Group 1 - The core viewpoint of the articles highlights the revitalization of Shanghai's commercial districts driven by consumption expansion policies, with retail sales in monitored districts growing by 2.1% year-on-year from January to May, surpassing the overall retail growth rate by 0.7% [1] - The opening of new experiential retail stores, such as the first shopping center store of the domestic beauty brand Huaxizi in Shanghai, is a significant driver of consumer engagement and aims to create an immersive shopping experience [1][2] - Huaxizi is expanding its presence both domestically and internationally, with plans to open its first European store in Paris in September 2024 and its first overseas flagship store in Tokyo in January 2025, indicating a strategic focus on global market penetration [2] Group 2 - The emergence of new retail formats like JD MALL, which integrates online and offline shopping experiences, is becoming a new traffic center, emphasizing immersive shopping spaces centered around home scenarios [2][3] - During the 618 shopping festival, JD MALL locations reported significant foot traffic and sales, with the Beijing Double Qiang store attracting over 100,000 visitors in the first two days and achieving sales exceeding 10 million within two hours of opening [3] - The concept of "experience economy" is rapidly penetrating Chinese consumer life, enhancing market diversity and serving as a crucial engine for economic growth, as consumers value tactile experiences and personal interactions in shopping [3]

[Table_Title] 研究报告 Research Report 27 Jun 2025 Research Report on the Entire 618 Cycle of the Beauty Category on both Taobao/Tmall and Douyin Platforms 中国化妆品 China (A-share) Cosmetics 美妆品类 618 全周期淘系和抖音双平台调研报告 寇媛媛 Yuanyuan Kou 吴颖婕 Mindy Wu yy.kou@htisec.com mindy.yj.wu@htisec.com [Table_yemei1] 热点速评 Flash Analysis [Table_summary] (Please see APPENDIX 1 for English summary) 本次 618 期间，淘系为美妆销售主战场但销售略低于预期，抖音美妆增速高于抖音大盘增速。淘系平台 5.13-6.20 的 GMV 略超 400 亿，同比增长超 10%，不及平台预期目标。总体淘系平台大盘增速同样不及预期，主要由于政策 调整导致爆发力减弱，去年跨店满减活动单日 ...

Core Insights - The Ordinary, a skincare brand under Estée Lauder, will launch its flagship store on Tmall on July 11, utilizing advanced AI technology to enhance consumer experience and establish a new paradigm in beauty retail [1][5] Group 1: AI Integration and Consumer Experience - The collaboration will leverage AI to optimize shopping experiences through features like intelligent skin diagnostics and personalized product recommendations [3] - The flagship store will focus on three main scenarios to provide a personalized and immersive online shopping experience: - "One Skin, One Formula" for precise recommendations based on skin type and concerns [3] - Professional usage and pairing suggestions tailored to specific skin issues and lifestyle needs [3] - Clear ingredient efficacy information for ingredient-conscious consumers, offering personalized insights and product comparisons [3] Group 2: Strategic Vision and Commitment - The launch of The Ordinary's Tmall flagship store marks a significant step in Estée Lauder's AI strategy in the Chinese market, aiming to become a consumer-centric global leader in high-end beauty [5] - AI is a key driver for Estée Lauder's strategic vision of "Beauty Reimagined," with ongoing development of AI tools to enhance product innovation and marketing across the entire value chain [5] - The company is collaborating with technology partners, such as Microsoft and Adobe, to develop AI solutions that leverage over 80 years of consumer and market data [5] Group 3: Privacy and Future Developments - Estée Lauder emphasizes the importance of user privacy while exploring AI technologies, ensuring consumer information security [6] - The company plans to continuously optimize AI models to improve service quality and create a safer, smarter beauty ecosystem [6]

Core Insights - Southeast Asia is emerging as a key growth market for Chinese companies due to the slowdown in growth in Europe and the US, as well as the restructuring of the global consumer landscape [1] - The market presents challenges such as changing platform dynamics, rising labor costs, and complex local compliance [1] Group 1: Understanding Southeast Asia Market - Southeast Asia is the primary destination for Chinese companies due to its geographical proximity and cultural similarities [3] - Key markets to focus on include Singapore, Indonesia, Thailand, Malaysia, and Vietnam, with the Philippines being suitable for labor outsourcing [3][4] - The entry of Chinese brands is not just about product export but also about lifestyle penetration, leveraging high-quality, cost-effective products to stimulate local consumption [3][4] Group 2: Notable Countries in Southeast Asia - Singapore has high talent costs and is suitable for regional management roles, while Malaysia offers a multilingual talent pool [5][6] - Indonesia, as a populous nation, has a rapidly growing consumer base with a strong inclination towards high-end brands despite lower starting salaries [6] - The Philippines is favored for its high English proficiency, making it a popular choice for offshore teams [6] Group 3: Common Misconceptions in Southeast Asia - Cultural differences can lead to significant marketing missteps, such as ignoring local customs and taboos [10] - The perception that hard work guarantees success does not hold in overseas markets, where understanding local dynamics is crucial [11] Group 4: Platforms for Brand Sales - Major e-commerce platforms include Shopee, TikTok, and Lazada, with Shopee holding approximately 50% market share [13] - TikTok has seen rapid growth, with its GMV in Southeast Asia reaching approximately $25-30 billion in Q1 2023, surpassing the US [13][14] Group 5: Talent Retention Strategies - Local teams prioritize work-life balance, and companies should avoid high-pressure environments to retain talent [16] - Building a supportive team culture and understanding local customs are essential for effective management [17][18] Group 6: Localization Strategies - Companies should focus on understanding local consumer needs and preferences to tailor their products and marketing strategies [21][23] - Establishing a physical presence in key cities can enhance brand visibility and consumer trust [23] Group 7: Advantages of Chinese Companies in Southeast Asia - Chinese brands have competitive advantages in supply chain management, marketing strategies, and service systems [24] - The demand in Southeast Asia is high, but local supply is often insufficient, creating opportunities for Chinese brands [24][25] Group 8: AI's Role in Marketing - AI can significantly enhance marketing efficiency by facilitating localization and content creation [25][26] - The application of AI in Southeast Asia can help overcome language and cultural barriers, making it a valuable tool for market entry [27] Group 9: Recommendations for Market Entry - Companies should adopt a pragmatic approach, understanding local market dynamics rather than relying solely on their domestic success [28] - Investment in brand building and employee compensation is crucial for long-term success in Southeast Asia [29]

Industry Environment - The beauty industry is facing significant challenges due to a decline in consumer spending and cautious economic conditions, with CPI and PPI showing year-on-year decreases. Brands are adapting by focusing on functional and emotional value to drive growth, emphasizing the importance of user needs and differentiated advantages [1] - International beauty brands are leveraging top influencers on Douyin to boost sales, with international brands occupying 7 out of the top 10 beauty spots in May. The collaboration model is evolving from simple sales to full-value co-creation, while domestic brands are exploring high-end paths amidst intense competition [2] - Luxury and premium brands are struggling with frequent discounting, which undermines brand value and consumer trust. This has led to a "discount-only" shopping habit among consumers, necessitating a balance between maintaining high-end positioning and meeting sales demands [4] - During the 618 shopping festival, Taobao's beauty segment accounted for 45.1% of total sales, outperforming Douyin and JD. Notable products quickly surpassed sales of 100 million, indicating strong competition and the importance of new product launches [5] - Herbal skincare products are gaining popularity, with 76% of consumers preferring natural herbal ingredients. The market is seeing significant growth, driven by a trend towards "pure beauty" and "precise skincare" [6] Major Brand Developments - A major acquisition in the personal care sector occurred when a maternal and infant giant invested 1.65 billion yuan to acquire a leading hair care service provider, aiming to enhance service offerings and user engagement [8] - Dolce & Gabbana secured 150 million euros in funding to expand its beauty division, targeting 1 billion euros in sales by 2027. The brand is focusing on regaining market presence in China after previous controversies [9] - Camel Outdoor Beauty is focusing on outdoor skincare, leveraging its parent company's expertise to create specialized products for outdoor conditions, with a target of 150 million GMV [10] - The luxury perfume brand AMOUAGE opened its first flagship store in Asia, aiming to enhance its market presence and provide a high-end customer experience, with sales exceeding 100 million dollars in Q1 2024 [11]

Core Insights - The article highlights the rise of the beauty brand "Plant Doctor" as a representation of China's cultural self-awareness and global discourse in aesthetics, marking a transition from following to leading in the global beauty industry [1][13] Group 1: Brand Development and Innovation - Plant Doctor has spent 31 years developing a narrative around natural and scientific beauty, supported by a strong national research backing and a unique cultural output model [1][4] - The collaboration with the Kunming Institute of Botany has led to significant breakthroughs in high-altitude plant research, including the extraction of high-content Dendrobium polysaccharides, which exhibit notable anti-aging effects [4][5] - The brand has created a comprehensive R&D matrix, ensuring quality control throughout the production process, which enhances the traceability and quality of its products [5] Group 2: Cultural Integration and Marketing - Plant Doctor integrates Eastern aesthetics with natural philosophy, positioning itself uniquely in the skincare market and transforming high-end cosmetic narratives [7] - The brand has developed immersive store experiences abroad, effectively communicating the essence of Eastern aesthetics and achieving a cultural output alongside product sales [7] Group 3: Social Responsibility and Sustainability - Since 2017, Plant Doctor has initiated biodiversity conservation actions, establishing demonstration gardens in Yunnan and restoring over 5,000 acres of ecology, benefiting thousands of residents [10] - The company has also sponsored the Wu Zhengyi Botany Award to encourage research in botany, linking corporate development with ecological protection and scientific advancement [10] Group 4: Future Outlook - With strong national support, Plant Doctor aims to continue leveraging Eastern culture and technological innovation to enhance the global presence of Chinese beauty, making Eastern aesthetics resonate worldwide [13]

今天分享的是：2025美丽消费专题：从海外三大美妆集团中报看大众国货β机会 报告共计：27页 国际美妆巨头中报透露行业变局：国货品牌迎来大众市场突围关键期 2024年已过半，欧莱雅、雅诗兰黛、资生堂这三大国际美妆集团的中期业绩报告，为全球美妆市场的走向提供了重要参考。从 这些报告中可以看出，国际美妆行业的格局正在发生深刻变化，而中国大众国货品牌也迎来了难得的发展机遇。 国际巨头业绩分化，战略重心各有调整 欧莱雅在2024年上半年的表现可圈可点，实现了221.21亿欧元的销售额，同比增长7.3%。值得关注的是，其大众业务部门的增 速持续高于高端业务，占比重新回到第一，达到37%-38%。像巴黎欧莱雅这样的核心品牌表现亮眼，增速高达13%。在区域布 局上，欧莱雅积极拓展新兴市场，目前新兴市场的销售规模已经与中国市场接近，均占其销售收入的17%左右。对于中国市 场，欧莱雅表示不会参与过度的价格竞争，而是更注重通过创新产品来提升市场份额。 雅诗兰黛的2024财年（2023年7月至2024年6月）则面临一定挑战，营收为156.1亿美元，同比下降1.9%。主要原因是中国大陆地 区高端美妆消费持续疲软，以及亚太区旅游零售市 ...

Star Brands - Pop Mart is reportedly entering the home appliance industry and is currently recruiting talent related to this field, including positions for small appliance procurement supervisors and quality experts, with salaries ranging from 12,000 to 45,000 yuan [2] - McDonald's and donut manufacturer Krispy Kreme announced the termination of their partnership in the U.S. due to difficulties in managing project costs, with only 2,400 out of 14,000 McDonald's locations offering Krispy Kreme donuts [2] - Yonghui Supermarket appointed She Xianping as the new Vice President and Chief Product Officer, responsible for the construction of the product procurement management system [2] Consumption Platforms - During the 618 shopping festival, the total sales of beauty and skincare products reached 57.5 billion yuan, a year-on-year increase of 63.35% compared to 35.2 billion yuan last year [8] - JD Seven Fresh reported a 100% year-on-year increase in ice drink sales in North China, with beer sales growing by 125% and Qingdao Beer becoming a standout product with a 700% increase in sales [9] Investment and Financial Reports - Agile Group sold a 21.1632% stake in its seasoning company for 191 million yuan, with an expected loss of approximately 26.3 million yuan from the transaction [11] - Tim Hortons China reported a first-quarter revenue of 300 million yuan, a 9.5% decrease from the previous year, with a total of 1,024 stores [12] - Lao Xiang Ji is set to launch its Hong Kong IPO non-deal roadshow on July 9, aiming to raise approximately 150 million USD for supply chain integration and store network expansion [13] Consumption Dynamics - SF Express announced it will no longer accept the delivery of batteries and power banks, including the controversial Romoss power bank, due to frequent battery-related incidents [13] - Anker Innovations recalled 1.86 million power banks, significantly exceeding the 490,000 units recalled by Romoss [13] Macro News - Six ministries, including the People's Bank of China, issued a document to strongly support the listing of consumer enterprises [14]

Core Viewpoint - Shanghai Jahwa is undergoing significant reforms under the leadership of Chairman Lin Xiaohai, who has been in position for one year, aiming to address historical challenges and improve operational efficiency while facing increased competition in the domestic beauty market [2][3][10]. Company Summary - Shanghai Jahwa reported its first annual loss since going public, including over 600 million yuan in goodwill impairment losses, which Lin Xiaohai described as shedding a "burden" [2]. - The company has identified several historical issues, including low employee efficiency, weak online channels, and an overly extensive offline presence [3]. - Lin Xiaohai has implemented a focused strategy, concentrating resources on core brands like Liushen and Yuze, while reducing support for smaller brands [5]. - The company has seen double-digit growth in online channels during the "618" shopping festival, with offline inventory turnover days reduced from over 300 to approximately 90 [3][5]. - Shanghai Jahwa's offline revenue still accounts for over 50% of total revenue, significantly higher than competitors, but the company plans to streamline its offline operations by focusing on core products and reducing long-tail offerings [6]. Industry Summary - The domestic beauty market is experiencing a surge in new entrants, with many local brands going public, increasing competitive pressure on established players like Shanghai Jahwa [10]. - Lin Xiaohai emphasized the need for product innovation over raw material innovation, indicating a shift in focus towards developing new products that meet market demands [10]. - The baby and child product segment is identified as a rapidly growing market, with a shift towards online sales channels for these products [11].

Core Viewpoint - The beauty industry in China is expected to experience a wave of IPOs, driven by recent supportive policies from the government aimed at encouraging quality consumer companies to go public [1][9]. Group 1: IPO Developments - A total of 25 domestic beauty-related companies have made progress in their IPOs this year, with 7 companies taking steps towards listing on the Hong Kong Stock Exchange [2][6]. - The Hong Kong Stock Exchange has become an ideal destination for beauty companies, with several firms, including Lin Qingxuan and Ying Tong Holdings, preparing for listings [6][7]. - The recent policy changes from six government departments are expected to accelerate the IPO processes for beauty companies that had previously faced stagnation [1][7]. Group 2: Market Trends - The emergence of "first stocks" in various segments of the beauty industry, such as "the first stock of hyaluronic acid" and "the first stock of Chinese perfume," indicates a rising competitive landscape and differentiation among companies [7][8]. - The current trend shows that while some companies are targeting Hong Kong for their IPOs, others are still in the advisory phase for A-share listings, reflecting a diverse approach to market entry [7][13]. Group 3: Policy Implications - The new guidelines from the government encourage equity financing for qualified consumer companies, which may lead to a more favorable environment for beauty brands to list [12][15]. - The shift from a restrictive IPO environment to one that supports consumer brands suggests a potential revitalization of the beauty sector, with expectations of increased activity in the capital markets [11][15].