DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 以下文章来源于DT商业观察 ，作者DT商业观察 本文来自微信公众号： DT商业观察 ，作者：DT商业观察 ， 题图来自：AI生成 曾经，"有钱没钱，回家过年"是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及"在家待3天就被爸妈念叨""逢年过节必被亲戚 花式问候"的经历，让"回家过年"，正从理所当然的必选项，变成越来越多人反复权衡的选择题。 《DT商业观察》发现，现如今，一大批人开始放弃"回老家过年"，在异地他乡，开启新的过年方 式。 避开人潮，"反向过年" 今年春节，很多年轻人调转了回家的方向，从"自己返乡过年"转变为"接父母来大城市过年"。 同程旅行《2026年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、 深圳的"反向"机票预订热度增长显著，热门航线主要包括榆林-上海、衡阳-北京、宜宾-深圳、盐城- 广州、长治-上海等。 美团旅行数据有相似的洞察：2月初至 ...

Core Insights - The 2026 Milan-Cortina Winter Olympics have sparked a surge in winter sports enthusiasm in the Yangtze River Delta region, continuing the momentum from the 2022 Beijing Winter Olympics [1][2] - The region has seen a significant increase in the number of indoor ski resorts, with Jiangsu and Zhejiang leading the nation in terms of facility count, surpassing traditional winter sports strongholds in Northeast China [1] Group 1: Athlete Development and Participation - Many athletes from the Yangtze River Delta are transitioning from other sports to winter sports, indicating a growing emphasis on winter sports in the region [3] - Notable examples include athletes like Ying Qing and Lin Qinxin, who have successfully transitioned from track and field to bobsleigh and skeleton, respectively [3] - The Shanghai curling team is a product of collaboration between educational institutions and sports authorities, showcasing a structured approach to talent development in winter sports [3] Group 2: Youth Engagement and Education - Zhejiang has been proactive in promoting winter sports among youth, integrating them into school curricula and establishing teams that have achieved national recognition [4] - The inclusion of winter sports in local competitions, such as the Zhejiang Provincial Games, marks a significant step in popularizing these activities [4] - The National Sports Administration's report indicates a rising enthusiasm for winter sports among residents in the Yangtze River Delta, with strong consumer willingness and capability [4] Group 3: Economic Impact and Trends - The indoor ski industry in the Yangtze River Delta is experiencing explosive growth post-Beijing Winter Olympics, with facilities like Qiao Bo Ice and Snow World seeing increased visitor numbers [5][6] - The region's ski resorts are becoming key drivers of local economic activity, with initiatives to integrate winter sports with tourism and cultural events [6] - Data from the 2024-2025 China Ski Industry White Paper shows that Zhejiang ranks first among southern provinces in terms of ski participation, with significant local tourism consumption [6] Group 4: Infrastructure Development - The Yangtze River Delta has seen the opening of several large indoor ski resorts, with plans for more facilities underway, including the upcoming Shanghai Yao Xue Ice and Snow World [7] - Future projects in cities like Hangzhou and Taicang are set to enhance the region's winter sports infrastructure, further solidifying its status as a winter sports hub [7] - The trend of "Northern snow moving South" is expected to continue, with a growing number of enthusiasts and facilities in the region [8]

"连州味"亮相广 州街头！诚邀羊 城市民赴连州过 大年_南方+_南 方plus 诗豪粤郡，福寿 连州欢迎您！近 日，广州天河区 高志大厦上的一 则宣传广告格外 醒目，连州带着 地道的美食与特 色文旅资源亮相 羊城街头，向大 湾区乃至全国市 民发出了"到连 州过大年"的盛 情邀约。 得益于粤北冬季 昼夜温差大的气 候优势，连州菜 心口感清甜爽 脆、无渣多汁， 是粤港澳大湾区 市民冬季餐桌上 的宠儿，更是连 州人过年待客 的"硬菜"。东陂 腊味作为国家地 理标志产品，历 经百年传承，以 猪肉、腊肠、腊 鸭等为原料，经 传统工艺腌制风 干，色泽油亮、 香气浓郁，承载 着地道的粤北年 味，是春节馈赠 亲友的佳品。 连州菜心 东陂腊味 除了美食，连州 的山水风光也为 新春增添了别样 韵味。瑶安乡洛 神谷藏着焕新的 瑶寨与绿美山 水，漫步其间可 感受瑶乡的静谧 与诗意；连州地 下河作为国家 5A级景区，洞 内钟乳石千姿百 态，乘船穿梭其 中，仿佛置身梦 据了解，今年春 节期间连州推出 一系列特色年俗 活动，包括瑶寨 篝火晚会、地下 河新春祈福、腊 味美食节、非遗 展演等，让游客 在品尝地道连州 味的同时，沉浸 式体验粤北 ...

| 交易日期 | 证券代码 | 证券简称 | 成交价格 | 成交量 | 成交全额 买方营业部 | 卖方营业部 | | --- | --- | --- | --- | --- | --- | --- | | | | | (元) | (万股/万份) | (万元) | | | 2026-02-11 | 300859 | 西域旅游 | 31.05 | 41.42 | 1,286.0 东吴证券股份有限 | 国泰海通证券股份 | | | | | | | 公司杭州双龙街证 | 有限公司杭州新业 | | | | | | | 券营业部 | 路第一证券营业部 | 2月11日，西域旅游大宗交易成交41.42万股，成交额1286.09万元，占当日总成交额的4.93%，成交价31.05元，较市场收盘价 37.58元折价17.38%。 ...

Core Viewpoint - The company emphasizes the long-term impact of the Winter Olympics on tourism in Italy, which is a key destination in its European product offerings [2] Group 1: Company Strategy - The company is focusing on optimizing its four-season tourism products to capitalize on the post-Olympic interest in Italy [2] - The company aims to convert the demand generated by the Olympics into sustained interest in Italy's natural scenery, cultural heritage, and culinary sports tourism [2] - The strategy is designed to enhance product value and customer satisfaction [2]

Core Viewpoint - The company plans to conduct an asset swap with its controlling shareholder, Jiushi Group, and its affiliates, which constitutes a related party transaction and a significant asset restructuring, without changing the controlling shareholder and actual controller [1] Group 1: Asset Swap Details - The company intends to acquire cultural, entertainment, and tourism assets, such as equity in event operation companies [1] - The company plans to divest passenger vehicle sales assets, including equity in automobile repair companies, with cash adjustments for the difference [1] - A framework agreement for the asset swap has been signed, but the transaction price has not yet been determined, and due diligence by intermediary organizations is currently underway [1] Group 2: Transaction Status - As of the announcement date, the transaction process is ongoing, but the final implementation remains uncertain [1]

Core Viewpoint - The Chinese government is implementing a series of measures to boost consumer spending during the upcoming Spring Festival, including financial support, promotional activities, and increased supply of essential goods. Group 1: Financial Support and Incentives - The first batch of 625 billion yuan in national subsidy funds has been allocated to local commerce departments [3] - A lottery for invoices during the nine-day holiday will have a prize pool exceeding 1 billion yuan [4] - Local governments have arranged 20.5 billion yuan in funds to directly benefit consumers through vouchers, subsidies, and red envelopes [4][13] - Financial institutions are encouraged to develop diverse financial products and services to support consumption [14] Group 2: Supply and Inventory Management - As of February 9, inventory levels for key supermarket items such as grains, meat, and eggs have increased by over 20% compared to the previous month, with vegetable stocks up by 7.7% [5][20] - Various regions are actively organizing supply chains to ensure adequate stock of essential goods for the holiday [19] Group 3: Consumer Experience Enhancement - The government is promoting a comprehensive approach to holiday consumption, covering food, accommodation, transportation, tourism, shopping, and entertainment [6] - Initiatives include encouraging restaurants to offer special New Year meal packages and promoting discounts in hotels and home appliance stores [7][8] - Airlines and railways will increase capacity and offer special services during the holiday [9] - Cultural activities such as traditional fairs and performances will be supported to enhance the festive atmosphere [10][11] Group 4: Collaboration and Community Engagement - The cultural and tourism sector is launching a nationwide Spring Festival consumption month with various initiatives to engage the public [17] - Sports events and fitness activities are being organized to promote community participation and well-being during the holiday [18]

Group 1 - China's January CPI increased by 0.2% year-on-year, which is lower than expected [1] - The A-share market showed mixed results, with the Shanghai Composite Index rising by 0.09% to 4131.99 points, while the Shenzhen Component Index fell by 0.35% and the ChiNext Index dropped by 1.08% [1] - The total market turnover was 2 trillion yuan, a decrease of 123.7 billion yuan compared to the previous trading day, with over 3200 stocks declining [1] Group 2 - The glass fiber sector experienced a surge, with leading companies like Guangyuan New Materials and International Composite raising prices for electronic fabrics, resulting in stocks like International Composite and China Jushi hitting the daily limit [1] - The small metals sector also performed well, with multiple stocks such as Zhongtung High-tech reaching the daily limit [1] - The phosphate chemical and fertilizer sectors saw gains, with Jinzhengda hitting the daily limit [1] Group 3 - The lithium mining, fluorochemical, and steel sectors had notable increases [1] - Conversely, sectors such as cultural media, film concepts, AI corpus, and Sora concepts saw declines, with stocks like Hengdian Film and Zhejiang Culture Industry hitting the daily limit [1] - The tourism sector fell, with Haikan Co. dropping over 11%, and the cultivated diamond sector experienced widespread declines, led by Sifangda [1]

Market Overview - On November 11, A-shares opened lower and experienced fluctuating performance, with the Shanghai Composite Index closing up by 0.09% [1][5] - The Shenzhen Component Index fell by 0.35%, and the ChiNext Index decreased by 1.08% [1][5] Index Performance - Shanghai Composite Index: 4131.98, up by 3.61 points (+0.09%) [6] - Shenzhen Component Index: 14160.93, down by 49.69 points (-0.35%) [6] - ChiNext Index: 3284.74, down by 35.80 points (-1.08%) [6] - Total market turnover reached 2 trillion, a decrease of 123.7 billion [6] Sector Performance - Coal sector showed activity in the afternoon, while oil and gas stocks experienced fluctuations [3][7] - Precious metals sector rebounded during the day, with glass fiber, chemicals, rare earths, and lithium battery sectors leading in gains [3][7] - Media and film sectors collectively declined, with short drama games, tourism, solar energy, and CPO concept stocks leading the losses [3][7]

Group 1 - China's January CPI increased by 0.2% year-on-year, which is lower than expected [1] - The A-share market showed mixed results, with the Shanghai Composite Index rising by 0.09% to 4131.99 points, while the Shenzhen Component Index fell by 0.35% and the ChiNext Index dropped by 1.08% [1] - The total market turnover was 2 trillion yuan, a decrease of 123.7 billion yuan compared to the previous trading day, with over 3200 stocks declining [1] Group 2 - The glass fiber sector saw a surge, with leading companies like Guangyuan New Materials and International Composite raising prices for electronic fabrics, leading to stock price limits for several companies [1] - The small metals sector also performed well, with multiple stocks hitting their price limits [1] - The phosphate chemical and fertilizer sectors experienced gains, with Jinzhengda reaching its price limit [1] Group 3 - Conversely, sectors such as cultural media, film concepts, AI corpus, and Sora concepts saw declines, with stocks like Hengdian Film and Zhejiang Culture Industry hitting their price limits [1] - The tourism sector declined, with Haikan Co. dropping over 11% [1] - The cultivated diamond sector faced widespread declines, with Sifangda leading the drop [1]