不争的事实是，钱越来越难赚了。 过去二十年，你不需要很优秀，只需要胆子大，敢折腾，站在风口上就能飞起来。房地产、互联网、外贸，三大造富机器轮番启动。现在机器都慢下来 了，进入了存量博弈时代。 你赚的每一分钱，都可能是别人亏的钱。这意味着对个人能力、信息渠道、资源整合的要求呈指数级上升，绝大多数人的体感就是，钱越来越难赚了。 这种感受并非无病呻吟，它已被无数个体的真实经历所印证：它是豆瓣"上班这件事"小组里，那位35岁大厂员工被裁后，面对房贷车贷的深夜叹息；它是 小红书上，那位月薪八千的"沪漂"，靠着极致的精打细算，才为自己挣得一丝安全感 ；它也是知乎上，那位中小企业主在后疫情时代订单断崖式下跌后 的无奈倒闭。 这种焦虑如此普遍，以至于"消费降级""副业刚需""向下兼容"，甚至是"上班和上进之间选择上香"， 都从段子变成了无数人的生活现实。 面对这个时代课题，许多深刻的分析将矛头指向了宏观结构：我们正从"增量市场"变为"存量市场"，过去依赖上述三大造富机器的模式已经落幕，产业升 级的阵痛带来了结构性失业。许多人发现，不是自己不努力，而是自己努力的那个领域，"地板正在消失" 。 这些洞察无疑是精准的，但是，这些解 ...

9月24日，"品质与责任"食品安全研讨会在北京新京报社召开。国家市场监督管理总局等行业主管单 位、中国奶业协会、中国营养保健食品协会、中国社会科学院食品药品产业发展与监管研究中心、中国 法学会消费者权益保护法研究会、以及食品、消费、平台等行业知名企业代表参会。与会代表就共护消 费者餐桌安全，守护消费者权益等内容达成共识，研讨会倡议共同为消费者"买得放心、吃的安心"保驾 护航。 ...

Core Insights - The report by Yien analyzes marketing strategies and effectiveness of leading brands across five industries during the Qixi Festival, highlighting the latest consumer demand trends [1][10]. Luxury Goods Industry - Chopard collaborated with DIMOO WORLD to launch a limited edition gift box, primarily promoted on Xiaohongshu, attracting young consumers but facing criticism for the awkward integration of the brand and IP [1][11]. - LOEWE utilized a micro-short drama format featuring celebrities to creatively merge Qixi legends with brand imagery, successfully reaching a broader audience, although the "rustic" style impacted its premium brand image [1][6]. - Tiffany's campaign focused on individual subjectivity in love through a series of content, leveraging partnerships with top podcasters and influencers to deeply convey brand philosophy on Xiaohongshu [1]. Beauty Industry - Chando returned to its Himalayan roots by collaborating with intangible cultural heritage to launch an advertisement on Douyin, fostering deep connections with consumers through pre-launch membership and offline events [2]. - SK-II partnered with Mayday to release a campaign titled "Love-ing, Crystal-ing," featuring limited edition gift boxes and pop-up stores, primarily utilizing Xiaohongshu and Douyin for emotional engagement [2]. Fast-Moving Consumer Goods (FMCG) Industry - Yili focused on the elderly demographic by collaborating with Meng Fei on a project that resonated with the children of this group on Douyin, although some audiences felt the message was disconnected from reality [4]. Food and Beverage Industry - Bawang Chaji launched a limited edition series for Qixi, showcasing traditional wedding customs in collaboration with the She ethnic group, effectively promoting the campaign on both Douyin and Xiaohongshu [4]. Platform Industry - Taobao Flash Sale partnered with Lin Yi to create an advertising campaign and "Citywide Love" theme project, utilizing Xiaohongshu for online and offline engagement, which sparked user enthusiasm for participation [4]. Marketing Highlights and Challenges - The report identifies key marketing highlights and challenges, such as Chopard's youthful yet awkward collaboration, LOEWE's successful yet image-impacting short drama, and Yili's resonant but unrealistic messaging [6]. - These cases illustrate the innovative attempts by brands in Qixi marketing while reflecting the diverse and complex consumer demands in the current market environment [6].