners is exploring potential investors for the luxury leather brand Valextra, considering an exit from its investment since holding approximately 60% of the brand since 2013 [11] Product Launches and Brand Strategies - Luckin Coffee has launched a new product, the Feather Light Fruit and Vegetable Tea, priced at 9.9 yuan per large cup, aiming to align with the growing health-conscious consumer demand [13] - Antonia has opened two new flagship stores in China, marking a significant milestone in its Asian market strategy [16] Data Security and Brand Reputation - Cartier has confirmed a data breach affecting customer information globally, highlighting the need for luxury brands to enhance their data protection mechanisms [18] Executive Appointments - Nike has appointed former McDonald's executive Michael Gonda as the new Chief Communications Officer, effective July 7, as part of a significant executive committee overhaul [20] - Kizik has appointed Gareth Hosford, a former Nike executive, as its new CEO, aiming to lead the brand into a new phase of omnichannel expansion [23] - Dr. Martens has appointed Paul Zadoff as President of the Americas market, bringing over 30 years of leadership experience to drive growth and profitability [25][26]
超20亿元拿下“狼爪”后,安踏补全了户外领域价格带
Guan Cha Zhe Wang· 2025-06-05 11:38
(文/朱道义 编辑/张广凯) "并购之王"安踏,凭借"买买买"让麾下的品牌矩阵再次扩容。 6月2日,中国运动服饰巨头安踏集团(股票代码:02020.HK)发布公告,宣布完成对德国专业户外品牌 Jack Wolfskin(狼爪)业务的收购。 根据公告内容,该公司的董事会于2025年5月31日完成了与目标公司签署的买卖协议的交割,Jack Wolfskin 业务现已成为公司的间接全资附属公司。 事实上,此前于4月10日,安踏集团就曾宣布,与全球最大的高尔夫球杆生产商 Topgolf Callaway Brands Corp.(下文简称 Topgolf)订立了一份有关 Callaway Germany Holdco GmbH(Jack Wolfskin品牌所属公司)股本权益的买卖协议,将间接全资收购狼爪,基础对价为现金2.9亿美元。如今算是靴子落地。 对于狼爪来说,投身安踏或是一次机会难得的新生;对于安踏来说,整合狼爪,也是其巩固户外赛道竞争力,乃至推进全球化战略的关键落子。 鞋服分析师吕昌福分析认为,如果把户外品牌分高、中、低三个等级,那么代表品牌分别是始祖鸟、北面和迪卡侬。由于始祖鸟本身是安踏的,超级安踏之 后 ...
卡地亚、迪奥、阿迪达斯接连曝出数据泄露,用户隐私咋保护?
Nan Fang Du Shi Bao· 2025-06-05 07:13
Core Points - Cartier, a luxury jewelry brand under Richemont, has confirmed a data breach involving unauthorized access to customer personal information, raising industry concerns [1] - The leaked data includes customer names and birth dates but does not involve sensitive financial information such as bank account or credit card details [1] - The breach affects customers globally, not just in the Chinese market, and comes amid a broader trend of luxury brands facing privacy issues [1][2] Group 1: Data Breach Details - Cartier's official communication revealed that the breach was due to a cyber attack, with affected customer information being accessed [1] - The parent company Richemont has not disclosed the number of affected users or provided an official statement regarding the incident [1] - Similar incidents have occurred with other luxury brands, including Dior and Adidas, highlighting a growing trend of data breaches in the luxury sector [2][3] Group 2: Financial Performance - Richemont reported a 4% year-on-year sales increase to €21.399 billion for the fiscal year ending March 31, 2025, with all regions except Asia-Pacific showing double-digit growth [1] - The jewelry division, which includes Cartier, experienced an 8% sales increase to €15.33 billion, with Cartier contributing over half of Richemont's sales revenue and more than 70% of its profits [1] Group 3: Legal and Regulatory Implications - Legal experts indicate that brands may face strict liability for data breaches under current laws, emphasizing the need for compliance with data protection regulations [4][5] - Brands are responsible for ensuring the security of customer data, even when third-party vendors are involved, and cannot use third-party negligence as a defense [5] Group 4: Recommendations for Brands - Brands should establish a comprehensive data security framework, focusing on third-party risk management and regular audits of suppliers [7] - Immediate notification to affected customers and offering services like free credit monitoring are recommended actions following a data breach [7]
李宁集团副总裁宋春涛:全链路驱动,让可持续发展真正实现可持续
Bei Jing Shang Bao· 2025-06-04 06:40
北京商报讯(记者 徐慧)绿色环保正在成为中国领先运动品牌李宁最亮丽的底色。6月3日,2025年服贸会"高管谈服贸"系列采访活动走进李宁公司。李宁 集团副总裁宋春涛介绍,李宁公司以"高层引领、长期深耕、产品创新、全链路驱动"为ESG核心理念,让企业的可持续发展真正实现可持续。 2024年5月,李宁公司首次对外展示全降解鞋,实现全鞋降解率超80%,成为中国专业运动鞋全降解领域的先行者,李宁也成为最早在专业运动鞋上做到全 降解的中国运动品牌。 宋春涛坦言,可持续发展之路注定是一条充满挑战的道路。比如,大规模生产和工业化制造带来的成本降低往往依赖于化工类材料,因此,替代化工类材料 的选择本身就是一个难题,需要多种尝试、不断试错。即使找到了更环保的材料,如何从试验室推向量产也是一个极具挑战的环节,只有将生产成本降到一 个合理的水平,才能实现大规模推广、使用和售卖。在此过程中,企业需要在追求利润和履行社会责任之间找到平衡。 李宁公司的环保产品涵盖四大模块,以四个"自然"为核心:源于自然(采用生物基生产原料)、自然而染(创新制作染色工艺)、自然新生(推动回收再利 用)、回归自然(生态循环突破全降解技术)。 近年来,李宁公司 ...
安德玛:2025财年亏损,中国市场成增长关键
Sou Hu Cai Jing· 2025-06-03 04:42
【安德玛发布2025财年财报,业绩下滑但毛利率改善】5月14日,美国运动服饰品牌安德玛发布2025财 年业绩报告,这是自去年6月启动拯救业绩重启计划后的首份全年财报。财报显示,2025财年公司营收 52亿美元,同比下降9%,净亏损2.01亿美元(约14.4亿元人民币)。 截至2025年3月31日的第四财季, 营收12亿美元(约86.6亿元人民币),同比下降11%,净亏损为6700万美元(约4.84亿元人民币)。虽 未扭亏为盈,但管理层肯定该业绩,宣称"超出了华尔街的预期"。 这些年安德玛业绩连年下滑,2024 年3月创始人凯文·普兰克回归,开启拯救业绩重启计划。如重新聚焦核心男装业务,重启"UA Flow科 技"、复刻库里系列球鞋,取消过度折扣策略等。 安德玛将中国市场作为增长核心战略,但国内运动户 外市场竞争激烈。传统品牌如始祖鸟等深入人心,新锐品牌如萨洛蒙等成为"运动新贵"。 2025财年安 德玛业绩不太理想但符合预期,收入、利润延续下滑趋势。不过第四财季毛利率改善,提升1.7个百分 点,达到46.7%,毛利达5.51亿美元(约40亿元人民币)。 分品类看,服饰业务是主营板块,2025财年 营收34.5亿 ...
从国际运动巨头到新锐品牌都陆续在此“安家” 上海潮鞋版图不断焕新扩容
Jie Fang Ri Bao· 2025-06-01 01:51
记者 叶宇 见习记者 段心玫 高晨辉 上海的潮鞋版图再下一城。日前,安福路老影院永乐宫旧址改头换面,上海首家阿迪达斯三叶草全 球旗舰店在此揭幕,成为入驻该街区的第一个国际运动品牌门店。 "三叶草旗舰店是阿迪达斯在运动时尚领域最高级别的门店,是设计力、产品力、服务力的集大成 之作。"阿迪达斯大中华区零售设计高级总监西尔维娅说。据悉,该门店不仅每周都有新品上市,三叶 草的限量联名和地区特色产品等也将在这里首发。 以上海为原点,国际品牌多层级的商路由此打开,消费链辐射全国。2018年,昂跑在上海设立总 部,一年后,于浦东开出首家直营店;六年后,昂跑在中国的门店数量已超过65家,覆盖全国26个主要 城市。企业表示,在昂跑未来的战略版图中,中国市场是品牌全球战略增长的关键引擎,预计到2026 年,中国门店数量将突破100家。 对于国内品牌而言,上海则是全球化布局的核心枢纽。2019年,安踏在上海虹桥商务区青浦片区设 立安踏集团全球零售总部,集研发设计中心、国际化会议区、品牌旗舰店等配套商业服务设施为一体; 2021年,特步在闵行区建设集团国际总部,并用作索康尼、迈乐、帕拉丁、盖世威四个品牌的中国运营 总部;同年11月, ...
“高龄大牌”重生之“年轻化”:乐高与耐克联手,盯上年轻人和宠物的钱包
Mei Ri Jing Ji Xin Wen· 2025-05-31 09:50
Core Viewpoint - The collaboration between LEGO and Nike aims to merge sports and creativity, targeting children and addressing growth challenges faced by both companies in their respective markets [2][4][5]. Group 1: Collaboration Details - LEGO and Nike's global partnership will launch this summer, featuring immersive experiences and co-branded products to inspire children's enthusiasm for sports and creativity [2][4]. - The first co-branded product, the LEGO® Nike Dunk sneaker building set, is set to be released on July 1 [4]. - The collaboration includes not only product offerings but also global offline events and community interactions [4]. Group 2: Market Context - Both LEGO and Nike are experiencing growth anxieties due to increasing competition from new brands in their sectors, such as ANTA and Bubble Mart [2][5]. - The toy market is becoming increasingly competitive, with Bubble Mart's success in the "潮玩" (trendy toys) segment posing a challenge to traditional brands like LEGO [5][12]. - The Chinese pan-entertainment market is projected to reach nearly 2 trillion yuan by 2024, with a compound annual growth rate (CAGR) of approximately 14% [5]. Group 3: Consumer Trends - The number of adult LEGO buyers has increased by 65% since 2012, expanding LEGO's audience [5]. - The collaboration is seen as a strategy to attract new consumer groups by leveraging Nike's sports appeal and LEGO's family-oriented products [5][6]. - The emotional connection and shared community between brands are crucial for building future brand loyalty among children and teenagers [6]. Group 4: Financial Performance - LEGO reported record revenue and profit in 2024, with a 13% year-on-year increase to 74.3 billion Danish kroner (approximately 78.6 billion yuan) [12]. - Despite LEGO's success, competition remains fierce, with Bubble Mart's new building block brand also gaining traction in the market [12][13]. Group 5: Broader Industry Trends - The pet economy is emerging as a new growth avenue for sports brands, with Nike and Adidas launching pet-related products [10][11]. - The convergence of trendy toys, sports, and the pet economy reflects a new competitive landscape in the consumer market [11][13]. - Traditional brands are redefining their growth strategies through cross-industry collaborations, emphasizing emotional connections and category integration [13].
网信办部署加强“开盒”问题整治,坚决打击“开盒”乱象丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-05-27 23:23
Group 1 - The Central Cyberspace Administration of China has issued a notice to strengthen the crackdown on the "open box" issue, requiring major platforms like Tencent and Douyin to take responsibility and adopt a zero-tolerance approach [1] - The notice emphasizes the need to block the dissemination of "open box" information, improve early warning mechanisms, increase punitive measures, optimize protective measures, and enhance public awareness [1] - The "open box" behavior is described as a severe violation of personal privacy and a disruption to online order, which has crossed legal boundaries [1] Group 2 - SF Express has formed a strategic alliance with Shanghai Disney Resort, becoming the official logistics and express service partner for the resort [2] - The partnership will allow visitors to easily send items purchased at designated stores within the resort through a dedicated mini-program developed by SF Express, enhancing the visitor experience and potentially stimulating consumption [2] - The collaboration is expected to significantly increase SF Express's business volume due to the large visitor flow and surrounding merchandise sales at Disney [2] Group 3 - Liu Genghong and his wife have launched a new clothing brand, VIVICYCLE, focusing on light sports apparel aimed at Generation Z and women over 25 [3] - The brand plans to expand to 100 stores nationwide by the end of 2026, with a product line that includes yoga wear, dance outfits, and outdoor sports gear, priced between 99 to 399 yuan [3] - The brand's success will depend on overcoming challenges in product innovation, supply chain management, and store operations in a highly competitive sportswear market [3] Group 4 - Actor Zhang Han is facing a lawsuit related to unpaid capital contributions in a restaurant venture, with a court hearing scheduled for July 28 [4] - The restaurant company, established in January 2021 with a registered capital of 10 million yuan, has faced multiple bankruptcy auction listings and has been included in the list of companies with operational anomalies [4] - If the court finds Zhang Han at fault for capital contribution issues, he may face obligations to repay contributions and potential joint liability, which could damage his commercial reputation [4]